You’ve built your private practice, launched your website, and are offering services you’re truly passionate about. Now comes the big question: how do potential clients in your area find you online?

If your answer is “I’m not sure,” you’re not alone. Many private practice owners rely heavily on word of mouth, directory sites, or luck, without realizing they’re missing out on a powerful (and often free!) opportunity: local SEO for therapists.

In this blog, we’ll walk through how to attract more local clients using proven SEO for private practices—strategies that are simple, effective, and designed specifically for mental health professionals, including therapists, counselors, and even psychiatrists. Whether you’re just getting started or want to improve your current online presence, these tips will help you stand out in your community and get found by the clients who need you most.

What Is Local SEO (and Why It Matters for Private Practices)?

Local SEO for therapists card held by private practice owner researching SEO for psychiatrists in private practice and SEO for therapists. What is Local SEO?

Local SEO for therapists is the process of optimizing your online presence so your practice appears in location-based search results, like:

  • “Therapist near me”
  • “EMDR therapy in Grand Rapids”
  • “Counseling for teens in Asheville NC”

Unlike traditional SEO, which helps businesses compete nationwide, private practice SEO focuses on visibility in your city, neighborhood, or region, making it easier for local clients to find and choose you.

Why It’s Crucial for Private Practices

When someone is looking for a therapist, counselor, or psychiatrist, they’re usually looking for someone nearby. That means your website and online presence should send strong, clear signals about:

  • Where you’re located
  • What services you offer
  • Who you serve

By focusing on SEO for therapists, you can compete with national directory sites (like Psychology Today) and improve your chances of appearing in those crucial “near me” search results. It’s one of the most effective ways to bring in new clients organically.

Core Local SEO Strategies for Private Practices

Let’s break down the key strategies behind successful SEO for private practice owners who want to attract more local clients:

1. Optimize Your Google Business Profile (GBP)

Your Google Business Profile is one of the most powerful local ranking tools available—and it’s completely free.

To optimize it:

  • Claim and verify your profile
  • Ensure your business name, address, and phone number (NAP) are accurate
  • Choose the correct category (e.g., “Mental Health Service” or “Psychotherapist”)
  • Add photos of your office or team
  • Post updates or blogs regularly

For therapists, counselors, and psychiatrists, a well-optimized GBP can drastically improve your chances of appearing in Google’s Local Pack—those top 3 listings under the map.

2. Ensure NAP Consistency Across the Web

NAP stands for Name, Address, Phone Number, and consistency across platforms is essential for local SEO for therapists and other professionals.

Whether your details appear on your website, your Google profile, Yelp, or Healthgrades, they need to match exactly. Tools like BrightLocal or Moz Local can help you identify and fix discrepancies, especially important if you’ve moved or rebranded your practice.

3. Use Local Keywords on Your Website

A foundational part of SEO for therapists is keyword optimization. Specifically, you want to use keywords that include your service and your location, such as:

  • “Anxiety therapy in Denver, CO”
  • “Couples counseling near Chapel Hill”
  • “Child psychiatrist in Portland”

These local keywords should appear naturally in your homepage copy, service pages, headers, meta descriptions, and image alt text. If you’re targeting SEO for psychiatrists in private practice, don’t be afraid to use specialty terms that reflect your credentials or niche (e.g., “medication management in [City]”).

4. Create Location-Specific Content

Creating community-relevant content is a game-changer for private practice SEO. It tells Google—and your visitors—that you’re invested in your local area.

Ideas include:

  • Mental health blog posts with your city or region in the title
  • Seasonal content tied to your community’s challenges
  • Updates on local events, support groups, or partnerships

This approach builds trust, increases relevance, and sets you apart from generic listings.

5. Encourage Reviews from Local Clients

Reviews play a key role in local SEO for therapists. They build credibility and help your listing stand out in Google search results.

Ask happy clients to leave a review on your Google profile. Just a few lines about their experience—especially if they mention your specialty or location—can support your SEO efforts and influence potential clients.

Pro tip: Always respond to reviews professionally to show engagement and signal trustworthiness to search engines.

Bonus Strategies to Boost Your Visibility

Want to take your SEO for private practices a step further? These strategies help strengthen your online foundation:

Add Local Schema Markup

Schema is a behind-the-scenes piece of code that helps search engines better understand your site. Using “LocalBusiness” schema tells Google important details like your hours, address, and services.

This is especially useful for SEO for psychiatrists in private practice, where precise service data can help distinguish your profile.

Use Internal Linking Strategically

Good internal linking is a subtle but powerful way to boost private practice SEO. For example:

  • Link from your About page to your Services page
  • Link blog posts to your Contact or FAQ page

These links guide visitors deeper into your site and help pass SEO value between pages.

Earn Local Backlinks

Backlink strategy for SEO for private practices including local SEO for therapists and SEO services for private practice owners.Getting other websites in your community to link back to your site helps build domain authority and trust.

Try:

  • Collaborating with local nonprofits
  • Writing guest blogs for city publications
  • Sponsoring events and asking for a link in return

These links validate your presence as a trusted local provider and enhance SEO services for private practice owners.

Common Mistakes to Avoid

Even with the best intentions, a few common mistakes can hold your local SEO efforts back:

Keyword Stuffing

Using phrases like “therapy in Phoenix” too many times in one paragraph won’t help—it’ll hurt. Keep it natural, and make sure your content is written for people first, search engines second.

Ignoring Mobile Optimization

Most local clients are searching on their phones. If your site loads slowly or isn’t mobile-friendly, they’ll bounce—and so will your rankings.

Skipping Analytics

Without data, it’s hard to know what’s working. Use Google Analytics 4 (GA4) and Google Search Console to monitor keyword rankings, user behavior, and site performance.

Forgetting to Update Info

If your office hours or location have changed, update every listing. Outdated info can confuse potential clients and lower your credibility with Google.

Getting Started with Local SEO: Simple Action Steps

Want to start improving your SEO for therapists today? Begin with these small but impactful steps:

  1. Claim and verify your Google Business Profile
  2. Check your NAP details on major directories
  3. Add 2–3 location-specific keywords to key pages
  4. Write one blog post that addresses a local mental health issue
  5. Ask a current or past client for a Google review

Web traffic growth driven by private practice SEO, SEO for psychiatrists in private practice, and SEO services for private practice owners.These small actions stack up over time and support sustainable growth for your practice.

Final Thoughts: You Deserve to Be Found

Your practice is already making a difference in people’s lives. But if your community can’t find you online, you may be missing out on clients who are actively searching for your help.

Investing in SEO for private practices isn’t just about rankings—it’s about being visible to the people who need your expertise.

Start Improving Private Practice SEO with Simplified SEO Consulting

Whether you’re a solo provider or a growing group, SEO services for private practice owners can help you connect with the right clients at the right time, locally and authentically. You can start improving your site’s SEO with the support of our team of SEO specialists. Start receiving SEO support and take the next step:

  1. Schedule a free SEO consultation.
  2. Meet with an SEO specialist at Simplified SEO Consulting
  3. Start making your site more visible!

Other Services Offered with Simplified SEO Consulting

Simplified SEO knows there are many aspects of SEO that you may need help addressing to improve your private practice website. This is why we offer a variety of SEO services in addition to local SEO and technical SEO services. We also provide support including our Done For You SEO ServicesDIY Online SEO Courses, and Consulting services. We also offer stand-alone copywriting services and SEO strategy sessions. Visit our blog to learn more valuable SEO info today!

About the Author

Sterling Humburg-Cage graduated from the University of Missouri with a BA in Psychology in 2020. He has integrated what he learned in school into his work as an SEO Specialist with Simplified SEO Consulting. Sterling prides himself on helping current clients & alumni problems solve difficult issues.  He’s great at giving clients multiple options about how to approach a situation, finding solutions to some of the more technical aspects of SEO, and responding in a timely manner to client concerns.  Since he started, Sterling has met frequently with our alumni and provided them with extra problem-solving support. He now provides additional support with a variety of local SEO services. He often goes the extra mile to do outside research. By doing so, he sure private practice owners have everything they need to rank well on search engines long term for the keywords their ideal clients are using!

When you sit down to write a therapy blog, chances are you’re thinking about how to connect with your clients. You want your words to convey a sense of helpfulness, validation, and information. But there’s another important reader you may not be thinking about — Google.

If you’ve ever wondered how to make your writing more visible online, the answer often comes back to search engine optimization for counselors. Balancing readability for humans with clarity for search engines is what makes a blog truly effective. At Simplified SEO Consulting, we often hear questions like, “How do I make sure my blog is both client-friendly and SEO-friendly?”

The answer lies in how you format your blog. Formatting is one of the simplest yet most powerful ways to support search engine optimization for counselors, while also ensuring your posts are engaging and easy to navigate for potential clients.

