About Lynsey Heskett

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But we are proud to say that Lynsey Heskett contributed 38 entries already.

Entries by Lynsey Heskett

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ChatGPT, Google & the Future of Search: What Functional Medicine Doctors Need to Know

Picture this: your patient is bedridden, overwhelmed by a migraine caused by severe congestion. They’re shivering uncontrollably, bundled in a sweater despite the summer heat, struggling to explain their symptoms. Bathed in the glow of their phone, they’re not entering these symptoms into a patient portal. Instead, they’re turning to Google, or now, ChatGPT, for […]

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Why Medical Practices Struggle with SEO (And How a Consultant Can Help)

When people feel sick, they don’t call your office first, they Google it. They’re looking up symptoms, treatments, and local doctors they can trust. If your practice isn’t showing up in those search results—whether it’s through blogs, service pages, or FAQs—you’re losing out on reaching potential patients. Even the best doctors stay invisible online without […]

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A Therapist’s Guide to Google Analytics: Understanding User Behavior to Improve Your Website Content

As a therapist, your website is often the first introduction potential clients have to your practice. The content you create—whether it’s blog posts, service pages, or other resources—helps them understand who you are and how you can help. But how do you know if it’s actually doing its job? Are visitors engaging with your content, […]

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How Do We Differ from Programs like Confident Copy?

If you’ve been researching ways to improve your website content and make your private practice more visible online, you may have come across Confident Copy by Anna Walker. It’s an excellent program that guides helping professionals through copywriting compelling, client-centered content while also teaching how to implement SEO for private practice owners and metadata. Anna’s […]