Entries by Olivia Ferguson

Psychology and SEO

One of the major differences between Simplified SEO Consulting and many other SEO  companies is our understanding of psychology and therapy services. Our SEO Specialists prioritize getting “into the mind” of your potential clients and understand the importance of doing SEO in an ethical, client centered way. This helps us optimize your site in ways […]

3 Reasons To Track Data Related to SEO

You probably think about tracking the number of calls, intakes, client appointments, and your gross revenue. But have you thought about what data you should be paying attention to related to your website? I’ve found myself having more and more conversations about tracking data with clinicians and private practice owners. So, I wanted to write […]

How Long Does SEO Take?

So, you’ve discovered the magical place of SEO land. Perhaps you’ve been investigating this whole SEO thing for a while now and you’ve found Simplified. However, it makes sense that you have questions about the time, money, and energy investment that SEO requires. Today, we’ll discuss the time investment that you should prepare for in […]

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How Much Should a Law Firm Spend on Marketing? Deciphering the Marketing Budget

In today’s digital age, the legal landscape is evolving rapidly, and law firms must adapt to thrive. One of the key drivers of this transformation is marketing. In this comprehensive guide, we will delve into the crucial aspects of marketing for law firms, addressing questions like the necessity of marketers, the best marketing strategies for […]

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Best Law Firm Marketing Strategies: Navigating the Digital Landscape

In today’s fast-paced and competitive legal industry, marketing has become more crucial than ever for law firms. It’s no longer a matter of choice but a necessity to thrive in an increasingly digital world. With countless law firms vying for the attention of potential clients, adopting effective marketing strategies is essential for setting your practice […]