This guide will walk you through the basics of blog formatting for SEO, how it impacts your visibility, and how to create a beautiful reading experience for both your clients and Google.

A woman working from home, pointing at her computer screen while on a phone call. She is reviewing SEO analytics or making updates to a therapy blog as part of search engine optimization for counselors.

Why Formatting Matters for SEO and Client Experience

Formatting isn’t just about aesthetics. It’s about making your content scannable, accessible, and easy for both people and search engines to understand.

When someone clicks on your blog, you have just seconds to show them that they’re in the right place. A giant wall of text? That’s overwhelming. But a clean, organized post with clear headings, short paragraphs, and visual breathing room? That feels welcoming and easy to read.

At the same time, Google’s crawlers scan your page structure to determine what your content is about. That structure directly influences how your post ranks in search results. In short, better formatting leads to better search engine optimization for counselors.

Key Formatting Tips for Better SEO (And Happier Readers)

Here’s how to format your therapy blogs in a way that supports SEO for mental health professionals, while still feeling warm, approachable, and client-centered.

1. Use Clear Heading Hierarchies (H1, H2, H3)

Headings are your best friend. They organize your content into bite-sized sections, making it easier for readers to skim and for Google to understand what your blog covers.

  • H1 should only be used for the blog title.
  • H2s break your blog into major sections.
  • H3s are used for sub-points or details within a section.

2. Keep Paragraphs Short and Sweet

Most readers are skimming, not reading every word. Stick to 2-4 sentences per paragraph when possible. This improves readability and keeps people engaged longer, a good signal to Google that your content is helpful.

3. Use Bullet Points and Numbered Lists

Whenever you’re sharing steps, lists, or examples, turn them into bullet points or numbered lists. Google loves structured data, and so do your clients.

For example:

  • Improve your page speed.
  • Add relevant internal links.
  • Use descriptive image alt text.

These small tweaks boost SEO marketing for therapists and make your content easier to digest.

4. Add Relevant Internal Links

Linking to other pages or blogs on your website isn’t just helpful for readers. It’s a key part of search engine optimization for counselors.

Internal links help Google understand how your pages connect and what topics you’re an expert in. Plus, it keeps visitors on your site longer, giving them more chances to explore your services.

5. Break Things Up With Images

A blog with images feels more inviting than one that’s just blocks of text. Whether it’s a stock photo, a graphic, or a quote image, adding visuals creates natural pauses for the reader.

Don’t forget to use alt text for every image. This is a simple SEO win and improves accessibility too.

6. Include a Clear Call to Action (CTA)

Every blog should gently guide your reader toward a next step. Whether it’s reaching out for a free consultation, reading another post, or exploring your services, the CTA should be clear, friendly, and aligned with the tone of your post.

This not only supports your marketing goals but also contributes to a positive user experience — something search engines are increasingly prioritizing.

Two people collaborating at a laptop, pointing at the screen while discussing blog formatting and SEO strategies. This reflects how search engine optimization for counselors involves intentional content structure.

The Importance of Formatting & Search Engine Optimization for Counselors

Formatting might seem like a small detail, but it plays a big role in search engine optimization for counselors. When your blogs are easy to read, organized, and structured well, you’re not just helping Google understand your content. You’re making it easier for the people who need your services to feel supported, informed, and ready to reach out.

If you’re feeling unsure about how to implement these formatting strategies, or how to take your SEO to the next level, you don’t have to figure it out alone. Our team of SEO specialists are here to help.

Ready to Grow Your Practice With Better SEO?

Learning how to format your blogs for both clients and search engines is one of the most impactful steps you can take toward improving your website’s visibility. You don’t have to be an SEO expert to make meaningful progress. Small changes, like adjusting your headings, organizing your content, and adding the right keywords, can make a big difference over time.

At Simplified SEO Consulting, we specialize in helping therapists and counselors feel confident about their online presence. Whether you’re learning the basics of search engine optimization for counselors or looking for support with ongoing content creation, we’re here to help.

Getting started is simple:

  1. Schedule a free consultation to talk through your SEO and blogging goals.
  2. Get personalized feedback on how to optimize your blogs, site structure, and overall SEO strategy.
  3. Build long-term visibility so more of your ideal clients can find the support you offer.

You don’t have to figure this out alone. With the right guidance, formatting blogs for SEO becomes a tool to serve both your practice and the clients who are searching for you. You can also find us on Instagram and Facebook.

Close-up of three cubes spelling “SEO” placed on a wooden desk with a keyboard in the background, symbolizing the importance of search engine optimization for counselors writing therapy blogs.

You Deserve an SEO Strategy That Supports Your Content and Your Growth

Learning how to format blogs for SEO is just one piece of the puzzle. Search engine optimization for counselors isn’t a quick fix or a one-time project. It’s an ongoing process that combines high-quality content, strong formatting, and a long-term strategy designed to help your practice grow sustainably.

Whether you want help with content creation, technical optimization, or building a plan you can follow on your own, we’ve got options to meet you where you are:

  • Done-For-You SEO Services: We take care of everything from keyword research and page formatting to ongoing performance tracking and data-driven updates. Your blogs and website pages stay optimized, relevant, and client-focused.
  • DIY SEO Courses: Prefer to write your own blogs but need help learning how to optimize them? Our courses guide you through SEO basics, content formatting, keyword placement, and interpreting your website’s data.
  • SEO Strategy Packages: We create a customized plan that shows you exactly how to improve your site’s content, blog structure, and overall SEO presence, tailored to your practice’s goals.
  • SEO Consulting: Get expert advice on blog strategy, keyword use, site structure, or troubleshooting drops in traffic. This is perfect if you enjoy DIY but want a second set of eyes.
  • Technical SEO & Local SEO: Beyond content, we help ensure your site loads quickly, is easy for Google to crawl, and shows up in local search results and map listings — crucial for therapy practices.
  • SEO Copywriting Services: If writing isn’t your thing (or you’re just too busy), we write fully optimized blog posts, service pages, and website copy that balance readability for clients with effective SEO.

About the Author: A Mental Health SEO Specialist

A mental health SEO specialist at Simplified SEO Consulting smiles while the sun shines behind her.

Alex is an SEO specialist who partners with private practice owners to help them show up where their clients are searching. She’s passionate about making SEO feel approachable and doable, breaking big concepts into manageable steps. Her goal is simple: to help therapists and counselors grow sustainable, long-term visibility online without the overwhelm.

Want to learn how search engine optimization for counselors can help more of your ideal clients find you? Schedule a free consultation with our team. We’d love to support you as you grow your practice online.

In the world of Search Engine Optimization (SEO), it’s easy to get caught up in the numbers. Rankings, traffic, and keyword counts are often the focus. But for therapists, attracting more clicks isn’t the end goal. It’s about connecting with potential clients—those who are actively searching for support and will resonate with your approach to therapy.

That’s where intentional SEO strategy makes all the difference. At Simplified SEO Consulting, we believe it’s not enough to just help you rank. We help you connect with your ideal client with every step of the optimization process.

Why It’s Important To Identify Your Ideal Client

Graphic representing a person in an online therapy session. If you want to attract your ideal clients to your practice, our services provide result-driven seo marketing for therapists. Let our team help your counseling practice thrive.

Your ideal client is the person you most want to reach and help. Someone whose needs, personality, and goals align closely with your strengths as a therapist. Maybe it’s high-achieving women struggling with anxiety, or couples facing communication breakdowns. Identifying this person isn’t just a marketing tactic. It informs your voice, messaging, and the very structure of your website.

When your content speaks directly to your ideal client, it creates an immediate sense of understanding and safety. Instead of broad or clinical language, your pages can reflect the words and concerns your clients actually use. That clarity is not only good for the reader, but it’s also great for SEO. Search engines are increasingly prioritizing content that demonstrates real relevance and value to users.

Keyword Research Grounded In Real Client Language

Effective keyword research for therapist websites starts by listening. What phrases do your clients frequently use in session? How do they describe their pain, fears, and hopes? Phrases like “I keep having panic attacks at night” offer insight into the real-life queries your potential clients are typing into Google.

Our SEO specialists go beyond generic keywords like “anxiety therapy” or “counseling services” to identify long-tail keywords that match client language and search intent. These specific phrases are less competitive and more likely to attract clients who are ready to engage. Using resources like Answer the Public, Keyword Finder, and Google’s ‘People Also Ask’ section, we gather data that allows us to ensure your content is not only SEO-friendly but also emotionally attuned.

Page Content That Builds Trust and Connection

Your website content should do more than inform—it should connect. When you sign up for our add-on or stand-alone copywriting services, we focus on writing copy that sounds like a conversation with a trusted guide. That means leading with empathy, using validating language, and addressing the reader’s pain points in a way that feels human and grounded.

