A person typing on a laptop at a café table, working on content strategy. This represents an SEO copywriting service and the importance of copywriting blogs for SEO to improve online visibility.
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How Do We Differ from Programs like Confident Copy?

If you’ve been researching ways to improve your website content and make your private practice more visible online, you may have come across Confident Copy by Anna Walker. It’s an excellent program that guides helping professionals through copywriting compelling, client-centered content while also teaching how to implement SEO for private practice owners and metadata. Anna’s approach is thoughtful and effective, helping helping professionals feel more confident in their writing while ensuring their content works for them. Maybe you’ve already completed the program or another content writing course  and are now wondering how our tailored SEO consulting services differ from Confident Copy.

Let me just say, that’s a great question! While there may be some similarities between our services, we have a few key differences that set us apart. Now, I also need to stay that we highly recommend Confident Copy! As a company, we work closely with Anna Walker and have the utmost respect for her knowledge and expertise in this field. Her program offers valuable insights and strategies for creating engaging website content. Our aim is not to discredit or compete with Anna’s approach but rather to complement it with our unique perspective on website content creation for helping professionals. This blog’s intention is to break down how we differ from Confident Copy, why both approaches have value, and how they can even complement each other.

So, How Do We Differ?

At Simplified SEO Consulting, instead of coaching helping professionals on content creation, we solely focus on search engine optimization (SEO). This means that we specialize in helping you get found online by the right clients through optimizing your website and online presence. Our goal is to increase your visibility in search engine results pages (SERPs) so that potential clients can easily find and connect with you.  We don’t teach you how to write, refine your brand voice, or craft your messaging. That’s where Confident Copy excels!

What we do is to DO the SEO work for you. While we absolutely believe in the power of well-written content, we don’t coach you on how to write it. Instead, we focus on optimizing your website and content for search engines—from keyword research and metadata to technical SEO and on-page optimization. If you love copywriting and want to develop your own content, Confident Copy is a great fit. If you’d rather have SEO experts take care of the technical side of things and ensure your content ranks higher on Google, that’s where we come in.

Copywriting Services A vintage typewriter typing "to blog... or not to blog," representing the importance of an SEO copywriting service in search engine optimization for counselors.

Another major difference is that we offer SEO copywriting services, which means you don’t have to write anything if you don’t want to. You’re a busy helping professional who probably has a lot on their plate. Writing website content may not be your cup of tea, and that’s okay! Our copywriter (me) can create compelling, client-centered content that aligns with your brand voice and messaging. The copywriting process starts with getting to know your practice. We take detailed notes on your ideal client, your specialties, and the services you provide. Then, we write your content for you, incorporating SEO best practices like keyword placement, readability, sentence structure, and metadata optimization. All so you don’t have to stress about finding the right words or crafting engaging sentences – we’ll take care of it for you.

Confident Copy, on the other hand, is all about helping you feel confident in writing your own content. Which is absolutely important for any helping professional who wants to write their own content! The program provides guidance on how to create compelling, client-focused copy, but you’re the one doing the copywriting. With Simplified SEO Consulting, you have the option to let us handle it. Otherwise, you can take those skills learned in Confident Copy and apply them to your content then hand it over to us for optimization. Either way, your website content will be well-written AND optimized for search engines.

Our SEO Consulting Package: A Different Kind of Coaching

We do offer a consulting package, but unlike Confident Copy, it’s not focused on content coaching. Instead, we specialize in SEO coaching to optimize your site. Our goal is to help helping professionals understand how to optimize their existing content, choose the right keywords, track their data, and refine their SEO strategy over time. We can also guide them in choosing blog topics or web page titles more likely to rank well on Google. However, this is not the same as the content coaching you’ll get from Confident Copy. Our aim is to empower helping professionals with the knowledge and tools to take control of their SEO strategy for the long run.

Confident Copy focuses on teaching how to integrate SEO into your writing from the start, which is a fantastic skill to have. However, SEO is an ongoing process. Search trends change, and Google’s algorithms evolve. That’s why our consulting services emphasize helping you adapt your SEO strategy as your practice grows and your data shifts. Plus, our consulting package includes an in-depth website audit and personalized recommendations to improve your current website’s SEO. With our SEO coaching to optimize your site, you’ll gain the tools and insights needed to stay ahead.

We Help Helping Professionals:

  • Identify the best keywords for their services and locations
  • Learn where and how to integrate those keywords into their website
  • Write effective meta descriptions and title tags for better search rankings
  • Know when and how to update content for continued SEO growth

If you want to write and optimize your own content from the beginning, Confident Copy provides a fantastic foundation. If you want ongoing SEO guidance, we help you track and adjust your SEO over time to ensure long-term growth. Both approaches have value and can even work together to boost your online presence.

What Else We Offer Beyond Done-for-You SEO A woman sitting on her bed, working on her laptop, representing the importance of SEO and content writing in building an online presence through effective counselor SEO.

