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2025 SEO Updates: Small Tweaks, Big Results for Therapists and Helping Professionals

Search engine optimization (SEO) is never a one-and-done process. What works well today can shift quickly as Google and AI-driven search tools evolve. At Simplified SEO Consulting, we know therapists and other helping professionals don’t want to spend hours keeping up with algorithm updates, but you do want your practice to be found online by the clients who need you most.

That’s why we’re always testing, refining, and improving the strategies we use. Even the smallest changes can have a big impact on your visibility. In 2025, we introduced several subtle but powerful tweaks to our SEO approach. These aren’t dramatic overhauls, but intentional refinements based on what we’ve seen get real results for our clients.

Here’s a breakdown of the updates we’ve rolled out and how they benefit therapy and other helping practices like yours.

Man sitting at a desk next to a woman discussing information from a laptop. See your website begin to rise in rankings and find ideal clients you can support with Simplified SEO Consulting. Begin to work on your private practice SEO soon.

The 2025 SEO Tweaks Making a Big Difference

1. Smarter Use of Site Schema

Search engines are getting better at understanding content, and site schema (structured data) plays a big role in that. Schema helps Google and AI-driven tools like ChatGPT clearly interpret what your site is about and display your information more effectively in search results.

For therapists, that means schema can:

  • Highlight services (like EMDR or couples counseling) in search results
  • Increase visibility in AI-powered answers
  • Improve credibility by showing search engines your content is well-structured

We’ve started placing a stronger emphasis on schema in our clients’ sites. If you want to learn more about why this matters, you can check out our full guide on the importance of site schema in AI search.

2. Meta Descriptions that Connect with Clients

In the past, meta descriptions often read like technical snippets stuffed with keywords. Today, the most effective descriptions speak directly to what a client is searching for emotionally.

Instead of simply saying:

“Therapy services to help with anxiety and depression.”

We now write:

“Feeling overwhelmed? Discover how personalized therapy for anxiety can help you find calm, confidence, and clarity.”

That shift, from generic to empathetic, makes all the difference. By focusing on clarity and connection, we help your ideal clients feel seen the moment they find you in search results.

3. Meta Titles that Feel Human and Inviting

Titles are one of the first things a potential client sees. In 2025, we’ve moved away from keyword-heavy, robotic titles and toward ones that balance keywords with compassion.

For example:

  • Old: “Therapist in Little Rock – Anxiety Therapy – Depression Counseling”
  • New: “Find Calm and Confidence | Anxiety & Depression Therapy in Little Rock”

It’s a simple change, but one that better captures attention and trust.

4. More Natural Photo Optimization

Photos are an important part of your website, but if they aren’t optimized correctly, they can slow your site down or fail to support your SEO. This year, we’ve refined how we handle image alt text by:

  • Giving photos descriptive, natural file names instead of technical strings
  • Writing alt text that feels warm and human, not robotic
  • Compressing files for faster site speed
  • Using formats like WebP for better performance

Example:

  • Old alt text: “Image of a woman talking to a therapist. Representing EMDR therapy in Seattle.”
  • New alt text: “A woman finding support during an EMDR Therapy session in Seattle, empowering herself with the help of her therapist.”

The new version not only improves SEO but also resonates more with real people.

5. Calls-to-Action that Empower

Generic CTAs like “Contact me today” often fall flat. This year, we’ve been reframing CTAs to feel more encouraging and client-centered, such as:

  • “Ready to take the first step toward healing? Schedule your free consultation today.”
  • “You’re not alone. Let’s work together to find hope and healing—start your journey today.”

This small shift helps potential clients feel safe and empowered, increasing the likelihood they’ll reach out.

6. Building Trust with Author Expertise

Google continues to emphasize E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). That’s why every blog post we optimize now includes an “About the Author” section. Highlighting a therapist’s credentials, specialties, and experience builds credibility both with search engines and with clients.

For example, if a trauma-focused therapist writes about EMDR, we’ll showcase their years of training and lived experience in helping clients heal.

7. A Stronger Focus on Authentic Content

With AI-generated content everywhere, authenticity is more important than ever. We encourage therapists and other helping professionals to write in a way that reflects their real clinical values and voice. If something feels robotic, we provide gentle feedback and suggestions to make it sound more natural and connected.

This not only supports your SEO but also ensures potential clients feel the authenticity of your message.

That said, if you do use tools like ChatGPT or other AI programs to create your content, treat it as a starting point, not the final draft. Be sure to add your own tone of voice, make adjustments so it fits your style, and refine it until it feels authentic to your website. A great way to use AI effectively is to have it generate an outline or brainstorm ideas, and then write out and flesh out the content yourself. This balance allows you to save time while still producing high-quality, human-centered writing that connects with your audience.

8. Smarter Blog & Keyword Strategy

Finally, we’ve refined how we guide clients in choosing blog topics and keywords. Instead of broad, generic keywords, we prioritize long-tail, niche-specific terms that real people are searching for.

For example, instead of simply targeting “anxiety therapy,” we might focus on “anxiety therapy for high-achieving professionals in Pennsylvania.” This kind of targeting helps you reach the exact clients you want to serve.

Woman sitting on a couch speaking to an older woman in a chair. This image represents how you can find your ideal client for your therapy practice and begin to help those in need. Improve your private practice SEO with Simplified SEO Consulting soon.

