


Understanding the Importance of E.A.T in SEO
We love to talk about the best ways to improve your rankings, which is why today we are going to cover a popular buzzword that can help you get your site to reach your ideal client. Better yet, understanding how to excel in each of these…

Blogging for SEO: Where to Find Inspiration
As an SEO expert and someone who loves to write, I often struggle to come up with creative blog post suggestions. Frankly, my ideas become stale after a while. This in turn makes writing less enjoyable and much more time-consuming. But, recently…

404 Errors & Redirects: Everything a Private Practice Owner Needs to Know
With approximately 8,910 psychiatrists, 22,530 psychologists, and 41,660 mental health counselors in private practice in the U.S. as of 2015 according to Wonder, you need to do what you can to get and keep traffic on your site.
Unfortunately,…

Importance of Diversity in Therapy and on Your Website
In honor of American Indian Heritage Month, the topic of diversity with websites is something that is becoming more necessary in the SEO world and branding for therapists. As many of you know, cultural competency, or better yet cultural humility…

What Future Innovations Are in Store for SEO?
The ever-evolving nature of SEO can be hard to keep up with. Not only do the methods of how SEO is done change. So to the tendencies of what people search, and what the Google algorithm views as top-notch content. Who knows, the methods to write…

A Guide to Copywriting for SEO: Part 2
Welcome back to part two of my comprehensive guide to copywriting for SEO series. I wrote this series because I know how challenging copywriting can be for busy therapists. I have had a lot of clients who tell me that copywriting is both intimidating…

What Questions Should I Ask an SEO Specialist Before Hiring Them?
So, you have heard as a private practice owner, you should invest in SEO. It’s the newer wave of marketing for therapists and seems like the perfect solution to getting consistent traffic. The only problem is, you don’t have time to learn…

3 Things to Look for When Choosing Therapist Directories
First, A Quick Recap On Directories & NAP
As Google has grown in complexity, so have the ways people use to rank on the search engine. Some methods have evolved to be more manipulative than others, such as blackhat SEO. But, others have…

A Guide to Copywriting for SEO: Part One
Have you ever sat down to write copy for your website and realized that it was a lot harder than he thought it would be? I know I have. In fact, I’m sitting here writing this blog thinking the same thing. But here’s the thing, having good…

SEO for Coaches: Tips to Get Ranking
Do online coaches and consultants need SEO?
Yes, you do! The field of online coaching is very broad. It is not enough to create a website and say that you’re a health and wellness coach, a life coach, or a coaching therapist. This may seem…

Search Engine Optimization for Counselors: 3 Lesser Known Facts
There are many important aspects of search engine optimization for counselors that get a lot of love because of their importance or prevalence. But, there are so many helpful facts about search engine optimization for counselors…

5 Quick Tips to Boost SEO for Counselors
As a busy clinician, you may only have a few moments to think about marketing and SEO. So, you may be wondering if there’s anything you can do in between counseling appointments to boost your SEO and reach your ideal clients on search engines.…

Search Engine Optimization for Counselors: 10 Quick Tips
Search Engine Optimization or SEO can be tricky, especially when you don’t know what it entails, just that you were told you need it. Luckily, you’ve got me, an SEO specialist specifically for counselors, to give you some pointers. When…

What is Black Hat SEO
Imagine this, you’re going into an ice cream shop. You’re told on Google that this is the best ice cream in the world. In fact, you notice a ton of comments on their Google my business page, Good ratings, and a ton of options. So you and…