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SEO Tips, Websites

Your Counseling Website: The Four Things It Must Do

When I’m talking about Search Engine Optimization with therapists and other private practice owners, I emphasize that there are essentially 5 things that your website must do in order to bring you more clients.  I want to go over each of…
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May 27, 2019
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Hands on a computer representing a private practice owner fixing website mistakes to better their SEO
SEO Basics

Meta Descriptions: 6 Tips to Write the Perfect One for Your Website

My last post was all about how meta descriptions can help a therapist’s private practice website, but if you're like most people, you’re left wondering what to do with the information.  So, today we’re going to focus on the how.  Here…
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May 22, 2019
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Girl online searching for answers. This girl is wondering how she can build high quality backlinks for her practice. Backlinks for therapy practices are not easy to come by, but with some luck she will have some success with SEO for counselors.
SEO Tips

How Can Meta Descriptions Help my Counseling Website?

Does either of these situations sound familiar? You have a beautiful website that is easy to navigate, has beautiful pictures, and has text written to speak directly to your ideal client. The problem? Nobody can find your site.  If you…
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May 20, 2019
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Analytics, SEO Tools, Uncategorized

Google Analytics: How to Use the Data

You have Google Analytics installed for your counseling website.  In fact, you’ve even looked at Google Analytics a few times.  But what do all those numbers mean?  How do you actually USE any of the data?  Every time you look at Google…
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May 5, 2019
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SEO Basics

Is Your Website Ready for SEO?

.3 Tips to Get Your Counseling Website SEO Ready You've been reading my e-mails, maybe listening to some podcasts or even searching for some articles online about SEO.  Perhaps you're even thinking about looking into the cost of paid SEO services.…
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April 12, 2019
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therapist and small business seo consultant. Simplified SEO Consulting online marketing packages. Simplified SEO Consulting.
Backlinks

All Backlinks are Not Created Equal: Using Trust Flow & Domain Authority to Get Quality Backlinks

How popular are you on Google?  How trusted is your website?  Does Google know about all of the high quality material you're putting up on the world wide web for potential clients to see?  Maybe...maybe not.  Part of the answer may lie in…
3 Comments
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March 14, 2019
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SEO Tips

Counseling Keywords: Search Terms to Target for Your Private Practice Website

Trends in the United States for Counseling Keywords As an SEO Consultant, I get to spend a lot of time doing keyword research for therapists around the world (primarily the US, Canada & UK).  I personally use several different keyword…
8 Comments
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February 22, 2019
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A graph showing improvement in SEO rankings. Represents how keyword tracking can help you see your progress
SEO Tips

Keyword Tracking: How Do I Know If My SEO Efforts Are Working?

Have you been working on your own Search Engine Optimization for a couple of months and just aren't sure if it's worth the effort?   Or have you been paying someone else to do "SEO" for your private practice website but have just been…
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February 4, 2019
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An SEO specialist explains how backlinks can help a private practice rank better on Search Engines. Simplified SEO Consulting.
Backlinks, SEO Basics

Backlinks: Get Popular on Google

Backlinks Today we’re talking about backlinks – a really powerful tool for improving your SEO. A backlink is a link from another site TO your site.  Basically, someone else is saying that your site has valuable information their reader…
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January 29, 2019
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A picture of a zebra to illustrate how learning SEO is an adaptation for therapists new to owning a small business. Simplified SEO Consulting.
Business Tips, SEO Tips

A Private Practice Owner Learns SEO for the Same Reason Zebras Have Stripes: Adaptation

What do Zebra Stripes have to do with Private Practice Marketing? I'm kind of fascinated by zebra stripes. They're beautiful. The stark contrast between the black and the white. The way they work together to decorate this elegant animal. But…
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January 29, 2019
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