As a speech therapist, you have a unique and important skill set that can truly make a difference in the lives of your clients. But running a successful private practice is more than just providing excellent services. It’s also about making sure your practice is easily found by potential clients online.
You already know the importance of search engine optimization (SEO) for your private practice website, but maybe you’re not sure where to start or how to improve your website’s SEO. In this blog post, we’ll provide you with some tips and tricks for optimizing your website’s meta descriptions – a small but crucial aspect of SEO. We’ll also provide you with some sample meta descriptions to help get you started.
We’ve written before about what a meta description is and shared lots of tips for optimizing your meta descriptions on your websites. But over the years we’ve had many, many requests for more examples of meta descriptions. And now that we’re expanding to work with more speech therapists in private practice, we wanted to make sure to offer some examples specific to your field as well.
What is a Meta Description?
A meta description is a short summary of a webpage that appears underneath the page’s title in search engine results. It is typically 150-155 characters long and gives a brief overview of what the page is about. Meta descriptions can impact click-through rates and are an important element of on-page SEO.
Is it worth taking the time to write a meta description for each page of my site?
Absolutely! Writing a unique meta description for each page of your site helps people know what to expect when they land on your website. There is some debate about if search engines pay much attention to meta descriptions, but the people looking at search results absolutely do! A meta description is your way of suggesting to Google the page description is shows potential visitors and the best tool you have for convincing people to choose your website to click on from the list of sites that show up in search results.
Examples of Meta Descriptions for Speech Therapist Websites
Title: Private Practice Speech Therapy in London
Meta Description: Providing speech therapy services for children and adults in London. Visit our website to learn more.
Title: Speech Therapy in Sydney, Australia
Meta Description: Experienced SLPs providing speech and language therapy services for children and adults in Sydney. Contact us to book an appointment.
Title: Meet Your Speech Therapist – Charlotte, NC 28270
Meta Description: Anne is a Charlotte-based speech therapist near Davidson who specializes in helping children overcome speech and language difficulties. Meet her today!
Title: Meet Our Speech Therapist in Melbourne, Australia
Meta Description: Our Melbourne-based speech therapist has years of experience working with children & adults who stutter or have articulation concerns. Learn more!
Title: Speech Therapy Services in Pacific Palisades, California 90272
Meta Description: Our Los Angeles area SLPs provide speech therapy services for infants, children & adults. Contact us to book an appointment.
Title: Pediatric Speech Therapy in Houston, TX
Meta Description: Our Houston-based SLPs specialize in pediatric speech therapy services. Learn more about our approach on our website.
Title: Adult Speech Therapy – Speech Associates in Toronto, Ontario
Meta Description: Our Toronto-based SLPs provide speech therapy services for adults. Contact us to book an appointment.
Title: Speech Therapy Services for Autism – Vancouver, British Columbia
Meta Description: Our Vancouver-based SLPs provide speech therapy services for individuals with autism. Learn more on our website.
Title: Speech Therapy for Stuttering – Speech, Voice & Language Clinic – Chicago, IL 60601
Meta Description: Our Chicago-based SLPs specialize in speech therapy services for stuttering. Contact us to book an appointment.
Title: Language Therapy – ABC Communication – Philadelphia, PA
Meta Description: Our Philadelphia-based SLPs provide a wide range of language therapy services for infants, children & adults. Learn more!
Title: Speech Therapy for Parkinson’s Disease – New York City 11235
Meta Description: At our speech therapy office in West Brighton, Brooklyn, our SLPs provide speech therapy services for individuals with Parkinson’s Disease.
Title: Meet Your Speech Therapist – Speak Freely Speech Therapy in Dallas, TX
Meta Description: Gina is a Dallas-based speech therapist with years of experience helping individuals who have speech & language difficulties. Learn more about her services!
Title: Speech Therapy for Hearing Impaired – Seattle, Washington 98101
Meta Description: Our Seattle-based SLPs specialize in speech therapy services for individuals who are deaf or have hearing impairments. Visit our website to learn more.
