Understanding Important Site Schema Types

Site schema markup might sound technical, but it’s really just a way to help search engines understand your website better so they can show it off in the best possible light. Think of it as giving search engines a cheat sheet about your content—making…

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Business Tips, Marketing, SEO Basics

Anxious to Start SEO? Let’s talk about it!

Maybe you've heard the term SEO before, or maybe this is your first time coming across it. Either way, if the idea of diving into SEO feels a little overwhelming, you're not alone. It’s totally normal to have concerns—whether you’re unsure…

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Content, Keyword Research, SEO Tips

SEO for Private Practice: Tips for Rising to the Top Using Search Terms for Mental Health

As a therapist running a private practice, you already know the importance of connecting with people who need your help. But how do you make sure they can actually find you online? That’s where search engine optimization (SEO) comes in. SEO…

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SEO Basics, SEO Tips

Unlocking the Power of Zip Codes for SEO Success

When it comes to boosting your private practice’s online visibility, you might be surprised to learn that zip codes can be a secret weapon in your SEO toolkit. Zip codes aren't just numbers on a map—they represent specific neighborhoods,…

SEO Tips

The Benefits of Having an SEO-Friendly Domain Name

These days, ensuring your business has online visibility is a vital part of finding potential clients. Of course, search engine optimization (SEO) can be a great way to improve the visibility of your site and drive organic traffic from Google.…

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Business Tips, Content, SEO Tips

Benefits of Writing an “About the Author” Section for SEO

Ever skimmed a blog post and found yourself wondering, "Who is this person writing all this?" The "About the Author" section is your chance to answer that question and so much more! It’s not just a footnote; it’s a powerful tool for connecting…

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Content, SEO Basics, SEO Tips

Benefits of Breaking Blogs into Parts

You want to know how to make your blogs more engaging. Well, when it comes to writing blogs for search engine optimization for counselors, it's important to connect with the reader. That connection with readers keeps them engaged. And, honestly,…

SEO Basics, SEO Tips

What to Look for in an SEO Expert

SEO professionals come in so many forms. Finding the right support can come from a large company, small business, or freelancer. While many sources offer informative and helpful advice, not everyone may practice what they preach. Regardless,…

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Business Tips

Is it worth paying for SEO?

Deciding how to market your private practice can feel overwhelming—I get it. Should you invest in Google Ads, focus on SEO, or rely on referrals? Each option has its advantages, but when it comes to building long-term visibility and attracting…

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Content, SEO Basics, SEO Tips

Using H2s Effectively in Blog Post Writing

When writing a blog, the first focus are the words on the page. Of course, those are important as they tell your target audience about your brand, products or services. However, having a well-structured blog post can also make a significant…

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SEO Basics, SEO Tips

Why is On-Site SEO Important?

Having an online presence is important for any business, especially for private practices and therapists trying to find their ideal clients. But just having a website isn't enough—you need to ensure your website is visible to your ideal clients.…

Business Tips, SEO Basics

How Much Should I Pay Someone for SEO?

As a small business owner, you've likely heard of the term "SEO". You know it's important and can drive traffic to your website, but when it comes to hiring someone to handle your SEO, the big question arises: “How much should I pay for…

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Content, SEO Basics

The Power of Questions as Headings in Blogging

Ever found yourself clicking on a blog post simply because the title posed a question you needed answered? You’re not alone. Questions naturally draw us in, making us want to find out more. But did you know that using questions as headings…

Content, Keyword Research, SEO Tips

Do Old Blogs Hurt SEO?

Your website is full of blogs that you have proudly written over the years. But now, you're looking at them and trying to decide if new content should take their place. After all, you want to ensure that your website is optimized for effective…

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SEO Basics, SEO Tips

How Long Does SEO Take to Work?

When working on your website to help you stand out among the competition and reach ideal clients, search engine optimization (SEO) is a crucial strategy for mental health professionals. However, one common question arises: "How long does SEO…

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