TL;DR AI-powered brand tracking measures how visible and well-regarded your brand is online and among customers, giving insight into top-of-funnel awareness plus retention and advocacy. Traditional brand health metrics include visibility, share of voice, perception, sentiment, and net promoter score (NPS), pulled from surveys, platform analytics, and public mentions. AI improves this work by analyzing […]
TL;DR: Search has shifted dramatically in the last year. AI Overviews, ChatGPT-style tools, and social search mean people are still searching for therapists, but they are clicking less because they get answers faster. Declining click-through rates are an industry-wide behavior change, not a sign that demand is falling for your practice. SEO is evolving into […]
**TL;DR:** In today’s polarized world, fostering gratitude and empathy in the workplace is essential for navigating political unrest. Organizations should establish clear core values, encourage open dialogue, and implement anti-discrimination policies to create a respectful and inclusive environment. While hiring individuals with aligned views can enhance cohesion, embracing diverse perspectives is crucial for innovation and […]
**TL;DR:** Building trust in remote teams is crucial, especially during the holidays when emotional challenges can arise. Simplified SEO Consulting emphasizes genuine connections over productivity, advocating for weekly check-ins, casual “Water Cooler Hours,” and quarterly one-on-ones to foster open communication. In-person gatherings, like team retreats, enhance relationships further. Leaders should prioritize empathy and support to […]
If you’ve recently pulled up your website analytics, you may have noticed something strange: your keyword rankings are improving, but your clicks seem to be dropping. For many private practice owners and helping professionals, this can be a confusing and discouraging experience. After all, we’ve been taught for years that climbing the rankings should naturally […]
Artificial intelligence (AI) has transformed the way businesses—and the people behind them—show up online.GEO Is Not Replacing SEO: Why the Future of Website Optimization Needs Both. From generating blog outlines to analyzing search results, AI has given business owners tools we never had before. But with all its benefits comes a risk we can’t afford […]
My name is Mary, and when my husband Ed and I became the new owners of Simplified SEO Consulting just eight months ago, I stepped into a role that was equal parts exhilarating and intimidating. In less than a year, we’ve kept every member of our original team, added talented new SEO Specialists, launched in-demand […]
If you’ve been hearing the buzz about Generative Engine Optimization (GEO) lately, you might also have seen bold claims like “SEO is dead” or “AI is replacing Google.” For many helping professionals, therapists, coaches, dietitians, and other service providers, statements like these can feel overwhelming. You’ve already worked hard to get your website ranking in […]
That’s the Life Question We’re Exploring Today If you’re a small business leader, you’ve likely faced the long to-do lists, the constant mental load, and the guilt that creeps in when you try to rest — all while knowing the work doesn’t stop. In this post, I’m diving into what balance looks like (and what […]
In American work culture, individual achievement, not collaborative, is often celebrated above all else. We idolize the lone innovator who pulls off the impossible, the standout performer who crushes every metric, and the “rockstar” who seems to operate on an entirely different level. These narratives are compelling — and sometimes even inspiring — but they […]