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How Strategic Blogging Supports Long-Term SEO Success

If you’re showing up online as a therapist, you’ve probably heard that blogging is ‘good for SEO.’ Or maybe you’re just now hearing about things like copywriting for therapists—and wondering if it actually makes a difference. Either way, you’re not behind. No one told you that once you were licensed and seeing clients, you’d also need to learn how to market yourself online. That’s not a failure on your part, it’s the reality of private practice. And while it’s true that blogging can help your website rank, that only happens when your content is created with strategy, clarity, and your ideal client in mind.

Let’s break down what that really means. Especially if you’re navigating private practice life, balancing a packed caseload, or just wondering if a blog is really worth the effort. (Spoiler: it can be, if done well.)

Blogging Isn’t About Chasing Keywords Anymore

Shows a therapist writing a blog for their website. Represents how seo copywriting service and search engine optimization for counselors can attract your ideal clients.

Search engine optimization has come a long way from keyword stuffing and clickbait titles. These days, Google’s algorithms are designed to prioritize relevance, clarity, and quality. So yes, keywords still matter! But only when they support meaningful content that answers a real question your client is searching for. That means not just copy and pasting whatever ChatGPT, or any other AI, writes for you.

Not having vague and generic content is especially important if your practice focuses on nuanced topics. Think things like trauma, relational healing, or identity work. The niches that clients may be hesitant to talk about at first. When your blogs offer clarity, normalization, and validation around these searches, your content becomes a bridge, not just a billboard.

As a Therapist, That’s Your Superpower.

You understand what people are struggling with. Strategic blogging helps you use that insight to create clear, client-centered content. Content that not only Google can find but also content that your ideal client can connect with. It’s not about chasing trends, even though it definitely feels like it sometimes. Writing quality content is about creating depth, consistency, and visibility in a way that feels aligned with your work.

Your content should speak to your ideal client. It should tell them how you can help, how you SEE them, and what’s possible when they take that first step toward working with you. This starts by offering them information, answering the questions they have, and creating a sense of safety and clarity in how you show up. That’s how connection, and eventually conversion, begins.

What Does Strategic Blogging Actually Do for SEO?

When you blog with the intent to inform and connect with your ideal clients, blogging can play a critical role in long-term SEO success. Not only in relating to clients, but technically as well (check out Local SEO and you’ll understand). But the real question is, how? Let’s talk about it:

Blogging Consistently Shows Your Website is Active

I’m sure you’ve written a blog to only think, “No one is going to see this.” But that’s not true. Google notices when you publish, update, or add any kind of content (or technical tune ups). It actually favors websites that are active and frequently updated. When you blog consistently, it tells Google that your website isn’t sitting stagnant.

It shows you’re engaged, keeping things up to date, and paying attention to what your potential clients may need right now. Not just what you wrote about a year ago. Now, that doesn’t mean you need to post weekly, even though we definitely recommend it or more depending on your SEO Rankings. Even a single well-written blog each month tells Google, and your clients, that your practice is active, thoughtful, and worth paying attention to.

It Allows You to Target Long-Tail Keywords

The great thing about blogging is that you can incorporate keywords that you are wanting to rank for. Especially the specific, lower keyword difficulty long-tail keywords that your ideal clients are typing into Google. Think “therapy for perfectionism in New York” or “how trauma affects relationships”. These phrases might seem oddly specific or even a little awkward at first, but that’s exactly why they work. They reflect the real, often vulnerable language people use when they’re searching for support.

Which makes them powerful tools for connection and visibility. Using these phrases and highly asked questions as blog titles, headings, or keywords, you’re expanding your reach. Plus, you’re drawing in clients who are looking for someone like you by answering the questions they really want to know.

You’re Able to Build Internal Links That Guide Visitors

Have you ever read a book series and wondered if there was another book, or realized the story made more sense when you read them in the right order? That’s what internal linking can do for your blog content. It helps guide readers through a logical flow and answers their next question before they even ask it. Not to mention it keeps them engaged on your site longer. Strategic blog posts create opportunities to internally link to your service pages and other blog posts. That’s not just good for SEO, it’s good for your reader. Internal links help guide visitors through your website, keep them engaged longer, and show Google how your content is connected.

