About Lynsey Heskett

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But we are proud to say that Lynsey Heskett contributed 41 entries already.

Entries by Lynsey Heskett

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Local SEO for Integrative Medicine: How to Dominate Your City’s Search Results

TL;DR To dominate local SEO for integrative medicine, optimize your Google Business Profile (GBP) by claiming and verifying it, filling out all fields, and regularly updating with posts and photos. Ensure consistent Name, Address, Phone Number (NAP) on your website. Create dedicated service pages and local-focused blog content to enhance visibility. Build authority through citations […]

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Creating Content that Converts: SEO Tips for Alternative Healing Practitioners

TL;DR: This guide provides SEO tips for alternative healing practitioners, emphasizing the importance of a compassionate online presence that connects with potential clients. It highlights the significance of understanding your audience’s search intent, using targeted long-tail keywords, and creating valuable content that resonates with their needs. Practitioners are encouraged to analyze competitors, craft relatable content […]

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Voice, AI, and Search: Why SEO Matters for Medical Professionals

The way potential patients find you is changing. In the past, a listing in the local directory or a simple website might have been enough. Even word-of-mouth recommendations were often sufficient to bring in new patients. But today? It might be sufficient, but it’s certainly not optimal. Now, the digital landscape is far more complex, […]

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ChatGPT, Google & the Future of Search: What Functional Medicine Doctors Need to Know

Picture this: your patient is bedridden, overwhelmed by a migraine caused by severe congestion. They’re shivering uncontrollably, bundled in a sweater despite the summer heat, struggling to explain their symptoms. Bathed in the glow of their phone, they’re not entering these symptoms into a patient portal. Instead, they’re turning to Google, or now, ChatGPT, for […]

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Why Medical Practices Struggle with SEO (And How a Consultant Can Help)

When people feel sick, they don’t call your office first, they Google it. They’re looking up symptoms, treatments, and local doctors they can trust. If your practice isn’t showing up in those search results—whether it’s through blogs, service pages, or FAQs—you’re losing out on reaching potential patients. Even the best doctors stay invisible online without […]