A graph showing improvement in SEO rankings. Represents how keyword tracking can help you see your progress

Keyword Tracking: How Do I Know If My SEO Efforts Are Working?

Have you been working on your own Search Engine Optimization for a couple of months and just aren't sure if it's worth the effort? Or have you been paying someone else to do "SEO" for your private practice website but have just been…

An SEO specialist explains how backlinks can help a private practice rank better on Search Engines. Simplified SEO Consulting.

Backlinks, SEO Basics

Backlinks: Get Popular on Google

Backlinks Today we’re talking about backlinks – a really powerful tool for improving your SEO. A backlink is a link from another site TO your site. Basically, someone else is saying that your site has valuable information their reader…

A picture of a zebra to illustrate how learning SEO is an adaptation for therapists new to owning a small business. Simplified SEO Consulting.

Business Tips, SEO Tips

A Private Practice Owner Learns SEO for the Same Reason Zebras Have Stripes: Adaptation

What do Zebra Stripes have to do with Private Practice Marketing? I'm kind of fascinated by zebra stripes. They're beautiful. The stark contrast between the black and the white. The way they work together to decorate this elegant animal. But…

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