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Adding Content for SEO AND Your Clients

You have a beautiful website, but nobody’s finding it.  You’re not sure what needs to happen, but you’ve heard that you need to add more content to your website.  Where should you even start? The Value of Content on a Website Most websites I look at when people are asking for my help with SEO […]

The Three Books That Transformed My Business

There are so, so many great business books out there!  In fact, I seem to always have an ongoing list and constantly feel “behind” when I don’t have time to read them all.  But there are three books that have really been instrumental in helping me design and run both my psychotherapy practice AND Simplified […]

Helping our clients & our practice during the Covid 19 outbreak

As I mentioned in my last blog post, our counseling clients need us more than ever.  As therapists, psychologists, counselors, psychiatrists and other mental health professionals: We need to be part of the solution for how our community makes it through this crisis.  We can be leaders. Maybe not the type of leader that stands […]

Our Therapy Clients Need us More Than Ever

Like so many of you, I find myself worried as I’m writing this. I’m worried about my children who had to say goodbye to their friends for who knows how long. Even more so, I’m worried about loved ones who might be more vulnerable to the Coronavirus going around. I’m also worried about my clients’ […]

The First Three Things You Should do for SEO

You’ve heard that in the modern area, Search Engine Optimization (SEO) should be part of your marketing strategy. And you know it’s true that most of your potential clients are looking for your services online. But the truth is, it just feels overwhelming to even think about working on your own website SEO. Most of […]

Are blog posts just for SEO?

I guess because I’m the SEO guru, when I start talking about blog posts, people assume they’re just to help you rank better on Google. In fact, I’ve had many private practice owners say, “Nobody will ever read my blog posts anyway.” Talk like that breaks my heart! The truth is, I see blog posts […]

Keyword Research Tools for Therapists

One of the most common questions I get is, “How do I figure out what keywords to target on my website?”  I think there are two important topics to cover here: Where to look for keywords and how to choose which ones to target.  Today, I’ll touch on the where to look and then we’ll […]

SEO Marketing Goals for 2020

Let’s start with: HAPPY NEW YEAR!   When I look back over 2019, I think not only about the growth of my own business but also about the growth all of our clients have seen!  I’ve been looking at data for people we served early in 2019 and listening to new clients telling us that their […]