Did you know that Google prefer to rank content that is easier to read? Google gives preferential treatment to pages that they feel have useful information. And, they will rank pages higher if they feel the page provides the reader with the answers they are searching for. Additionally, poor readability can have a pretty negative […]
Maybe you’re interested in optimizing your website because you are trying to grow a group practice. That’s actually how I first got interested in SEO. I’d filled my solo practice pretty quickly with referrals from former colleagues and friends. However, when I started bringing on 1099s, everyone calling wanted to talk to me. After all, […]
Today I wanted to take the time to talk to you about the ways you can use links to boost your SEO. There are a few different kinds of links that you can add to your page – internal links and external links. We will talk about both, but today I want to focus […]
In this blog, I want to talk about how to get your online counseling pages ranking well on Google. Chances are that if your ideal client is looking for online counseling, then they are probably looking for a therapist on a search engine. We know that in general a lot of people these days […]
Lately, I am having more conversations with private practice owners about why they should track data on their website. So, we wanted to take the time to discuss how and why you should track data related to your website. The short answer is that tracking data allows you to see if your website is doing […]
Do I need photos on my pages or blog posts for my counseling website? YES! Photos can help boost your SEO! When we optimize pages or blog posts for your counseling website, we write the alt text for each photo with keywords you are trying to rank for in search engines. The alt text allows […]