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AI and SEO: How to Write AI-Assisted Copy in a Compelling Way

Writing compelling content can be a challenge, especially when you’re trying to balance the efficiency of AI tools with your authentic voice. Or, maybe you’re trying to copywrite efficiently without AI. As a therapist, your expertise, empathy, and personal touch are irreplaceable. How can you ensure that AI-assisted copy is not only effective but also compelling and true to your voice? This guide will show you how to balance AI assistance with your unique perspective, making your content resonate with potential clients while optimizing it for search engines. Whether you’re focusing on optimizing your service pages, blog posts, or other content, these tips will help you achieve your goals.

Understanding AI-Assisted Copywriting Shows an iPhone with ChatGPT pulled up while sitting on a Mac laptop. Represents how AI can support counselor seo and therapist seo by helping to write content.

AI-assisted copywriting tools can be incredibly useful in generating content quickly. They provide a starting point. They can craft drafts based on input prompts that you can take and then personalize to enhance your copy. However, the raw output from AI tools often needs your personal touch to align with your voice and truly connect with your audience. As a therapist, your insights and empathy are your greatest assets. Using them to take the generic, run-of-the-mill content AI gives you and make it your own is the starting point of making AI-assisted copy work for you.

For example, you might use an AI tool to draft a blog post about coping mechanisms for anxiety in Kentucky. The AI can generate a list of common techniques, but it’s your job to add depth and context. Share personal stories from your practice (while maintaining client confidentiality), such as how a specific breathing technique helped a client manage their anxiety in a real-world situation. Also, add specific keywords you are targeting such as “CBT for Anxiety in Louisville, KY.” This makes the content relatable, a great resource, and helps you also gain credibility with Google.

Balancing AI Assistance with Human Touch

AI can draft the basics, but it lacks the human touch that makes your writing engaging and relatable. I’m sure you’ve seen blogs or even service pages that all coincidentally start with the same cheesy line. Or they have the most interesting analogies in the content. Leaving you thinking, “Who would really use that in their writing?” The answer? AI. When writing, your experiences, insights, and compassion are what truly make your content stand out. So, start by letting AI generate a rough draft, then infuse it with your voice.

For instance, if you’re writing a service page about trauma therapy, the AI can list the technical aspects of EMDR or cognitive-behavioral techniques. However, you should add personal anecdotes or reflections on why you chose to specialize in trauma therapy. Perhaps share a story about a turning point in your career when you realized the profound impact trauma therapy can have on clients’ lives. This approach ensures your content remains authentic and deeply connects with those seeking your help.

Incorporating Therapist SEO Best Practices Shows a man's hand typing on his laptop for private seo training. Represents how therapist SEO can be enhanced with writing targeted content.

One of the benefits of AI in copywriting is its ability to streamline SEO practices. For therapists aiming to attract the right clients, focusing on therapist SEO is crucial. AI tools can help identify relevant keywords and suggest optimal placements within your content. However, avoid overloading your text with keywords. Instead, aim for natural integration that enhances readability and search engine visibility without compromising the quality of your message.

When writing about services, such as “child therapy,” AI can help you identify relevant keywords like “child behavioral therapy,” “play therapy,” or “counseling for children.” Always check with your SEO specialist to see if these keywords are worth using or do some investigating yourself. Once you’ve decided they are going to enhance your rankings, use these keywords naturally within the content. For example, describe how play therapy works, then seamlessly integrate the keyword: “In our child behavioral therapy sessions, we often use play therapy techniques to help children express their feelings in child therapy in Little Rock, AR.”

Using AI for Keyword Research

Effective keyword research is a cornerstone of successful SEO. AI tools can analyze search trends and suggest impactful keywords related to your specific niche and services. By leveraging these insights, you can tailor your content to address what potential clients are searching for. This targeted approach increases the likelihood of your content appearing in relevant search results, driving more traffic to your website. However, as always, AI is flawed. Ensuring that you double-check your findings with an SEO specialist, like us at Simplified SEO Consulting, can be beneficial. This way you’re not actually hurting your SEO or targeting keywords that will not support your business.

