


Google Analytics: How to Use the Data
You have Google Analytics installed for your counseling website. In fact, you’ve even looked at Google Analytics a few times. But what do all those numbers mean? How do you actually USE any of the data? Every time you look at Google…

Is Your Website Ready for SEO?
.3 Tips to Get Your Counseling Website SEO Ready
You've been reading my e-mails, maybe listening to some podcasts or even searching for some articles online about SEO. Perhaps you're even thinking about looking into the cost of paid SEO services.…

All Backlinks are Not Created Equal: Using Trust Flow & Domain Authority to Get Quality Backlinks
How popular are you on Google? How trusted is your website? Does Google know about all of the high quality material you're putting up on the world wide web for potential clients to see? Maybe...maybe not. Part of the answer may lie in…

Keyword Tracking: How Do I Know If My SEO Efforts Are Working?
Have you been working on your own Search Engine Optimization for a couple of months and just aren't sure if it's worth the effort?
Or have you been paying someone else to do "SEO" for your private practice website but have just been…

Backlinks: Get Popular on Google
Backlinks
Today we’re talking about backlinks – a really powerful tool for improving your SEO.
A backlink is a link from another site TO your site. Basically, someone else is saying that your site has valuable information their reader…

A Private Practice Owner Learns SEO for the Same Reason Zebras Have Stripes: Adaptation
What do Zebra Stripes have to do with Private Practice Marketing?
I'm kind of fascinated by zebra stripes. They're beautiful. The stark contrast between the black and the white. The way they work together to decorate this elegant animal. But…