Do you struggle with creating terminology that speaks to your ideal client in simple terms to help them understand your content? You probably tend to write your content the way you learned it and want to be sure you use the correct terminology when writing about it and placing it on your website. However, this can sometimes be difficult for users to understand. When your ideal client is on your website they’re probably looking for a service to help them and finding difficult-to-read content may make them leave.
As a therapy practice, providing online content can be useful for finding your ideal client. Having content that provides information on your services and answers questions that users may have can be helpful in generating leads for future clients. Your online content provides a valuable resource for users and having user-friendly content that is easy to read will mean they will stay on your website for longer, reducing bounce rates, engage with your content, and be more likely to share which in turn signals to search engines that your content is valuable and relevant.
The Drawbacks of Using Professional Jargon
Professional jargon refers to specialized language or terminology used within a particular industry, field, or profession that may not be easily understood by those who are not familiar with that specific domain. Terms in the mental health field such as Cognitive Behavioral Therapy, Schema, Transference, and Grounding Techniques are all terms that may require further explanation to someone who is not familiar with them.
When using professional jargon, it can have negative impacts on your website’s SEO. Using too much professional jargon on your therapist’s website can confuse people as well as search engines. Using too many terms that are hard to understand can make it hard for both visitors and search engines to understand your content, leading to fewer people finding your website and getting the help they need. As for user readability, when a website has a lot of these technical terms, it can be like reading a puzzle. It makes it hard to understand and takes a lot of effort. This can make people give up and leave the website because they want something that’s easy to understand and feels friendly, which is what you prefer your website to be.
SEO Implications of Using Professional Jargon
Adding clear and concise language on your website and in your content will help search engines understand your content and its relevance to those searching for certain services. By providing clear and accessible content on your website, search engines will be able to accurately understand what users are searching for and direct them to your website.
Ranking with jargon-heavy content creates many significant SEO challenges. Such content on your website can confuse search engines, making it difficult for them to understand what the page is about and how relevant it is to users’ searches. This leads to lower visibility in search results because search engines will typically prioritize content that matches user intent and is easy to understand.
Additionally, jargon-heavy content tends to have higher bounce rates as users, confronted with unfamiliar terminology, might leave the page quickly, sending negative signals to search engines about the content’s quality and relevance. To overcome these challenges, it’s important to create a balance between using specialized language from your profession where appropriate and providing clear explanations to ensure both search engines and users can comprehend and engage with the content effectively.
User Experience Concerns
Remember, when a user has a good experience on your website that’s a good thing! But, using too many complicated words and phrases in their content can make it hard for people to understand what a website is saying. When people can’t understand, they’re more likely to leave the website and not find the information they need.
When a website has content that is easy to read, more people will want to stay and learn from it. If it’s hard to read because of things like jargon or confusing sentences, people might get frustrated and leave. So, using simple words and making the content easy to read can help keep visitors interested and engaged.
Writing Clear Content
To make sure people can understand your website, it’s important to find any complicated words or phrases that might confuse them. You can replace these tricky words with simpler ones that everyone knows, so your message gets across more easily and is understandable to those seeking your services.
While it’s good to make your website easy to understand, you also want to show that you know a lot about your field. So, when you’re simplifying those difficult words, try to do it in a way that still shows you’re an expert and have authority over the subject. This helps people trust what you’re saying while making sure they can follow along without any confusion.
Finding the right balance between using important words that everyone should know and using complicated words that might confuse people can be tricky. You want to make sure your message is clear and easy to understand, but at the same time, you don’t want to leave out important terms that experts in your field use. So, it’s like walking on a tightrope – you need to include the important stuff without making things too difficult for your readers.
Tools to Identify Jargon
A few tools that can be used when identifying professional jargon in your content are:
- Hemingway Editor: This tool highlights complex sentences and suggests simpler alternatives, making it easier to identify and replace jargon.
- Grammarly: This writing assistant tool can point out jargon and offer alternative word choices for clearer communication.
- Readability Score Tools: Tools like Yoast SEO (for WordPress users) or Readable can provide readability scores for your content and flag sentences that might be too complex or use jargon.
Creating clear and jargon-free content is crucial for a successful therapist website, as it enhances both user engagement and SEO performance. While it’s understandable that you might want to use industry-specific terms, overloading your content with jargon can turn away readers and keep them from comprehending your content. Your goal is to provide information in a way that’s accessible and inviting to your ideal clients.
Remember, your online content serves as a great resource, attracting potential clients and generating leads for your practice. By prioritizing user-friendly content, you can encourage longer website visits, reduced bounce rates, active user engagement, and even content sharing, all of which send positive signals to search engines about your content’s relevance and value.
If you find it challenging to simplify technical language while maintaining your expertise, remember that striking this balance is achievable. Your expertise remains intact even with clear language. Consider seeking feedback from non-experts to ensure your content is easily understandable. The tools mentioned, like Hemingway Editor, Grammarly, and readability score tools, can be your allies in identifying and rectifying jargon-heavy content. Keep in mind that your goal is to connect with your audience, and clear, accessible content is your best tool for achieving that. As you continue to improve your website’s content, you’re enhancing the experience for both your visitors and search engines, ultimately driving the success of your therapy practice.
Book Your SEO Consultation With Simplified SEO Consulting
Join Simplified SEO Consulting to help with your rankings and work to improve your content! Our expert team is dedicated to teaching you the ins and outs of SEO, empowering your website to rank higher and attract your ideal clients through natural traffic. With our guidance, your practice will receive calls from the right clients interested in working with you and your services. Begin your SEO journey with us by following these three easy steps:
- Book your SEO consultation
- Meet with one of our skilled SEO specialists
- Begin creating content on your website that’s easy to read for both users and search engines!
Other Services Offered With Simplified SEO Consulting
Apart from assisting with your website’s SEO, our team offers support in both Done For You SEO Services and DIY Online SEO Courses, tailored to optimize your search engine rankings and attract your ideal clients. Additionally, we present a 12-week Done With You Intensive Program for comprehensive assistance. Don’t forget to check out our blog for more invaluable tips and guides on SEO!
About The Author
At Simplified SEO Consulting, Brianna serves as a Mental Health SEO Specialist, who enjoys optimizing client websites and engaging with them to accomplish their private practice SEO goals. Her enthusiasm lies in motivating clients to delve into their own SEO and she takes pride in imparting a clear understanding of the SEO process. Brianna’s foremost concern is to ensure that clients not only enjoy their SEO journey but also gain the confidence to independently work on their websites and witness a significant boost in rankings!
If you require additional assistance, feel free to schedule a consultation with our consulting team to explore how we can assist you.