We provide a full range of tailored SEO consulting services, depending on how involved you want to be in the process. Our team of SEO specialists has experience working with helping professionals and understanding the unique challenges they face in their online presence. Some of our additional services include:

  • DIY Online SEO Courses: For those who want to learn SEO at their own pace, our online courses walk you through optimizing your site step by step.
  • Strategy Sessions: A one-time consultation where we analyze your website, offer feedback, and provide clear guidance on how to improve your SEO strategy.
  • Local SEO & Social Media Support: If your practice focuses on ranking in a specific location, we help with local SEO strategies and optimizing your social media presence.
  • Technical SEO: We handle site speed, broken links, and backend optimizations so search engines can crawl your site effectively.
  • Stand-Alone Copywriting: If you need high-quality, SEO-driven content for your website but don’t need full SEO services, we offer a copywriting option focused on creating optimized blog posts and service pages.

At Simplified, we want to make sure we have a service that is right for you. You want to be completely involved in your SEO? Awesome, you might benefit from our DIY Online Courses. You’d rather have us take care of it? We’ve got you covered with our Done-For-You program. Our goal is to provide tailored solutions for helping professionals, so they can focus on what they do best – helping others.

How Confident Copy and Simplified SEO Consulting Can Work Together

For many helping professionals, it’s not a matter of choosing between Confident Copy and Simplified SEO Consulting—it’s about how both can support their practice. Some helping professionals start with Confident Copy to develop strong copywriting skills and create content that reflects their brand. Then, they come to us for SEO optimization and strategy implementation. Others begin with our copywriting services and later use Confident Copy to feel more confident making edits and adjustments themselves. Both approaches have value—it just depends on what you need.

If you’re looking for content coaching and guidance on writing, Confident Copy is an amazing program that will give you the tools to create high-quality content on your own. Or, if you need SEO expertise, done-for-you optimization, or hands-on SEO strategy coaching, we’re here to help. Whether it’s optimizing what you’ve already written or writing it for you, our goal is to make sure your website ranks and reaches the people who need your services.

Which Approach is Right for You?

A man sitting at a desk, thoughtfully working on his laptop, representing the importance of SEO and content writing in building an online presence through SEO for psychotherapists.

Ultimately, the best approach for you will depend on your individual needs and preferences. If you are confident in your writing skills and want to take control of your website’s content from the start, Confident Copy may be the perfect fit for you. On the other hand, if you prefer hands-on guidance and ongoing support with SEO implementation, our consulting services can provide valuable expertise and resources. Some helping professionals may benefit from a combination of both approaches.

By starting with Confident Copy, they can develop strong writing skills. Then, by utilizing our consulting services for ongoing SEO strategy and optimization, they can create a powerful online presence that reaches their target audience. No matter which approach you choose, our goal is to support helping professionals with the knowledge and tools they need to succeed in today’s digital landscape. Also, we work closely with Anna Walker and respect the work that Confident Copy does, just as we value the work of other content coaching programs. We believe in collaborating with others to provide the best possible services for our clients. So whether you choose Confident Copy, Simplified SEO Consulting, or both, we are here to support your journey towards a successful online presence as a helping professional.

Start Your Journey Towards SEO Success Today

At the end of the day, our goal is the same: to help helping professionals get found online and connect with the right clients. If you’re ready to take the SEO and content writing work off your plate and focus on running your practice, we’re here to help.  Let us handle the technical stuff while you continue to make a positive impact in people’s lives. At Simplified SEO Consulting, we specialize in helping therapists, counselors, and online therapy providers optimize their content for both engagement and search engine performance. Our team helps helping professionals get found online and connect with the right clients. Ready to take the next step?

Additional SEO Services at Simplified SEO Consulting

Whether you’re just starting to explore SEO or are looking to refine your strategy, Simplified SEO Consulting offers a range of services designed with therapists in mind. Our specialized solutions are tailored to the unique needs of mental health professionals and online therapy providers, ensuring your content connects with your ideal audience. If you’re new to SEO, our strategy sessions are the perfect way to build a strong foundation. For those seeking ongoing support, our SEO consulting package provides customized guidance to help you optimize your content. We also have our Local SEO and Social Media package for those looking to expand their online presence and connect with local clients. Or our Technical SEO package for those wanting to improve website speed and user experience.

Maybe you’re a past client or someone who needs consistent help, you can benefit from our SEO maintenance packages. They are designed to keep your content performing well over time. Prefer a hands-off approach? Our Done for You Program offers comprehensive support from our experienced team, so you can focus on your practice while we handle the optimization. Or, there’s our Stand-Alone Copywriting Service for those who just need help with writing engaging and SEO-friendly content. Whatever your needs may be, Simplified SEO Consulting has a solution to support your journey towards online success as a helping professional.

About the Author Lynsey, SEO Content Writer for Simplified SEO Consulting. Represents how SEO and content writing paired with Writing blogs for SEO can benefit your practice.

Meet Lynsey, an SEO Content Specialist at Simplified SEO Consulting, dedicated to helping therapists, counselors, and online therapy providers connect with the right clients. Lynsey specializes in writing blogs for SEO and crafting service pages, and resources that blend readability with expert-level search engine strategies. By taking the content creation off your plate, we free up your time so you can focus on what you do best: helping your clients. Lynsey ensures your content is clear, accessible, and perfectly tailored to your audience, all while optimizing it to improve your search rankings. At Simplified SEO Consulting, we’re here to provide practical, hands-off SEO strategies that strengthen your online presence and bring more of the right clients to your practice. Reach out today to discover how we can make SEO simple and effective for you!

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