Imagine you specialize in couples therapy. AI keyword research might reveal that “marriage counseling” is a highly searched term in your area. You can then create content that addresses common issues in marriage counseling, such as communication problems, intimacy issues, or conflict resolution. By including these keywords naturally in your blog posts or service pages, you enhance your chances of ranking higher in search engine results. 

Tips for Making AI-Assisted Copy Compelling Shows a young therapist at her desk typing with one hand and taking notes with the other. Represents how counselor seo and therapist seo takes time and dedication.

To ensure your AI-assisted copy is both compelling, authentic, and in your voice consider these tips:

Start with a Strong Outline

Use AI to create a structured outline, then expand on it with your expertise and insights. For instance, if you’re writing a blog post on mindfulness techniques, the AI can outline the basic structure. Then go through and add detailed descriptions of each technique. This can also include personal experiences or client success stories.

Personalize Your Content

Add anecdotes, client stories, and personal reflections to make your writing relatable. If you’re discussing cognitive-behavioral therapy (CBT), talk about scenarios with clients who have successfully used CBT to overcome negative thought patterns. Obviously, without the exact details or any information that can be identifiable. But, this not only illustrates the effectiveness of the therapy but also adds a personal touch. It helps your target audience better understand how it could possibly help them and gives them a better understanding.

Maintain a Conversational Tone

Write as if you’re speaking directly to your clients. This fosters a sense of connection and trust. For example, when explaining a complex concept like trauma therapy, break it down into simple terms and speak directly to the reader: “You might feel overwhelmed by your experiences, but trauma therapy can help you process these feelings in a safe and supportive environment.” Because what happens when you don’t fully understand something you read? You’re either going to tune it out or look somewhere else to break it down in a way you understand it. Your potential clients are the same way.

Edit and Revise

 This is a big reminder, as you can probably tell: AI-generated content is just a starting point. As a copywriter, I would never recommend leaving the AI copy as it is and then putting it on your website. Thoroughly edit and revise to ensure clarity, accuracy, and alignment with your voice. Use your knowledge and experience to fine-tune the content, making sure it resonates with your audience. Take the outline written by AI and then make it your own.

Incorporate Visuals

As you would do with any piece of content on your website, break up the text with relevant images, infographics, or videos. All of this is to make your content more engaging and easier to digest. For instance, include images of your therapy office, diagrams explaining therapeutic techniques, or videos where you discuss common therapy questions.

 

AI can be a powerful ally in your content creation journey, especially when it comes to optimizing for therapist SEO. By combining the efficiency of AI with your unique human touch, you can create compelling, authentic content that resonates with potential clients, and Google, let’s be honest. Remember, the goal is to enhance your online presence while maintaining the empathy and understanding that only you can provide.

Craft Your AI-Assisted Copy or Let Us at Simplified SEO Help You!

Creating compelling and therapist SEO-optimized content can feel overwhelming, especially when balancing your therapy practice. That’s where we step in. At Simplified SEO Consulting, we specialize in helping therapists like you develop engaging and informative content that connects with potential clients and ranks well on search engines. Whether you’re looking to craft AI-assisted copy or prefer a more hands-on approach, we offer a range of resources and services tailored to your needs. Our team of SEO specialists understands the unique challenges of mental health professionals and can guide you through the process of integrating AI with your personal touch to create content that resonates with your audience.

If you prefer to do it yourself, we provide hands-on learning with self-paced resources and detailed guides, like this blog, to help you master the art of AI-assisted copywriting. For those who want more personalized assistance, our SEO consulting packages are designed to cater to your needs and budget. Ranging from our Content Network, Monthly Optimization Package, and our Done-With-You Training, we want to ensure you have the right support to grow your practice organically. Ready to transform your content creation process and attract more clients efficiently? 

  • Explore our SEO consulting packages or Schedule a consultation with our experts today.
  • Learn About Our Team
  • Craft Your AI-Assisted Copy or Let Us at Simplified SEO Help You!

