Google My Business for Online-Only Private Practices
Whether or not online practices can have a Google My Business listing is quite a controversial subject right now. Many of our clients have attempted it, only to have their listing removed when Google realizes they don’t actually have a physical location. We know Google’s guidelines on the matter are ambiguous, and we realize online-only […]
Google Business Profile: Optimizing Your Profile for Therapists and Counselors in Private Practice
We all like to get the hands-on tools that are going to better help us in life. A hidden gem that some business owners do not take advantage of is a Google Business Profile. It is more than just a simple verification tool for your business…
The December 2020 Google Core Algorithm Update: What it Means for You
While Google makes changes to its algorithm all the time, less frequently (usually a couple times a year) they release a more comprehensive update called a "core algorithm update." On December 3rd, Google confirmed via Twitter that they were…
SEO for Mental Health: Understanding the Three Main Components to SEO
SEO for mental health professionals is one of those things that’s kind of hard to describe. Saying “I’m an SEO Specialist!” is a lot like saying “I play sports!”. While it’s great that you’re doing playing a sport, I still…
Readability 2.0: The Importance of Using Approachable Language
I hear it all the time, “I hate writing content for my webpage.” I get it, as therapists you talk all day long for a living. You’re great at helping your clients. You’re well educated. And to put it simply, you know your stuff. Sometimes,…
5 tips to build SEO during the slow season
It's no secret that the end of the year is a slow season for the counseling world.
You've likely noticed that you probably have more canceled appointments than you usually do. In addition, you might notice that fewer people are reaching…
Part 2 of the Blogging Webinar Series: Why does blog content have to be original?
Blogging. Round 2.
Welcome back! This week, we’ll be discussing the second factor that is important for blogging. If you read the previous blog in this series, you know that blogging is important for SEO. In addition, you…
Why Keywords Research is the Foundation of SEO
As we know, stories, papers, and treatments come from a great foundation. There is an art to telling a great story and presenting information. Your approach doesn’t need to be the same as others, but there is a similar formula. If you want…
What to say on your website: Counseling, Therapy or Psychotherapy
Which word should I use, and does it even matter?
This is a question that runs through my head on an almost daily basis. Searching for the best keywords for mental health practices can be challenging at first. When it comes to these three terms,…
Part 1 of the Blogging Webinar Series: Do I have to blog for SEO?
Blogging.
There are some strong feelings associated with blogging. For some, it's the bane of their existence. For others, they seize the opportunity to spew all of their wisdom into a digital format. Blogging can be done in many different…
SEO Tips for Group Practice Owners
You got plenty of referrals when you were just a solo therapy practice. But, you grew and decided to hire additional clinicians. Now, you want to help fill their caseloads, but not enough people are calling right now to give them the number…
Therapist Directories: Which ones should you be listed on?
You've heard that getting listed on therapists directories is a really great way to grow your private practice. And, on our blog you've read about how listing yourself on therapist directories can be a quick way to build backlinks to your…
Unofficial Part 2 In The Social Media Series: Live Feed
A fun fact about me: I'm a geek for blog post series.
I think that when they're done well, they can be super informative. I appreciate that the information builds throughout the series and incorporates a multifaceted approach. And, that the…
Quality Content and SEO Return
The Balance Between Quality Content and SEO Return
So you want to do SEO? Wonderful, but you’ve heard that it can take a while to see results. This may cause some uncertainty or confusion as you decide how to begin marketing your practice…