Small Changes, Big Impact

The updates we’ve made at Simplified in 2025 may seem small, but together, they create a stronger, more client-centered SEO strategy. Every tweak, from schema and meta descriptions to CTAs and blog strategies, helps your practice show up more clearly, build trust faster, and connect more authentically with the people searching for your support.

At Simplified SEO Consulting, our goal is simple: to help your practice get found by the clients who need you most. And with these updates, we’re continuing to fine-tune the process so your voice shines through in every search result.

Help More Clients Discover Your Practice with Simplified SEO Consulting

At Simplified SEO Consulting, we specialize in helping therapists, psychiatrists, midwives, chiropractors, and other helping professionals strengthen their online presence. With SEO strategies tailored to your unique practice, you can attract the clients who need your support most. Ready to boost your rankings and connect with your ideal clients? Follow these simple steps to begin:

  1. Schedule a free consultation with our SEO experts.
  2. Receive a customized strategy designed by our team of SEO specialists to help professionals like you.
  3. Grow your practice by showing up where your clients are searching!

Explore Our SEO Services

At Simplified SEO Consulting, we offer a variety of options to strengthen your online presence and ensure your website is working as hard as you are. Whether you’re looking for comprehensive support or prefer to learn the skills yourself, we have solutions designed for every stage of your SEO journey.

Our Done-for-You SEO Services take care of everything—keyword research, on-page optimization, and more—so you can focus on your clients while we handle the technical details. Prefer a more hands-on role? Our DIY SEO Online Courses provide step-by-step training so you can confidently manage your own SEO. For those seeking something tailored, the SEO Strategy Package delivers a custom plan that aligns with your goals, while our SEO Consulting Package gives you access to expert advice when you need targeted guidance.

In addition, we provide Technical SEO to boost site performance, Local SEO to help you stand out in your community, and Stand-Alone Copywriting to create compelling, keyword-rich content that attracts and converts. And if you’re eager to keep learning, our SEO blog is filled with tips and strategies specifically created for therapists and other helping professionals who want to grow their visibility online.Image of smiling SEO specialist, Brianna. Discover how to find your ideal clients and see improvements in your private practice SEO rankings with the help of Simplified SEO Consulting.

About the Author

Brianna is an experienced Mental Health SEO specialist who helps therapists and private practice owners strengthen their online visibility. She enjoys breaking down SEO into clear, actionable steps that make the process feel approachable instead of overwhelming. With her eye for detail and supportive, client-focused style, Brianna is committed to guiding practice owners through an SEO process that builds both confidence and long-term results.

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Local SEO for Doctors: Why Your Google Business Profile May Be Costing You Patients

Imagine this: a potential patient in your area is searching for a “family doctor near me” or “urgent care in [your city].” Your practice should be showing up. After all, you’ve invested in a website, deliver excellent care, and you’re right down the street. But instead of calling your office, that patient clicks on another provider listed above you in Google’s local search results.

What happened?

Close-up of the Google My Business app icon on a smartphone screen, highlighting how SEO for doctors and Local SEO for medical professionals rely on accurate online listings. Doctor SEO consulting often begins with optimizing Google Business Profiles for better Local SEO doctors marketing. The answer might lie in your Google Business Profile (GBP) — a powerful but often overlooked tool in local SEO for doctors. When not optimized properly, your profile can actually push patients away or cause your practice to be buried beneath competitors.

Let’s explore why that happens, how your GBP fits into your local SEO strategy, and what you can do to make sure it’s helping—not hurting—your online visibility.

The Front Door to Your Practice Is Now Digital

Before patients walk into your office, they often walk through your Google listing. Your GBP is the first thing many people see when they search for local healthcare providers. It shows up on Google Maps, in the “3-pack” of local results, and sometimes even before your website.

Yet too often, doctors either:

  • Haven’t claimed their listing at all
  • Claimed it, but left it half-complete
  • Claimed it years ago and haven’t updated it since

All three of these scenarios can limit your visibility and damage your credibility—two things local SEO doctors marketing works hard to build.

How an Outdated or Incomplete GBP Costs You Patients

Let’s be honest—patients don’t always make decisions based on clinical expertise. They’re influenced by what they can see online: reviews, photos, business hours, and whether the listing feels trustworthy.

When your profile is outdated, missing key information, or inconsistent with your website, a few things happen:

  • You fall in search rankings. Google rewards complete, accurate, and actively maintained listings. If yours hasn’t been touched in a year, it’s likely not helping you appear in top results.
  • Patients get frustrated or confused. An incorrect phone number or old address can mean lost appointments or no-shows.
  • Your competitors get the click. If another practice down the street has recent photos, 50+ five-star reviews, and clear contact info, who would you choose?

All of this leads to missed opportunities—ones you may not even be aware of. That’s why local SEO for medical professionals starts with getting your Google Business Profile right.

More Than Just a Listing: Why Google Business Profile Is a Local SEO Power Tool

Think of GBP as more than a digital listing. It’s a ranking signal, a trust builder, and a conversion funnel—all rolled into one.