Explore More SEO Services at Simplified SEO Consulting

No matter where you are on your SEO journey, Simplified SEO Consulting has something for everyone. If you’re a seasoned SEO professional or just beginning to explore our diverse range of services, we have options to meet your needs. Check out our tailored SEO services specifically for therapists and online therapy providers. We offer a variety of programs, including our comprehensive 12-week training, engaging small group intensives, and in-depth courses. Our strategy sessions are perfect for those just starting out, providing a solid foundation to build upon.

For ongoing support, our SEO maintenance packages ensure continuous optimization, ideal for previous clients looking to further enhance their SEO efforts. If you prefer a more hands-off approach, our Done for You Program is the perfect fit, offering dedicated assistance from our passionate and skilled team. Whatever your choice, we’re here to help you elevate your online presence and achieve your business goals. Simplified SEO Consulting is dedicated to providing effective SEO strategies tailored to your unique needs. We look forward to partnering with you to boost your online success!

About the Author: Lynsey, SEO Content Writer for Simplified SEO ConsultingLynsey, SEO Content Writer for Simplified SEO Consulting. Lynsey helps to provide counselor seo and private seo training to enhance your content!

Meet Lynsey, the SEO Content Specialist at Simplified SEO Consulting. Lynsey is dedicated to helping therapists enhance their online presence with expertly crafted content. Specializing in mental health and SEO, Lynsey combines her knowledge of therapy with her SEO expertise to create personalized strategies that effectively amplify your brand. Lynsey understands the importance of balancing AI-assisted copy with the human touch that therapists uniquely provide. She focuses on writing compelling content that not only ranks well in search engines but also deeply resonates with potential clients. Her work includes developing engaging service pages, blog posts, and other essential content that showcases your expertise and connects with those seeking your help.  Learn more about her approach and the team at Simplified SEO Consulting. Ready to elevate your content and online visibility? Reach out today and experience the advantage for mental health professionals like you.

 

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How to Write a Service Page That Ranks Well For a Therapy Website

Creating an effective services page for your therapy website is one of the most important aspects of your online presence. It’s the page where potential clients will learn about what you offer, and it’s often one of the deciding factors in whether they choose to contact you for therapy services. The service page is the marketing aspect of your website that allows you to connect with your potential clients, showcase your expertise, and convince them that you are the right therapist for them.

But how do you do that? How do you ensure that your service page ranks well in search engines and stands out to potential clients? In this guide, we will provide you with some tips and strategies on how to write a service page that not only ranks well but also effectively communicates the value of your therapy services.

How Do I Write About My Service?Shows a young, professional black man contemplating while holding a blue pen and a notebook. Represents how using counselor seo and search engine optimization for counselors to enhance your service page.

When writing about your therapy services, it’s important to keep in mind that you are not just selling a product, but rather promoting something that can greatly benefit someone’s life. Your potential clients are seeking help and support, and your service page should reflect the empathy and understanding that you have for their struggles. Now, don’t get me wrong. You’re also selling yourself as a therapist, but the focus should always be on how your services can help improve your clients’ lives.

Here are some tips to keep in mind when writing about your therapy services:

  • Use language that is relatable and easy to understand. Avoid using jargon or technical terms that may confuse potential clients.
  • Showcase your expertise and credentials. This helps establish trust and credibility with potential clients.
  • Clearly outline what each therapy service entails, including the duration, frequency, and any unique techniques or modalities you offer.
  • Don’t forget to mention any specializations or target populations that you work with. This can help potential clients feel more connected and confident in choosing you as their therapist.

Of course, your service page in your website should incorporate SEO keywords to ensure it ranks well in search engines. But don’t sacrifice the quality of your service page content for the sake of SEO. There are ways to incorporate keywords naturally while still providing valuable and engaging information for your potential clients. Remember, Google doesn’t appreciate keyword stuffing, and neither do your potential clients.

How Should a Service Page Look Like?

Just like therapy, there is no one-size-fits-all approach to creating service page content. However, there are some elements that are essential for an effective and well-organized service page:

Clean and Professional Layout

Your service page should be visually appealing and easy to navigate. Use a clean and professional layout with clear headings, bullet points, and images that are relevant to your therapy services. Headings can make a big difference in what your potential clients notice, so make sure to use them effectively. Remember, go in numerical order when possible since it’s easier for the reader to follow.

