The truth is that our SEO practices would work well for a variety of businesses. However, we choose to limit ourselves to optimizing websites for very service based businesses. Why? Because they’re more in our wheelhouse. They’re issues we know a lot about….or at least enough to be able to ask questions and make sense […]
Preparing for our upcoming Building Backlinks Masterclass means I’ve been thinking a lot about the various places my own backlinks have come from. Honestly, my backlinks have come from all over but I thought it would be fun to share a few places that might be less common. You might be familiar with more common […]
Once you have a website that you love, it’s targeting the clients you most enjoy working with and it’s free from technical errors, it’s time to get started on Search Engine Optimization. I talk about a lot of different things and ways you can approach your website. So, you can do to improve your search […]
You’ve heard the business coaches recommend you “niche down” One of the earliest pieces of business advice I remember picking up as I went into private practice was that I was supposed to “niche down.” Since then, I’ve heard business coach after business coach in the mental health arena talk about this exact issue. They […]
Developing a new SEO strategy during Covid-19 If you’re like many private practices, you’ve noticed a dip in new client inquiries during the Covid-19 pandemic. You’re wanting to focus some on marketing but aren’t sure how. First of all, I recommend checking out Part 1 of this Comprehensive SEO guide where we addressed SEO as […]
I’ve heard from many therapists over the last 6 weeks during Covid-19 that they’ve noticed a significant drop off in their new client inquiries. And, the truth is that across the board, my team and I have noticed a dip in organic search traffic for our clients in March and April. Some of our clients […]
.You have a beautiful website, but nobody’s finding it. You’re not sure what needs to happen, but you’ve heard that you need to add more content to your website. Where should you even start? The Value of Content on a Website Most websites I look at when people are asking for my help with SEO, […]
There are so, so many great business books out there! In fact, I seem to always have an ongoing list and constantly feel “behind” when I don’t have time to read them all. But there are three books that have really been instrumental in helping me design and run both my psychotherapy practice AND Simplified […]
Business is slower than usual. You took your counseling practice online, but your caseload took a serious hit. Clients are canceling appointments. Or, if you’re like me, you have college students who returned to their homes out of state and now you can’t see them through Telehealth. You may have some downtime in the upcoming […]
As I mentioned in my last blog post, our counseling clients need us more than ever during this unusual Covid 19 era. As therapists, psychologists, counselors, psychiatrists and other mental health professionals: We need to be part of the solution for how our community makes it through this crisis. We can be leaders. Maybe not […]