In honor of American Indian Heritage Month, the topic of diversity with websites is something that is becoming more necessary in the SEO world and branding for therapists. As many of you know, cultural competency, or better yet cultural humility is something that is drilled into us in graduate school. However, when you are in school, the discussion of how to incorporate that into your practice and your branding is not discussed, especially if you do not identify as a POC, a person with a disability (visible or invisible), someone in the LGBTQIA+ community, or practice spirituality or religion. Diversity in therapy is necessary for people to feel welcome.
To connect with your ideal clients and encourage more individuals to take the leap into a mental health journey. We must brand our therapy practice and more importantly our websites to reflect that all people are welcome in your space, whether in-person or online. Learn some helpful tips for diversity in therapy today!
Tips for Adding Diversity in Therapy Websites:
We come in all shapes and sizes
Make sure your website represents people of all orientations, colors, ethnicities, and religions, and genders. Whether that means hiring different clinicians or adding photos to your website to recognize we all need mental health support. Additionally, people come in various shapes. In an effort to reduce fatphobia and ignore the fact standards of Instagram, it is necessary to show real people in all stages of life. Additionally, that means adding people of all kinds of ages. Ageism is just as rampant as fatphobia. We all need support. Therapy is not just for the young, couples, thin individuals. It is for everyone. If your website only represents rich upper-class white people, we are doing something wrong.
Find Keywords that Different Populations Are Seeking Out
Add keywords that relate to various populations or add in statements throughout your website (not as a tag-on) that you serve people from all walks of life. Find keywords such as a black therapist, therapy for people of color, LGBTQIA+ therapy, Faith-Based Counseling for Muslim Individuals, and so on.
Stereotyping is not going to draw in clients
When adding photos, do not add stereotypical photos such as just a one-race family on a family therapy page, or a person in a wheelchair on a trauma page. Recognize that people show up in many ways. Though your intentions put into the photos may seem like it will not pay off, but someone will see your intentionality and recognize that you see their experience.
Mind Your Language!
Be intentional with your language. Make sure if you are trying to offer services for people, you are writing language that connects to them. If there are updates in the LGBTQIA communities’ language, make sure you are aware. If you are unsure whether something is now considered offensive, do your research. And make sure you are not beginning to work with various diverse populations before you are ready. Competency matters! Make sure as you consider adding services that you have the proper training or hire someone who does.
Add Alt Text and Subheadings
People who use screen readers can have a similar experience to anyone on the website. Screen readers are great tools that provide space for clients who are seeking therapy to meet their needs. Often, we forget about making our space and our website accessible for clients with disabilities, but we must make space for everyone and think outside our normal means of awareness when it comes to the experiences of those we are seeking to help.
Highlighting Therapists With Various Specialties
Although we want to show diversity and inclusion on our websites, sometimes there are better people to support our clients’ needs. That is why if you have Spanish-speaking clinicians, Christian counselors, counselors of color, counselors who identify openly in the LGBTQIA community, letting clients know that this specific support is available in your practice is key!
Write Timely Blog Posts
It is so important to make sure that we are up to date with issues that affect our clientele. As you have probably noticed, many social justice issues have shown up in the past two years. Writing blogs that show awareness, perspective, and support is necessary for your current and future clients. Even if you don’t understand everything, taking time to write a blog in solidarity with them will help you connect and let them know that you see them.
Get Started with Your SEO Journey and Learn More About Diversity in Therapy!
Are you wondering how you can create more diversity in therapy and inclusion on your website? Our skilled and passionate team of SEO specialists is here to make sure your SEO journey is tailored to your brand and identity. Simplified SEO Consulting would be excited to help you on your SEO journey. To get started with our service follow these simple steps:
- Schedule a consult with our Client Success Specialist or Consult Team
- Learn more about our wonderful team of SEO Specialists.
- Start creating a more inclusive site and brand for your ideal clients!
Other Services offered by Simplified SEO Consulting
Simplified SEO consulting offers a wide range of services that can help you begin working with your people. We offer. Done for You SEO Service packages, online courses, and SEO training opportunities. Our most popular course includes our “Top of Google” Online course, and we have 12 weeks (about 3 months) of intensive SEO for those who want to learn with a guide. Additionally, we are offering a limited-time SEO Mastermind group if you want a great training opportunity for a steal, this is for you. For those looking for a more specialized package, we also offer an SEO strategy package. To get started, schedule a consultation with our Client Success Specialist today!
About the Author:
As an SEO specialist at Simplified, Jasmine is an SEO services consultant and helps new clients become oriented to our services. If you are ready to begin SEO services, then get in touch and schedule your free consultation today!
Jasmine Jaquess is currently working towards her Master of Arts in Clinical Mental Health Counseling from Northwestern University. Currently, she is seeing clients in practice as part of her practicum. She serves as the Client Success Specialist in new client consultations with Simplified SEO Consulting. Plus she is one of our Mental Health SEO Specialists. She specializes in platforms such as Squarespace and Wix. If you’re ready to see how Simplified can serve you, schedule your next consultation. As our Client Success Specialist, see how Jasmine can support your business needs!