For instance, use heading sizes in numerical order (h1, h2, h3) to help organize your content. This strategy is also great for separating sections by paint points, signs and symptoms, types of treatment, and so on. The more organized your content is, the easier it will be for potential clients to find the information they need.

Engaging Visuals

Including images that give a visual representation of your therapy services can make your service page more engaging and memorable. This could be pictures of yourself, your office space, or even illustrations that depict the benefits of therapy. Visuals can also break up large chunks of text and make it easier to read. Just make sure that the images you use are high-quality, relevant, and add value to your service page. Also, make sure to compress images for fast loading times – this is also an important aspect of SEO.

Easy-to-Read Fonts

The font you choose for your service page can greatly impact how potential clients perceive your website. Stick to fonts that are easy to read and avoid using too many different fonts, as it can make your service page look cluttered and unprofessional. Additionally, make sure that the font size is large enough for most people to read without having to strain their eyes. You want potential clients to focus on your services, not struggle to read the text.

Clear Calls-to-Action

A call-to-action is a crucial part of any service page. It’s where you invite potential clients to take action and contact you for therapy services. Make sure your calls-to-action are clear, concise, and visible throughout the page. Use language that encourages action, such as “Contact us today to schedule your first session!” or “Take the first step towards healing by booking an appointment now.” Also, making sure there are links to your contact page or booking system throughout the service page can make it easier for potential clients to take action.

Contact Information

Lastly, it’s important to have your contact information easily accessible on your service page. This includes your phone number, email address, and any other relevant information for potential clients to get in touch with you. You can also include a contact form directly on the service page for convenience. Having that information readily available can make it easier for potential clients to reach out and start their therapy journey with you.

What is Included in a Services Page? Shows a young black woman talking to a middle age therapist in her modern office. Represents how counselor seo and seo for online therapy can lead potential clients to you.

Your service page is the marketing component of your website that promotes your therapy services. It’s what potential clients will see and read before deciding to reach out for help. Also, it’s what sets you apart from other therapists and showcases your unique approach to therapy. Making sure that you have the following elements in your service page can greatly improve its effectiveness:

  • A clear and concise introduction: This should aim to connect with your clients by talking about their pain points and how your services can help them overcome those challenges.
  • Signs and symptoms (when applicable): Including a list of common signs and symptoms that your therapy services can address can help potential clients identify with the issues they are struggling with.
  • Specializations or target populations: Mentioning who you specialize in working with can make potential clients feel more comfortable and confident in choosing you as their therapist. For instance, you may specialize in working with HSPs or LGBTQIA+ individuals.
  • Specific therapy services offered: Clearly outline what each therapy service entails, including the duration, frequency, and any unique techniques or modalities you offer. This can help potential clients understand what to expect from your sessions and feel more at ease.
  • Information about you and your practice: Talking about yourself, your qualifications, and your approach to therapy can help potential clients get a sense of who you are as a therapist and what they can expect from working with you.

Adding these components to your services page creates a thorough resource that both informs and empowers potential clients. It also aids them in making well-informed decisions about starting therapy with you. By setting yourself apart from other therapists and showcasing your expertise, you can attract more of the clients that align with your practice. So, take the time to thoughtfully craft your services page – it’s an essential tool for growing your therapy practice. R

What is an example of a Service Description? Shows someone looking at an example of service page content. Represents how counselor seo and seo for online therapy can lead potential clients to find your service page.

If you need an example of a service description to help you get started, here’s an example of therapy for high-achievers in Nevada:

Therapy for High-Achievers in Nevada

Do you feel like you’re constantly striving for perfection and putting immense pressure on yourself? Are you struggling to find balance and prioritize self-care amidst a demanding career or academic pursuits? As a high-achiever, it can be challenging to slow down and focus on your own well-being. But ignoring your mental health can lead to burnout, anxiety, and other issues that can affect your success in the long run. You just need the right tools and support to navigate these challenges and find a sense of fulfillment in all areas of your life. That’s where therapy for high-achievers comes in.

