Girl online searching for answers. This girl is wondering how she can build high quality backlinks for her practice. Backlinks for therapy practices are not easy to come by, but with some luck she will have some success with SEO for counselors.

How Can Meta Descriptions Help my Counseling Website?

Does either of these situations sound familiar? You have a beautiful website that is easy to navigate, has beautiful pictures, and has text written to speak directly to your ideal client. The problem? Nobody can find your site.  If you…
A picture of a zebra to illustrate how learning SEO is an adaptation for therapists new to owning a small business. Simplified SEO Consulting.

Google Analytics: How to Use the Data

You have Google Analytics installed for your counseling website.  In fact, you’ve even looked at Google Analytics a few times.  But what do all those numbers mean?  How do you actually USE any of the data?  Every time you look at Google…
A picture of a zebra to illustrate how learning SEO is an adaptation for therapists new to owning a small business. Simplified SEO Consulting.

Is Your Website Ready for SEO?

3 Tips to Get Your Counseling Website SEO Ready You've been reading my e-mails, maybe listening to some podcasts or even searching for some articles online about SEO.  Perhaps you're even thinking about looking into the cost of paid SEO services.…
therapist and small business seo consultant. Simplified SEO Consulting online marketing packages. Simplified SEO Consulting.

All Backlinks are Not Created Equal: Using Trust Flow & Domain Authority to Get Quality Backlinks

How popular are you on Google?  How trusted is your website?  Does Google know about all of the high quality material you're putting up on the world wide web for potential clients to see?  Maybe...maybe not.  Part of the answer may lie in…
A picture of a zebra to illustrate how learning SEO is an adaptation for therapists new to owning a small business. Simplified SEO Consulting.

Counseling Keywords: Search Terms to Target for Your Private Practice Website

Trends in the United States for Counseling Keywords As an SEO Consultant, I get to spend a lot of time doing keyword research for therapists around the world (primarily the US, Canada & UK).  I personally use several different keyword…
A graph showing improvement in SEO rankings for private practice small business owners. Learn about our expert SEO services for counselors!

How do I know if my Search Engine Optimization efforts are working?

Have you been working on your own Search Engine Optimization for a couple of months and just aren't sure if it's worth the effort? Or have you been paying someone else to do "SEO" for your private practice website but have just been told to…
An SEO specialist explains how backlinks can help a private practice rank better on Search Engines. Simplified SEO Consulting.

Backlinks: Get Popular on Google

Backlinks Today we’re talking about backlinks – a really powerful tool for improving your SEO. A backlink is a link from another site TO your site.  Basically, someone else is saying that your site has valuable information their reader…
A picture of a zebra to illustrate how learning SEO is an adaptation for therapists new to owning a small business. Simplified SEO Consulting.
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A Private Practice Owner Learns SEO for the Same Reason Zebras Have Stripes: Adaptation

What do Zebra Stripes have to do with Private Practice Marketing? I'm kind of fascinated by zebra stripes. They're beautiful. The stark contrast between the black and the white. The way they work together to decorate this elegant animal. But…