A 3 Prong Approach to SEO
Once you have a website that you love, it's targeting the clients you most enjoy working with and it's free from technical errors, it's time to get started on Search Engine Optimization. I talk about a lot of different things…
How Having a “Niche” Impacts Your SEO Strategy
You’ve heard the business coaches recommend you “niche down”
One of the earliest pieces of business advice I remember picking up as I went into private practice was that I was supposed to “niche down.” Since then, I’ve…
Does Duplicate Content Affect SEO?
Let's talk about duplicate content and best SEO practices. Frequently, in our planning meetings, our clients wonder why duplicate content is an issue? Especially if they're taking the text from one of their own pages? They also wonder how much…
The Guide to SEO Strategy for Therapists During Covid 19: Part 2
Developing a new SEO strategy during Covid-19
If you’re like many private practices, you’ve noticed a dip in new client inquiries during the Covid-19 pandemic. You’re wanting to focus some on marketing but aren’t sure how. First…
Setting Up Google Search Console
Hello! If you’re getting ready to set up Google Search Console, that means you’re ready to start tracking your SEO data. How exciting! Google Search Console is a powerful tool that allows you to see how your site is performing. Basically,…
The Guide to SEO Strategy for Therapists During Covid-19: Part 1
I’ve heard from many therapists over the last 6 weeks during Covid-19 that they’ve noticed a significant drop off in their new client inquiries. And, the truth is that across the board, my team and I have noticed a dip in organic search…
Adding Content for SEO AND Your Clients
.You have a beautiful website, but nobody's finding it. You're not sure what needs to happen, but you've heard that you need to add more content to your website. Where should you even start?
The Value of Content on a Website
Most websites…
The Three Books That Transformed My Business
There are so, so many great business books out there! In fact, I seem to always have an ongoing list and constantly feel "behind" when I don't have time to read them all. But there are three books that have really been instrumental in helping…
Help Your Ideal Client & Boost Your SEO During COVID-19
It’s a wild time in our country right now. You may be seeing fewer clients right now. And you’re probably having to adjust to seeing clients online. It can be so stressful.
You’re managing all of this while wondering what your ideal…
Using the “Down Time” While Business is Slow During the Covid-19 Outbreak
Business is slower than usual. You took your counseling practice online, but your caseload took a serious hit. Clients are canceling appointments. Or, if you're like me, you have college students who returned to their homes out of state and…
Helping Our Clients & Our Practice During the Covid 19 Outbreak
As I mentioned in my last blog post, our counseling clients need us more than ever during this unusual Covid 19 era. As therapists, psychologists, counselors, psychiatrists and other mental health professionals: We need to be part of the solution…
Our Therapy Clients Need us More Than Ever
Like so many of you, I find myself worried as I'm writing this. I'm worried about my children who had to say goodbye to their friends for who knows how long. Even more so, I'm worried about loved ones who might be more vulnerable to the Coronavirus…
Advocacy and SEO…What’s the Connection?
I’m an advocate. It’s core to my heart to help others in a very specific way. Using my role and voice, power and privilege, education and experiences. In all ways/levels, I truly believe we can make a difference when we engage with folks…
Let’s Talk About Readability
Did you know that Google prefer to rank content that is easier to read? Google gives preferential treatment to pages that they feel have useful information. And, they will rank pages higher if they feel the page provides the reader with the…