Signs and Symptoms

If you resonate with any of the following signs and symptoms, therapy for high-achievers could be beneficial for you:

  • Constantly feeling overwhelmed or anxious
  • Difficulty setting boundaries and saying no
  • Struggling to relax and unwind
  • Feeling guilty when taking time for yourself
  • Perfectionism and fear of failure

If any of these symptoms resonate with you, therapy for high-achievers can help you address the underlying issues and develop healthier coping mechanisms.

How Therapy Can Help

In therapy for high-achievers, we will work together to identify and challenge negative thought patterns that may be contributing to your high-stress levels. Through a combination of evidence-based techniques such as Cognitive Behavioral Therapy (CBT) and mindfulness practices, you will learn how to manage stress more effectively and incorporate self-care into your routine. We will also explore and address any underlying issues that may be contributing to your high-achieving tendencies, helping you find balance and fulfillment in all areas of your life.

About Me

I am a licensed therapist with extensive experience working with high-achievers in Nevada. I understand the unique challenges faced by driven individuals and have helped many clients overcome burnout, anxiety, and other issues that hinder their success. Using a compassionate and collaborative approach, I strive to create a safe and non-judgmental space for my clients to explore their thoughts and emotions. My goal is to support you in achieving overall well-being and finding joy in both personal and professional pursuits.

Ready to Take the First Step?

If you’re ready to prioritize your mental health and find balance as a high-achiever, I am here to support you. Contact me today to schedule a consultation and discuss how therapy for high-achievers can benefit you. You deserve to thrive in all areas of your life, and with the right tools and support, it is possible. So why wait? Take that first step towards a happier and healthier you today.

  • Insert your information and call-to-action here – Remember to include your contact information, such as your email, phone number, and social media links. Make it easy for potential clients to reach out and connect with you.

If you would like more examples, feel free to explore our services page to see how us as SEO specialists write our service descriptions. It’s different but if you look closely, the elements mentioned in this article are still present in our descriptions. We understand the importance of clearly outlining our services and expertise to attract the right clients, and we can help you do the same for your therapy practice.

Craft Your Service Page Content Or Let Us at Simplified SEO Do It For You!

Crafting service descriptions can be overwhelming, especially when you’re juggling your therapy practice. That’s where we step in – Simplified SEO provides expert content writing services to help therapists like you develop engaging and informative service pages. We get the unique needs of mental health professionals and can create content that connects with potential clients while optimizing it for search engines. If you want to do it yourself? That’s great too!

At  Simplified SEO Consulting, we offer a range of resources and services to help therapists like you grow their online presence.  Our team of SEO Specialists is dedicated to helping you reach your ideal clients and make a meaningful impact in their lives. Our tailored SEO solutions cater to your needs and budget, ensuring you have the right support to grow your practice organically. Whether you prefer hands-on learning with self-paced resources or want to explore our SEO consulting packages, we have you covered.

Ready to transform your content creation process and attract more clients efficiently? Explore our SEO Consulting packages or schedule a consultation  with our experts today!

  1. Schedule Your Consult
  2. Learn about our team
  3. Craft Your Service Page Content or Let Us at Simplified SEO Do It For You!

Other SEO Services At Simplified SEO Consulting

Whether you’re an SEO pro or looking to discover our incredible range of services, we have something to offer everyone! Check out our SEO services for therapists and online therapy providers. We offer options such as our 12-week training, small group intensives, and courses. Our strategy session can be a great option for those just getting started! Our SEO maintenance packages also include continuous support, which is ideal for previous clients looking to further enhance their SEO. Or, if you’re ready to work with a passionate and skilled team, our Done for You Program is the perfect fit for you! Regardless of your choice, we’re excited to work with you to boost your online presence! Simplified SEO Consulting is prepared to help you reach your business goals with effective SEO strategies!

About the Author:Lynsey, SEO Content Writer for Simplified SEO Consulting. Lynsey helps to provides seo for mental health professionals by writing service pages that target therapist seo.

