Computer with the words "SEO Keyword Tool." It's a peaceful looking workspace to represent how we make Search Engine Optimization less complicated for psychologists, psychiatrists, therapists and private practice owners.

Keyword Research Tools for Therapists

One of the most common questions I get is, "How do I figure out what keywords to target on my website?" I think there are two important topics to cover here: Where to look for keywords and how to choose which ones to target. Today, I'll…

Party favors including a hat that says "happy new year." This blog post is about setting SEO marketing goals for therapists. Making sure to set realistic goals for website search engine optimization.

Business Tips

SEO Marketing Goals for 2020

Let's start with: HAPPY NEW YEAR! When I look back over 2019, I think not only about the growth of my own business but also about the growth all of our clients have seen! I've been looking at data for people we served early in 2019 and…

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SEO Basics, SEO Tips

How To Use Links and Anchor Text To Boost Your SEO

Today I wanted to take the time to talk to you about the ways you can use links to boost your SEO. There are a few different kinds of links that you can add to your page - internal links and external links. We will talk about both,…

Photo of Whitney, a private practice consultant for Christian Therapists

Guest Blog

Christian Therapists and Website Copywriting

By Whitney Owens We all remember when fish decals on cars and WWJD bracelets on wrists were the fad. When we saw these items, we knew the users were Christians displaying their faith for the world to see. In some cases, this can be a powerful…

A picture of someone sitting at their desk and holding a pen in their right hand to write on a note book. This represents how you can write your blogs to boost your SEO with Simplified SEO Consulting

Content, SEO Tips

Writing Blog Posts to Serve Your Clients and Boost Your SEO

We've all been there, sitting at our computer trying to get the motivation to write that blog post that has been on your to-do list for weeks. But, an idea for what to write about just isn't coming to mind. Lately, I have had a lot…

A snowy scene with a cup of cocoa and mittens to represent the slow holiday season many therapists and small business owners see. Focusing on learning search engine optimization can be a great way to use the slow time this winter!

Business Tips, SEO Tips

3 Tips for Maximizing Your “Slow Time” in Private Practice

If you've been in private practice for long, you've probably realized that there are some predictable slow times. It's scary! The first couple of years you're in private practice you may even wonder if you'll survive the slow down. What…

Content, SEO Tips, Uncategorized

SEO & Story Brand

Do I have any other Story Brand fans out there? If you haven’t read Donald Miller’s book “Story Brand” yet, I highly encourage you to pause for a moment and go purchase it on Amazon. I’ve read through it 3 times myself, participated…

Coffee cup and computer to illustrate how outsourcing your SEO can help you relax knowing your website will soon rank well on Google.

SEO Tools

Alt Text as an Ethical, Accessible and Effective SEO Strategy

As you all know by now, I come to Simplified SEO Consulting from the world of academia. During that time, it was my privilege to learn from experts on website strategy, especially within the context of an educational institution. While learning…

SEO Tips

SEO for Telehealth or Online Counseling Pages

In this blog, I want to talk about how to get your online counseling pages ranking well on Google. Chances are that if your ideal client is looking for online counseling, then they are probably looking for a therapist on a search engine.…

Graph showing a bounce rate decreasing representing how a decreasing bounce rate can help your website's SEO.

SEO Tips

How Does Bounce Rate Affect SEO?

iThere is so much data thrown at you in the online world we live in. As you dive into SEO, it can be overwhelming to learn what exactly all the numbers mean. What are meta descriptions, alt texts, and keywords? How do you know what to track…

A graphic of people sitting on a giant laptop with analytics on the screen. Represents how tracking your data can help you find ways to boost your SEO

SEO Basics, SEO Tips

3 Reasons Why You Should Track Your SEO Data

Lately, I am having more conversations with private practice owners about why they should track data on their website. So, we wanted to take the time to discuss how and why you should track data related to your website. The short answer is that…

Training, Websites

Not Sure Where to Start With Your New Therapy Website?

You have a great therapy practice, but do you even exist without a website? Not in today's world! Check out these free, relevant resources for mental health professionals. If you want to learn more about how we can help your therapy website…

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Business Tips, Websites

Website Mistakes: 3 Common Ones Private Practice Owners Make

When I am optimizing pages for private practice owners, I have found that there are three common mistakes therapists make with their websites. I see these mistakes come up again and again and again. Let’s take a look at these mistakes, and…

woman at laptop drinking a cup of coffee working on her private practice's website. Begin SEO services with Simplified SEO consulting

SEO Basics

A Picture is Worth a Thousand Words

Do I need photos on my pages or blog posts for my counseling website? YES! Photos can help boost your SEO! When we optimize pages or blog posts for your counseling website, we write the alt text for each photo with keywords you are trying to…

Photo of a hand holding a globe with connections to show the importance of backlinks to connect sites to one another and improve rankings on Google.

Content, SEO Tips

Where to Fit Internal Links

You've heard that internal links (any time you have a link that sends someone from one page of your site to another) are great for SEO. But you aren't sure where to fit them into your website. Sometimes, they seem to fit in naturally. For…

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