Clients, and Google, like to see that you’re linking other blogs or pages that are relevant. For example, an ideal client is reading your relationship trauma therapy page. They might want to read a blog that breaks down how attachment wounds show up in adult relationships. Or they may be looking for something that explores how trauma can affect boundaries and communication. When you link to that next post, you’re not just helping your SEO, you’re supporting your client’s journey by anticipating what they need next.

It Showcases Experience, Expertise, Authoritativeness, and Trustworthiness

Let’s be honest, there are a lot more therapists who provide therapy in your area. It doesn’t matter where you’re located, your potential clients still have options. There are therapists nearby, as well as those licensed to see clients across multiple states through telehealth. What makes you stand out isn’t just location. It’s your voice, your approach, and the way you connect with your audience through your content.

Blogging gives you a chance to show your potential clients how you think and what your approach to therapy looks like. It’s a space where you can highlight your values, personality, and clinical style. Which is something that’s hard to capture on a standard service page. That familiarity builds trust before they ever reach out. And often, that trust is what turns a curious visitor into someone ready to schedule.

Shows a therapist working on their blogging while being on the phone. Represents how copywriting for therapists and search engine optimization for counselors can support therapists with their SEO.

Supporting Blogs vs. Cornerstone Blogs: What’s the Difference?

When we talk about strategic blogging, we’re not just throwing content at a wall to see what sticks. A smart content strategy includes both cornerstone blogs and supporting blogs, and each plays a different role. Besides service pages, cornerstone and supporting blogs are how therapists build out a content ecosystem that actually supports long-term SEO growth. They help organize your website in a way that’s both user-friendly and Google-friendly. answering you to answer big questions through cornerstone blogs, and get into the details with supporting posts that link it all together.

However, I often get asked what the difference is besides the length.

I wrote a blog about it, but here is a quick rundown:

Cornerstone blogs are your foundational pieces (being 2,000 words). They cover a big, central topic (like anxiety therapy, attachment theory, perfectionism, or burnout) in-depth. This content serves as a way to explain your overall niche in depth and touch on different aspects of it. These are the posts you want to rank highly and serve as an anchor for related content. Remember, always link your cornerstone in your supporting blogs.

Now, supporting blogs are smaller (generally 850-1,000 words) and more specific posts that link back to your cornerstone blog but focus on a specific aspect of it. They explore subtopics or answer specific questions. These questions can be like “What does high-functioning anxiety look like at work?” or “How does people-pleasing affect relationships?”

When three supporting blogs all link back to a cornerstone post, it sends a strong signal to Google that the cornerstone content is valuable and central to your site. It’s a way of creating structure and relevance that search engines (and clients) can follow more easily.

Where a SEO Copywriting Service Comes In

Most therapists aren’t short on insight, but they are short on time. Between client care, notes, and running your practice, writing consistent blogs can feel impossible. Maybe it’s the one thing on your list that never quite gets checked off, or the task you avoid because writing feels draining, even though you know it matters. That’s where a professional SEO copywriting service can help.

If you’re already using or considering copywriting for therapists, you’re probably looking for someone who can step into your voice and understand the complexities of your work. You want content that sounds like you, but also supports your SEO goals. This person needs to understand the clinical depth and the marketing purpose. You shouldn’t have to choose between the two.

For example, here’s what different levels of blogging support might look like:

  • For a supporting blog you can choose the topic and provide some context or notes, and your copywriter turns it into a polished, thoughtful post.
  • Another option for a supporting blog is getting keyword research and writing support. These are great for smaller topics or to build out the structure around a cornerstone.
  • For a cornerstone blog you can get deeper SEO strategy and a comprehensive, well-organized post. One that targets a highly-searched topic your ideal clients care about.

The goal of a good SEO copywriting service isn’t just to write pretty blogs, it’s to make sure your content is working for you. Hiring someone to write your blogs can feel weird at first—like handing over something that should come directly from you. But with your input, your notes, and your clinical insight, the content is still yours. A good copywriter doesn’t replace your voice—they help you shape it clearly and consistently. This is one of the easiest ways to take content creation off your plate while still getting the long-term SEO results you want.

