A picture of a zebra to illustrate how learning SEO is an adaptation for therapists new to owning a small business. Simplified SEO Consulting.

Counseling Keywords: Search Terms to Target for Your Private Practice Website

Trends in the United States for Counseling Keywords As an SEO Consultant, I get to spend a lot of time doing keyword research for therapists around the world (primarily the US, Canada & UK).  I personally use several different keyword…
A graph showing improvement in SEO rankings for private practice small business owners. Learn about our expert SEO services for counselors!

How do I know if my Search Engine Optimization efforts are working?

Have you been working on your own Search Engine Optimization for a couple of months and just aren't sure if it's worth the effort? Or have you been paying someone else to do "SEO" for your private practice website but have just been told to…
An SEO specialist explains how backlinks can help a private practice rank better on Search Engines. Simplified SEO Consulting.

Backlinks: Get Popular on Google

Backlinks Today we’re talking about backlinks – a really powerful tool for improving your SEO. A backlink is a link from another site TO your site.  Basically, someone else is saying that your site has valuable information their reader…
A picture of a zebra to illustrate how learning SEO is an adaptation for therapists new to owning a small business. Simplified SEO Consulting.
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A Private Practice Owner Learns SEO for the Same Reason Zebras Have Stripes: Adaptation

What do Zebra Stripes have to do with Private Practice Marketing? I'm kind of fascinated by zebra stripes. They're beautiful. The stark contrast between the black and the white. The way they work together to decorate this elegant animal. But…