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Unlocking the Power of Zip Codes for SEO Success

When it comes to boosting your private practice’s online visibility, you might be surprised to learn that zip codes can be a secret weapon in your SEO toolkit. Zip codes aren't just numbers on a map—they represent specific neighborhoods,…

SEO Tips

The Benefits of Having an SEO-Friendly Domain Name

These days, ensuring your business has online visibility is a vital part of finding potential clients. Of course, search engine optimization (SEO) can be a great way to improve the visibility of your site and drive organic traffic from Google.…

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Business Tips, Content, SEO Tips

Benefits of Writing an “About the Author” Section for SEO

Ever skimmed a blog post and found yourself wondering, "Who is this person writing all this?" The "About the Author" section is your chance to answer that question and so much more! It’s not just a footnote; it’s a powerful tool for connecting…

A woman in glasses and a cozy sweater works on her laptop while holding a cup of tea, symbolizing search engine optimization for counselors and SEO marketing for therapists.

Content, SEO Basics, SEO Tips

Benefits of Breaking Blogs into Parts

You want to know how to make your blogs more engaging. Well, when it comes to writing blogs for search engine optimization for counselors, it's important to connect with the reader. That connection with readers keeps them engaged. And, honestly,…

SEO Basics, SEO Tips

What to Look for in an SEO Expert

SEO professionals come in so many forms. Finding the right support can come from a large company, small business, or freelancer. While many sources offer informative and helpful advice, not everyone may practice what they preach. Regardless,…

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Business Tips

Is it worth paying for SEO?

Deciding how to market your private practice can feel overwhelming—I get it. Should you invest in Google Ads, focus on SEO, or rely on referrals? Each option has its advantages, but when it comes to building long-term visibility and attracting…

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Content, SEO Basics, SEO Tips

Using H2s Effectively in Blog Post Writing

When writing a blog, the first focus are the words on the page. Of course, those are important as they tell your target audience about your brand, products or services. However, having a well-structured blog post can also make a significant…

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SEO Basics, SEO Tips

Why is On-Site SEO Important?

Having an online presence is important for any business, especially for private practices and therapists trying to find their ideal clients. But just having a website isn't enough—you need to ensure your website is visible to your ideal clients.…

Business Tips, SEO Basics

How Much Should I Pay Someone for SEO?

As a small business owner, you've likely heard of the term "SEO". You know it's important and can drive traffic to your website, but when it comes to hiring someone to handle your SEO, the big question arises: “How much should I pay for…

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Content, SEO Basics

The Power of Questions as Headings in Blogging

Ever found yourself clicking on a blog post simply because the title posed a question you needed answered? You’re not alone. Questions naturally draw us in, making us want to find out more. But did you know that using questions as headings…

Content, Keyword Research, SEO Tips

Do Old Blogs Hurt SEO?

Your website is full of blogs that you have proudly written over the years. But now, you're looking at them and trying to decide if new content should take their place. After all, you want to ensure that your website is optimized for effective…

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SEO Basics, SEO Tips

How Long Does SEO Take to Work?

When working on your website to help you stand out among the competition and reach ideal clients, search engine optimization (SEO) is a crucial strategy for mental health professionals. However, one common question arises: "How long does SEO…

Websites

What is Technical SEO?

Technical SEO is often one of the unsung heroes of SEO optimization. Regardless of how nice your site looks on the surface, it may not matter if it isn’t technically sound. This subset of SEO is focused on improving a website’s technical…

A business man sitting at a desk while pinching in between his eyebrows. This represents how there are common SEO mistakes when doing it yourself. Learn how to avoid these mistakes here!

Marketing, SEO Tips

Mistakes Therapists Make When DIY-ing Their SEO

SEO is super important for therapists wanting to get noticed online. Lately, more and more therapists are taking the initiative to handle their own SEO, which is fantastic. It’s an empowering move that can yield great results. However, even…

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Content, SEO Basics, SEO Tips

A Copywriter’s Best Tips for Writing Blogs that Improve Your SEO

dWriting blogs that improve your SEO can seem intimidating. Especially if you’re not familiar with the specifics of search engine optimization. But with a few strategic tips and a bit of dedication, you can create compelling content. Content…

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