Help Your Ideal Client & Boost Your SEO During COVID-19

It’s a wild time in our country right now. You may be seeing fewer clients right now. And you’re probably having to adjust to seeing clients online. It can be so stressful. You’re managing all of this while wondering what your ideal…

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Business Tips

Using the “Down Time” While Business is Slow During the Covid-19 Outbreak

Business is slower than usual. You took your counseling practice online, but your caseload took a serious hit. Clients are canceling appointments. Or, if you're like me, you have college students who returned to their homes out of state and…

A rainbow and the words "everything will be ok" representing the hope we bring to our clients as mental health professionals during this stressful time.

Business Tips

Helping Our Clients & Our Practice During the Covid 19 Outbreak

As I mentioned in my last blog post, our counseling clients need us more than ever during this unusual Covid 19 era. As therapists, psychologists, counselors, psychiatrists and other mental health professionals: We need to be part of the solution…

Business Tips

Our Therapy Clients Need us More Than Ever

Like so many of you, I find myself worried as I'm writing this. I'm worried about my children who had to say goodbye to their friends for who knows how long. Even more so, I'm worried about loved ones who might be more vulnerable to the Coronavirus…

Photo of KnowsMore from popular movie depicting a search engine in cartoon form. Search engines have a specific job to do for improving the way therapy websites are found by potential clients. Simplified SEO Consulting can help your website rank higher.

SEO Basics

Advocacy and SEO…What’s the Connection?

I’m an advocate. It’s core to my heart to help others in a very specific way. Using my role and voice, power and privilege, education and experiences. In all ways/levels, I truly believe we can make a difference when we engage with folks…

Content, SEO Basics

Let’s Talk About Readability

Did you know that Google prefer to rank content that is easier to read? Google gives preferential treatment to pages that they feel have useful information. And, they will rank pages higher if they feel the page provides the reader with the…

Photo of a hand on a white keyboard with a phone and succulent on the side representing a psychiatrist or nurse practitioner who owns a private practice and is just starting to learn about search engine optimization

SEO Tips

The First Three Things You Should do for SEO

You've heard that in the modern area, Search Engine Optimization (SEO) should be part of your marketing strategy. And you know it's true that most of your potential clients are looking for your services online. But the truth is, it just feels…

The word "blog" on a paper with a pen and small cactus to represent how important blogging is for therapists and private practice owners working on their search engine optimization.

SEO Basics

Are blog posts just for SEO?

I guess because I'm the SEO guru, when I start talking about blog posts, people assume they're just to help you rank better on Google. In fact, I've had many private practice owners say, "Nobody will ever read my…

Serious young man working on laptop at home, reading about blog post length for his therapy website's SEO. Represents how private practice seo supports therapists in boosting their rankings on search engines and attracting their ideal clients.

Content, SEO Tips

How to Write a “Long Enough” Blog Post

“What I really want to tell you is…” I’m an avid listener of the Being Boss podcast, and this statement is one of the most impactful things I’ve learned over the years of learning from Emily and Kathleen. Sometimes, the idea of…

Outline of people watching fireworks to represent small business owners celebrating having chosen topics for blog posts. Learn how to choose blog post topics that will truly help your ideal clients.

Content

Timely Topics for Blog Posts

It’s a new year! We made it to 2020, y’all! Have you heard people talk about this being the year of finding your vision? (Get it, 20/20?) Also, hot tip: don’t shorten this year when writing things like checks and other official documents.…

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SEO Tips, Websites

Website Tips for Group Practice Owners

Maybe you're interested in optimizing your website because you are trying to grow a group practice. That's actually how I first got interested in SEO. I'd filled my solo practice pretty quickly with referrals from former colleagues and friends.…

The letters S. E. O. with a magnifying glass and errors pointing to it to show how this post focuses on keyword placement for counseling websites to improve search engine optimization.

SEO Basics, Training

Where Do I Put Keywords on My Private Practice Website?

I talk a lot about keywords (in fact, my blog post on Counseling Keywords is one of the most popular pages on our site!), but I realized that most of what I say is related to keyword research. Then, I’ve been getting a lot of questions lately…

Computer with the words "SEO Keyword Tool." It's a peaceful looking workspace to represent how we make Search Engine Optimization less complicated for psychologists, psychiatrists, therapists and private practice owners.

SEO Basics

Keyword Research Tools for Therapists

One of the most common questions I get is, "How do I figure out what keywords to target on my website?" I think there are two important topics to cover here: Where to look for keywords and how to choose which ones to target. Today, I'll…

Party favors including a hat that says "happy new year." This blog post is about setting SEO marketing goals for therapists. Making sure to set realistic goals for website search engine optimization.

Business Tips

SEO Marketing Goals for 2020

Let's start with: HAPPY NEW YEAR! When I look back over 2019, I think not only about the growth of my own business but also about the growth all of our clients have seen! I've been looking at data for people we served early in 2019 and…

SEO Basics, SEO Tips

How To Use Links and Anchor Text To Boost Your SEO

Today I wanted to take the time to talk to you about the ways you can use links to boost your SEO. There are a few different kinds of links that you can add to your page - internal links and external links. We will talk about both,…

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