Mary Walker

About Mary Walker

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Entries by Mary Walker

Embracing Gratitude and Empathy: Navigating Political Unrest in the Workplace

**TL;DR:** In today’s polarized world, fostering gratitude and empathy in the workplace is essential for navigating political unrest. Organizations should establish clear core values, encourage open dialogue, and implement anti-discrimination policies to create a respectful and inclusive environment. While hiring individuals with aligned views can enhance cohesion, embracing diverse perspectives is crucial for innovation and […]

October 21, 2025 /0 Comments/by
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Trick or Trust: Building Real Team Connection in a Remote World

**TL;DR:** Building trust in remote teams is crucial, especially during the holidays when emotional challenges can arise. Simplified SEO Consulting emphasizes genuine connections over productivity, advocating for weekly check-ins, casual “Water Cooler Hours,” and quarterly one-on-ones to foster open communication. In-person gatherings, like team retreats, enhance relationships further. Leaders should prioritize empathy and support to […]

October 20, 2025 /0 Comments/by
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When Rankings Rise but Clicks Drop

If you’ve recently pulled up your website analytics, you may have noticed something strange: your keyword rankings are improving, but your clicks seem to be dropping. For many private practice owners and helping professionals, this can be a confusing and discouraging experience. After all, we’ve been taught for years that climbing the rankings should naturally […]

September 12, 2025 /0 Comments/by
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AI and Your Reputation: Why Monitoring Your Online Reputation with AI Tools Is More Important Than Ever

Artificial intelligence (AI) has transformed the way businesses—and the people behind them—show up online.GEO Is Not Replacing SEO: Why the Future of Website Optimization Needs Both. From generating blog outlines to analyzing search results, AI has given business owners tools we never had before. But with all its benefits comes a risk we can’t afford […]

September 3, 2025 /0 Comments/by
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GEO Is Not Replacing SEO: Why the Future of Website Optimization Needs Both

If you’ve been hearing the buzz about Generative Engine Optimization (GEO) lately, you might also have seen bold claims like “SEO is dead” or “AI is replacing Google.” For many helping professionals, therapists, coaches, dietitians, and other service providers, statements like these can feel overwhelming. You’ve already worked hard to get your website ranking in […]

August 13, 2025 /0 Comments/by

Is a Lack of Collaborative Culture Holding Your Team Back?

In American work culture, individual achievement, not collaborative, is often celebrated above all else. We idolize the lone innovator who pulls off the impossible, the standout performer who crushes every metric, and the “rockstar” who seems to operate on an entirely different level. These narratives are compelling — and sometimes even inspiring — but they […]

July 21, 2025 /0 Comments/by

AI & SEO in 2025: How Smart Business Owners Use Machine Learning Without Losing the Human Touch

Introduction: AI Is Everywhere—But Should It Run Your SEO? Over the past two years, artificial intelligence has moved from a futuristic buzzword to a daily reality for many business owners. From ChatGPT and Jasper to SurferSEO and RankMath, AI-powered tools promise to streamline marketing tasks, generate endless content, and even optimize websites with minimal effort. […]

July 14, 2025 /0 Comments/by