Shows a therapist talking with his ideal clients. Represents how copywriting for therapists and seo marketing for therapists helps ideal clients find their ideal therapists.

What Long-Term SEO Success Looks Like

The beauty of strategic blogging is that its impact builds over time. When you consistently publish content that’s helpful, relevant, and tied together by a smart internal linking structure, a few key things start to happen:

  • Your website gets more organic traffic.
  • Your pages start ranking for a variety of related keywords.
  • You build authority in your niche.
  • Visitors stay on your site longer and are more likely to convert.

And now, with the rise of AI-generated search results, Google is evolving how it measures success. Instead of focusing only on clicks, impressions (how often your site appears in search results) are becoming an important benchmark. Google’s AI may pull content from your site to help answer a user’s question directly.

That means your blog is still doing its job, even if the user doesn’t click through right away. More impressions mean more chances to be seen, recognized, and eventually chosen. It’s not about instant results. It’s about laying the foundation now so your content continues working behind the scenes—boosting visibility, building recognition, and supporting your long-term growth.

If You’re Just Getting Started…

Don’t stress about doing everything at once. Start with a cornerstone blog on a topic you care about. Think about what your ideal client is searching for, and what questions they need answered before they reach out for support.

From there, build out a few supporting blogs to add depth and internal links. And if writing isn’t your thing, or you’re just too overwhelmed, that’s where a copywriter (hi!) can help.

Let Your Content Work for You

Blogging doesn’t have to be a chore, and it doesn’t have to be random. With the right strategy, your blogs can do more than fill space. They can build trust, boost your SEO, and bring the right clients to your door. If you’re looking for support with copywriting for therapists or need a thoughtful SEO copywriting service, you’re in the right place. Because the work you do matters, and your content should reflect that.

Looking for Copywriting for Therapists That Feels Like You, And Works for SEO?

At Simplified SEO Consulting, we offer copywriting for therapists that balances your clinical voice with strategy. Our team creates thoughtful, SEO-informed content that builds trust with your ideal clients and helps you show up in search results. Whether you need one blog, a cornerstone post, or a full content plan, we’ll help you share what matters in a way that’s clear, grounded, and true to your practice. If writing feels overwhelming, but you still want your website to reflect the work you do, schedule a consult today. We’ll help you create content that supports your clients and your long-term SEO goals.

  • Schedule Your Consult!
  • Learn About Our Team!
  • Let us take the writing off your plate, so your website can connect with clients, reflect your voice, and rank on Google.

Additional SEO Services at Simplified SEO Consulting

Whether you’re just starting with SEO or refining a long-term strategy, our therapist-focused services are designed to meet you where you are. We’re here to help your content work smarter—not harder. Want to stay involved but need a little direction? Our Strategy Sessions and SEO Consulting Package offer personalized guidance without the overwhelm. Need steady support? Our Maintenance and Done-for-You Programs keep your site active and optimized over time. Just want someone to take the writing off your plate? Our Stand-Alone Copywriting Service is ideal for therapists who want thoughtful, SEO-informed content without the stress of writing it themselves.

Wherever you’re starting, we’re here to help you create content that reflects your voice, connects with clients, and grows your online presence.

Shows Lynsey wearing a black turtle neck and smiling at the camera. Represents how she can help you with seo for therapists and copywriting for therapists.About the Author

Need content that sounds like you and still gets found on Google? Lynsey is the SEO Content Specialist at Simplified SEO Consulting who helps therapists and online providers write content that feels aligned, grounded, and strategic. Whether it’s a single blog or a copywriting full cornerstone series, she works with you to turn your insight and notes into clear, SEO-informed content that supports your practice and resonates with the clients you’re meant to serve. Through our stand-alone copywriting services, Lynsey helps you get your message out—without having to do it all yourself.

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Crafting Effective Meta Descriptions: The Art of SEO

Private practice owners often think of SEO as being a very matter-of-fact science-type field. In fact, I think we want it to be very clear, direct, and obvious what the “right” way is to optimize things because we get a little intimidated by this stuff. But the truth is that Search Engine Optimization (SEO) is often as much an art as it is a science. It’s about taking the concepts of what’s effective to give search engines the information they need and then blending that with your own unique voice.  And meta descriptions certainly fall into this category.

