


How to optimize for a podcast & build podcast SEO
"Have you listened to this podcast before?"
I think it’s fair to say that most of us have a favorite podcast, whether it be an episode or a series that you listen to every week. Podcasts can be a great source of entertainment, education,…

The Importance of a Holistic SEO Approach
What is Holistic SEO
Holistic SEO is a strategy that looks at all factors of optimization, and not just one aspect of it. The focus is based on user experience, content, and technical SEO. This is such a beneficial and necessary approach…

A Very Special “Techy” SEO Workshop: Website Speed & SEO
Believe it or not, speed plays a bigger part in SEO than you think. You can have optimized content on your page that wows anyone who sees it. But, if the page takes too long to load, they won’t see it at all! I think everyone has been guilty…

How headings and subheadings can help your SEO
If our SEO specialists have optimized your pages, there's a good chance that the formatting looks a little different than it did previously. Is this because we think our "eye for design" is superior? Of course not! But, we do know that having…

Best Law Firm Marketing Strategies: Navigating the Digital Landscape
In today's fast-paced and competitive legal industry, marketing has become more crucial than ever for law firms. It's no longer a matter of choice but a necessity to thrive in an increasingly digital world. With countless law firms vying for…

Google My Business for Online-Only Private Practices
Whether or not online practices can have a Google My Business listing is quite a controversial subject right now. Many of our clients have attempted it, only to have their listing removed when Google realizes they don’t actually have a physical location. We know Google’s guidelines on the matter are ambiguous, and we realize online-only […]

Google Business Profile: Optimizing Your Profile for Therapists and Counselors in Private Practice
We all like to get the hands-on tools that are going to better help us in life. A hidden gem that some business owners do not take advantage of is a Google Business Profile. It is more than just a simple verification tool for your business…

The December 2020 Google Core Algorithm Update: What it Means for You
While Google makes changes to its algorithm all the time, less frequently (usually a couple times a year) they release a more comprehensive update called a "core algorithm update." On December 3rd, Google confirmed via Twitter that they were…

SEO for Mental Health: Understanding the Three Main Components to SEO
SEO for mental health professionals is one of those things that’s kind of hard to describe. Saying “I’m an SEO Specialist!” is a lot like saying “I play sports!”. While it’s great that you’re doing playing a sport, I still…

Readability 2.0: The Importance of Using Approachable Language
I hear it all the time, “I hate writing content for my webpage.” I get it, as therapists you talk all day long for a living. You’re great at helping your clients. You’re well educated. And to put it simply, you know your stuff. Sometimes,…

5 tips to build SEO during the slow season
It's no secret that the end of the year is a slow season for the counseling world.
You've likely noticed that you probably have more canceled appointments than you usually do. In addition, you might notice that fewer people are reaching…

Part 2 of the Blogging Webinar Series: Why does blog content have to be original?
Blogging. Round 2.
Welcome back! This week, we’ll be discussing the second factor that is important for blogging. If you read the previous blog in this series, you know that blogging is important for SEO. In addition, you…

Why Keywords Research is the Foundation of SEO
As we know, stories, papers, and treatments come from a great foundation. There is an art to telling a great story and presenting information. Your approach doesn’t need to be the same as others, but there is a similar formula. If you want…

What to say on your website: Counseling, Therapy or Psychotherapy
Which word should I use, and does it even matter?
This is a question that runs through my head on an almost daily basis. Searching for the best keywords for mental health practices can be challenging at first. When it comes to these three terms,…