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Photo of a hand holding a globe with connections to show the importance of backlinks to connect sites to one another and improve rankings on Google.
Backlinks

4 of My Most Surprising Backlinks

Preparing for our upcoming Building Backlinks Masterclass means I've been thinking a lot about the various places my own backlinks have come from.  Honestly, my backlinks have come from all over but I thought it would be fun to share a few…
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June 26, 2020
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Table in wooden table near coffee and plant. SEO for mental health professionals is very important to get your people, but ethical seo is a must. Learn how optimizing SEO for backlinking can help you build credible traffic to your website.
SEO Basics

A 3 Prong Approach to SEO

Once you have a website that you love, it's targeting the clients you most enjoy working with and it's free from technical errors, it's time to get started on Search Engine Optimization.  I talk about a lot of different things…
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June 25, 2020
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Business Woman with a successful private practice after choosing a niche within mental health
Business Tips, SEO Basics

How Having a “Niche” Impacts Your SEO Strategy

You’ve heard the business coaches recommend you “niche down” One of the earliest pieces of business advice I remember picking up as I went into private practice was that I was supposed to “niche down.”  Since then, I’ve heard business…
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June 23, 2020
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Shows a confused woman at a computer. Represents how duplicate content can affect SEO negatively
Content

Does Duplicate Content Affect SEO?

Let's talk about duplicate content and best SEO practices. Frequently, in our planning meetings, our clients wonder why duplicate content is an issue? Especially if they're taking the text from one of their own pages? They also wonder how much…
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June 3, 2020
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An image of someone on a computer. Represents how during Covid-19 therapists can take this time to boost SEO
SEO Basics

The Guide to SEO Strategy for Therapists During Covid 19: Part 2

Developing a new SEO strategy during Covid-19 If you’re like many private practices, you’ve noticed a dip in new client inquiries during the Covid-19 pandemic.  You’re wanting to focus some on marketing but aren’t sure how.  First…
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April 29, 2020
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Image of someone surfing the web with a search bar over the image. This depicts how a therapist searching for an SEO consultant can do SEO themselves with SEO training.
SEO Tools

Setting Up Google Search Console

Hello! If you’re getting ready to set up Google Search Console, that means you’re ready to start tracking your SEO data. How exciting! Google Search Console is a powerful tool that allows you to see how your site is performing. Basically,…
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April 28, 2020
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Woman looking at her computer and writing things down. Representing how SEO for therapists can help during Covid-19
SEO Basics

The Guide to SEO Strategy for Therapists During Covid-19: Part 1

I’ve heard from many therapists over the last 6 weeks during Covid-19 that they’ve noticed a significant drop off in their new client inquiries.  And, the truth is that across the board, my team and I have noticed a dip in organic search…
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April 27, 2020
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Content

Adding Content for SEO AND Your Clients

.You have a beautiful website, but nobody's finding it.  You're not sure what needs to happen, but you've heard that you need to add more content to your website.  Where should you even start? The Value of Content on a Website Most websites…
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April 26, 2020
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Business Tips

The Three Books That Transformed My Business

There are so, so many great business books out there!  In fact, I seem to always have an ongoing list and constantly feel "behind" when I don't have time to read them all.  But there are three books that have really been instrumental in helping…
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April 19, 2020
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SEO Tips

Help Your Ideal Client & Boost Your SEO During COVID-19

It’s a wild time in our country right now. You may be seeing fewer clients right now. And you’re probably having to adjust to seeing clients online. It can be so stressful.  You’re managing all of this while wondering what your ideal…
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April 7, 2020
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Business Tips

Using the “Down Time” While Business is Slow During the Covid-19 Outbreak

Business is slower than usual. You took your counseling practice online, but your caseload took a serious hit.  Clients are canceling appointments. Or, if you're like me, you have college students who returned to their homes out of state and…
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March 21, 2020
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A rainbow and the words "everything will be ok" representing the hope we bring to our clients as mental health professionals during this stressful time.
Business Tips

Helping Our Clients & Our Practice During the Covid 19 Outbreak

As I mentioned in my last blog post, our counseling clients need us more than ever during this unusual Covid 19 era.  As therapists, psychologists, counselors, psychiatrists and other mental health professionals: We need to be part of the solution…
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March 19, 2020
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Business Tips

Our Therapy Clients Need us More Than Ever

Like so many of you, I find myself worried as I'm writing this. I'm worried about my children who had to say goodbye to their friends for who knows how long. Even more so, I'm worried about loved ones who might be more vulnerable to the Coronavirus…
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March 17, 2020
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Photo of KnowsMore from popular movie depicting a search engine in cartoon form. Search engines have a specific job to do for improving the way therapy websites are found by potential clients. Simplified SEO Consulting can help your website rank higher.
SEO Basics

Advocacy and SEO…What’s the Connection?

I’m an advocate. It’s core to my heart to help others in a very specific way. Using my role and voice, power and privilege, education and experiences. In all ways/levels, I truly believe we can make a difference when we engage with folks…
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March 10, 2020
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Content, SEO Basics

Let’s Talk About Readability

Did you know that Google prefer to rank content that is easier to read? Google gives preferential treatment to pages that they feel have useful information. And, they will rank pages higher if they feel the page provides the reader with the…
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March 3, 2020
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