Meta descriptions may seem like small pieces of text, but their impact on your website’s search engine optimization (SEO) and click-through rates (CTR) cannot be understated. In this blog post, we’ll delve into the art of crafting compelling meta descriptions that not only improve your website’s SEO but also entice users to click and explore your content.

What are Meta Descriptions? A Quick Review 

Meta descriptions serve as concise text snippets that appear alongside search results. They provide a brief overview of your web page’s content and aim to persuade people to click and explore further. In this blog post, we’ll explain what meta descriptions are and how to create effective ones that boost your website’s performance.

6 Tips to Write an Effective Meta Description in 2024 Shows the words "Search Engine Optimization" with a checklist of SEO aspects. Represents how seo for private practices and seo for online therapy can be supported with meta descriptions.

We’ve written before about Tips to Write an Effective Meta Description. In that article, we outlined some fundamental principles for creating meta descriptions that capture users’ attention. Let’s recap in a super short way (you can revisit the original blog post for more details) what some of these look like in 2024:

  • Conciseness: Keep your meta descriptions between 150-160 characters.
  • Relevance: Ensure your meta description aligns with the content of the page.
  • Inclusion of Keywords: Integrate relevant keywords for SEO.
  • Unique Descriptions: Craft unique meta descriptions for each page.
  • Compelling Copy: Create engaging and descriptive language.
  • Call to Action (CTA): Encourage users to take action to encourage viewers to “click” on your page.

Understanding the foundational elements of a good meta description is essential for optimizing your meta descriptions effectively.

The Role of Meta Descriptions in Private Practice WebsitesShows a colorful bar graph increasing. Represents how meta descriptions can support seo for private practices with seo for online therapy.

In another previous article, we explained how meta descriptions can help a private practice website. But as a short recap, meta descriptions can:

  • Improve Click-Through Rates: A well-crafted meta description can entice potential clients to click on your site, increasing your CTR.
  • Enhance User Experience: Relevant and engaging meta descriptions set clear expectations, leading to satisfied users.
  • Boost SEO Ranking: Optimized meta descriptions contribute to better search engine rankings, making it easier for clients to find your practice.

Additionally, we’ve written a variety of blog posts that give you examples of meta descriptions for “About pages” for individual therapists on a counseling practice’s website, examples of meta descriptions for various pages on a therapist’s website and we even wrote one specifically with examples of meta descriptions for Speech-Language Pathologists.

Variation in Meta Descriptions

But something I’ve seen over the years as I’ve given these examples is people seeking to write the “perfect” meta descriptions. And there just is no such thing as a “perfect” meta description. In fact, we’re all going to write a meta description for a page slightly differently.

This is where that “art” as opposed to “science” part of writing meta descriptions comes into play. Several individuals can analyze the same webpage and craft different yet equally effective meta descriptions. Why? Because meta descriptions blend both art and science.

These variations can stem from differences in writing style, tone, emphasis, and creativity. One person may focus on highlighting the therapist’s qualifications, while another might stress the warm and inviting atmosphere of the practice. Both approaches can be effective, depending on the audience’s preferences.

Moreover, the nature of the webpage can influence the meta description. For example, an ‘About’ page, a ‘Services’ page, and a ‘Blog’ post may require distinct meta descriptions to capture their unique essence.

In addition, audience targeting plays a role. A meta-description intended for parents seeking speech-language pathology services might highlight the expertise in pediatric communication disorders. On the other hand, a meta-description for adult clients could emphasize services related to adult communication and swallowing disorders. These differences cater to the specific needs and expectations of each audience segment.

Let’s look at an example of this.

Crafting Unique Meta Descriptions: A Team Exercise to Illustrate

We decided to have our team help demonstrate this. During a recent team meeting, each member was given the prompt: “Write a meta description for a Teen Counseling page on the fictional counseling website ‘You See Therapy’ based in Lansing, MI.” This experiment showcased the variety of approaches that can be taken when crafting these crucial text snippets. Below, you’ll find examples from seven team members, each offering a distinctive take on how to entice potential visitors to click and explore the page to help the fictional Lansing, MI counseling practice’s website to help attract more teen counseling clients.