When it’s optimized, your profile can:

  • Push you higher in Google Maps and “near me” searches
  • Generate direct calls and website visits
  • Encourage patients to leave reviews that boost both SEO and credibility
  • Give prospective patients the confidence to choose you over another provider

And here’s where things really connect: a well-managed GBP supports your broader SEO for doctors strategy. It aligns with your website content, reinforces your keywords, and increases your visibility in your service area.

How to Strengthen Your Profile Without Overcomplicating It

You don’t need to overhaul your entire digital presence to improve your Google listing. In fact, some of the best changes are simple—yet often overlooked.

A smiling woman updating an online profile on her laptop, showing how Local SEO for doctors and SEO for doctors are supported by complete, optimized business profiles. Doctor SEO consulting ensures medical professionals appear in local search results where patients are looking. Start by reviewing your current profile from a patient’s perspective. Is your information accurate? Does your business category reflect your specialty? Do the photos look current and inviting? Are your hours updated for holidays?

Also, don’t underestimate the value of a few strategic enhancements:

  • Adding a brief, keyword-rich service description (e.g., “Providing internal medicine and primary care services in [City] since 2010”) can improve both relevance and reach.
  • Uploading real, high-quality photos of your clinic or team builds trust.
  • Enabling messaging (if appropriate for your workflow) can create a direct line of communication with prospective patients.

One of the most effective additions? Regular posting. Just like social media, GBP allows you to post updates—and Google likes to see that activity. A short blurb about flu shot availability or back-to-school checkups can keep your profile fresh and informative.

Where Reviews Fit Into the Local SEO Equation

Let’s talk about reviews—because they’re not just about reputation anymore. They’re a local ranking factor. Google considers both the number and quality of your reviews, along with how recently they were posted.

If you’re not actively encouraging satisfied patients to leave a review (ethically, of course), you’re missing an important opportunity. And if reviews go unanswered—especially negative ones—it sends the wrong message.

Proactively responding to all reviews shows that you’re engaged and care about patient feedback. It also creates a more complete picture for new patients researching your practice.

From a doctor SEO consulting standpoint, managing your reviews isn’t optional—it’s essential.

What Happens When You Get It Right

When your Google Business Profile is fully optimized, your practice becomes more visible to local patients right when they need care. You’ll show up for searches like:

  • “Family doctor near me”
  • “ENT specialist in [City]”
  • “Walk-in clinic open now”

You’ll not only attract more website visits—you’ll convert more searchers into actual patients.

The best part? You don’t need to be a national brand or pay for ads to compete. With strong local SEO for doctors, even solo providers or small group practices can rise to the top of local results.

You Deserve to Be Found by the Right Patients

You’ve worked hard to build a practice that serves your community with compassion and professionalism. But if your Google Business Profile isn’t helping people find you, that’s a missed opportunity.

Local SEO doesn’t have to be overwhelming. Sometimes, small adjustments—like updating your hours, responding to reviews, or clarifying your services—can lead to big results.

And if you’re not sure where to begin or don’t have time to manage it all, that’s where we come in.

Get Help in Improving Doctor SEO With the Simplified SEO Consulting Team

A yellow stethoscope arranged in the shape of a heart on a light background, symbolizing healthcare and patient trust. Local SEO for doctors, Local SEO doctors marketing, and SEO for doctors all work together to help medical professionals connect with patients online. At Simplified SEO Consulting, we help healthcare professionals take control of their local visibility. Whether you need help optimizing your Google Business Profile, improving your website rankings, or building a strategy to support local SEO doctors, our team is here to guide the process.

We don’t believe in cookie-cutter SEO. We offer customized strategies that reflect the unique strengths of your practice and the needs of your ideal patients. You can start improving your local visibility by following these simple steps:

  1. Schedule a free SEO consultation.
  2. Meet with an SEO specialist
  3. Start improving on your local SEO presence!

Other Services We Offer for Medical Professionals

In addition to Google Business Profile optimization, our team provides a full suite of SEO services. We offer a variety of SEO services for doctors and other healing professionals in addition to local SEO. Our team also provides support through technical SEO services, our Done For You SEO Services, DIY Online SEO Courses, and Consulting services. We also offer stand-alone copywriting services and SEO strategy sessions. Visit our blog to learn more valuable SEO info today!

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How SEO Builds Digital Trust for Holistic Health Providers

As a holistic health provider, your mission is to help clients find balance, healing, and well-being. But in an era where most people turn to Google before booking an appointment, your online presence matters just as much as word-of-mouth referrals.

That’s where SEO for holistic health and wellbeing comes in. Search engine optimization isn’t just about showing up in search results. It’s about cultivating credibility, building trust, and letting your future clients know they’ve found a practitioner they can rely on.

Why Trust and SEO Go Hand in Hand

Hand holding stacked stones by the ocean, symbolizing balance and trust built through SEO for holistic health and wellbeing.

When someone searches for “herbalist for stress relief in North Dakota” or “holistic therapist in New Hampshire,” they’re already looking for guidance. If your website shows up clearly, loads quickly, and provides helpful information, that first interaction sets the tone. Visitors are far more likely to trust a provider whose site feels professional, informative, and easy to navigate.

In other words, SEO helps you make a good first impression before a client even walks through the door.

Ways SEO Builds Digital Trust in the Holistic Wellness Space

Thoughtful, Informative Content

Well-written service pages and blogs show clients that you understand their needs and have the expertise to support them. Content optimized with SEO for holistic health and wellbeing doesn’t just boost visibility. It reassures visitors that you’re knowledgeable and approachable.

