Lynsey Heskett

About Lynsey Heskett

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Entries by Lynsey Heskett

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Creating Content that Converts: SEO Tips for Alternative Healing Practitioners

TL;DR: This guide provides SEO tips for alternative healing practitioners, emphasizing the importance of a compassionate online presence that connects with potential clients. It highlights the significance of understanding your audience’s search intent, using targeted long-tail keywords, and creating valuable content that resonates with their needs. Practitioners are encouraged to analyze competitors, craft relatable content […]

November 13, 2025 /0 Comments/by
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Voice, AI, and Search: Why SEO Matters for Medical Professionals

The way potential patients find you is changing. In the past, a listing in the local directory or a simple website might have been enough. Even word-of-mouth recommendations were often sufficient to bring in new patients. But today? It might be sufficient, but it’s certainly not optimal. Now, the digital landscape is far more complex, […]

October 9, 2025 /0 Comments/by
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ChatGPT, Google & the Future of Search: What Functional Medicine Doctors Need to Know

Picture this: your patient is bedridden, overwhelmed by a migraine caused by severe congestion. They’re shivering uncontrollably, bundled in a sweater despite the summer heat, struggling to explain their symptoms. Bathed in the glow of their phone, they’re not entering these symptoms into a patient portal. Instead, they’re turning to Google, or now, ChatGPT, for […]

September 11, 2025 /0 Comments/by
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Why Medical Practices Struggle with SEO (And How a Consultant Can Help)

When people feel sick, they don’t call your office first, they Google it. They’re looking up symptoms, treatments, and local doctors they can trust. If your practice isn’t showing up in those search results—whether it’s through blogs, service pages, or FAQs—you’re losing out on reaching potential patients. Even the best doctors stay invisible online without […]

August 14, 2025 /0 Comments/by
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A Therapist’s Guide to Google Analytics: Understanding User Behavior to Improve Your Website Content

As a therapist, your website is often the first introduction potential clients have to your practice. The content you create—whether it’s blog posts, service pages, or other resources—helps them understand who you are and how you can help. But how do you know if it’s actually doing its job? Are visitors engaging with your content, […]

March 4, 2025 /0 Comments/by