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photo of a map on a computer representing telling google where you're located. Learn more SEO tips from an SEO specialist at Simplified SEO Consulting
Content, SEO Tips

The Importance of Letting Google Know Where You’re Located To Boost Your SEO

If you’ve read some of our other SEO blogs or followed us on Facebook you’ve probably heard us mention how important it is that you tell Google where you’re located. Google prioritizes ranking websites that provide accurate information.…
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February 16, 2021
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An individual working on a budget for SEO marketing. Did you know we offer SEO for personal injury lawyers? Read on to learn how much you should be spending on SEO!
Business Tips, Content, SEO Basics

How Much Should a Law Firm Spend on Marketing? Deciphering the Marketing Budget

In today's digital age, the legal landscape is evolving rapidly, and law firms must adapt to thrive. One of the key drivers of this transformation is marketing. In this comprehensive guide, we will delve into the crucial aspects of marketing…
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February 12, 2021
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Image of two hands typing a blog on a keyboard. We see common blogging mistakes among private practice owners. We help boost SEO for mental health professionals.
Content, SEO Tips

Common Blogging Mistakes We See Private Practice Owners Make

I want you to think about your favorite artist. Maybe this is an actor, a comedian, or someone you follow on a social media platform. Essentially, think of someone whose media you consume. Today, these artists are often referred to as “influencers.”…
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February 12, 2021
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SEO Tips

How to optimize for a podcast & build podcast SEO

"Have you listened to this podcast before?" I think it’s fair to say that most of us have a favorite podcast, whether it be an episode or a series that you listen to every week. Podcasts can be a great source of entertainment, education,…
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February 9, 2021
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Business Tips, SEO Tips

The Importance of a Holistic SEO Approach

What is Holistic SEO Holistic SEO is a strategy that looks at all factors of optimization, and not just one aspect of it. The focus is based on user experience, content, and technical SEO. This is such a beneficial and necessary approach…
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February 2, 2021
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SEO Tips, Training

A Very Special “Techy” SEO Workshop: Website Speed & SEO

Believe it or not, speed plays a bigger part in SEO than you think. You can have optimized content on your page that wows anyone who sees it. But, if the page takes too long to load, they won’t see it at all! I think everyone has been guilty…
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January 26, 2021
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SEO Tips

How headings and subheadings can help your SEO

If our SEO specialists have optimized your pages, there's a good chance that the formatting looks a little different than it did previously. Is this because we think our "eye for design" is superior? Of course not! But, we do know that having…
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January 19, 2021
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A scale of justice sitting on a desk. Curious to know the best law firm marketing strategies? Learn more here!
Business Tips, SEO Basics, SEO Tools

Best Law Firm Marketing Strategies: Navigating the Digital Landscape

In today's fast-paced and competitive legal industry, marketing has become more crucial than ever for law firms. It's no longer a matter of choice but a necessity to thrive in an increasingly digital world. With countless law firms vying for…
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January 12, 2021
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Business Tips, Local SEO, SEO Tips

Google My Business for Online-Only Private Practices

Whether or not online practices can have a Google My Business listing is quite a controversial subject right now. Many of our clients have attempted it, only to have their listing removed when Google realizes they don’t actually have a physical location. We know Google’s guidelines on the matter are ambiguous, and we realize online-only […]
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January 12, 2021
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african american man smiles because he improved his readability and SEO and is ranking better on search engines. He learned these skills from Simplified SEO consulting
Local SEO, SEO Tips

Google Business Profile: Optimizing Your Profile for Therapists and Counselors in Private Practice

We all like to get the hands-on tools that are going to better help us in life. A hidden gem that some business owners do not take advantage of is a Google Business Profile. It is more than just a simple verification tool for your business…
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January 5, 2021
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SEO Tips

The December 2020 Google Core Algorithm Update: What it Means for You

While Google makes changes to its algorithm all the time, less frequently (usually a couple times a year) they release a more comprehensive update called a "core algorithm update." On December 3rd, Google confirmed via Twitter that they were…
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December 30, 2020
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SEO Tips

SEO for Mental Health: Understanding the Three Main Components to SEO

SEO for mental health professionals is one of those things that’s kind of hard to describe. Saying “I’m an SEO Specialist!” is a lot like saying “I play sports!”. While it’s great that you’re doing playing a sport, I still…
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December 22, 2020
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middle age man at his computer looks frustrated writing content for SEO. He gets tips on readability and writing content for his private practice from SEO specialist at Simplified SEO Consulting
Content

Readability 2.0: The Importance of Using Approachable Language

I hear it all the time, “I hate writing content for my webpage.” I get it, as therapists you talk all day long for a living. You’re great at helping your clients. You’re well educated. And to put it simply, you know your stuff. Sometimes,…
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December 22, 2020
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SEO Tips

5 tips to build SEO during the slow season

It's no secret that the end of the year is a slow season for the counseling world. You've likely noticed that you probably have more canceled appointments than you usually do. In addition, you might notice that fewer people are reaching…
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December 8, 2020
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Content, SEO Tips

Part 2 of the Blogging Webinar Series: Why does blog content have to be original?

  Blogging. Round 2. Welcome back! This week, we’ll be discussing the second factor that is important for blogging. If you read the previous blog in this series, you know that blogging is important for SEO. In addition, you…
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December 2, 2020
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