Now, let’s dive into the diverse meta-descriptions created by our team members:

  • Getting help for your teenager doesn’t have to feel scary. Learn about teen counseling in Lansing, MI with a teen therapist here! ~Danica
  • Discover how to navigate the challenges teens face today with the help of teen counseling in Lansing, MI! Contact us today to get started with a teen therapist. ~Olivia
  • Your teen deserves support in navigating the many unique stressors during their coming of age. Learn how teen therapy in Lansing, MI can offer support today! ~Sterling
  • Wondering how teen counseling in Lansing, MI can support your teen? Discover how a teen therapist can help them navigate their unique challenges. ~ Lynsey
  • Looking to give your teen extra support when it comes to helping them cope with their emotions? Click here to learn how teen counseling in Lansing, MI can help! ~Brianna
  • Noticing changes in your teen & want to support them? Teen Counseling in Lansing, MI can help. Speak with a teen therapist in Michigan today to learn more! ~ Christian
  • Get expert teen counseling in Lansing, MI at You See Therapy. Our therapists for teenagers provide a safe space that is tailored to them. Call today! ~Winnie

Effective Meta Descriptions Enhance Your SEO Shows an office sign that says "Grow Your Business". Represents how seo keywords for therapists can help with seo for private practices.

Meta descriptions are one component of your comprehensive SEO strategy. By revisiting and applying the tips from our previous articles, you can craft compelling meta descriptions that engage users and enhance your website’s visibility.

Remember that these are versatile and can differ between individuals, reflecting various perspectives, writing styles, and audience targeting. Embrace this diversity, and experiment to discover which approach resonates best with your audience.

Incorporate these insights into your SEO strategy to optimize your meta descriptions and watch your private practice website flourish in search engine rankings and user engagement.

SEO Support for Private Practices from Simplified SEO Consulting

Now that you’ve grasped the art and science behind crafting et, it’s time to take action and apply these principles to your private practice website. Elevate your SEO game, entice potential clients to click, and enhance their overall user experience by optimizing your meta descriptions.

At Simplified SEO Consulting, we understand the unique needs of private practice owners like you. Our team specializes in providing tailored SEO solutions to boost your online presence and connect with clients who need your expertise. Here’s how we can assist you:

  • 1. Schedule Your SEO Consultation: Book a consultation with one of our experienced SEO specialists. We’ll dive into your specific practice goals and create a customized plan to optimize your meta descriptions and overall SEO strategy.
  • 2. Optimize Your Meta Descriptions: With one of our SEO training options, let our experts guide you through the process of crafting compelling meta descriptions that resonate with your target audience and improve your search engine rankings. Or, with our done-for-you options, we’ll do the optimizing for you!
  • 3. Boost Your Online Visibility: With our support, you can make a meaningful impact on your practice’s online presence. We’ll help you navigate the ever-evolving SEO landscape, ensuring that your private practice thrives.

Don’t miss out on the opportunity to enhance your website’s click-through rates, user experience, and SEO ranking. Take the first step towards SEO success by scheduling your consultation with Simplified SEO Consulting today.

Discover how our tailored SEO solutions can transform your private practice’s online presence and connect you with clients seeking your expertise. Let’s optimize your meta descriptions and unlock your practice’s full potential. Book your consultation now!

Improve Your SEO for Mental Health With Meta Descriptions

If the challenge of creating compelling meta descriptions for your online content resonates with you, you’re not alone. Simplified SEO Consulting is here to guide you through the process of crafting effective descriptions that will significantly enhance your online presence.To get started with Simplified SEO Consulting, follow the steps below:

  1. Reach out to schedule your free SEO consultation with our team.
  2. Get to know more about our dedicated team of SEO specialists.
  3. Elevate your meta description writing skills and amplify your online presence!