Consistency Across the Web

From Google Business Profiles to wellness directories, consistent information about your practice signals professionalism. When potential clients see accurate details everywhere they look, their confidence in your practice grows.

Education Through Blogging

Sharing posts about topics like meditation, functional nutrition, or integrative therapies positions you as a teacher and guide. Clients who learn from your content are more likely to view you as someone they can trust for deeper support.

Strong Local Visibility

For many holistic providers, most clients come from the local community. Local SEO ensures your practice shows up in map results and local searches, helping people nearby find you easily and read real reviews from satisfied clients.

Reliable Website Performance

Fast load times, mobile-friendly design, and secure browsing may not be visible to your clients, but they influence how trustworthy your site feels. SEO takes these technical details into account, creating a smoother experience for anyone who visits your site.

Is SEO the Right Choice for Holistic Providers?

Stacked wooden blocks with question marks against a blue background, illustrating common questions SEO for holistic health and wellbeing can answer.

For many, the answer is yes. SEO creates lasting visibility and allows you to connect with people who are already searching for exactly what you offer. Unlike short-term advertising, it compounds over time, meaning the effort you put in today continues working for you months or even years down the road.

It’s especially valuable for holistic health practitioners who:

  • Rely heavily on local referrals but want to expand reach.
  • Feel their website isn’t attracting enough new inquiries.
  • Want to stand out in a competitive wellness market.
  • Hope to build a reputation as a trusted expert in their field.

What an SEO Partnership Can Offer

A personalized approach to SEO for holistic health and wellbeing focuses on your specific services, values, and community. With professional support from SEO specialists, you can expect:

  • Research into the exact search terms your clients are using.
  • Optimized service pages that explain your offerings clearly.
  • Strategic blog topics aligned with holistic wellness trends.
  • Technical adjustments to strengthen site performance.
  • Guidance for improving your local visibility and reviews.

Building a Foundation of Trust Online

Trust is at the core of holistic care, and that trust begins long before the first appointment. By investing in SEO with Simplified SEO Consulting, you’re making it easier for people to find you, learn from you, and feel confident in choosing you as their guide on their wellness journey.

When your website reflects the same care and professionalism you bring to your practice, potential clients feel it. SEO for holistic health and wellbeing is more than a marketing tool. It’s a pathway to building stronger connections and helping more people discover the support they need.

Ready to Grow Your Holistic Health Practice With SEO?

Laptop with eyeglasses, notebook, and coffee cup on a bright desk, reflecting professional SEO strategies for holistic health and wellbeing providers.

Your practice deserves to be seen by the people who are actively searching for your services. With the right SEO strategy, you can expand your reach, strengthen your credibility, and connect with more clients who value holistic wellness.

Working with us at Simplified SEO Consulting is simple:

  1. Schedule a free consultation to talk about your practice’s goals.
  2. Receive tailored recommendations from our team for optimizing your website and content.
  3. Begin building visibility and trust that attracts your ideal clients.

You don’t have to figure out SEO on your own. With guidance and strategy, your website can become a powerful tool for growth, helping more people find the care you provide. For ongoing tips and inspiration, you can also connect with us on Instagram and Facebook, where we share regular insights on SEO for holistic health providers.

Explore SEO Services That Support Holistic Health Providers

Every practice has unique needs. That’s why we offer a variety of services designed to help holistic providers build visibility in ways that align with their values:

  • Done-For-You SEO Services: From in-depth keyword targeting to ongoing site checks, we manage your SEO so you can stay focused on client care. Your website remains updated, optimized, and designed to bring in new inquiries.
  • DIY SEO Courses: Prefer to write your own content but not sure how to make it search-friendly? Our training programs guide you through keyword placement, page formatting, and reviewing your site’s performance metrics.
  • SEO Strategy Packages: We design personalized strategies that clearly outline the steps you need to take, tailored to your field, services, and ideal audience.
  • SEO Consulting Support: Receive expert input on site structure, local ranking, or fixing sudden traffic dips. Perfect for providers who want to stay hands-on while benefiting from professional strategy.
  • Technical SEO & Local SEO Support: We optimize site speed, mobile usability, and crawlability while boosting your visibility in local searches—so nearby clients can find you with ease.
  • SEO Copywriting Services: Short on time? Our writers craft engaging, optimized content for your blogs, service pages, and more, written to connect with your ideal clients while improving rankings.

With the right strategy, your website can reflect the same care and trust you bring to your clients in person. Together, we’ll build a strong foundation for long-term growth and connection.

About the Author: SEO Specialist for Holistic Health Providers & More

A mental health SEO specialist at Simplified SEO Consulting smiles while the sun shines behind her.

Alex is an SEO specialist who partners with private practice professionals, ranging from physicians and therapists to holistic wellness providers, to improve their visibility where potential clients are actively looking. She’s passionate about simplifying SEO by turning complex strategies into straightforward, actionable steps that feel doable and effective.

Wondering how SEO consulting could bring more of your ideal clients to your practice? Book a free consultation with our team. We’d be glad to help you strengthen your online presence.

