About Olivia Ferguson

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Entries by Olivia Ferguson

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Boosting Your Therapy Practice: How to Advertise Your Therapy Services with SEO

In today’s digital age, advertising your therapy services effectively means having a strong online presence. Whether you’re a seasoned therapist or just starting your practice, Search Engine Optimization (SEO) can be a powerful tool to attract new clients. In this blog post, we will explore how you can use SEO strategies to promote your therapy […]

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What Does SEO Mean in Simple Terms?

In the vast landscape of the internet, you’ve probably heard the term “SEO” thrown around quite a bit. Or maybe your colleagues mentioned that SEO brought in more ideal clients. But what exactly does SEO mean in simple terms, and why is it so important? Together, we’ll break it down in the most basic terms! […]

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Navigating the SEO Jungle: A Guide to Basic SEO Vocabulary

In the vast and ever-evolving realm of digital marketing, SEO (Search Engine Optimization) stands as a great strategy for boosting online visibility. SEO encompasses a multitude of techniques and strategies so understanding its language is crucial for success in this field. In this blog post, Simplified SEO Consulting will be your guide through the jungle […]

EAT as a Ranking Factor

The world of Search Engine Optimization (SEO) is confusing and certainly overwhelming when you first start out. And just like any other field, we use a ton of acronyms and short-hand terms. One of the common acronyms we use in discussing SEO is EAT. This stands for expertise, authority, and trust. What is EAT? Expertise, […]

Creative Ways to Organize Content on a Private Practice Website

As mental health professionals, we often want to simplify everything. We know that people already have enough barriers preventing them from getting support for their mental health and life overall. So, when it comes to writing and organizing content on a website, many of our therapists want clean, straight-to-the-point, content. This completely makes sense. However, […]

Ranking for More Than One Location

Our search engine optimization (SEO) consulting business helps private practice therapists across the country (and even in other countries) get ranking on Google. And as we’ve worked with more and more therapists over the years, we’ve gained experience in helping all different types of practices. Many of our clients come to us as solo private […]

Psychology and SEO

One of the major differences between Simplified SEO Consulting and many other SEO  companies is our understanding of psychology and therapy services. Our SEO Specialists prioritize getting “into the mind” of your potential clients and understand the importance of doing SEO in an ethical, client centered way. This helps us optimize your site in ways […]