Meet Lynsey, the SEO Content Specialist at Simplified SEO Consulting. Lynsey is dedicated to helping therapists enhance their online presence with expertly crafted service pages. Specializing in mental health and SEO, Lynsey creates personalized strategies to amplify your brand effectively. Learn how to write compelling service pages that attract clients and boost your practice’s success through strategic SEO investment. Discover more about Lynsey and our team at Simplified SEO Consulting. Ready to elevate your service pages and online visibility? Reach out today and experience the advantage for mental health professionals like you.

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Tips for Copywriting Efficiently without AI

Everywhere you look everyone is talking about how to write blogs, social media posts, or anything content-wise, with AI. But, what if that’s just not your thing? Getting your thoughts on paper seems a lot easier than training an AI program to write for you. And, let’s be honest, it can feel overwhelming to look for tips to write content. Especially, when you are trying to forego help from ChatGPT or any other type of AI writing tool.

 

So, what do you do? Well, let me tell you that you are not alone. While I do enjoy using AI to write on occasion, writing without its assistance is refreshing. Seeing the work you put into writing and having it resonate with others is great. But, what if you’re not used to writing? Or what if are want to become a better writer without AI’s help? Let’s talk about how to efficiently write content without AI.

How Do Beginners Learn Copywriting? Shows someone typing on their computer with left hand while holding a pencil with their right hand. Represents how seo for online counseling can be boosted by using Tips for Copywriting Efficiently Without AI.

You’re new to writing your own content and you’re not sure where to start. First, let me assure you that everyone has been here. Writing content, especially quality content, takes time and, honestly, trial and error. So, where do you begin? Let’s dive into copywriting tips for beginners.

Begin with Something You Know About

As a therapist, private practice owner, or any helping professional, you work with clients almost every day. You hear the questions they have, the concerns, but also the topics that each client wants to address in therapy. Have you ever thought to yourself, “If only I had a resource to share with these clients! A lot of them have been asking me about this topic.” Well, now you can.

Taking topics, specific issues, or even direct client questions and writing them down can be great. It’s a way to come up with content ideas. For example, if a lot of your clients are wondering how their attachment style affects their relationships, that’s a great idea for a blog. Using these ideas and creating them into blogs is not only a great way to save your brain time from thinking about topic ideas but it’s a great way to address client questions and concerns. Plus, you will then have a resource to refer them to.

Do Research

This heading may honestly have felt off-putting because not many people like to do research. But, hear me out! If you’re not sure what your writing style is, your tone, or what you like, how will you ever know if you don’t find writing that you resonate with? Researching writing types and tones, even formats you like, is more beneficial than you think. For instance, when you find blogs you enjoy, take notes on WHY you enjoy them. Is it the way they make you feel? Maybe it’s the language they used or how they came across as knowledgeable.

 These factors can be a great way to consider what you like and how you want your content to sound. Plus, if you find a topic that interests you, you can write about it! Research doesn’t always have to be boring. It can be reading fun service pages, blogs, or articles to get a better sense of what you want to come from your writing.

Keyword and Topic Research

Besides researching writing that you resonate with, researching what SEO keywords and therapy topics are important. When you look into keywords and topics, it can be surprising to some, what keywords and topics are looked for more than others. If you’re writing solely for SEO purposes, you don’t want to just write a service page or blog that will never reach your ideal clients. Not just writing for SEO purposes? Well, this still can apply. When you see what keywords and topics are being searched for, it can better inform you and your writing.

 

For example, you wanted to write a blog about anxiety. But when doing keyword research, you saw that “anxiety counseling in Jonesboro, AR” is more searched for than “anxiety therapy in Jonesboro, AR”.  Reconsidering your word choice could be beneficial. It can help your ideal clients find you more easily with your content being served up by Google in relevant and direct searches. Choosing keywords and topics that your ideal clients are looking for can really help you decide on what to write or what words to use when writing.

Tips for Copywriting Efficiently without AI

Writing without AI has its perks. You don’t have to train it to write in your voice nor do you need to fact-check everything it says. Also, you know what you want to write and don’t have to cross your fingers that ChatGPT is going to understand what you want to write or guide it to write. But, how do you efficiently write content without AI? Maybe you’re not the person who loves to write or the person who has the ability to write like a grand novelist (I don’t either, so you’re not alone!) and you need copywriting tips. Well, here they are!

