


Ways To Ethically Source Reviews as Mental Health Professionals
As mental health professionals, our main priority is for our clients to feel better, mentally, physically, etc. That’s the reason we got into this field, right? To provide mental health services to those who may be struggling. But how…

Why SLPs Should Target Long-Tail Keywords for Better SEO
Search engine optimization is a critical component of running a successful private speech therapy practice these days. So many people are looking for services online. And, even when they receive a specific recommendation from their PT or OT…

3 Ways My Content Has Been Reused and It’s Been Good for SEO
As a busy business owner looking to scale, your time is very, very valuable. So, when I start talking about creating content to improve SEO it's not uncommon that people start looking for ways to reuse that content. And I'm supportive of that....as…

Service Pages and Blogs: How Long Should They Be?
Writing your own blogs or service pages often comes with many questions. One of the most frequently asked questions is: “How long should they be?” However, it is a great question to ask when writing your own blogs or service pages for the…

SEO for Therapists: Tips for Black Clinicians
So you’re looking to invest in SEO for therapists because you’re trying to seek out therapy services offered to the black community. This is easier said than done. You may be wondering what BIPOC and POC are even searching for when it comes…

Understanding the Importance of E.A.T in SEO
We love to talk about the best ways to improve your rankings, which is why today we are going to cover a popular buzzword that can help you get your site to reach your ideal client. Better yet, understanding how to excel in each of these…

Blogging for SEO: Where to Find Inspiration
As an SEO expert and someone who loves to write, I often struggle to come up with creative blog post suggestions. Frankly, my ideas become stale after a while. This in turn makes writing less enjoyable and much more time-consuming. But, recently…

The Benefits of Guest Blogging for Your Speech Therapy Private Practice SEO
As a speech therapist, you understand the importance of communication. You work hard to help your clients communicate effectively, but how do you communicate with potential clients and promote your private practice? One excellent way is through…

404 Errors & Redirects: Everything a Private Practice Owner Needs to Know
With approximately 8,910 psychiatrists, 22,530 psychologists, and 41,660 mental health counselors in private practice in the U.S. as of 2015 according to Wonder, you need to do what you can to get and keep traffic on your site.
Unfortunately,…

Importance of Diversity in Therapy and on Your Website
In honor of American Indian Heritage Month, the topic of diversity with websites is something that is becoming more necessary in the SEO world and branding for therapists. As many of you know, cultural competency, or better yet cultural humility…

What Future Innovations Are in Store for SEO?
The ever-evolving nature of SEO can be hard to keep up with. Not only do the methods of how SEO is done change. So to the tendencies of what people search, and what the Google algorithm views as top-notch content. Who knows, the methods to write…

On-Page Optimization: Tips and Tricks for SLP Websites
As a speech language pathologist, you understand the importance of providing valuable information to your patients and their families. However, if your website isn't optimized properly, it may not reach its full potential in terms of attracting…

A Guide to Copywriting for SEO: Part 2
Welcome back to part two of my comprehensive guide to copywriting for SEO series. I wrote this series because I know how challenging copywriting can be for busy therapists. I have had a lot of clients who tell me that copywriting is both intimidating…

What Questions Should I Ask an SEO Specialist Before Hiring Them?
So, you have heard as a private practice owner, you should invest in SEO. It’s the newer wave of marketing for therapists and seems like the perfect solution to getting consistent traffic. The only problem is, you don’t have time to learn…