As a birth professional, you know that the internet is a powerful tool for connecting with potential clients. But if your website isn’t optimized for search engines (SEO), you’re missing out on a lot of potential traffic.
SEO is the process of improving the ranking of your website in search engine results pages (SERPs). When your website ranks higher in SERPs, it’s more likely to be seen by potential clients, which means more leads and more business.
In this blog post, we’ll discuss some of the most important SEO tips for birth professionals. By following these tips, you can improve the ranking of your website and attract more clients.
1. Choose the right keywords for SEO and birth work
The first step to improving your SEO is to choose the right keywords. Keywords are the words and phrases that people use to search for information online. When you choose the right keywords, you’re more likely to rank for those searches and attract more traffic to your website.
There are a few things to keep in mind when choosing keywords:
- Choose keywords that are relevant to your business.
- Choose keywords that have a high search volume.
- Choose keywords that are not too competitive.
You can use a keyword research tool like KW Finder to help you choose the right keywords.
2. Write high-quality content that your ideal birthing or postpartum clients are looking for.
Once you’ve chosen your keywords, it’s time to start writing high-quality content. Content is king when it comes to SEO. The more high-quality content you have on your website, the better your chances of ranking high in SERPs.
When writing content, keep your target audience in mind. What are they looking for? What information do they need? Write content that is informative, engaging, and helpful.
You should also make sure your content is well-written and free of errors. Typos and grammatical errors can make your website look unprofessional and can hurt your SEO.
3. Optimize your birth business website structure
The structure of your website is also important for SEO. Your website should be easy to navigate and easy for search engines to crawl.
Here are a few tips for optimizing your website structure:
- Use clear and concise titles and headings.
- Use internal links to connect different pages on your website.
- Use a sitemap to help search engines index your website.
4. Promote your birth business website
Once you’ve optimized your website, it’s time to start promoting it. There are a number of ways to promote your birth or postpartum website, including:
- Social media (do you follow us on Facebook? Instagram? YouTube?)
- Email marketing (are you on our newsletter?)
- Guest blogging (would you like to write for us? We’d LOVE that!)
- Online directories (what are your favorite birth worker directories? Comment below!)
- Sharing your expertise in local, national, and international publications (sign up for HARO!)
By promoting your birth work website, you can increase its visibility and attract more traffic from your ideal clients.
5. Monitor your SEO progress to track your birth business website rankings
It’s important to monitor your progress and make sure your SEO efforts are paying off. You can use a variety of tools to track your website’s performance, including Google Analytics and Google Search Console.
By monitoring your progress, you can identify areas where you can improve your SEO and make sure your website is ranking high in SERPs.
Additional tips to help boost your birth business throughout the United States and beyond:
Here are a few additional tips for improving the SEO of your birth work website:
- Use images and videos. Images and videos can break up your text and make your website more visually appealing. They can also help you rank for image and video searches.
- Keep your website up-to-date. Make sure your website is regularly updated with new content. This will help you keep your website fresh and relevant in the eyes of search engines.
- Get involved in your community. Attend local events and network with other birth professionals. This will help you build relationships and attract new clients.
By following these tips, you can improve the SEO of your birth work website and attract more clients. SEO is an ongoing process, but by following these tips, you can set your website up for success.
SEO is an ongoing process, but by following the tips in this blog post, you can set your website up for success. If you’re feeling overwhelmed or don’t have the time to do it yourself, Simplified SEO Consulting can help. We’re a team of experienced SEO experts who can help you improve your website’s ranking and attract more clients. Contact us today to learn more about how we can help you.
Simplified SEO Consulting Knows How to Support Birth Professionals!
Did you know? Danica Wolf, COO for Simplified SEO Consulting, is a full-spectrum birth and postpartum doula and educator! She’s also in charge of our Done-With-You SEO Training Program and leads the Small Group SEO Intensive, which would be perfect for the “Do-It-Yourself” type of SEO beginner. No matter how involved you’d like to be with your SEO journey, we’d love to work with you! Fill out an application to work with us and your free SEO consultation will be scheduled ASAP!