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How SEO Helps Functional Medicine Providers Build Authority and Trust Online

In today’s digital-first world, your online presence often makes the first impression. For functional medicine providers, that first impression should convey both expertise and trust. Whether you’re an integrative health practitioner or a holistic clinic owner, showing up on Google when your ideal patients are searching can make all the difference. That’s where functional medicine SEO comes in. A smart, strategic SEO approach can help you build authority, foster trust, and attract more of the right patients to your practice.

Why Functional Medicine Needs a Strong Online Presence

Functional medicine is growing in popularity because it focuses on root-cause healing and personalized wellness plans. When people search for alternative or holistic health solutions, they often start their journey on Google.

Picture of a woman’s hand starting a Google search on an iPad. When it comes to functional medicine seo, one of the main objectives is to increase your rankings in Google search results. That way, your ideal patients can easily find your website.In general, potential patients look for local providers who are experienced in holistic care. Someone who will understand their symptoms and how to formulate a natural approach that will promote their overall wellbeing. The best way to establish your expertise through your website is by sharing real stories, reviews, and educational content that speaks to them.

Without a strong online presence, even the most talented functional medicine doctor can be overlooked. That’s why SEO isn’t optional—it’s essential.

What Is Functional Medicine SEO (and Why Is It Unique)?

SEO for functional medicine isn’t just about ranking for generic keywords like “doctor near me.” It’s about optimizing your website to connect with people who are searching for terms like:

  • “Holistic thyroid treatment”
  • “Natural solutions for chronic fatigue”
  • “Functional medicine doctor in [Your City]”

These are highly specific searches that signal intent. If your website is strategically optimized for these types of searches, you’ll show up exactly when potential patients are ready to learn more.

Because functional medicine often overlaps with wellness, lifestyle, and preventive health, your SEO strategy should include both medical and holistic angles. That’s where an experienced medical practice SEO consultant can make a big impact.

Creating Trust with High-Quality Content

If you want to build trust online, one way to start is by creating high-quality content that educates your audience. When someone lands on your site, they want to instantly feel that you “get it.” You want them to know that you understand their symptoms, that you’ve helped others like them, and that you’re capable of offering valuable insights.

SEO plays a big role in establishing your expertise with Google, as well as potential patients. By publishing blog posts and service pages that address common questions and use the right keywords, you’ll not only rank higher but also position yourself as an expert in your field.

With the right approach, SEO for holistic health and wellbeing can successfully overlap with patient empowerment. You’re not just selling a service. You’re sharing knowledge that leads to better health.

User Experience and On-Site SEO

Think of your website as your digital office. If it’s outdated, slow, or difficult to navigate, people won’t stick around. SEO can help ensure fast loading speeds, create a mobile-friendly design, and ensure your site is secure.

Integrating external and internal links is also essential. They help both users and search engines navigate your content, while also reinforcing your authority on a subject. Every technical detail, from meta descriptions to alt text, contributes to better rankings and a better user experience.

Local SEO for Functional Medicine Doctors

If you’re a provider in private practice, local SEO is a vital resource. It helps you ensure your location shows up in Google’s Maps and makes it easier for local patients to find and contact you. Here’s a strategy you can implement to build local trust:Close-up image of the Google Maps icon on a smartphone screen. Strategic seo for functional medicine doctors ensures they show up in relevant Google Maps searches. Learn more by meeting with a medical practice seo consultant.

  1. Claim and optimize your Google Business Profile
  2. Collect and respond to patient reviews
  3. Add location-based keywords (e.g., “functional medicine doctor in Denver”)

This is one of the most powerful strategies in SEO for functional medicine doctors, especially when combined with community outreach or local partnerships.

Off-Site SEO and Backlink Authority

When other reputable websites link to your content, it’s like a vote of confidence in your expertise. Some examples might include writing guest posts on wellness blogs, partaking in interviews on podcasts, or serving as citations on health directories.

This not only improves your SEO rankings but also builds trust with search engines and potential patients. If you’re not sure where to start, a doctor SEO consulting firm can help you identify ethical, effective ways to build these backlinks without spammy tactics.

Why Work with a Medical Practice SEO Consultant?

DIY SEO can work to a point, but when you’re running a busy practice, it’s easy to fall behind on updates, analytics, and optimization. An experienced medical practice SEO consultant can perform in-depth keyword research, optimize content and technical aspects of your site, and keep track of your rankings and website traffic.

Experienced SEO consultants can also help you stay compliant with healthcare marketing guidelines. Most importantly, they’ll develop a strategy that reflects your philosophy and values as a functional medicine provider while helping you reach more of your ideal patients.

Trust and Authority Start with Search—Final Thoughts From an SEO Specialist

In a space as personal and mission-driven as functional medicine, trust is everything. And in today’s digital age, search engine visibility is the gateway to earning that trust.

Picture of a medical practices SEO consultant working on a laptop. Functional medicine seo requires a strategic and consistent approach for optimal results. Learn how seo for holistic health and wellbeing can help your practice grow.When you invest in SEO for functional medicine, you’re not just boosting rankings. You’re building relationships, educating your audience, and empowering people to choose the healing path that’s right for them.

If you’re ready to grow your online presence and connect with more aligned patients, consider working with an experienced doctor SEO consulting team that understands your unique needs and values.

Trust Simplified SEO Consulting To Enhance Your Website’s SEO

If you’re a functional medicine provider looking to grow your online presence, building trust starts with how easily people and search engines can find and navigate your website. Even small technical details can make a big difference in how your site performs in search results.

