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Local SEO, SEO Tips

Google Business Profile: Optimizing Your Profile for Therapists and Counselors in Private Practice

We all like to get the hands-on tools that are going to better help us in life. A hidden gem that some business owners do not take advantage of is a Google Business Profile. It is more than just a simple verification tool for your business…
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January 5, 2021
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SEO Tips

The December 2020 Google Core Algorithm Update: What it Means for You

While Google makes changes to its algorithm all the time, less frequently (usually a couple times a year) they release a more comprehensive update called a "core algorithm update." On December 3rd, Google confirmed via Twitter that they were…
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December 30, 2020
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SEO Tips

SEO for Mental Health: Understanding the Three Main Components to SEO

SEO for mental health professionals is one of those things that’s kind of hard to describe. Saying “I’m an SEO Specialist!” is a lot like saying “I play sports!”. While it’s great that you’re doing playing a sport, I still…
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December 22, 2020
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middle age man at his computer looks frustrated writing content for SEO. He gets tips on readability and writing content for his private practice from SEO specialist at Simplified SEO Consulting
Content

Readability 2.0: The Importance of Using Approachable Language

I hear it all the time, “I hate writing content for my webpage.” I get it, as therapists you talk all day long for a living. You’re great at helping your clients. You’re well educated. And to put it simply, you know your stuff. Sometimes,…
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December 22, 2020
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SEO Tips

5 tips to build SEO during the slow season

It's no secret that the end of the year is a slow season for the counseling world. You've likely noticed that you probably have more canceled appointments than you usually do. In addition, you might notice that fewer people are reaching…
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December 8, 2020
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Content, SEO Tips

Part 2 of the Blogging Webinar Series: Why does blog content have to be original?

  Blogging. Round 2. Welcome back! This week, we’ll be discussing the second factor that is important for blogging. If you read the previous blog in this series, you know that blogging is important for SEO. In addition, you…
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December 2, 2020
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Brick wall with quote that says "words have power" . If you're wondering where should i use keywords on my website as a therapist?, you've come to the right place. If this is a burning question of yours, then read more about this topic on our blog on why we infuse th best keywords for mental health on your website
Keyword Research, SEO Basics, SEO Tips

Why Keywords Research is the Foundation of SEO

As we know, stories, papers, and treatments come from a great foundation. There is an art to telling a great story and presenting information. Your approach doesn’t need to be the same as others, but there is a similar formula. If you want…
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December 1, 2020
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Computer with the words "SEO Keyword Tool." It's a peaceful looking workspace to represent how we make Search Engine Optimization less complicated for psychologists, psychiatrists, therapists and private practice owners.
Content, SEO Tips

What to say on your website: Counseling, Therapy or Psychotherapy

Which word should I use, and does it even matter? This is a question that runs through my head on an almost daily basis. Searching for the best keywords for mental health practices can be challenging at first. When it comes to these three terms,…
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November 24, 2020
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SEO Tips

Part 1 of the Blogging Webinar Series: Do I have to blog for SEO?

Blogging. There are some strong feelings associated with blogging. For some, it's the bane of their existence. For others, they seize the opportunity to spew all of their wisdom into a digital format. Blogging can be done in many different…
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November 23, 2020
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team of therapists on a Zoom screen during a staff meeting. They work on SEO for their group practice with an SEO specialist from Simplified SEO Consulting
Business Tips

SEO Tips for Group Practice Owners

You got plenty of referrals when you were just a solo therapy practice. But, you grew and decided to hire additional clinicians. Now, you want to help fill their caseloads, but not enough people are calling right now to give them the number…
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November 17, 2020
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Photo of a computer with the word "backlinks" on the screen sitting on a table representing how therapist directories can help psychotherapists build backlinks and therefore build SEO.
SEO Tips

Therapist Directories: Which ones should you be listed on?

You've heard that getting listed on therapists directories is a really great way to grow your private practice.  And, on our blog you've read about how listing yourself on therapist directories can be a quick way to build backlinks to your…
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November 12, 2020
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SEO Tips

Unofficial Part 2 In The Social Media Series: Live Feed

A fun fact about me: I'm a geek for blog post series. I think that when they're done well, they can be super informative. I appreciate that the information builds throughout the series and incorporates a multifaceted approach. And, that the…
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November 10, 2020
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The word content in block letters representing how high quality content is an important SEO strategy for therapists, psychologists, psychiatrists, birth workers, SLPs, educators and others in the helping profession.
Content

Quality Content and SEO Return

The Balance Between Quality Content and SEO Return So you want to do SEO? Wonderful, but you’ve heard that it can take a while to see results. This may cause some uncertainty or confusion as you decide how to begin marketing your practice…
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November 3, 2020
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Business Tips, Websites

Is SEO Dead? A Mental Health Specialist for SEO on Therapy Websites Weighs In

Happy Halloween! Hope you are finding a way to celebrate, or rest, or both, and please remember to set your clocks back if you're reading this right away. Why would I title this post, "Is SEO Dead?" While searching the internet one day recently,…
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October 31, 2020
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Graphic of individuals climbing a graph representing their SEO growth for Simplified SEO Consulting.
SEO Tips

SEO Workshop: The Dance of Branding and SEO

Our team hears a lot about the conflict clients have between staying true to your brand and making good SEO choices on your site. So, here I am today with a new SEO Workshop! We know that we may make some changes to your site that you…
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October 27, 2020
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