Create an Outline

This might make you feel as if you are back in an English or a writing class from school, but there is a reason behind me saying this. When your mind has so many thoughts, topics, ideas, or notes floating around, it can be hard to keep track of them. Creating an outline for each of them can help you figure out what is worth writing about. It can help you realize what ideas you have more fleshed out, or even just streamline your thought process.  For example, you have 3 different topics in your head that you’ve heard from clients in therapy throughout the week. 

 

Once you begin creating a blog outline for each of them, you realize that you really only have the time and focus for one of them which is your niche. Or that you only know a little bit about another. When you create an outline it can visually show you the pathway a piece of writing is going to take. It can make you realize that you’re not as passionate about an idea as you thought, or that you don’t have enough time to write it. And guess what! That’s okay. Save them for later, write them another day, or trash the idea, and don’t look back. Because writing, and creating outlines, is a process.

Drafts are a Writer’s Best Friend

When you are writing, it can feel as if you have to get it perfect the first time. But, here is a copywriting tip, you don’t! Drafts are great because they allow you to write your thoughts or stream of consciousness down then come back to them to organize your thoughts and make edits. After you write a first draft, you can come back and work on editing and adding content where needed. But, most importantly, add in your SEO keywords! 

 

Use your drafts to keep track of your changes, organize your thoughts, but also to give you space to process your writing. It’s also okay if you are on your 3rd draft to only realize you liked your second draft better. Version history is a tool for a reason!

Is It OK to Write with AI? Shows an iPhone with ChatGPT pulled up and the phone is on an Apple laptop. Represents how free copywriting ai tools can help with private practice SEO but may not be needed.

You may be wondering if it’s okay to use copywriting AI tools to write your content. Maybe you’ve heard rumors that Google will penalize you for using AI content. But I’m here to address this! It is ABSOLUTELY okay to use copywriting AI tools to create content. It not only saves you time in writing on your own but it can also help you create great content that is what your ideal clients want to read. But what’s the catch?

When using AI, you need to make sure that you are doing a few things:

  • Fact-checking your content as AI can and will write false statements at times.
  • Make sure the readability of your content is still around a 6th-9th grade reading level.
  • Personalize your content by adding content and implementing SEO.

When You Use AI to Write Content, it Can Come Out as Generic Writing. 

You don’t want that, your ideal client doesn’t want that, and neither does Google. So, what do you do? You make changes. When you go into your AI copywrited content, add details that you know your ideal clients may appreciate. This can be specific examples like coping mechanisms, locations, or going in-depth about a topic. Also, implementing SEO is a great way to personalize your content. Not only does it help Google see what you are trying to rank for and establish credibility for, it changes the content from being strictly AI written to having more human aspects. 

This helps to set your content apart from other strictly AI written content. Instead of it being generic and strictly for having content on your website, it becomes quality content that can be a resource for clients but also help establish your EAT factor with Google. If you don’t know what the “EAT factor” is, here is a blog about it! Ultimately, using copywriting AI tools can be a great idea! However, making sure you’re creating quality content needs to be your main focus. Also, I want to address the rumors about Google and AI content. Google is fine with AI content! You read that right. Google is fine with it but what Google wants is it to be QUALITY content. So, what ChatGPT gives you immediately isn’t that. Take that, make edits, add content, and implement SEO then it is quality content!

What is the Golden Rule of Copywriting?

As someone who is new to copywriting or is wondering how to become better at writing content without AI, there is a golden rule you need to follow. Quality content is always going to be better than quantity. For instance, writing generic or spammy blogs just to have content on your website isn’t going to have the effect you want. Or, buying prewritten blogs can seem like an easy way to gain content, but can also not be an ethical way. Ensuring that you are striving to create or gain quality content over quantity is a goal. 

Also, as another part of the rule is making sure that you are gaining content in an ethical way. I mentioned prewritten blogs not being a great way to gain quality content, and that is true. Websites who offer prewritten blogs sometimes offer blogs that are almost verbatim what another person has written. Or they are offering the same blog to more than just you. Meaning? It is not longer quality content as it is on other people’s website and, at that point, is almost spammy content as it is on more than one website. You can still pay a copywriter to write blogs for you, but ensure that they are not giving that same content to someone else!