At Simplified SEO Consulting, we specialize in helping holistic and functional medicine practices establish authority online through customized SEO strategies. From optimizing your site’s internal structure to targeting the right keywords, we ensure that your digital presence reflects your clinical expertise and builds patient trust from the very first click.

Here’s how we can start working together:

  1. Learn more about our strategic SEO approach when you schedule a free consultation.
  2. Connect with an experienced SEO specialist who can effectively optimize your website.
  3. Increase your website’s visibility and attract the patients you’re uniquely qualified to help.

Additional Services Simplified SEO Consulting Provides

When functional medicine providers invest in the right SEO strategy, the results can be transformative—more visibility, more ideal clients, and more trust built from the very first search. At Simplified SEO Consulting, we provide a range of services designed to help your practice grow online with confidence.

Whether you want to take a fully hands-off approach or prefer to stay actively involved, we offer solutions tailored to your needs. Our Done-For-You SEO Services handle everything behind the scenes, from keyword research and content optimization to technical updates, so you can focus on caring for your patients while we grow your online authority.

If you prefer a more hands-on role, our DIY SEO Online Courses are packed with step-by-step guidance, empowering you to take control of your SEO and elevate your site’s search performance independently.

For a more personalized approach, our SEO Strategy Package offers a customized roadmap aligned with your practice’s goals. If you’re tackling specific SEO challenges, the SEO Consulting Package delivers focused feedback and actionable solutions.

We also offer specialized services like Technical SEO to boost site speed and performance, Local SEO to help you show up in area-specific searches, and Stand-Alone Copywriting to ensure your content speaks to both search engines and potential patients.

Looking for more tips and insights? Visit our blog for practical SEO advice tailored to private practice websites, and connect with us on Facebook, Instagram, YouTube, and LinkedIn to stay in the loop.

About the Author

Headshot of Carey Faircloth, a mental health seo specialist at simplified seo consulting. As part of the team at simplified seo consulting, Carey can help your private practice website rank better on google with seo done for you.Carey is a Mental Health SEO Specialist at Simplified SEO Consulting. With a background in both psychology and business, she’s passionate about helping private practice owners maximize their return on their SEO investment. She enjoys the technical side of website optimization and has a talent for writing and editing, but what she values most is developing personal relationships with each client. Outside of work, Carey prioritizes spending quality time with her family and exploring various creative outlets.

If you’re ready for extra support, we encourage you to schedule a consultation with our team to see how our SEO services can help your private practice thrive.

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SEO for Holistic Health and Wellbeing: 7 Tips to Attract More Aligned Clients

As a holistic health or functional medicine practitioner, you’re not just running a business. You’re offering a service rooted in trust, healing, and whole-person care. But even the most compassionate and skilled providers need to be visible online to reach the right clients. That’s where SEO for holistic health and wellbeing comes in.

Search engine optimization (SEO) might sound intimidating, but at its core, it’s simply a way to help more people find your services when they’re actively searching for them. Whether you’re a solo practitioner or part of a larger practice, the right SEO strategy can connect you with aligned clients, people who are already looking for exactly what you offer.

Here are 7 approachable SEO tips to help holistic and functional medicine providers attract more of the right clients online.

Woman sitting at a table speaking to a holistic doctor. Find your ideal clients and improve your website rankings with the help of SEO for functional medicine.

1. Start with the Right Keywords (But Don’t Overdo It)

The first step in any SEO strategy is knowing what your ideal clients are typing into Google. Think about terms like “natural anxiety relief,” “gut health support,” or “holistic practitioner near me.” These are the kinds of phrases potential clients use when they’re seeking a more personalized approach to their health.

Use these phrases naturally throughout your website in your headings, page titles, and service meta descriptions, but keep it conversational. Write for real people, not just search engines.

Tip: Use variations of your specialty and location in a natural way. For example:

“As a holistic health provider in Austin, I support clients looking for deeper, more personalized care.”

2. Create Helpful, Honest Content

One of the most effective ways to build trust and improve your search visibility is by consistently creating helpful content. This might include blog posts, FAQs, or short educational guides that answer the most common questions your clients ask.

Examples:

  1. “What to Expect From Your First Visit”
  2. “Natural Support for Chronic Fatigue”
  3. “How Holistic Health Approaches Emotional Wellbeing”

Search engines tend to favor websites that offer valuable, well-written content. But more importantly, this kind of content helps potential clients feel seen and supported before they even reach out.

3. Be Clear About Who You Help and How

The goal isn’t just to get more visitors to your site. It’s to reach the right people. That means being specific about who you help and what your approach looks like.

For example:

“I work with women who feel burnt out and overwhelmed by conventional healthcare and are ready for a more integrative, personalized approach.”

When people feel like you’re speaking directly to them, they’re more likely to take the next step. It also helps search engines better understand what your site is about.

4. Optimize Your Website for Local Clients

Most people looking for a holistic or functional health provider want someone nearby. That’s why including location-specific details on your website is helpful.

Make sure your site includes:

  • Your city or region in your page titles and descriptions
  • A contact page with your address and a map
  • A Google Business Profile with your correct hours and contact info

Even if you offer virtual appointments, including a location can help you show up in local searches like “holistic health practitioner in Denver.”