Other Services Offered by Simplified SEO Consulting

In addition to our comprehensive SEO consulting services, we specialize in a range of solutions designed to address all aspects of your digital presence. Our expertise ensures your online visibility, user experience, and content are optimized for success. We offer training options including, courses, small group intensives, and a 12-week training program. Our Done for You program is also an option if you want to work with a team of professionals who align with your goals and want to see you succeed. Get in touch with us today to get started on your journey.

About the Author

Photo of Jessica Tappana who specializes in SEO for Mental Health. Represents how private practice seo can support your business.Jessica Tappana wears multiple hats as a private practice owner and the driving force behind Simplified SEO Consulting. Specializing in guiding healthcare professionals, private practice owners, and therapists to achieve higher search engine rankings, Jessica places equal importance on her team and their collaborative efforts. The symbiotic relationship between her team and clients creates a foundation of trust and hard work, fueling Jessica’s commitment to continuous growth and support for as many clients as possible. Recognizing that therapists excel when connected with a steady stream of ideal clients, Simplified SEO Consulting strives to fulfill its mission of empowering private practice owners and therapists, providing them with the knowledge to succeed independently in the intricate realm of SEO.

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How Blogging is Not Just for SEO

You’re feeling uninspired. Thinking that you’re only blogging for SEO or to boost your rankings. I know I’ve caught myself thinking I’m only writing blogs for SEO and SEO-targeted keywords. However, it’s not true! Blogs are not just for SEO. They have many different purposes and can be used in many ways at your practice! From writing about topics you’re passionate about to addressing questions you’re asked about daily in therapy, blogs can cover a lot of territory. SEO-wise and topic-wise!

Shows a woman thinking. Represents how Simplified SEO Consulting can help you with your blogging needs

Blogging About Frequent Questions From Clients

As a therapist or counselor, I’m sure you’ve noticed clients coming in and asking about the same things. Topics like “How do I know I have Anxiety?” or “How Do I Know if I’m HSP?”. Aside from answering them in therapy, wouldn’t it be cool to have something written all about what they’re asking? That’s where a blog can come in handy! You can write blogs for your clients about topics you hear about frequently. It can come from questions you’ve been asked or you can blog about struggles your clients have been going through. For example, you can write about “How to Navigate Going Back to Work Postpartum: Tips from a Therapist”. Not only can you pack in SEO keywords, but you can also write to inform your clients about topics they are currently going through or could go through in the future.

Shows a man meditating. Represents how Simplified SEO Consulting can help you start blogging about your services

Start Blogging About Your Services

This may sound cliche, but you can write about topics that connect back to your services! This way your clients or potential clients will know what your practice offers. For example, you may have a client who is already seeing you for one service. Then they read your blog about your mindfulness classes and ask to join those! Or, someone finds your blog about mindfulness. The one where you talk about how your practice offers them. Then they contact your practice to start. It can also just be a random person on the internet who appreciates the ways mindfulness can ease anxiety.

These blogs can be a great way to give insight to your clients about the services they may be taking part in. But, it can also give insight into the other services you offer. Like your approach to therapy for anxiety and depression. They can also just help others by looking for information from a reliable source. They can now do this without seeking contact with actual people. This may seem small but to a client who is looking for a therapist to trust with their mental health, this is a big win!

Write Blogs About Events Important to Your Practice

When blogging, you might think you can only write about topics you deal with inside your therapy sessions. However, you can blog about what your practice finds important outside of those, too! For example, if your practice sponsors or takes part in any runs/walks or fundraisers for any awareness campaigns. For example, the “Out of the Darkness Walks” that is organized by the American Foundation for Suicide Prevention.

This can be a great blog topic to let clients know what your practice is involved in. It’s also a different way to give information about a topic. This can also let clients know how your practice is giving back to the mental health community outside of therapy. It also helps your clients find a community- if they resonate with this cause or foundation. They might enjoy getting involved and knowing that someone they trust is already there. It can also show that your practice is involved in the mental health community and trying to raise awareness about the struggles you’re working to address.

