TL;DR Search is changing. We’re moving from classic “10 blue links” to AI-powered “answer engines” and assistants that pull information directly from websites. NLWeb (Natural Language Web) is an open project from Microsoft that lets people and AI agents ask your website questions in everyday language and get structured answers back. Schema is now a […]
TL;DR Local SEO = More Patients: It helps your practice appear in searches like “doctor near me” so local patients can actually find you. Amplifies Other Marketing Efforts: Paid ads, social media, and even referrals work better when your local SEO foundation is strong. Builds Trust & Credibility: A polished Google Business Profile, positive reviews, […]
Change is the heartbeat of search. Google updates constantly to surface better, safer, more useful results. Most days, that’s good for users—and ultimately good for businesses doing SEO the right way. If you’re staring at a dashboard that suddenly dipped, you’re not alone—this happens even to extremely healthy sites, and it’s okay to feel a […]
Imagine this: a potential patient in your area is searching for a “family doctor near me” or “urgent care in [your city].” Your practice should be showing up. After all, you’ve invested in a website, deliver excellent care, and you’re right down the street. But instead of calling your office, that patient clicks on another […]
Your patients are searching online for care—but if your practice isn’t optimized for local SEO for doctors, they might never find you. The truth is, most patients today start their healthcare journey with a Google search. If your competitors are showing up in local search results and you’re not, you’re losing potential patients every day. […]
You’ve built your private practice, launched your website, and are offering services you’re truly passionate about. Now comes the big question: how do potential clients in your area find you online? If your answer is “I’m not sure,” you’re not alone. Many private practice owners rely heavily on word of mouth, directory sites, or luck, […]
You’ve optimized your homepage, fine-tuned your service pages, and maybe even built out a few blogs for good measure. But there’s one page many business owners—and even some SEO professionals—often overlook: the About page. Believe it or not, this single page can quietly power up your local visibility, enhance trust with your audience, and improve […]
Mobile technical SEO means making sure your website’s underlying code and setup work well on phones and tablets. In other words, it’s the behind-the-scenes work that helps search engines find, understand, and index your site, especially on mobile devices. For helping professionals (therapists, counselors, private practice owners, etc.), this can sound intimidating, but think of […]
Technical SEO can seem intimidating, especially if you’re a busy business owner running your own website. However, ensuring your site’s technical health is crucial for site visibility, organic traffic, and user experience. After all, a beautifully designed site with great content won’t reach people if search engines can’t crawl or index it or if users […]
As a helping professional, having a strong online presence is essential to connecting with the clients who need you most. Whether you’re a therapist, counselor, or other wellness provider, your website serves as a first impression—and that first impression needs to be easy to find. That’s why Simplified SEO Consulting is excited to introduce two […]