Title: Meet Your Speech Therapist – Jasmine Joy Speech Therapy – Atlanta, GA
Meta Description: Our Atlanta-based speech therapist specializes in helping children and adults overcome speech and language difficulties. Meet her today!
Title: Speech Therapy for Aphasia – Stephanie Jones – Miami, FL 33152
Meta Description: Our Miami-based SLPs provide speech therapy services for individuals with aphasia. Contact us to book an appointment.
Title: Speech Therapy Services in San Francisco, CA
Meta Description: Our San Francisco-based SLPs provide speech therapy services for children and adults. Learn more on our website.
Title: Meet Our Speech Therapist in Dublin, Ireland
Meta Description: Our Dublin-based speech therapist has years of experience helping children and adults overcome speech and language difficulties. Learn more about her on our website.
Title: Contact Our Office – Manchester, NY 14504
Meta Description: Contact us to book an appointment with our Manchester-based SLPs. We provide speech therapy services for children and adults.
Title: Speech Therapy for Dyslexia – Edinburgh
Meta Description: Our Edinburgh-based SLPs specialize in speech therapy services for individuals with dyslexia. Learn more on our website.
Title: Speech Therapy for Traumatic Brain Injury – Ottawa, Ontario
Meta Description: Our Ottawa-based SLPs provide speech therapy services for individuals with traumatic brain injuries. Contact us to book an
A few Notes About These Meta Descriptions:
I wrote these all very quickly. Typically I take more time to write meta descriptions and then our team revises them about three times during a single month of optimizing. So please know that these aren’t the end all be all, best ever examples of meta descriptions. And they’re a little generic. But they at least let you get a feel for meta descriptions.
You’ll also notice that in some of the meta titles, particularly those in more competitive parts of the United States, we included a zip code. I don’t love doing that, because I think it looks a little odd. But sometimes I do, particularly if I’m frustrated because a website just isn’t ranking as well as I’d like it to. And it does seem to help Google really pinpoint where you are wanting to rank. So, I tried to do it in a few examples here and not in others.
Sometimes I included the name of the practice or, if the example was a solo practice, the specific SLP’s name. You don’t have to do this, but I think it’s helpful when there is room to do that. The truth is that it’s pretty easy to rank for the name of your practice or your own name. But I still like to include it when it makes sense for clarity.
Meta Descriptions are One Part of Optimizing Your Private Practice Website
When a private practice owner wants to optimize their own website, meta descriptions are one of the first things I teach them to do. Why? Because I like writing meta descriptions myself I suppose is the real answer. It’s a small chore to write one or two little sentences. So, it seems less overwhelming that some other SEO techniques. And it helps the people who see your site in search results because it tells them what to expect on the page when they visit it.
But, it’s important to understand that just writing meta descriptions is unlikely to get your website ranking on it’s own. It’s one small piece of the puzzle. An important one. Often one of the first steps we want to take. In fact, keyword research and then meta descriptions are the first two things our staff members do each month. But it truly is only one piece of the puzzle.
Looking for more help or resources optimizing your Speech Therapy website?
Now that you have a better understanding of meta descriptions, it’s time to start optimizing your private practice website to improve your search engine ranking. However, we know that it can be overwhelming and time-consuming to handle all of this on your own. That’s where Simplified SEO Consulting comes in! We offer a variety of SEO services & resources for speech therapists. Our team of experts has years of experience in helping private practice owners, including speech therapists, achieve their SEO goals. From our affordable DIY courses to our small group training and even our Done for You SEO Services, we’re here to help. Apply for a free SEO consultation today to learn more about how we can help you take your private practice to the next level.
About the Author:
Jessica Tappana is the founder and CEO of Simplified SEO Consulting, a company dedicated to helping private practice owners improve their online visibility through effective SEO strategies. With over 6 years of experience owning a successful private practice and working with other mental health professionals, Jessica understands the unique challenges and opportunities that come with running a private practice. She has assembled a team of highly skilled SEO experts, including one team member who specializes in Google Business Profile management, to provide top-notch services to private practice owners across the country. When she’s not working, Jessica enjoys spending time with her family and traveling.