Social media marketing is more than just posting cute graphics and inspirational quotes — it’s a strategic approach to showing up online with purpose. At its core, social media marketing is the use of platforms like Instagram, Facebook, LinkedIn, and even TikTok to connect with your audience, grow brand awareness, and ultimately drive meaningful engagement […]
As a functional medicine doctor, your primary focus is helping patients feel their best, but getting new patients through your doors (or online) can sometimes feel like a full-time job on its own. Between managing appointments, following up with patients, and keeping up with continuing education, marketing your practice can easily fall to the bottom […]
As a therapist, coach, or wellness provider, your time is better spent supporting clients, not stressing over Instagram captions or wondering when to post next. Still, social media is often where potential clients first meet you. So, how do you stay visible without it taking over your day? That’s where a social media manager or […]
You pour your energy into helping others feel their best. Whether you’re a chiropractor, functional medicine doctor, doula, or acupuncturist, your focus is on your clients’ well-being. But here’s the thing. Is your website doing the same for you? Having a beautiful website is great, but if no one can find it, you’re missing out […]
Have you ever wondered how your social media efforts could help attract more therapy clients from Google? You’re not alone. Many therapists focus exclusively on SEO marketing for therapists or social media optimization, but when combined, these strategies can multiply their effectiveness. Social media platforms can serve as vital ecosystems where your brand can connect […]
As a therapist, you probably say some version of this every day: “Take care of yourself. Listen to what your body and mind need. Set boundaries. Ask for help.” You remind your clients that self-care isn’t selfish—it’s necessary. It helps them show up more fully in their lives, their relationships, and their healing. But when […]
You’re staring at a blank page, trying to write the perfect homepage, about page or blog. You want it to sound professional, warm, and maybe even SEO-friendly — but suddenly you’re spiraling over whether “healing journey” sounds too cliché or if you should include every detail about your training. Doing your own copywriting is hard. […]
Keyword research isn’t what it used to be. Gone are the days when stuffing a few high-volume terms into your content was enough to climb the ranks on Google. Now, with AI reshaping search results and user behavior shifting toward more natural, question-based queries, staying ahead requires a more nuanced approach. Search engines are getting […]
If you’ve been creating content for a while, you probably know that blogs are a key part of a strong SEO strategy. But here’s the thing—not all blogs have the same impact. Some posts answer quick questions, while others serve as the foundation of your entire content strategy. That’s where cornerstone blogs come in. Think […]
If you’ve been working on enhancing your online visibility and reaching more clients, you might think that SEO and social media are separate things to tackle. SEO is about ranking on Google, while social media is about engaging with your community. But what if I told you they can work together to boost your online […]