About Sterling Humburg-Cage

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Entries by Sterling Humburg-Cage

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Why Your About Page Might Be the Missing Piece in Your Local SEO Strategy

You’ve optimized your homepage, fine-tuned your service pages, and maybe even built out a few blogs for good measure. But there’s one page many business owners—and even some SEO professionals—often overlook: the About page. Believe it or not, this single page can quietly power up your local visibility, enhance trust with your audience, and improve […]

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Mobile Site Optimization & Technical SEO: Fixing Common Issues to Improve UX

Mobile technical SEO means making sure your website’s underlying code and setup work well on phones and tablets. In other words, it’s the behind-the-scenes work that helps search engines find, understand, and index your site, especially on mobile devices. For helping professionals (therapists, counselors, private practice owners, etc.), this can sound intimidating, but think of […]

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Technical SEO Checklist for 2025: An In-Depth Guide to Website Optimization

Technical SEO can seem intimidating, especially if you’re a busy business owner running your own website. However, ensuring your site’s technical health is crucial for site visibility, organic traffic, and user experience. After all, a beautifully designed site with great content won’t reach people if search engines can’t crawl or index it or if users […]

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Enhance Your Practice’s Online Presence with Our New Local and Technical SEO Services

As a helping professional, having a strong online presence is essential to connecting with the clients who need you most. Whether you’re a therapist, counselor, or other wellness provider, your website serves as a first impression—and that first impression needs to be easy to find. That’s why Simplified SEO Consulting is excited to introduce two […]

Site Schema for Local SEO: Which Schema Is Most Effective?

Schema markup has emerged as a crucial tool for supporting search engine optimization (SEO), especially for businesses targeting local audiences. Site schema helps search engines understand your website’s content better, leading to improved visibility in search results. As AI-driven search engines become more sophisticated, leveraging site schema markup can give your business a competitive edge […]

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The Importance of Site Schema in AI Search

As AI-driven search engines like Google’s Bard and OpenAI’s ChatGPT reshape how users access information, the role of structured data has never been more critical. Unlike traditional search engines that rely heavily on keywords, AI-powered search tools dive deeper, interpreting the context and nuance behind a query. To keep up, websites must adopt site schema, […]

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Understanding Important Site Schema Types

Site schema markup might sound technical, but it’s really just a way to help search engines understand your website better so they can show it off in the best possible light. Think of it as giving search engines a cheat sheet about your content—making it easier for them to highlight different parts of your business […]