You Can Write Blogs About What You’re Going ThroughShows a family with a paper house. Represents how Simplified SEO Consulting can get you started blogging about thing you're going through

This may seem a little confusing at first because it’s not like clients come to therapy to hear about your problems. But, if you’re an anxiety therapist who also has anxiety, it can be helpful to write blogs about situations that you’ve been in. For instance, if you’re an anxiety therapist who has anxiety, you could write about times your anxiety has been triggered and what you did about it. Like when you were moving and how you coped, or how you went to a holiday party and suffer from social anxiety. Or, if you’re someone who is a highly sensitive person, which I feel not everyone talks about enough, you can talk about your experiences.

Blogging about how to cope with certain situations you’ve been through or potential situations that bring you stress will probably help some of your clients or potential clients. Maybe even random people on the internet! Also, it’s more than likely your clients have also been in these situations or will benefit from these tips in the future. Plus, it makes them feel seen knowing even their therapist has been in a situation where their anxiety was a struggle.

Are you Interested in Learning More About Blogging?

At Simplified SEO Consulting we offer a variety of options that includes blogging. This is to teach therapists (and their team members) how to improve or maintain their online rankings. If you’re looking for a small group setting then our Small Group SEO Intensives would be a good place to start. Or, if you’re wanting a more personalized approach, then our one-on-one SEO trainings may be the best option for you. Perhaps, you’re looking for a more affordable option to get started, we have several DIY online courses that cover different SEO strategies too!

There are several options! So, you may be wondering what choice is best for your practice’s needs. That’s why we offer free video consultations. A member of our team would be happy to learn more about your practice and your SEO goals and give you their suggestions on what makes the most sense for you.

Other SEO Services Offered at Simplified SEO Consulting

As I mentioned, we realize that training and DIY options aren’t suitable for all practices. Or at least, they may not be suitable for your practice at this moment. So, for those who want to outsource, we offer Done-For-You SEO services at different levels. Or, if you’re still considering SEO then you may want to start learning a bit more with our free 7-day SEO email series. You can also check out our other blogs on SEO as well to gather more information on how SEO can benefit your practice.

About the Author:Lynsey, SEO Content Writer for Simplified SEO Consulting

Lynsey is an SEO Content Specialist at Simplified SEO Consulting. At Simplified, Lynsey enjoys writing about different content topics for clients. She also realizes how important these topics are to the client, their practice, and their clients too! Especially, if the content is being used as a resource within the mental health field. Her goal is to always create content that resonates with the client and learn as much as she can along the way. She is passionate about providing copywriting services for psychiatrists and therapists.

Apply to work with us if you’re ready to see how Simplified can serve you!

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The SEO Benefits of Writing Local Blogs for Your Therapy Website

You may wonder what a local blog is and why we would suggest writing one. Local blogs are not as hard to write as blogs about treatments or mental health struggles, but they are equally beneficial for your SEO! So, what does writing a blog about your locations and places around it do for SEO? Actually, a lot!

They Tell Google Where Your Therapy Practice Is to Boost SEO

Writing local blogs can help you to tell Google where your therapy practice is located. Writing these blogs that are centered around your location, lets Google know where you’re practicing therapy and providing services. This allows Google to use that knowledge to suggest you and your services to people in your area. Especially ones that are searching for a therapist or other related services that you provide.

 For example, if you’re writing a blog about “Places to Relax in Little Rock, AR for People with Anxiety”, make sure to fit “AR” and “Little Rock” in the blog as much and as naturally as you can help Google realize that you are IN FACT in Little Rock, AR. 3D illustration with the words "You are Here" on a map. This represents how blogging about local locations can help therapists boost their SEO.

Demonstrate Your Knowledge of the Area 

For local blogs, you’re also going to want to use locations that are local to your area. So, if you are writing that blog about “Places to Relax in Little Rock, AR for People with Anxiety” you can mention specific parks in parts of Little Rock that are peaceful and great to go to if you’re wanting to get away when feeling overwhelmed by your anxiety. 

Adding additional locations that are located near the places you are writing about is a great way to show clients that you know the area. It also gives them an idea of where this place is but also shows Google that you know the area because you’re located there. 