This efficient style of SEO copywriting balances strategic keyword usage with compassionate storytelling. Instead of opening a page with “We offer cognitive behavioral therapy for anxiety,” we might begin with, “You’re tired of lying awake at night with a racing mind, wondering if you’ll ever feel calm again.” This shift helps potential clients feel seen, understood, and motivated to reach out, which is the true measure of a successful therapy website.

On-Page SEO That Supports The Client Journey

Graphic of a checklist with the boxes checked. When we offer seo services for therapists, we check every box to help your therapy practice stand out. Learn more about the benefits of search engine optimization for counselors.Beyond the words on the page, we optimize structure and layout to support the way potential clients naturally navigate your website. This includes thoughtful use of headings and subheadings (H1s, H2s, and H3s) to guide readers through the content, as well as strategic internal linking that helps them explore related services or resources.

We also optimize for mobile responsiveness, authoritative backlinks, and clear calls to action. Every design and content choice is made with your ideal client in mind: What would they find helpful? What would make them feel safe? What would encourage them to schedule that first appointment? SEO isn’t just about visibility, but also usability and emotional resonance.

Local SEO That Makes You More Discoverable

For private practice therapists, location matters. Clients often search for help close to home, using search terms like “grief counseling near Charlotte, NC” or “child therapist in Phoenix.” Local SEO ensures that your practice appears in those vital location-based searches.

When optimizing your content, we embed location-specific keywords throughout your site to attract users in your area. Location indicators are even useful for online-only practices, as targeting specific regions can increase your website’s ranking on Google. By showing up in local results, you’re not just easier to find—you become a trusted presence in your own community.

Ongoing Optimization Informed By Human Behavior

SEO is never one-and-done. We use analytics tools to monitor how real people interact with your website: Which keywords are attracting the most traffic? Which pages do users visit most? Where do they click? How long do they engage? These insights help us refine your content and layout so that it’s always aligned with client needs.

While we monitor your rankings, we also adjust keyword strategies as trends evolve and work with you to develop subsequent SEO plans. But through any changes, one thing remains constant: our commitment to centering your ideal client. Our approach to SEO is about helping the right people feel welcomed, supported, and empowered to take the next step in their healing journey.

Final Thoughts from a Mental Health SEO Specialist

Graphic representing enhanced seo. As one of the best seo companies for private practice owners, we’re thrilled to ensure helping professionals attract their ideal clients. Discover how important seo is for therapists today. While getting your website to rank well on Google is great, our ultimate goal is to ensure your content resonates with your ideal clients. We strive for meaningful engagement with people who are actively seeking support. That’s why we approach SEO with heart and strategy, combining search visibility with emotional connection. Because when your content resonates, it not only ranks—it changes lives.

If you’re ready to create a website that speaks directly to your ideal client and brings more of the right people into your practice, we’d love to help. Reach out today to learn more about our SEO services tailored for therapists and other helping professionals.

Let Us Help You Connect With Your Ideal Clients

It’s not enough to just show up in search results—you need your content to speak directly to the people you’re best equipped to help. At Simplified SEO Consulting, we help private practice owners rank higher on Google while connecting with their ideal clients. Through strategic, empathetic SEO, we make sure your message is clear, compelling, and targeted to those who need your services most. Start building deeper connections through your website by following these simple steps:

  1. Schedule a free consultation with Simplified
  2. Meet with one of our experienced SEO specialists
  3. Optimize your site to attract and convert your ideal clients

Let’s transform your online presence into a powerful tool for meaningful client connection.

Explore Other Services With Simplified SEO Consulting

At Simplified SEO Consulting, we offer a diverse suite of services tailored to meet the unique needs of private practice owners who want to be found by their ideal clients. Whether you’re looking to completely delegate your SEO efforts or prefer to stay in control with expert guidance, we provide flexible options to match your goals and workflow.

Our Done-For-You SEO service is perfect for those who want a hands-off approach. Our team takes care of everything from crafting a keyword plan to optimizing each page for better visibility. If you’d rather take charge of your own SEO journey, our DIY Online SEO Courses provide practical, easy-to-follow lessons so you can confidently improve your rankings at your own pace.

If you’re seeking clarity and direction, our SEO Strategy Package delivers a personalized game plan tailored to your specific niche, location, and growth objectives. For therapists who need help overcoming particular SEO challenges, our SEO Consulting Package offers in-depth reviews and actionable recommendations from our experienced specialists.

We also provide Technical SEO to enhance your website’s backend performance, Local SEO to increase your presence in local searches, and Stand-Alone Copywriting services to help your site speak clearly and persuasively to both search engines and prospective clients.

Want to learn more about effective SEO strategies? Head over to our SEO blog for expert tips, deep dives, and fresh ideas that empower private practice owners like you to thrive online.

About the Author

Headshot of Carey Faircloth, a mental health seo specialist at simplified seo consulting. As part of the team at simplified seo consulting, Carey can help your private practice website rank better on google with seo done for you.

Carey is a Mental Health SEO Specialist at Simplified SEO Consulting. With a background in psychology and business, she aims to help therapists and private practice owners get the best ROI from their SEO efforts. While she loves optimizing websites and has a knack for writing and editing, her favorite part of her role is getting to know each client individually. When she isn’t working, she loves spending time with her family and doing anything creative.

Looking for extra support? Schedule a consultation with our team so we can help you grow your practice and attract your ideal clients.

When it comes to getting your therapy practice in front of more of the right people, a beautiful website alone isn’t enough. Even a well-written service page may not perform well if Google can’t easily understand what your page is about. That’s where in-depth on-page SEO comes in. It helps Google (and potential clients) better understand your content, so they’re more likely to find you when they’re searching for help.

Let’s explore how on-page SEO works and why going beyond the basics can make a real difference in attracting more of your ideal clients.

What Is On-Page SEO?

On-page SEO refers to the process of optimizing individual pages on your website, such as your homepage, service pages, blog posts, and contact page, so that they rank higher in search results. Think of it as helping Google get a clear picture of what each page is about, so it can match your content with the right search queries.

Unlike off-page SEO (like backlinks or Google Business Profile optimization), on-page SEO happens directly on your website. It includes things like keywords, formatting, internal links, headers, image optimization, and overall content quality.

Why It Matters for Therapists and Private Practice Owners

Many therapists want to attract clients who are a good fit, whether that means clients looking for trauma-informed care, couples therapy, anxiety treatment, or support during major life transitions. In-depth on-page SEO helps ensure your website communicates this clearly to both Google and your future clients.

By optimizing your site well, you’re more likely to show up in search results when someone types something like “trauma therapist in Portland” or “anxiety therapy for professionals.” Without on-page SEO, Google may miss the connection between your services and those searches.

Happy professional woman sitting at a desk using a laptop. With DIY SEO courses, you can begin to work on your on-page SEO and have your ideal clients find you!

Key Elements of Strong On-Page SEO

Let’s break down the components of in-depth on-page SEO that can make the biggest difference for your therapy website.

1. Clear, High-Quality Content

Start with well-written content that speaks directly to your ideal client. Your content should reflect how you help, who you help, and what your unique approach looks like. Don’t just list your services—talk about how those services help your clients feel better, find clarity, or feel more connected.

It’s also helpful to make your content easy to read. Avoid long paragraphs and clinical jargon. Even if your clients are highly educated, they may not be familiar with therapy-specific language. Write the way you’d explain something to a client during a first session—warm, clear, and grounded.

2. Use of Keywords (Without Overdoing It)

Keywords are the phrases people type into Google when looking for a therapist. Using these words throughout your page helps Google connect your content with those searches.

The key is to use them naturally. For example, if you specialize in therapy for high-functioning anxiety, that phrase might show up in your headings, introduction, and a few more times throughout the page. But your writing should still feel natural and human.

3. Thoughtful Headers (H1, H2, H3)

Your headers help structure your content and help Google understand it too. Every page should have one H1 tag (usually your page title), followed by H2s and H3s to organize sections and sub-sections.

For example, an H2 might say “How Anxiety Affects High Achievers,” and the text underneath would expand on that idea. A related H3 might say “Signs of High-Functioning Anxiety,” which breaks the topic down even further. This hierarchy not only helps with SEO, but it also makes your page easier to skim and digest.

4. Optimized Title Tags and Meta Descriptions

Your title tag and meta description are what show up in Google search results. These pieces of text don’t appear on your webpage itself, but they can greatly influence whether someone clicks through to your site.

Make sure your title tag includes a key phrase and clearly explains what the page is about. Your meta description should invite someone to learn more—think of it as a short preview of what they’ll find if they click.

5. Internal and External Links

Internal links help connect related pages on your website. For example, if you have a blog post about parenting teens, you could link to your family therapy service page. These links help Google understand how your site is structured, and they keep visitors engaged longer.

External links, on the other hand, point to other credible websites. Linking to trusted sources (such as the American Psychological Association, the CDC, or research-based articles) adds credibility and shows Google your site is connected to valuable content elsewhere.