Is it Okay to Use ChatGPT for Copywriting?

All free copywriting tools are created differently and, often, have different strengths. When it comes to ChatGPT, it is a language based AI that has read articles, books, stories, etc. up until 2021 to learn how to help individuals write. Now, does this mean it’s perfect at it? No. ChatGPT is a wonderful tool but requires supervision and some training so that you can have it do what you need it to.

But as one of the many free copywriting tools, ChatGPT is a great one! It not only can be directed easily to be trained to use specific tones, it can also be used to help you bounce around ideas or you can even ask it if an idea makes sense! Which, I personally do all the time. It’s a great free resource that can allow you to write outlines, blogs, blurbs, etc. to begin your journey to creating quality work.

How Can I Make My Copywriting Better? Shows a woman therapist smiling and typing on her laptop as she uses free copywriting ai tools. Represents how seo for online counseling and private practice seo can be implemented with or without using AI writing tools.

As I mentioned above, taking topics that you are passionate about, topics your clients have inquired about in therapy, or adding in specific examples can go a long way. When you are passionate, your writing will show that. Then it not only tells your ideal clients, and Google, that you are passionate about it but that you are also an expert on that topic. Now, when you address topics that come up in therapy often, it allows you to create a resource that may be incredibly useful for current or future clients. Plus, using my last tip, you can take specific examples from your clients and put them into these blogs.

When you do this, it makes your blogs more personalized. It allows you to show who you are in writing form and gives potential clients an opportunity to to connect with you. This can be such an amazing way to not only gain clients and establish credibility, but also share about your niche and passion. Because your blogs, service pages and other forms of content on your website are really what potential clients are looking for when searching for their ideal therapist. Let them get to know you through your quality content and topics you are passionate about.

Empower Yourself to Write Your Blog Efficiently Without Copywriting AI Tools

Now that you have a deeper insight into how writing your content efficiently can benefit your practice, it’s time to take action and implement these strategies. Your next breakthrough in reaching clients is within reach. At  Simplified SEO Consulting, we specialize in helping you take your content creation to the next level without relying on copywriting AI tools. Our team of SEO Specialists is dedicated to optimizing your content for search engines, making it easier for potential clients to discover you. Our tailored SEO solutions cater to your needs and budget, ensuring you have the right support to grow your practice organically. Whether you prefer hands-on learning with self-paced resources or want to explore our SEO consulting packages, we have you covered.

Ready to transform your content creation process and attract more clients efficiently? Explore our SEO Consulting packages or schedule a consultation  with our experts today!

  1. Schedule Your Consult
  2. Learn about our team
  3. Feel Confident Writing without AI!

Other SEO Services At Simplified SEO Consulting

Whether you’re an SEO pro or looking to discover our incredible range of services, we have something to offer everyone! Check out our SEO services for therapists and online therapy providers. We offer options such as our 12-week training, small group intensives, and courses. Our strategy session can be a great option for those just getting started! Our SEO maintenance packages also include continuous support, which is ideal for previous clients looking to further enhance their SEO. Or, if you’re ready to work with a passionate and skilled team, our Done for You Program is the perfect fit for you!Regardless of your choice, we’re excited to work with you to boost your online presence! Simplified SEO Consulting is prepared to help you reach your business goals with effective SEO strategies!

About the Author:Lynsey, SEO Content Writer for Simplified SEO Consulting. Lynsey provides tips copywriting tips for beginners to help you better implement private practice seo.

Meet Lynsey, the SEO Content Specialist at Simplified SEO Consulting, dedicated to helping therapists enhance their online presence without relying on copywriting AI tools. With a focus on mental health and SEO, Lynsey crafts personalized strategies to amplify your brand efficiently. Discover how to write compelling content and boost your practice’s success through strategic SEO investment. Learn more about Lynsey and our team at Simplified SEO Consulting. Ready to elevate your online visibility without AI? Reach out today and experience the advantage for mental health professionals like you.

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