For example, you can write about the War Memorial Park in Little Rock, AR. When writing, you can mention that it’s close to highway 630 and right by the Little Rock Zoo. This demonstrates your knowledge of the area, highlights other places near there, and shows the client where this place is. This also allows Google to know where you’re talking about, as well.

Back-Up that Knowledge and Add External Links for SEO

Another benefit of writing these location blogs is that it makes it easier for you to fit in external links. Putting links to the websites of the locations you use will help boost your SEO and credibility. By linking to the location’s website, it gives the client more information about the location but shows Google verifies that the place you are talking about is located near you and that you’re someone who might be an expert on the area.

A close up of a person typing on a laptop with the term "keywords" shown nearby. Learn how Simplified can help with your keywords for SEO.

Local Blogs Help Target Keywords for Your Practice’s Therapy Services

These blogs are also great and a somewhat easy way to boost rankings for keywords you are targeting for your mental health services. You will easily be able to mention “couples” and “couples therapy” or “anxiety” and “anxiety therapy” when writing a blog about “6 Romantic Locations for Couples to Reconnect in Ontario” or “5 Calm Places in Ontario for People with Anxiety”. 

When writing about those locations, you can talk about what makes them great for couples to reconnect with each other or what makes the locations calming for people with anxiety. These are easy ways to drop keywords naturally while still stating information that is relevant. Plus, it will show Google you know something about couples and anxiety but also show that same knowledge to potential clients.

Segue Into Your Therapy Services for an SEO Boost

When wrapping up the blogs, you can always talk about the services you offer. Such as, mentioning how these locations may help them and their partner focus on themselves but if there are deeper struggles that couples therapy may be something they may consider. 

Then, of course, you include your information on how to go about setting up a consultation and starting therapy. Or, for anxiety, you can talk about how these calm places are great to reduce stimuli that can make anxiety even more overwhelming. But, adding in if it’s affecting their everyday life they may need to consider anxiety therapy in Ontario, Canada. 

Local Blogs Will Help Target Your Preferred Audience Three young therapists sitting around a computer and one therapist with an iPad. This represents how learning about local blogs can help you target the clients you want and boost your SEO.

 

Lastly, writing local blogs will show Google where you are wanting to see clients, which is a vital part of building your Local SEO presence. It will let Google know that you are practicing in Little Rock and probably would prefer clients near this area. Of course, that will be different if you are offering online therapy for the whole state or are solely offering online services, so your targeted audience may be broader. 

Being specific about locations in your area will help Google know to show your information to people searching for services or therapists in your area. This will help ensure that at least two check boxes for these clients are checked: they are located in your area and are looking for therapy or services.

Let’s Get Started Writing Your Local SEO Blogs

Are you a private practice owner looking to improve your online presence and attract more clients? At Simplified SEO Consulting, we understand how important it is to have a strong SEO strategy. That’s why we recommend incorporating local SEO blogs into your website. By writing blog posts that target your local area, you can improve your search engine rankings and attract clients in your community who are searching for therapy services. Don’t worry if you’re not a confident writer – we’re here to help! Our team is here to support you in writing SEO-friendly content that resonates with your audience. Contact us today to learn more about how we can help you improve your online presence and attract more clients to your private practice!

  1. Please apply to work with us
  2. Learn about our team
  3. Begin writing local blogs today!

Other SEO Services At Simplified SEO Consulting

If you feel as if you need more support, there are other services you can use as well! We offer options such as our 12-week training, small group intensives, and courses. Our strategy session can be a great option if you need support getting started with SEO or doing a site move or redesign. These can also be helpful to find better keywords, evaluating your current SEO performance, and more. Or, if you’re ready to work with a passionate and skilled team, our Done for You Program may be a great following approach.

About the Author:Lynsey, SEO Content Writer for Simplified SEO Consulting

Lynsey is an SEO Content Specialist at Simplified SEO Consulting. At Simplified, Lynsey enjoys writing content that is beneficial for the clients but also writing about important topics. Especially when they are used as resources within the mental health field. Her goal is to create quality content for clients to use as resources to help potential patients and learn as much as she can along the way. She is passionate about providing copywriting services for psychiatrists and therapists.

 

Apply to work with us if you’re ready to see how Simplified can serve you!



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