6. Image Optimization

Images make your website more engaging, but they also present an SEO opportunity. Use images that are relevant to your content, and be sure to:

  • Name the image file with keywords (e.g., anxiety therapy in Little Rock, AR | anxiety therapist)
  • Add descriptive alt text
  • Compress image file sizes to avoid slow page loading

These small steps can improve your site’s performance and user experience.

7. Readability and Accessibility

Readability doesn’t mean dumbing things down—it means making your content accessible to a wider audience. Aim for shorter sentences, everyday language, and plenty of white space. Break up large chunks of text with headers, bullet points, and visuals. The easier it is to read your page, the more likely someone is to stay on it—and eventually reach out.

Relaxed professional man sitting at a desk holding a coffee mug while working on a laptop. Discover how on-page SEO can help your ideal clients find your website and start seeing an increase in traffic soon.

On-Page SEO in the Bigger Picture

On-page SEO is just one piece of the puzzle. It works best when paired with other strategies like keyword research, off-page SEO (like backlinks), and local SEO (like your Google Business Profile). But if your on-page SEO is weak, the rest won’t carry as much weight. Google needs clear, optimized content to fully understand and trust your site.

Why On-Page SEO Matters for Therapists

In-depth on-page SEO may feel overwhelming at first, but it’s one of the most powerful tools you have to connect with the right clients. By clearly communicating what you offer—and organizing your website in a way that both humans and search engines can understand—you make it easier for people to find the support they’re looking for.

If you’re serious about growing your practice and want to reach more of your ideal clients, starting with on-page SEO is a smart and sustainable move.

Attract More of Your Ideal Clients with Simplified SEO Consulting

Ready for your website to work for you? At Simplified SEO Consulting, we help therapists, private practice owners, and other helpers optimize their content with proven on-page SEO strategies—so you can show up in search results, build trust, and connect with the clients who need you most. Here’s how to get started:

  1. Schedule a free SEO consultation
  2. Collaborate with an experienced SEO expert
  3. Improve your rankings and reach more of your ideal clients!

Additional SEO Services

At Simplified SEO Consulting, we provide a range of services designed to elevate your online presence and help your website perform at its best. Whether you’re seeking full-service SEO help or prefer a more hands-on learning experience, there’s an option that fits your needs.

Our Done-For-You SEO Services handle everything from targeted keyword research to on-page content optimization—so you can stay focused on supporting your clients while we take care of the behind-the-scenes SEO work. If you’re more of a DIYer, our DIY SEO Online Courses are packed with practical strategies and training to help you confidently manage your own SEO journey. Looking for something uniquely tailored to your goals? Our SEO Strategy Package offers a custom plan built just for you. If you just need expert input here and there, our SEO Consulting Package is perfect for getting personalized advice on specific challenges.

We also offer Technical SEO to improve how your site functions, Local SEO to increase visibility in your geographic area, and Stand-Alone Copywriting for high-quality, keyword-optimized content that engages and converts visitors. Want to learn more about SEO? Our blog is full of helpful insights and tips created specifically for therapists looking to strengthen their digital presence and connect with more of their ideal clients.

Image of SEO Specialist Brianna. Improve your on-page SEO and begin finding your ideal clients with the help of private practice SEO.

About The Author

Brianna is a skilled Mental Health SEO specialist known for her ability to optimize therapist websites and work closely with private practice owners to reach their SEO goals. She’s driven by a passion for simplifying SEO—translating complex strategies into manageable, step-by-step actions that truly move the needle. With strong attention to detail and a client-centered approach, Brianna strives to deliver a smooth, supportive SEO journey that equips practice owners with the knowledge and confidence to grow their online presence.

Ready to boost your visibility? Schedule a consultation with our team and start moving your practice forward today!

You’ve optimized your homepage, fine-tuned your service pages, and maybe even built out a few blogs for good measure. But there’s one page many business owners—and even some SEO professionals—often overlook: the About page.

Illustrated web pages on desktop and laptop screens showing edits and annotations—representing local SEO services, page optimization, and schema markup improvements

Believe it or not, this single page can quietly power up your local visibility, enhance trust with your audience, and improve your overall rankings. If your About page is vague, outdated, or missing entirely, you might be missing out on real SEO potential.

In this post, we’ll explore why your About page matters so much for both local and general SEO, how to optimize it effectively, and the key mistakes to avoid. Let’s dive in.

What Is an About Page (and Why It Matters)

Your About page is more than just a digital business card. It tells the story of who you are, what you do, and why it matters. At a minimum, it should include:

  • A brief company or personal background
  • Your mission, values, and team bios
  • Contact information and physical location
  • Your history or origin story

But from an SEO perspective, it’s also a high-value opportunity to establish brand identity, build trust, and send consistent signals to both users and search engines.

Think of it as your website’s “trust center.”

A Quick Primer on Local SEO

Local SEO is all about helping your business show up in searches like “therapist near me” or “plumber in [Your City].” It prioritizes location-based signals that help search engines understand where you operate and who you serve.

Key local ranking factors include:

Your About page can support all of these factors when it’s built with intention.

How an About Page Supports Local SEO

Reinforces NAP Consistency

Search engines want to see your business information (name, address, phone) consistently presented across your website and directory listings. Adding your full NAP details to your About page—formatted exactly as they appear on your Google Business Profile—strengthens this consistency and builds trust.

Bonus tip: Use schema markup (like “LocalBusiness” JSON-LD) to help Google easily parse that information.

Naturally Targets Local Keywords

By incorporating phrases like “serving the Grand Rapids area since 2012” or “based in Grand Rapids,” you help Google associate your brand with a specific location. These local cues can improve your visibility in geographic searches.

Builds Local Relevance and Authority

Your About page is the perfect place to mention local partnerships, sponsorships, or community involvement. These details not only tell your story—they also earn you “prominence” points in Google’s local algorithm, especially if they lead to local backlinks.

Enhances Local User Engagement

Simple calls-to-action like “Visit our office in downtown Asheville” or “Join our Grand Rapids community newsletter” encourage local visitors to interact more deeply, which can improve engagement metrics.

Supports Local Structured Data

Embedding a map or using LocalBusiness schema helps search engines clearly understand your physical location. This makes it easier to show up in local packs and map results.

How an About Page Supports Overall SEO

Enhances E-E-A-T (Experience, Expertise, Authoritativeness, Trust)

A developer sketches a website wireframe layout, illustrating the planning stage for technical SEO improvements, local SEO services, and structured schema implementation. Google looks for signals that demonstrate you’re a credible, trustworthy expert. Your About page can help by showcasing:

  • Founder or team bios with credentials
  • Awards, certifications, or associations
  • Stories of your business journey or client success

Improves Engagement Metrics

A well-written About page keeps users reading—and when visitors stay longer, it sends positive signals to Google. Add multimedia like team photos, a founder video, or a timeline to make the page even more engaging.

Supports Internal Linking

Use your About page to link to key service pages or blog content. This not only helps users navigate your site but also strengthens internal link equity.

Increases Visibility for Long-Tail & Branded Searches

People often Google things like “[Business Name] about” or “[Business Name] mission.” A well-optimized About page helps you capture those searches—and gives curious users a deeper reason to trust and engage with your brand.

Becomes a Backlink Magnet

Reporters, bloggers, and even potential partners often link to About pages when referencing your company. Make it easy for them by including a press-friendly section with highlights, images, or milestones.

Best Practices for an SEO-Friendly About Page

  • Write for humans first. Keep it warm, clear, and authentic.
  • Use your keywords wisely. Naturally include your business name, industry, and location.
  • Optimize your metadata. Include local terms in your title tag and meta description.
  • Add schema markup. Use “LocalBusiness” JSON-LD to boost structure.
  • Include engaging visuals. Real team photos or a quick intro video go a long way.
  • Make it mobile-friendly. Ensure it loads quickly and displays well on all screen sizes.

Common Pitfalls to Avoid

  • Keyword stuffing. Overloading your page with cities or services feels unnatural and can hurt rankings.
  • Being too generic. “We’re the best in the business” doesn’t cut it. Add real facts, dates, and credentials.
  • Neglecting mobile users. Most local searches happen on phones—optimize for them.
  • Failing to update. If your About page hasn’t changed in five years, it’s time for a refresh.

Measuring the Impact of Your About Page

Keep an eye on:

  • Organic traffic to your About page (via Google Analytics)
  • Branded/local keyword impressions (via Google Search Console)
  • Time on page and bounce rate
  • Click-throughs to conversion pages (like Contact or Services)

Two purple puzzle pieces are about to interlock, visually representing how local SEO services, site schema, and page-level optimization work together to enhance visibility. Bonus tip: Set up GA4 events to track how users interact with your About page, such as clicking your address, phone number, or internal links.