Shows a therapist working on SEO for mental health. This image represents how using SEO for holistic health and wellbeing can help attract potential clients.

5. Work with Someone Who Understands Your Approach

If SEO feels overwhelming, you’re not alone. It can be hard to know where to start, especially when your priority is client care. If you decide to bring in outside help, try to find someone who understands your field and values your approach to healing.

There are SEO professionals who work specifically with wellness-based businesses. They can help you identify areas for improvement on your site, write content that aligns with your values, and create a strategy that feels natural and supportive, not sales-focused.

6. Make Sure Your Website Is Easy to Navigate

When someone visits your site, they’re looking for clarity and answers. Make it simple for them to find what they need, whether that’s information about your services, how to book a session, or your contact details.

Keep it clean and easy to read:

  • Clear page titles and headings
  • A calm, uncluttered design
  • Friendly, welcoming language

A positive user experience isn’t just good for your visitors. It also boosts your chances of showing up higher in search results.

7. Consistency Builds Trust Over Time

SEO is not a quick fix. It’s a long-term approach that builds trust with both search engines and potential clients over time. But that doesn’t mean it has to be complicated. Even small, steady efforts can go a long way. Updating your website quarterly, writing a blog once a month, or sharing helpful resources regularly can all support your visibility.

Think of SEO like tending a garden. When you consistently show up and nurture your online presence, it becomes easier for the right people to find you.

Let Aligned Clients Find You

Your work in holistic health and functional medicine is meaningful and needed. People are searching for a provider who sees the full picture, someone like you. With a few thoughtful updates and a clear approach to SEO, you can help more aligned clients discover your practice and feel confident reaching out.

You don’t have to do it all at once. Start small, stay consistent, and let your values guide the way.

Let Your Ideal Clients Find You With Simplified SEO Consulting

At Simplified SEO Consulting, we support holistic health and functional medicine practitioners in building an online presence that reflects their purpose and values. Through intentional, effective SEO strategies, you can connect with the people who are already searching for the care you provide. Ready to grow your impact and reach more aligned clients? Follow these three simple steps to get started:

  1. Book a free consultation with our SEO team
  2. Get personalized support from a skilled SEO specialist who understands the healing professions
  3. Build a website that helps the right people find you with ease!

Additional SEO Services

At Simplified SEO Consulting, we provide a range of services designed to elevate your online presence and help your website perform at its best. Whether you’re seeking full-service SEO help or prefer a more hands-on learning experience, there’s an option that fits your needs.

Our Done-For-You SEO Services handle everything from targeted keyword research to on-page content optimization—so you can stay focused on supporting your clients while we take care of the behind-the-scenes SEO work. If you’re more of a DIYer, our DIY SEO Online Courses are packed with practical strategies and training to help you confidently manage your own SEO journey. Looking for something uniquely tailored to your goals? Our SEO Strategy Package offers a custom plan built just for you. If you just need expert input here and there, our SEO Consulting Package is perfect for getting personalized advice on specific challenges.

We also offer Technical SEO to improve how your site functions, Local SEO to increase visibility in your geographic area, and Stand-Alone Copywriting for high-quality, keyword-optimized content that engages and converts visitors. Want to learn more about SEO? Our blog is full of helpful insights and tips created specifically for therapists looking to strengthen their digital presence and connect with more of their ideal clients.

Image of SEO specialist, Brianna. Improve your website rankings and strengthen your digital presence with the support of an SEO specialist at Simplified SEO Consulting.

About The Author

Brianna is a skilled Mental Health SEO specialist known for her ability to optimize therapist websites and work closely with private practice owners to reach their SEO goals. She’s driven by a passion for simplifying SEO—translating complex strategies into manageable, step-by-step actions that truly move the needle. With strong attention to detail and a client-centered approach, Brianna strives to deliver a smooth, supportive SEO journey that equips practice owners with the knowledge and confidence to grow their online presence.

Ready to boost your visibility? Schedule a consultation with our team and start moving your practice forward today!

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GEO Is Not Replacing SEO: Why the Future of Website Optimization Needs Both

If you’ve been hearing the buzz about Generative Engine Optimization (GEO) lately, you might also have seen bold claims like “SEO is dead” or “AI is replacing Google.”

For many helping professionals, therapists, coaches, dietitians, and other service providers, statements like these can feel overwhelming. You’ve already worked hard to get your website ranking in search engines. Now there’s talk of a whole new kind of optimization? And what about all the SEO work you’ve done so far — is it suddenly irrelevant?

Side-by-side comparison chart labeled “GEO isn’t replacing SEO – it’s expanding it,” listing what stays the same in SEO (high-quality content, authority signals, site structure) and what changes with GEO (AI-generated answers, conversational keywords, brand perception in AI tools), highlighting that SEO is not dead and continues to drive Google rankings and AI search results in the United States.

Here’s the truth: SEO is not dead. It’s evolving.

GEO is not a replacement for SEO. Instead, it’s the next chapter in how we help people find you online — and the most effective approach in 2025 will combine both traditional SEO and GEO strategies to help you be visible to both humans and AI.

My Perspective After Digging Into GEO

Recently, I’ve been doing a lot of research into Generative Engine Optimization, or GEO, and how it impacts traditional Search Engine Optimization (SEO). The consensus across the board is clear: both are necessary.

