Backlinks are one of those SEO terms that come up a lot, but rarely get explained in a way that actually feels useful, especially for therapists. You’re often told they’re important, but not why, which ones matter, or whether you should even be worrying about them at all. Simply put, a backlink is when another […]
**TL:DR** Using social media as a therapist can feel daunting, but it can be a valuable tool for visibility and connection without compromising ethics. It’s not about providing therapy online but sharing general psychoeducation, logistical info about your practice, and fostering understanding. When posting, focus on content that informs and orients potential clients—like common questions […]
**TL:DR** When deciding between social media and SEO for marketing your practice, consider your goals and capacity. SEO helps new clients discover you through search engines when they look for services, while social media builds trust and connection with current and potential clients. Both can be effective when used together. Social media showcases your personality, […]
**TL:DR** Social media management offers busy helping professionals significant benefits, including saving time and creative energy, reaching ideal clients, building trust and authority, enhancing online presence, maintaining brand consistency, and converting followers into clients. It helps professionals connect authentically with their audience, drive website traffic, and nurture relationships. Outsourcing social media tasks to specialists can […]
Social media marketing is more than just posting cute graphics and inspirational quotes — it’s a strategic approach to showing up online with purpose. At its core, social media marketing is the use of platforms like Instagram, Facebook, LinkedIn, and even TikTok to connect with your audience, grow brand awareness, and ultimately drive meaningful engagement […]
As a functional medicine doctor, your primary focus is helping patients feel their best, but getting new patients through your doors (or online) can sometimes feel like a full-time job on its own. Between managing appointments, following up with patients, and keeping up with continuing education, marketing your practice can easily fall to the bottom […]
As a therapist, coach, or wellness provider, your time is better spent supporting clients, not stressing over Instagram captions or wondering when to post next. Still, social media is often where potential clients first meet you. So, how do you stay visible without it taking over your day? That’s where a social media manager or […]
You pour your energy into helping others feel their best. Whether you’re a chiropractor, functional medicine doctor, doula, or acupuncturist, your focus is on your clients’ well-being. But here’s the thing. Is your website doing the same for you? Having a beautiful website is great, but if no one can find it, you’re missing out […]
Have you ever wondered how your social media efforts could help attract more therapy clients from Google? You’re not alone. Many therapists focus exclusively on SEO marketing for therapists or social media optimization, but when combined, these strategies can multiply their effectiveness. Social media platforms can serve as vital ecosystems where your brand can connect […]
As a therapist, you probably say some version of this every day: “Take care of yourself. Listen to what your body and mind need. Set boundaries. Ask for help.” You remind your clients that self-care isn’t selfish—it’s necessary. It helps them show up more fully in their lives, their relationships, and their healing. But when […]