Final Thoughts: Small Page, Big Opportunity

Your About page isn’t just a “nice-to-have.” It’s a powerful piece of your SEO puzzle—especially for local businesses. When optimized thoughtfully, it builds trust, reinforces local signals, and draws both humans and search engines deeper into your site.

If it’s been a while since you revisited your About page (or if you’ve never written one), now’s the time. Start small, keep it authentic, and let it grow with your business.

Start Improving Your Local SEO with Simplified SEO Consulting

At Simplified SEO Consulting, we specialize in helping mental health professionals and small business owners make every page on their site work harder. Reach out to learn how our team of SEO specialists can help you strengthen your SEO from the inside out. Take the first step toward an improved website:

  1. Apply to work with us: Fill out our quick application and tell us about your practice and your website concerns. (No worries if you’re not sure what’s wrong – that’s our job to find out!)
  2. Meet your SEO specialist: We’ll schedule a call to talk one-on-one.
  3. Start improving your website!

Other Services Offered with Simplified SEO Consulting

Simplified SEO knows there are many aspects of SEO that you may need help addressing to improve your private practice website. This is why we offer a variety of SEO services in addition to local SEO and technical SEO services. We also provide support through our Done For You SEO ServicesDIY Online SEO Courses, and Consulting services. We also offer social media management, stand-alone copywriting services, and SEO strategy sessions. Visit our blog to learn more valuable SEO info today!

About the Author

Sterling Humburg-Cage graduated from the University of Missouri with a BA in Psychology in 2020. He has integrated what he learned in school into his work as an SEO Specialist with Simplified SEO Consulting. Sterling prides himself on helping current clients & alumni problem-solve difficult issues.  He’s great at giving clients multiple options about how to approach a situation, finding solutions to some of the more technical aspects of SEO, and responding in a timely manner to client concerns.  Since he started, Sterling has met frequently with our alumni and provided them with extra problem-solving support. He now provides additional support with a variety of local SEO services. He often goes the extra mile to do outside research. By doing so, he ensures private practice owners have everything they need to rank well on search engines long term for the keywords their ideal clients are using!

Search Engine Optimization (SEO) isn’t just a buzzword or a box to check off. It’s a long-term investment in your private practice’s visibility, growth, and long-standing credibility. As a helping professional, you’ve probably already heard that SEO is important. But you might be wondering: Why does it take so long to work? And how do I know if the strategy I’m using today will still work tomorrow? At Simplified SEO Consulting, we specialize in SEO for private practices, focusing on sustainable, ethical strategies that grow with you.

Our approach isn’t static, and that’s a good thing. In this post, we’ll break down why SEO takes time, how the digital landscape keeps shifting, and what we’re doing to keep your practice not just visible, but thriving for the long haul.

Woman enjoying fresh air in a park with arms outstretched, representing the long-term freedom and growth SEO for private practices can create.

SEO Is a Marathon, Not a Sprint

Let’s be honest: private practice SEO is not about quick wins or overnight rankings. It’s a gradual, purposeful climb that gains momentum over time. Like the work you do as a helping professional, it requires consistency, patience, and intention. When done right, the payoff is worth it. A growing online presence that connects you with the people who need your support most.

We’ve revamped our Done for You SEO packages to better reflect the time and energy real SEO success takes. Here’s what that looks like:

6-Month Plan – $1250/month

For practices that want traction quickly and are ready for robust, hands-on support. This plan is ideal if you’ve got a newer site or are launching a new service and need aggressive optimization right away.

9-Month Plan – $1150/month

Perfect for those who want to grow steadily and strategically. This package gives us time to lay a strong foundation and build your site’s authority with smart, incremental changes.

12-Month Plan – $1050/month

Our most cost-effective option for long-term results. If you’re committed to intentional, sustainable SEO progress, this plan provides steady momentum and lasting outcomes.

These timelines aren’t arbitrary. They reflect what we’ve seen work again and again for private practice websites: SEO takes time, but it works, especially when you commit to the process.

Our Holistic Approach to SEO for Private Practices: Going Beyond the Basics

We’ve always championed comprehensive, white-hat SEO tactics that align with Google’s guidelines and prioritize real connection over shortcuts. But in 2025, we’re doubling down with an even more strategic, future-forward approach. Why? Because your competitors are getting savvier, and because AI is changing the way people find information online.

Here’s how we’re evolving our strategy to help you stay ahead of the curve:

In-Depth On-Page Optimization

We meticulously review every page for keyword integration, header structure, internal linking, and readability. But we don’t stop at keywords. We make sure your content resonates with your ideal clients. It’s about being discoverable and relatable.

AI Search Optimization

AI search is here, and it’s changing the game. From Google’s Search Generative Experience (SGE) to ChatGPT’s search plugins, content is increasingly being summarized and recommended by AI. That’s why we now tailor content not only for humans and traditional search engines, but also for AI tools that may cite or paraphrase your website.

Enhanced Sitewide Schema

Schema markup helps Google “understand” your site. We’re implementing structured data on your Home, About, and FAQ pages to improve your visibility in rich search features like FAQs, knowledge panels, and “People also ask” boxes.

About Page Audits

The About page is often one of the most visited parts of a private practice site, but also one of the most under-optimized. We audit and revise it with both SEO and client trust in mind. A great About page builds connection, conveys authority, and supports your broader content strategy.

Why We’re Using a Unified Monthly Topic Strategy

Starting this month, all of our SEO specialists and copywriters are blogging around the same central topic. If you’re one of our content clients, you’ll likely notice your blog titles align with this strategy. But what’s the reason behind it?

It’s all about topical authority.

Two professionals are analyzing data on a tablet and a laptop, emphasizing the evolving strategy and analytics involved in SEO for private practices.

What Is Topical Authority?

Topical authority is how search engines assess your expertise on a specific subject. When you publish multiple pieces of related content and interlink them, you signal to Google: “We know this subject inside and out.” In turn, Google is more likely to rank your content higher.

Our unified monthly themes create natural topic clusters. Whether your site features just one blog per month or several, internal linking between related posts boosts both private practice SEO and user experience. It’s a smarter, more strategic way to grow.

Evolving With Google’s Algorithm—So You Don’t Have To

If you’ve ever felt overwhelmed trying to keep up with SEO best practices, you’re not alone. Google updates its algorithm thousands of times a year. From core updates to AI integration, what worked yesterday might not work tomorrow.

The good news? You don’t have to figure this out alone.

At Simplified SEO Consulting, our team of SEO specialists stay current on every major trend and change. We don’t chase gimmicks or react to every small shift. Instead, we build resilient strategies designed to endure, while remaining flexible enough to adapt when needed.

This agility is reflected in the evolution of our service offerings, too. Whether you want someone to take SEO completely off your plate or you prefer a hands-on learning experience, we offer paths to match your goals and timeline.

Final Thoughts: Sustainable SEO for Private Practices

If SEO for private practices feels overwhelming, we want to remind you: it’s not about doing everything at once. It’s about doing the right things, consistently, over time. Whether you’re starting fresh or looking to grow an established presence, the most important thing is to take action. That might mean publishing your first blog post, revising a few key pages, or simply reviewing your Search Console data.

And remember, you don’t have to do it alone.

At Simplified SEO Consulting, our job is to walk with you, step by step, as your strategy evolves. We’ll celebrate your wins, help you adjust course when needed, and keep our eyes on the long game: helping more of your ideal clients find you online.

Hands typing on a laptop by a window with a cup of coffee, illustrating the everyday work behind building effective SEO for private practices.

Ready to Invest in Long-Term SEO Success?

SEO success takes time, but with the right strategy and support, it becomes one of the most powerful tools for growing your practice online. Whether you’re just getting started or ready to refine your approach, we’re here to help.

At Simplified SEO Consulting, we make it easy to take the next step:

  1. Schedule a free consultation to explore the SEO package that best fits your goals.
  2. Work one-on-one with an SEO specialist to map out a clear, sustainable plan.
  3. Build long-term visibility and attract the clients you’re best equipped to support.

You don’t have to do this alone. Let’s create lasting growth—together.

You Deserve a Strategy That Grows With You

SEO for private practices is not a one-size-fits-all process, and it’s definitely not a one-time project. The best results come from an evolving, collaborative relationship with your website, your goals, and your audience.

We’re proud to offer:

  • Done-For-You SEO Services: Includes everything from keyword research and page optimization to monthly performance reviews and strategy updates, all based on real data from tools like Google Search Console.
  • DIY SEO Courses: Want to take control of your private practice’s SEO but need guidance? Our courses walk you through interpreting data, optimizing content, and building your own sustainable strategy.
  • SEO Strategy Packages: We deliver custom action plans tailored to your unique practice, goals, and timeline.
  • SEO Consulting: For practice owners who want expert support tackling specific challenges or troubleshooting dips in performance.
  • Technical & Local SEO: We fine-tune your site so it’s easier for Google to crawl and index. And for local practitioners, we ensure your practice shows up in map listings and local search results.
  • Stand-Alone SEO Copywriting: Need help getting the right words on the page? We write content that’s both keyword-optimized and human-centered.

