


Why SEO for Private Practices Is a Long Game—And Why Our Strategy Evolves With It
Search Engine Optimization (SEO) isn’t just a buzzword or a box to check off. It’s a long-term investment in your private practice’s visibility, growth, and long-standing credibility. As a helping professional, you’ve probably already…

The Power of Readability in SEO — Why It Matters for Google and Your Users
When you’re building a private practice, your website plays a big role in helping people find you. You may already know about keywords, internal links, and using alt text on your images. But have you ever thought about how easy your content…

Top Internal Linking Mistakes That Hurt Your SEO (And How to Fix Them)
If you’ve been learning about SEO, you’ve probably heard that internal linking is kind of a big deal. And it is! Internal links help search engines understand your website structure, pass authority between pages, and guide users to more…

Mobile Site Optimization & Technical SEO: Fixing Common Issues to Improve UX
Mobile technical SEO means making sure your website’s underlying code and setup work well on phones and tablets. In other words, it’s the behind-the-scenes work that helps search engines find, understand, and index your site, especially…

Getting Started with Google Search Console: SEO for Therapists Made Simple
Search engine optimization (SEO) can feel like a maze. This is especially true if you’re a therapist trying to manage a website between client sessions. You might wonder if your website is even showing up when people search for therapy services…

5 Therapist Website Mistakes That Hurt Your SEO—And What to Do Instead
As a therapist, you know that your website is often the first impression you make on a potential client. It’s more than just a digital business card, it’s your chance to build connection, trust, and clarity before someone even reaches out.…

The Most Common Copywriting Mistakes Therapists Make (And How We Fix Them)
You’re staring at a blank page, trying to write the perfect homepage, about page or blog. You want it to sound professional, warm, and maybe even SEO-friendly — but suddenly you're spiraling over whether “healing journey” sounds too…

What Is Google’s E-E-A-T and Why Does It Matter for SEO?
What Is E-E-A-T?
If you’re a therapist aiming to improve your website’s visibility, understanding Google’s E-E-A-T guidelines is essential for SEO. E-E-A-T stands for:
Experience: First-hand or personal experience with the topic.
…

Technical SEO Checklist for 2025: An In-Depth Guide to Website Optimization
Technical SEO can seem intimidating, especially if you're a busy business owner running your own website. However, ensuring your site’s technical health is crucial for site visibility, organic traffic, and user experience. After all, a beautifully…

Alt Text 101: A Simple Way to Improve SEO for Private Practices
As a private practice owner, you’re probably familiar with the importance of having a strong online presence. But did you know that something as small as the text behind your images—known as alt text—can have a big impact on how well your…

Mastering Keyword Research: What’s Changing and How to Adapt
Keyword research isn’t what it used to be. Gone are the days when stuffing a few high-volume terms into your content was enough to climb the ranks on Google. Now, with AI reshaping search results and user behavior shifting toward more natural,…

Copywriting Services for Therapists: From AI Tools to SEO Experts—What’s Right for You?
When you think about the words on your website, do you feel confident they're working as hard as you are? No matter whether it's your homepage, a blog post, or a service page. Your website content should do more than just explain what you do.…

Content is Still King; It Just Looks a Little Different: An SEO Truth for 2025
The mantra "Content is King" has been around for quite a while—and has probably been true for even longer. However, how we define “content” and what makes it effective have evolved significantly over time. From the early days of keyword…

Why Isn’t My Website Showing Up on Google? Understanding Indexing & How to Fix It
Imagine this…You’re a therapist, and you’ve just begun offering a new service for clients. You create a service page with all the essential information and publish it on your website, excited to reach your ideal clients. But when you search…