Google and the tools used to track essential website metrics have evolved a lot over the years, and one of the biggest upcoming transitions will take place on July 1st, 2023. That change is the discontinuing of Universal Analytics and migration to exclusive use of Google Analytics 4 for all Google Analytics properties. This may […]
Keeping up with relevant SEO terms can feel like a losing battle at times As SEO specialists, we understand there are many terms that may be a bit too technical for the average practice owner. In the past, we’ve covered ten of the most common SEO terms, but there are still many terms that should […]
There are many tools out there that exist to support you in finding the best ways to optimize your business, site, and content. Some tools are more invaluable than others to meet basic SEO tenets such as keyword research. Others can help give deeper insights to private practice owners looking to take their business to […]
In the world of Search Engine Optimization, there are so many terms that are thrown around. There is a lot of lingo surrounding search engine optimization. In fact, there is so much that it can sound like a different language without having prior knowledge. So today, we are going to discuss common SEO terms and […]
Yelp and SEO Many therapists may not think of Yelp as an important part of their private practice. But, having an optimized listing can actually help Google recognize your practice as a trustworthy source for potential clients. There are a variety of things to address on your Yelp listing. But, due to the unique nature […]
Your practice is growing, and so are your responsibilities Expanding the reach of your practice can be hard to accomplish, but very rewarding. Along the way, you may learn that managing more than one listing for your practice can be a difficult experience. Having more than one office location Google Business Profile listing can feel […]
Google provides a variety of resources to help you better understand how your site is performing on the web. Many of these resources such as Google Analytics (GA) can offer invaluable data. But, this tool isn’t without occasional errors that can throw a wrench in your efforts to improve your site. So today, we are diving […]
As SEO specialists, we often make use of the services Google provides to better understand SEO for therapists, and how client sites are performing. Two of the tools we use the most are Google Business Profile (GBP) and Google Analytics (GA). The first allows you to optimize your business profile on Google and improve local […]
Today we are covering a topic you are likely already familiar with on some level if you create content for your site. That has to do with what best practices are when it comes to using headings and subheadings throughout your pages. Your initial instinct may be to highlight the most important topics of your […]
Murphys Law famously states “Anything that can go wrong will go wrong.” While this (thankfully) isn’t exactly true, we may often feel like it is based on the many ways mess-ups can happen. This also rings true when it comes to SEO and creating or maintaining your own website. As your website grows in size […]