About the Author

A mental health SEO specialist at Simplified SEO Consulting smiles while the sun shines behind her.

Alex is an experienced SEO specialist who loves partnering with private practice owners to enhance their online visibility. She’s driven by a desire to help clients not only improve their rankings, but also truly grasp the why behind every SEO strategy. By breaking down complex concepts into clear, manageable steps, Alex makes SEO feel accessible and aligned with each practice’s unique goals. Her focus is on creating steady, long-term growth that continues to deliver results well into the future.

Curious about how SEO for private practices can help you reach more of your ideal clients? Book a free consultation with our team. We’d be honored to support your journey.

When you’re building a private practice, your website plays a big role in helping people find you. You may already know about keywords, internal links, and using alt text on your images. But have you ever thought about how easy your content is to read? That’s where readability comes in. Readability might sound simple, but it can make a big difference in how your website performs in search engines—and how it connects with real people who need your help.

Let’s break it down into what readability is, why it matters for both Google and your users, and how you can improve it on your own site.

Image of a professional woman sitting at a desk working on a laptop. Discover how you can improve your private practice SEO with the help of Simplified SEO Consulting.

What Is Readability?

Readability is all about how easy it is for someone to read and understand your content.

Think of it this way: You might be a great therapist, but if the words on your website feel too complex, confusing, or full of jargon, your ideal client may click away before they even book a call. That’s not what we want!

Good readability means:

  • Short, clear sentences
  • Everyday language (no fancy or technical words)
  • Headings and bullet points to break up text
  • Paragraphs that are easy to scan
  • A natural, conversational tone

Why Readability Helps Your Clients

Let’s say someone lands on your website after Googling “therapist for anxiety near me.” They’re likely already feeling overwhelmed, unsure, or even scared. If your content is full of long, complicated sentences, they may feel even more lost.

Here’s how better readability helps them:

1. Makes Things Easier to Understand

Your potential clients aren’t reading your site like a textbook. They’re often skimming. Simple, well-structured writing helps them quickly find the answers they’re looking for—like what you specialize in, where you’re located, and how to book an appointment.

2. Builds Trust

When your writing is warm and clear, you come across as more approachable and trustworthy. That’s huge in private practice work. Clients want to feel safe and understood—even on your website.

3. Reduces Stress and Overwhelm

Reading shouldn’t feel like hard work. If your content is calm, clear, and easy to take in, it sends the message that you care about making things easier for your clients right from the start.

Image of a professional man using a pen pointing at digital circles with one reading great content. Learn how to build seo for therapists and find your ideal clients with the help of Simplified SEO Consulting.

Why Readability Helps Google

Now let’s talk about the tech side.

Google’s job is to show searchers the best, most helpful pages for whatever they’re looking for. It’s not just about having the right keywords—it’s about creating content that truly helps people.

Here’s why readability plays a role in SEO:

1. Google Cares About “Helpful Content”

Google has made it clear: they want content written for people, not just for search engines. If your site is easy to read, Google sees that as a win.

2. Improves Key User Signals

Google notices how users behave on your site. If someone clicks your page and stays awhile (because it’s easy to read and understand), that’s a good sign. If they leave right away because the content is too hard to follow, that’s not so great. These actions—called user signals—can affect your rankings.

3. Easier for Search Engines to Understand

Clear writing with good structure (like using headers correctly) also helps Google’s bots scan and understand your content. That means your pages are more likely to show up in the right searches.

How to Make Your Content More Readable

You don’t need fancy tools or a writing degree. With a few simple changes, your content can be more inviting for your readers and more optimized for SEO.

  • Use Short Sentences and Paragraphs

Try to keep sentences to one idea each. Paragraphs should be just 2–4 sentences. Big blocks of text can feel overwhelming.

  • Write Like You Talk

Use a warm, conversational tone—just like you would in session. Imagine you’re talking directly to someone sitting across from you.

  • Avoid Jargon

Words like “CBT” or “somatic” might be important in your work, but be sure to explain them in plain English if you use them.

  • Break Up the Page

Use headings (like the ones in this post!), bullet points, and bolded text to make scanning easier.

  • Use Tools to Check Readability

Free tools like Hemingway Editor or Grammarly can give you a “readability score” and show where your writing can be clearer.

Image of a therapist working on SEO for mental health. This image represents how private practice SEO can help attract potential clients and boost your rankings.

A Clear Message Goes a Long Way With Readability

When someone finds your website, you only have a few seconds to connect with them. Readability is what helps that connection happen.

It shows your clients that you understand them, care about their experience, and want to make their journey easier, even before they walk through your door.

At the same time, Google appreciates clear and helpful content. So when you focus on readability, you’re not just improving your writing—you’re giving your practice a better chance to be seen by the people who need you most.

Need help making your content more readable and SEO-friendly? That’s what Simplified SEO Consulting is here for. Let’s work together to make sure your website does more than just exist—it helps your practice grow.

Elevate Your SEO and Build Lasting Credibility with Simplified SEO Consulting

Looking to bring more of your ideal clients through your virtual (or physical) doors? At Simplified SEO Consulting, we specialize in helping therapists and private practice owners craft impactful, trustworthy content that resonates with potential clients and boosts search engine performance. Getting started is easy:

  1. Schedule a free SEO consultation
  2. Partner with a dedicated SEO expert
  3. Increase your site’s authority and grow your client base

Additional SEO Services

At Simplified SEO Consulting, our team offers a variety of services tailored to help you strengthen your website and stand out online. Whether you’re looking for comprehensive support or prefer a hands-on approach, we’ve got you covered.

Our Done-For-You SEO Services manage the entire process—from strategic keyword research to optimizing your site content—so you can focus on what you do best. Prefer to do it yourself? Our DIY SEO Online Courses empower you with the tools and knowledge to take charge of your own SEO success.

If you need something more personalized, our SEO Strategy Package offers a fully customized plan to guide your efforts, while the SEO Consulting Package provides expert guidance for specific questions or challenges. We also offer Technical SEO support to enhance your website’s functionality, Local SEO services to boost visibility in your area, and Stand-Alone Copywriting to deliver compelling, optimized content that converts.

Don’t forget to visit our blog for expert tips and actionable advice to help therapists grow their digital presence and reach more of the people who need them.

About The Author

Brianna is a skilled Mental Health SEO specialist known for her ability to optimize therapist websites and work closely with private practice owners to reach their SEO goals. She’s driven by a passion for simplifying SEO—translating complex strategies into manageable, step-by-step actions that truly move the needle. With strong attention to detail and a client-centered approach, Brianna strives to deliver a smooth, supportive SEO journey that equips practice owners with the knowledge and confidence to grow their online presence.

Ready to boost your visibility? Schedule a consultation with our team and start moving your practice forward today!

If you’ve been learning about SEO, you’ve probably heard that internal linking is kind of a big deal. And it is! Internal links help search engines understand your website structure, pass authority between pages, and guide users to more of your content.

While internal links can boost your SEO, just adding links to your website isn’t enough. Some internal linking mistakes can actually hurt your SEO more than help it. Luckily, these mistakes are all fixable and avoidable—even if you’re not an SEO expert (yet). Let’s break down the most common internal linking mistakes and how to fix them.

Internal Linking Mistake #1: Generic or Vague Anchor Text

Vague anchor text—like “click here,” “this article,” or “read more”—is one of the most common internal linking mistakes, and it can quietly undermine your SEO efforts. These generic phrases might seem harmless, but they don’t give search engines enough information about what the linked page is actually about.

Google relies on anchor text to understand context and relevance, so when the text is too vague, it’s a missed opportunity to reinforce your content’s keywords. Plus, it’s not very helpful for users either.

How to fix it:

Use clear, descriptive anchor text for your links. Instead of “read more,” try something like, “Learn how to optimize your blog posts for SEO.” Clear, descriptive anchor text not only boosts SEO but also sets better expectations for what readers will find when they click the internal link.

Internal Linking Mistake #2: Linking to Irrelevant Pages

An internal link button with a blue background. Ensure that your internal links boost your seo with help from the mental health seo specialists at simplified seo consulting. They can help your private practice website thrive.Not every page on your site needs to link to every other page. Internal links should make sense in context. Linking just for the sake of it can confuse users and dilute the topical focus of your pages. It can also mess with how Google understands your site structure.

How to fix it:

Only link to content that’s truly relevant to the page topic. If you’re writing about SEO basics, linking to a page about social media ads might not make sense. Linking to a post on keyword research, however, would be ideal.

