As SEO specialists, we often make use of the services Google provides to better understand SEO for therapists, and how client sites are performing. Two of the tools we use the most are Google Business Profile (GBP) and Google Analytics (GA). The first allows you to optimize your business profile on Google and improve local […]
Today we are covering a topic you are likely already familiar with on some level if you create content for your site. That has to do with what best practices are when it comes to using headings and subheadings throughout your pages. Your initial instinct may be to highlight the most important topics of your […]
Murphys Law famously states “Anything that can go wrong will go wrong.” While this (thankfully) isn’t exactly true, we may often feel like it is based on the many ways mess-ups can happen. This also rings true when it comes to SEO and creating or maintaining your own website. As your website grows in size […]
Understanding the Importance of E.A.T in SEO
We love to talk about the best ways to improve your rankings, which is why today we are going to cover a popular buzzword that can help you get your site to reach your ideal client. Better yet, understanding how to excel in each of these aspects will help you to create high-quality content […]
The ever-evolving nature of SEO can be hard to keep up with. Not only do the methods of how SEO is done change. So to the tendencies of what people search, and what the Google algorithm views as top-notch content. Who knows, the methods to write an amazing blog today may be completely outdated in […]
First, A Quick Recap On Directories & NAP As Google has grown in complexity, so have the ways people use to rank on the search engine. Some methods have evolved to be more manipulative than others, such as blackhat SEO. But, others have remained tried and true ways to help your practice climb the ranks. One […]
There are many important aspects of search engine optimization for counselors that get a lot of love because of their importance or prevalence. But, there are so many helpful facts about search engine optimization for counselors that many people actually don’t know about. That’s why today we are going over 3 lesser-known facts that […]
When you search for a product or service, it always helps to have clear, easy access to the results you need. How often have you looked elsewhere for services or given up when it was too difficult to find the info you needed? It’s never comforting to feel uncertain about the details of the business […]
When it comes to the SEO of your site, there are many ranking factors that Google takes into account when determining how it’s ranking both on and off-page. Some of these on-page factors include the things visitors may see when they visit our site. This might include the content of the page itself, the photos […]
Let’s Face It, No One Likes Scams I’m pretty certain we’ve all experienced cold calls, random emails, and scam artists that try to hurt your business or take your hard-earned money. In fact, something like this occurred recently with a client of mine! In this case, the email they received was a fairly obvious example […]
