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Comprehensive Guide to Earning Backlinks

In SEO, backlinks are an essential component for achieving organic growth. To help our readers understand more about the role of backlinks, we hosted a two-part webinar series. Our founder Jessica provides insightful information on…

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SEO Tips

Tips for Improving SEO on a Private Practice Homepage

I wanted to take a moment to talk about homepages and SEO strategy. As a client your initial inclination may be to optimize your homepage first, right? Your homepage is the glue that holds your website together and directs traffic. Naturally,…

Doctor or psychiatrist talking to their client. Speaking to your ideal clients and listening to the words they use or reviewing intake paperwork is a great way to begin your keyword research.

SEO Tips

SEO Services: Who We Serve

The truth is that our SEO practices would work well for a variety of businesses. However, we choose to limit ourselves to optimizing websites for very service based businesses. Why? Because they're more in our wheelhouse. They're issues…

Backlinks

4 of My Most Surprising Backlinks

Preparing for our upcoming Building Backlinks Masterclass means I've been thinking a lot about the various places my own backlinks have come from. Honestly, my backlinks have come from all over but I thought it would be fun to share a few…

Table in wooden table near coffee and plant. SEO for mental health professionals is very important to get your people, but ethical seo is a must. Learn how optimizing SEO for backlinking can help you build credible traffic to your website.

SEO Basics

A 3 Prong Approach to SEO

Once you have a website that you love, it's targeting the clients you most enjoy working with and it's free from technical errors, it's time to get started on Search Engine Optimization. I talk about a lot of different things…

Business Woman with a successful private practice after choosing a niche within mental health

Business Tips, SEO Basics

How Having a “Niche” Impacts Your SEO Strategy

You’ve heard the business coaches recommend you “niche down” One of the earliest pieces of business advice I remember picking up as I went into private practice was that I was supposed to “niche down.” Since then, I’ve heard business…

Content

Does Duplicate Content Affect SEO?

Let's talk about duplicate content and best SEO practices. Frequently, in our planning meetings, our clients wonder why duplicate content is an issue? Especially if they're taking the text from one of their own pages? They also wonder how much…

An image of someone on a computer. Represents how during Covid-19 therapists can take this time to boost SEO

SEO Basics

The Guide to SEO Strategy for Therapists During Covid 19: Part 2

Developing a new SEO strategy during Covid-19 If you’re like many private practices, you’ve noticed a dip in new client inquiries during the Covid-19 pandemic. You’re wanting to focus some on marketing but aren’t sure how. First…

Image of someone surfing the web with a search bar over the image. This depicts how a therapist searching for an SEO consultant can do SEO themselves with SEO training.

SEO Tools

Setting Up Google Search Console

Hello! If you’re getting ready to set up Google Search Console, that means you’re ready to start tracking your SEO data. How exciting! Google Search Console is a powerful tool that allows you to see how your site is performing. Basically,…

Woman looking at her computer and writing things down. Representing how SEO for therapists can help during Covid-19

SEO Basics

The Guide to SEO Strategy for Therapists During Covid-19: Part 1

I’ve heard from many therapists over the last 6 weeks during Covid-19 that they’ve noticed a significant drop off in their new client inquiries. And, the truth is that across the board, my team and I have noticed a dip in organic search…

Content

Adding Content for SEO AND Your Clients

.You have a beautiful website, but nobody's finding it. You're not sure what needs to happen, but you've heard that you need to add more content to your website. Where should you even start? The Value of Content on a Website Most websites…

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Business Tips

The Three Books That Transformed My Business

There are so, so many great business books out there! In fact, I seem to always have an ongoing list and constantly feel "behind" when I don't have time to read them all. But there are three books that have really been instrumental in helping…

SEO Tips

Help Your Ideal Client & Boost Your SEO During COVID-19

It’s a wild time in our country right now. You may be seeing fewer clients right now. And you’re probably having to adjust to seeing clients online. It can be so stressful. You’re managing all of this while wondering what your ideal…

Shows a woman thinking. Represents how you can boost your SEO during downtime in the pandemic.

Business Tips

Using the “Down Time” While Business is Slow During the Covid-19 Outbreak

Business is slower than usual. You took your counseling practice online, but your caseload took a serious hit. Clients are canceling appointments. Or, if you're like me, you have college students who returned to their homes out of state and…

A rainbow and the words "everything will be ok" representing the hope we bring to our clients as mental health professionals during this stressful time.

Business Tips

Helping Our Clients & Our Practice During the Covid 19 Outbreak

As I mentioned in my last blog post, our counseling clients need us more than ever during this unusual Covid 19 era. As therapists, psychologists, counselors, psychiatrists and other mental health professionals: We need to be part of the solution…

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