Internal Linking Mistake #3: Adding Too Many Links

It is possible to have too much of a good thing. If you cram a page full of internal links, it can get overwhelming for both users and search engines. Too many links can dilute link value and make it harder for search engines to figure out which links are most important. It also negatively affects user experience.

How to fix it:

Be strategic when adding links to your page. Focus on linking to the most relevant, helpful pages. If a link doesn’t serve a clear purpose, it’s best to leave it. Don’t try to make the link fit into content that isn’t relevant.

Internal Linking Mistake #4: Using Orphan Pages

Close-up image of a website link. The internal links on your website can directly affect your search engine optimization. Simplified seo consulting offers seo done for you services to optimize your private practice website.Orphan pages are like islands—completely disconnected from the rest of your site. If no other pages link to them, search engines might not ever find them. And if people can’t navigate to them from other content, they’re unlikely to get any traffic.

How to fix it:

Use an SEO tool—like Screaming Frog, Ahrefs, or even Google Search Console—to find orphan pages. Then, add links to them from relevant blog posts, category pages, or even your homepage if they’re important enough.

Internal Linking Mistake #5: Using Broken Links

Broken links are not only frustrating for users, but they’re also bad for SEO. They create a poor user experience and waste crawl budget, which means Google may stop crawling your site as efficiently.

How to fix it:

Run regular link audits using tools like Sitebulb, Semrush, or Broken Link Checker. If you find broken internal links, update them with the correct URL or set up a proper 301 or 302 redirect if the page has moved.

Internal Linking Mistake #6: Burying Important Pages

If it takes five or six clicks to reach a page from your homepage, that’s a problem. Search engines prioritize pages that are closer to the homepage. The deeper a page is buried, the less likely it is to be crawled and ranked.

How to fix it:

Aim for optimal page depth by keeping important content within three clicks of your homepage. Use a flat site structure and link to high-value pages from your main navigation, sidebar, or frequently visited pages.

Quick Fix-It Checklist

Here’s a quick recap of the most common internal linking mistakes to watch for:

  • Avoid generic anchor text—make it descriptiveKeyboard keys spell out HTTP to represent website linking. We offer seo for mental health professionals to help their private practice websites rank better on Google. Reach out to simplified seo consulting today for a consultation.
  • Only link to contextually relevant content
  • Don’t overload your pages with too many links
  • Identify and fix orphan pages
  • Fix or redirect broken internal links
  • Keep important pages within three clicks from the homepage

Final Thoughts from a Mental Health SEO Specialist

It might not be as flashy as keywords or backlinks, but internal linking is a powerful part of your SEO toolbox. By avoiding these common mistakes—and applying a few simple fixes—you’ll make your site easier to navigate, easier to crawl, and more helpful for your visitors. Start with one or two of these fixes today, and you’ll be ahead of most websites out there.

Let Simplified SEO Consulting Boost Your Website’s SEO

It’s crucial to make sure your website’s internal links aren’t hindering your SEO efforts. At Simplified SEO Consulting, we work with private practice owners to strengthen their online presence through thoughtful, strategic SEO. That includes refining often-overlooked details like internal linking, which is essential for helping search engines and visitors navigate your site more effectively. Start working with us by following these simple steps:

  1. Schedule a free consultation with Simplified
  2. Meet with one of our experienced SEO specialists
  3. Improve your website’s visibility to attract your ideal clients

Other Services Offered by Simplified SEO Consulting

Our expert SEO specialists offer a variety of services designed to help private practice owners improve their online visibility. Whether you’re looking for a completely hands-off experience or prefer to take the reins yourself, we have options to suit your style.

With our Done-For-You SEO services, we handle everything—from developing a keyword strategy to optimizing your site’s content. If you prefer to be more involved, our DIY SEO Online Courses can guide you through the process of boosting your site’s rankings with confidence.

For a more personalized approach, our SEO Strategy Package provides a custom roadmap tailored to your practice’s unique goals. We also offer an SEO Consulting Package that provides detailed feedback and targeted solutions for specific SEO hurdles.

Additionally, we offer Technical SEO support to improve your website’s performance, Local SEO services to help you get found in your area, and Stand-Alone Copywriting to make sure your content connects with both search engines and prospective clients.

Be sure to visit our SEO blog for more insight! It’s full of actionable advice and strategies to help private practice websites grow and succeed online.

About the Author

Headshot of Carey Faircloth, a mental health seo specialist at simplified seo consulting. As part of the team at simplified seo consulting, Carey can help your private practice website rank better on google with seo done for you. Carey is a Mental Health SEO Specialist at Simplified SEO Consulting. With a background in psychology and business, she aims to help therapists and private practice owners get the best ROI from their SEO efforts. While she loves optimizing websites and has a knack for writing and editing, her favorite part of her role is getting to know each client individually. When she isn’t working, she loves spending time with her family and doing anything creative.

 

Looking for extra support? Schedule a consultation with our team to see who can help you and how.

Search engine optimization (SEO) can feel like a maze. This is especially true if you’re a therapist trying to manage a website between client sessions. You might wonder if your website is even showing up when people search for therapy services in your area. The good news is, there’s a free tool from Google that gives you real answers.

It’s called Google Search Console (GSC). GSC can help you understand how your website is performing in search and where there’s room to grow. If you’ve never used it before, this post will walk you through what it does and how it can support SEO for therapists.

A person sits at a marble table with a laptop open to Google, holding a cup of coffee. Learning tools like Google Search Console is key to SEO for therapists looking to grow their online presence.

An Introduction to Google Search Console

Google Search Console is a free platform that lets you monitor how your website appears in Google search results. It shows what keywords are leading people to your site. It also shows how often your pages appear in searches, and whether Google is running into any problems when trying to crawl your content.

For therapists who want to grow their practice online, it’s one of the most helpful and approachable tools out there.

The Role of Google Search Console in SEO for Therapists

You might already be writing blogs or updating your service pages, but how do you know if those changes are actually helping you get found online? Google Search Console gives you that feedback. It’s especially helpful for answering questions like:

  • What terms are people typing in when they find my website?
  • Are certain pages getting more clicks than others?
  • Is Google having trouble reading any of my pages?

These insights can help you make smarter decisions about what to update, what to write about next, and how to improve your visibility online.

How to Use Google Search Console to Improve SEO for Therapists

Once you’re set up in Google Search Console, one of the most valuable insights you’ll gain is what people are actually typing into Google before they land on your website.

1. See What People Are Searching For

When you open the Performance section in Search Console, you’ll find a list of real search terms people used before visiting your website. This data shows you how your content is showing up in search and what your audience is interested in.

For example, if you notice people are finding your site by searching “anxiety counseling for teens,” that’s a great sign to write more about that topic. Or you can enhance the existing page with helpful information.

You can also look for terms that have a high number of impressions but low clicks. This might mean your page is showing up but not getting attention, which could be fixed by improving your page title or meta description.

A man sits at a desk with a laptop, notebook, and coffee, appearing focused and thoughtful. SEO for therapists often starts with dedicated time to learn tools like Google Search Console.

2. Track Which Pages Are Performing Best

Still in the Performance section, you can switch from viewing queries to viewing pages. This tells you which pages are being clicked most often from search results.

Ask yourself if those top-performing pages reflect the services you’re most focused on. If not, there may be opportunities to optimize your main service pages or make them easier to find through internal links.

This kind of tracking can also show you the impact of updates or blog posts over time. This helps you see what kind of content works best.

3. Fix Indexing Issues That May Hurt SEO for Therapists

In the Pages or Indexing tab, Google tells you if it’s able to crawl and include your pages in search results. If some of your pages aren’t being indexed, that means they aren’t appearing in Google’s results at all.

Reasons for this might include:

  • The content is thin or outdated
  • The page isn’t linked to from other parts of your website
  • There are technical settings preventing it from being indexed

Even if you’re not ready to fix these issues yourself, knowing they exist can help you ask the right questions or bring them to your website support team.

You Don’t Have to Tackle SEO Alone—We’re Here to Help

Learning to use Google Search Console is a simple, powerful way to take control of your SEO as a therapist. You don’t need to be an expert, and you don’t have to check it every day. But spending a few minutes reviewing your data each month can help you understand what’s working and where to focus your energy next.

At Simplified SEO Consulting, we help therapists make sense of tools like this. Whether you’re just starting to work on your SEO or you’re ready to dig deeper into your website performance, our team is here to support you. Taking the first step is simple:

  1. Book a free consultation to discuss your SEO goals.
  2. Receive personalized guidance from an SEO expert on improving your website content.
  3. Increase your online presence and connect with the clients you’re best equipped to support.

You deserve to feel confident about how your website shows up online. The right support can make all the difference.

Cartoon illustration of a happy woman stretching with arms raised at her desk in front of a laptop, celebrating a small win. SEO for therapists can feel rewarding as progress becomes visible.

