Are blog posts just for SEO?
I guess because I'm the SEO guru, when I start talking about blog posts, people assume they're just to help you rank better on Google. In fact, I've had many private practice owners say, "Nobody will ever read my…
How to Write a “Long Enough” Blog Post
“What I really want to tell you is…”
I’m an avid listener of the Being Boss podcast, and this statement is one of the most impactful things I’ve learned over the years of learning from Emily and Kathleen.
Sometimes, the idea of…
Timely Topics for Blog Posts
It’s a new year! We made it to 2020, y’all!
Have you heard people talk about this being the year of finding your vision? (Get it, 20/20?)
Also, hot tip: don’t shorten this year when writing things like checks and other official documents.…
Website Tips for Group Practice Owners
Maybe you're interested in optimizing your website because you are trying to grow a group practice.
That's actually how I first got interested in SEO. I'd filled my solo practice pretty quickly with referrals from former colleagues and friends.…
Where Do I Put Keywords on My Private Practice Website?
I talk a lot about keywords (in fact, my blog post on Counseling Keywords is one of the most popular pages on our site!), but I realized that most of what I say is related to keyword research. Then, I’ve been getting a lot of questions lately…
Keyword Research Tools for Therapists
One of the most common questions I get is, "How do I figure out what keywords to target on my website?" I think there are two important topics to cover here: Where to look for keywords and how to choose which ones to target. Today, I'll…
SEO Marketing Goals for 2020
Let's start with: HAPPY NEW YEAR!
When I look back over 2019, I think not only about the growth of my own business but also about the growth all of our clients have seen! I've been looking at data for people we served early in 2019 and…
How To Use Links and Anchor Text To Boost Your SEO
Today I wanted to take the time to talk to you about the ways you can use links to boost your SEO. There are a few different kinds of links that you can add to your page - internal links and external links. We will talk about both,…
Christian Therapists and Website Copywriting
By Whitney Owens
We all remember when fish decals on cars and WWJD bracelets on wrists were the fad. When we saw these items, we knew the users were Christians displaying their faith for the world to see. In some cases, this can be a powerful…
Writing Blog Posts to Serve Your Clients and Boost Your SEO
We've all been there, sitting at our computer trying to get the motivation to write that blog post that has been on your to-do list for weeks. But, an idea for what to write about just isn't coming to mind.
Lately, I have had a lot…
3 Tips for Maximizing Your “Slow Time” in Private Practice
If you've been in private practice for long, you've probably realized that there are some predictable slow times. It's scary! The first couple of years you're in private practice you may even wonder if you'll survive the slow down. What…
SEO & Story Brand
Do I have any other Story Brand fans out there? If you haven’t read Donald Miller’s book “Story Brand” yet, I highly encourage you to pause for a moment and go purchase it on Amazon. I’ve read through it 3 times myself, participated…
Alt Text as an Ethical, Accessible and Effective SEO Strategy
As you all know by now, I come to Simplified SEO Consulting from the world of academia. During that time, it was my privilege to learn from experts on website strategy, especially within the context of an educational institution. While learning…
SEO for Telehealth or Online Counseling Pages
In this blog, I want to talk about how to get your online counseling pages ranking well on Google. Chances are that if your ideal client is looking for online counseling, then they are probably looking for a therapist on a search engine.…