Your website’s service pages and blogs are valuable resources for your potential and current clients. They offer in-depth information about your services. And what clients can expect from therapy. And how to get started. But your service pages can do more than inform. They can inspire!
Blogging is the perfect way to go into more detail about the topics that your service pages cover. They can give prospective clients a deeper understanding of what you do, and show off your practice’s personality. They’re a great opportunity to boost your SEO, while also connecting with clients to show them what makes you different!
Take a Look at the Service Pages on Your Private Practice Website
While writing your service pages, were there topics you wish you could go into more depth on? Or were there certain aspects of your services that you weren’t able to fully explain? Don’t worry, because these are great topics to write about in a blog! By writing about them in more detail, you can explain to your ideal clients how your services work and what they can expect from them. But also how those services can help them in their specific situation. For example, if you offer therapy for women who have experienced trauma, you can write a blog about how therapy can help them heal and accept their past.
How Many Blogs Do You Need?
For every service page, we recommend having at least three blogs about that service. This may seem difficult because you just wrote a whole page about the topic for your service page. But, this is an opportunity to go deeper and explain more to potential clients who are looking for more information. Here are some examples.
Blog Post Ideas for Specific Mental Health Concerns:
- What is Trauma and How Does Trauma Therapy Work?
- A Depression Therapist’s Tips on Coping with Your Depression Symptoms
- How to Build Your Self-Esteem as a Young Adult
Ideas for Different Modalities:
- Cognitive Behavioral Therapy: What is it and How Can it Help?
- Is EMDR Right For Me? Thoughts from an EMDR Therapist
- How are CBT and DBT Different? And Which One is Right for Me?
Blog Post Ideas to Boost Your Local SEO:
- 5 Relaxing Locations in Maine for Getting Away to Recharge
- 3 Coffee Spots in Portland, Oregon for Studying or Getting Work Done
- A Place for Self-Care and Peace: 4 Trailheads in Ontario, Canada
Take a Client’s Perspective to Come Up with Blog Topics
When you’re deciding what to write about, it can be helpful to think from your client’s perspective. What questions do they still have after reading your page? What would they like to know more about? Answering these questions in a blog can help to further show you are an expert in your field. It will also give clients the information they need to decide if you’re the right provider for them.
Taking their perspective is also helpful when thinking of what advice your clients may be wanting. For inspiration, you can think of what potential clients might be looking for. If you offer therapy for relationships, you can write a blog post with tips on how to improve communication in a relationship. This will give clients insight into what methods you use and how you help people. It can also give them a chance to try out some of the techniques before they come to see you.
How to Create Client-Centric Mental Health Blog Topics
For your website and blogs to attract and retain readers it’s important to focus on creating client-centric content. By tailoring blog topics to the needs and interests of your ideal clients, you establish yourself as a trusted resource for information and support. Some ways to do this are:
- Write content that targets and understands your clients’ needs.
- Avoid using technical jargon or terms that may be confusing to your clients.
- Provide practical tips and advice
- Share success stories to motivate your ideal clients.
- Stay up to date on industry trends and share them with your target audience.
Taking your ideal client’s perspective and creating content that directly addresses their needs and concerns allows you to establish and position yourself as a trusted expert in your field. It also can attract more visitors to your website. Not only allowing your ideal clients to read your blogs but allowing them to explore your various services.
Wondering How to Build Your SEO as a Therapist?
Writing blogs is a great way to deliver valuable information to clients. But as I mentioned, it’s also great for SEO! Blogs can be a great way to work in SEO keywords that you may have been unable to work into your service page. For instance, if you offer therapy for anxiety, a blog titled “How to Cope with Anxiety Symptoms” can be a great place to work in popular keywords such as, “anxiety symptoms” and “anxiety therapy”. Including these keywords can help your blog rank higher on Google. This way your ideal clients can find you more easily when they are searching for an anxiety therapist near them.
Show Google What You Know
Blogs can also be a great way to show Google (and clients) how knowledgeable you are. It also gives you a chance to show the clients why they should choose you over the competition. The blogs based on your service pages can give you the chance to give a more detailed look into the treatments. It gives you a chance to showcase specifically how you help your clients and what that treatment for their concerns looks like.
Let Them Get to Know You
So, at the end of every blog, we suggest adding an “About the Author” section. This is where you can establish more authority over the topic of the blog, and let the reader know more about you as a therapist. In this section, you can make it more specific to the topic of the blog and showcase your authority on the subject.
If you wrote a blog about anxiety, in the “About You” section you can talk about how you’re a therapist specializing in anxiety and then discuss the treatments you usually use with clients. This is a great way to establish that you’re an expert on this subject to your clients and Google. It also lets the readers know more about you and what you specialize in.
Looking for Support? We Offer SEO Services for Therapists!
If you’re looking for support with your SEO blogs, we can help! We offer a variety of SEO options designed to meet the needs of therapists. When you’re ready to begin optimizing your therapy website, please follow these steps:
- Apply to work with us and learn more about the members of the Simplified SEO Consulting team
- Learn more about our SEO services and training opportunities
- Start optimizing your webpage and watch your site rank better on Google!
Other SEO Services Offered at Simplified SEO Consulting
At Simplified SEO Consulting, we have a wide range of SEO services to help therapists no matter what phase they are in at their practice! We have different training options for therapists who want to learn how to optimize their own websites with the help of our team members. For SEO one-on-one training, our 12-Week SEO Intensive program is a great option for those who want to work one-on-one with a specialist. Our Small Group SEO Intensives are perfect for helping professionals and therapists who would prefer to work in groups with other professionals. Another option is to purchase our DIY Online SEO Courses to learn SEO by yourself and at your own pace. Then, for therapists who are wanting to outsource their SEO, we offer Done-For-You SEO services.
If you’re not entirely sure what would be right for you, apply to work with us!
About the Author:
Lynsey is an SEO Content Specialist at Simplified SEO Consulting. At Simplified, Lynsey enjoys that she is writing content while making sure that the content sounds personal and has the client’s words and voice embedded, but also writing about important topics that will be used as resources within the mental health field. Her goal is to create quality content for clients to use as resources to help potential patients and learn as much as she can along the way. She has a lot of passion for providing copywriting services for psychiatrists and therapists.
If you’re ready to see how Simplified can serve you, apply to work with us!
Updated on 4/30/2023 by Lynsey Heskett