Explore More SEO Services at Simplified SEO Consulting

Understanding what your Google Search Console data means is one thing, and knowing what to do with it is another. That’s where our team at Simplified SEO Consulting comes in. We specialize in helping private practice owners use tools like GSC to make meaningful, informed decisions that lead to long-term growth.

Whether you want someone to handle the technical side for you or you’re eager to learn how to navigate it yourself. We offer support that fits your learning style and goals.

If your Google Search Console dashboard feels overwhelming, you don’t have to go it alone. Our goal is to help you feel confident and empowered in your online presence, starting with the tools you already have.

About the Author

A mental health SEO specialist at Simplified SEO Consulting smiles while the sun shines behind her.

Alex is a dedicated SEO specialist who enjoys supporting private practice owners as they build a stronger online presence. She’s passionate about helping clients not only improve their search rankings, but also understand the purpose behind each step of the process. By making SEO feel approachable and meaningful, Alex empowers practice owners to take control of their growth. She’s committed to steady, sustainable progress that creates lasting results.

Interested in seeing how SEO can support your goals? Schedule a free consultation with our team today. We’d love to help you grow your practice.

What Is E-E-A-T?

If you’re a therapist aiming to improve your website’s visibility, understanding Google’s E-E-A-T guidelines is essential for SEO. E-E-A-T stands for:

  • Experience: First-hand or personal experience with the topic.
  • Expertise: Knowledge or skill in the subject matter.
  • Authoritativeness: The credibility of the author and website.
  • Trustworthiness: The accuracy, legitimacy, and reliability of the content.

Google uses E-E-A-T to assess content quality, particularly for Your Money or Your Life (YMYL) websites—those that impact people’s health, finances, or overall well-being. Since mental health content directly affects people’s lives, demonstrating credibility and trustworthiness is especially important for therapy practices.

However, it’s worth noting that E-E-A-T is not a direct ranking factor. According to Google Search Liaison, you can’t “add E-E-A-T” to your web pages like a meta tag or structured data. Instead, E-E-A-T is a framework used by Google’s algorithms and human quality raters to evaluate whether your content appears credible, reliable, and valuable.

Image of an African American woman sitting on a couch using a laptop. Discover how you can improve your private practice's SEO with the help of Simplified SEO Consulting.

Why Did Google Add “Experience” to E-A-T?

Google originally introduced E-A-T (Expertise, Authoritativeness, and Trustworthiness) as part of its Search Quality Rater Guidelines. In late 2022, it expanded to include Experience, recognizing that first-hand knowledge enhances content credibility.

For therapists, this shift is a game-changer. When you write about anxiety therapy techniques, for example, sharing real-life client scenarios (while maintaining confidentiality) demonstrates first-hand experience. This makes the content more relatable and authentic, which Google values.

Additionally, user-generated content—like client testimonials or reviews—can reflect experience. While not a direct ranking factor, authentic testimonials build social proof, increasing user trust and encouraging longer site visits, which can indirectly improve SEO.

Why Does E-E-A-T Matter for SEO?

Although E-E-A-T is not a standalone ranking factor, it influences how Google interprets content quality. Here’s why it matters for your therapy website’s SEO:

1. Better Rankings:

Google prioritizes content that demonstrates expertise and credibility. Blogs, service pages, and articles that offer in-depth insights and personal experiences are more likely to rank higher in search results.

2. Improved Trustworthiness:

When your website offers clear, well-sourced, and experience-backed content, it encourages longer site visits and lower bounce rates. These positive user signals indirectly improve SEO performance.

3. Impact on YMYL Websites:

For therapists, YMYL content carries extra weight. Since mental health information can significantly impact people’s well-being, Google holds it to higher standards. By demonstrating experience and expertise, you enhance your content’s credibility, making it more likely to rank well and attract potential clients.

How to Improve E-E-A-T on Your Therapy Website

To enhance your website’s E-E-A-T signals, focus on creating content that demonstrates expertise, authenticity, and credibility.

1. Showcase Experience and Expertise:

  • Write detailed, experience-backed blog posts: Share real-world insights by discussing common client scenarios (anonymously) or offering personal insights into therapy techniques.
  • Add therapist bios: Include author bios with your credentials, certifications, and years of experience to demonstrate expertise.
  • Include case studies or real-world examples: Highlight therapy outcomes through case studies, offering tangible proof of your skills and experience.

2. Build Authoritativeness:

  • Earn backlinks from reputable sites: Aim for mentions on mental health associations, therapy directories, or industry publications. Quality backlinks improve your site’s authority.
  • Contribute guest posts: Writing for credible platforms in your niche enhances your authority and exposes your practice to a wider audience.
  • Display certifications and licenses: Prominently feature your licenses, certifications, and affiliations to establish credibility.

3. Enhance Trustworthiness:

  • Use accurate, well-researched information: Reference reliable sources (e.g., mental health journals or government sites) to enhance content legitimacy.
  • Include client testimonials and reviews: Display authentic testimonials to provide social proof, helping build trust with potential clients.
  • Ensure website transparency:
    • Include clear contact information (Name, Address, Phone) on every page.
    • Display your privacy policy and terms of service.
    • Ensure your site uses HTTPS for secure browsing.

Image of a smiling man sitting at a desk with a laptop using a cell phone. Begin to find your ideal clients and improve your website's credibility with Google with the help of Simplified SEO consulting.

Common E-E-A-T Mistakes to Avoid

Even well-intentioned websites sometimes make E-E-A-T-related mistakes. Here are some pitfalls to avoid:

Thinking You Can “Add” E-E-A-T:

One of the biggest misconceptions is believing you can simply add E-E-A-T as a tag or label to your website. According to Google’s Search Liaison, E-E-A-T is not a tag or schema. Instead, it’s an evaluative framework used to assess content quality. Therefore, focus on demonstrating experience, expertise, and trustworthiness through your content—not by labeling it with E-E-A-T.

Lack of Author Information:

Content without author bios or credentials appears less trustworthy. Always include detailed bios with qualifications and certifications to highlight your authority.

Thin or Fluffy Content:

Surface-level, generic content lacks expertise and reduces trustworthiness. Write in-depth, experience-backed content that offers actionable insights and demonstrates your knowledge.

Inconsistent NAP (Name, Address, Phone) Information:

Inconsistencies in your business details across directories can hurt local SEO. Ensure your NAP information is consistent on your website, Google Business Profile, and other listings.

Why E-E-A-T Matters for Your Private Practice’s SEO

For those with private practices, E-E-A-T is a vital framework for building trust and credibility online. While you can’t directly add E-E-A-T as a ranking factor, you can demonstrate it through authentic, experience-driven content, clear author bios, and accurate information.

By consistently publishing detailed, insightful blogs backed by personal experience and professional expertise, you’ll strengthen your website’s E-E-A-T signals. This helps you build trust with potential clients, improve your search visibility, and establish your therapy practice as a credible and reliable resource in the mental health field.

Boost Your SEO & Strengthen Your Website’s Credibility with Simplified SEO Consulting

Want to enhance your website’s E-E-A-T and attract more of your ideal clients? Simplified SEO Consulting helps therapists and private practice owners create credible, experience-driven content that connects with clients and improves search rankings. Getting started is simple:

  1. Book a free SEO consultation
  2. Work with an experienced SEO expert
  3. Strengthen your website’s authority and grow your practice!

Additional Services Offered at Simplified SEO Consulting

Our team of SEO specialists provides a range of services designed to enhance your website and expand your online presence. Whether you prefer a fully managed approach or want to take control of your own SEO strategy, we have solutions to fit your needs. Our Done-For-You SEO Services take care of everything from in-depth keyword research to optimizing your content, while our DIY SEO Online Courses equip you with the knowledge to improve your own rankings.

If you’re looking for a more tailored plan, our SEO Strategy Package delivers a customized roadmap, while our SEO Consulting Package offers expert advice to tackle specific SEO challenges. We also provide Technical SEO support to improve your site’s performance, Local SEO optimization to help you rank higher in your area, and Stand-Alone Copywriting for compelling, search-friendly content.

Be sure to check out our blog, where we share expert SEO insights and actionable strategies to help therapists grow their online presence!

Image of SEO Specialist Brianna. With the support of skilled SEO specialists, you can earn Google's trust and credibility with your website. Find support with SEO for online therapy services.

About The Author

Brianna is a dedicated Mental Health SEO specialist who excels at optimizing client websites and collaborating with therapists to achieve their private practice SEO goals. She’s passionate about making SEO less overwhelming, breaking it down into clear, actionable steps that make a real difference. With a keen eye for detail and a commitment to client success, Brianna focuses on creating a seamless SEO experience, empowering practice owners with the tools and confidence to enhance their online visibility.

Looking for expert SEO guidance? Book a consultation with our team today and take the next step toward growing your practice online!