If you’ve recently pulled up your website analytics, you may have noticed something strange: your keyword rankings are improving, but your clicks seem to be dropping. For many private practice owners and helping professionals, this can be a confusing and discouraging experience. After all, we’ve been taught for years that climbing the rankings should naturally […]
Artificial intelligence (AI) has transformed the way businesses—and the people behind them—show up online.GEO Is Not Replacing SEO: Why the Future of Website Optimization Needs Both. From generating blog outlines to analyzing search results, AI has given business owners tools we never had before. But with all its benefits comes a risk we can’t afford […]
My name is Mary, and when my husband Ed and I became the new owners of Simplified SEO Consulting just eight months ago, I stepped into a role that was equal parts exhilarating and intimidating. In less than a year, we’ve kept every member of our original team, added talented new SEO Specialists, launched in-demand […]
If you’ve been hearing the buzz about Generative Engine Optimization (GEO) lately, you might also have seen bold claims like “SEO is dead” or “AI is replacing Google.” For many helping professionals, therapists, coaches, dietitians, and other service providers, statements like these can feel overwhelming. You’ve already worked hard to get your website ranking in […]
That’s the Life Question We’re Exploring Today If you’re a small business leader, you’ve likely faced the long to-do lists, the constant mental load, and the guilt that creeps in when you try to rest — all while knowing the work doesn’t stop. In this post, I’m diving into what balance looks like (and what […]
In American work culture, individual achievement, not collaborative, is often celebrated above all else. We idolize the lone innovator who pulls off the impossible, the standout performer who crushes every metric, and the “rockstar” who seems to operate on an entirely different level. These narratives are compelling — and sometimes even inspiring — but they […]
Introduction: AI Is Everywhere—But Should It Run Your SEO? Over the past two years, artificial intelligence has moved from a futuristic buzzword to a daily reality for many business owners. From ChatGPT and Jasper to SurferSEO and RankMath, AI-powered tools promise to streamline marketing tasks, generate endless content, and even optimize websites with minimal effort. […]
Weathering the Storm With Your Small Business Right now, things feel uncertain for many of us. Economically, these are unprecedented times—and let’s be honest, most of us don’t know what to expect next month, let alone 12 months from now. That kind of uncertainty can shake even the most grounded business owner. When fear sets […]
Small Business, Big Responsibility Running a small business isn’t for the faint of heart. As owners, we aren’t just managing operations—we’re shaping culture, supporting team members through life’s ups and downs, and creating environments where people can grow and thrive. Especially in the mental health or helping professions space, our teams are often made up […]
For as long as I can remember, every job I’ve had has followed the same leadership model: authority, structure, and results. It was all about hitting client quotas, meeting productivity goals, and doing exactly what you were told—without question. If you were struggling, the solution wasn’t support; it was punitive consequences like write-ups or warnings. […]