Your Google Business Profile (formally Google My Business) offers many ways to inform potential clients about updates to your practice, and is helpful to those that may benefit from your therapeutic services. Thankfully, creating the best Google Business Profile post is easier than you may think. But, it can still take time to highlight each […]
There Are Many Content Management Systems (CMS) Available for Business Owners. You may be more familiar with the other names these platforms use, such as WordPress, Squarespace, and Wix. Each has its own benefits and limitations, & knowing how to interact with your site with helpful tools is a vital part of ensuring you are […]
Tracking metrics is a vital part of any technical SEO strategy. Only by tracking data can one understand how their site is performing. Data can provide so many useful insights into how clients engage with your site, and what might need to be changed as well. This is why it is so important to integrate […]
Google and the tools used to track essential website metrics have evolved a lot over the years, and one of the biggest upcoming transitions will take place on July 1st, 2023. That change is the discontinuing of Universal Analytics and migration to exclusive use of Google Analytics 4 for all Google Analytics properties. This may […]
Keeping up with relevant SEO terms can feel like a losing battle at times As SEO specialists, we understand there are many terms that may be a bit too technical for the average practice owner. In the past, we’ve covered ten of the most common SEO terms, but there are still many terms that should […]
There are many tools out there that exist to support you in finding the best ways to optimize your business, site, and content. Some tools are more invaluable than others to meet basic SEO tenets such as keyword research. Others can help give deeper insights to private practice owners looking to take their business to […]
In the world of Search Engine Optimization, there are so many terms that are thrown around. There is a lot of lingo surrounding search engine optimization. In fact, there is so much that it can sound like a different language without having prior knowledge. So today, we are going to discuss common SEO terms and […]
Yelp and SEO Many therapists may not think of Yelp as an important part of their private practice. But, having an optimized listing can actually help Google recognize your practice as a trustworthy source for potential clients. There are a variety of things to address on your Yelp listing. But, due to the unique nature […]
Your practice is growing, and so are your responsibilities Expanding the reach of your practice can be hard to accomplish, but very rewarding. Along the way, you may learn that managing more than one listing for your practice can be a difficult experience. Having more than one office location Google Business Profile listing can feel […]
Google provides a variety of resources to help you better understand how your site is performing on the web. Many of these resources such as Google Analytics (GA) can offer invaluable data. But, this tool isn’t without occasional errors that can throw a wrench in your efforts to improve your site. So today, we are diving […]