While some older SEO tactics aren’t as important as they used to be — such as relying solely on keywords or pushing out content purely for quantity — the foundation of traditional SEO still drives GEO success.

Here’s why:

Yes, GEO is changing how SEO functions, but it’s more of an evolution and merging of concepts than a replacement. GEO builds on the strong foundation of traditional SEO, adapting it for a world where AI plays a bigger role in how people find answers.

What Exactly Is GEO?

Generative Engine Optimization (GEO) is the practice of optimizing your content so it shows up and is cited in AI-generated answers.

Traditionally, when people search for something online, they type keywords into Google, scroll through the list of results (Search Engine Results Pages, or SERPs), and click on the link that seems most relevant. That’s where traditional SEO shines — helping your site rank higher so people click through.

But with the rise of AI-powered search tools like Google’s AI Overviews, Bing Copilot, ChatGPT, Gemini, and Perplexity, many searches now skip the full results list. Instead, the AI generates a direct answer to the question, often pulling pieces of information from multiple websites.

GEO focuses on making sure your content is one of those sources — so when AI provides an answer, it cites (and ideally links to) your site.

GEO vs. SEO: The Key Difference

Think of it this way:

  • SEO: Competing for a spot on the results page to earn a click.
  • GEO: Competing to be part of the AI’s actual answer — visible even without a click.

With SEO, you measure success in rankings and clicks. With GEO, you measure citations, brand mentions, and visibility inside AI-generated summaries.

But here’s the kicker: AI still pulls from well-optimized, trustworthy sites — which means strong SEO is the first step toward GEO success.

Diagram labeled “GEO + SEO Strategy Path” showing the progression from SEO to human tone content, schema markup, and AI structure, illustrating how websites can appear in both Google rankings and AI search results across the United States, emphasizing that SEO is not dead but evolving with GEO.

Why GEO Builds on, Not Replaces, SEO

Here’s why the best results come from combining both approaches:

1. Traditional search is still huge

Billions of searches happen the “old-fashioned” way every day. Many of your potential clients still scroll through results and click links to learn more.

2. GEO depends on SEO signals

AI models tend to use high-authority, well-structured sites as sources. If your site doesn’t have those signals in place, your chances of being cited drop.

3. SEO helps both people and AI

Things like fast load speeds, mobile-friendly layouts, and clear navigation help real visitors — and also make it easier for AI to read your content.

4. GEO visibility boosts brand trust

Even if someone doesn’t click through, seeing your practice name in an AI answer builds familiarity and credibility.

How AI-Generated Answers Are Changing Search

Let’s say a potential client types:
“What is EMDR therapy and how does it help with trauma?”

Traditional search: They see a list of results, maybe your EMDR page ranks in the top five.

AI-powered search: They see a paragraph explaining EMDR, often followed by a few cited sources. If your content is clear, well-structured, and authoritative, you might be one of them, giving you visibility even without a click.

A Step-by-Step Approach to Blending GEO and SEO

You don’t have to choose between them. The best strategy in 2025 is to layer GEO tactics on top of your SEO foundation.

1: Keep SEO Fundamentals Strong

  • Keyword research to understand client search behavior
  • On-page optimization with clear titles, meta descriptions, and headings
  • In-depth content that thoroughly answers real questions
  • High-quality backlinks to signal authority
  • Technical health for speed, mobile performance, and navigation

2: Structure Content for AI

  • Use bullet points, numbered lists, and tables
  • Add FAQ sections with direct, concise answers
  • Include clear definitions for important terms
  • Use descriptive headings for each section

3: Implement Structured Data (Schema)

  • FAQPage for Q&A sections
  • HowTo for step-by-step guides
  • Article for blog posts
  • LocalBusiness for your practice details

4: Write for Humans in a Conversational Style

  • Use natural, approachable language
  • Anticipate follow-up questions within the same article
  • Explain jargon in plain terms

5: Monitor and Adapt

  • Test searches in AI platforms to see if your content appears
  • Track brand searches — increases may indicate AI visibility
  • Experiment with quick answers, videos, or infographics

If Someone Says “SEO Is Dead”… They are Dead Wrong

If someone approaches you, stands up, and loudly declares that SEO is dead — that it’s no longer a viable way to get your website, your practice, or your business seen online — they are sadly mistaken.

This kind of statement is often fear-mongering designed to grab attention and push people toward one narrow way of thinking. At Simplified SEO Consulting, we take a more measured approach. We do our research, test our methods, and look carefully at how both SEO and GEO work.

The reality? Both concepts are accurate in their own way, and when combined, they create a more powerful, comprehensive optimization strategy. Together, they help your website appear in traditional search results, AI-powered search answers, and beyond.

Illustration showing the relationship between SEO and GEO, with icons for human heads, technology, handshake, award, and growth chart, representing how traditional SEO powers Generative Engine Optimization (GEO) in AI search results and Google rankings across the United States, reinforcing the message that SEO is not dead.

The Bottom Line: GEO + SEO = Full Optimization

Generative AI isn’t replacing SEO, it’s reshaping it. GEO is about speaking to AI while SEO is about speaking to people — and in today’s world, you need to do both.

At Simplified SEO Consulting, we help Helping Professionals navigate this evolution without the overwhelm. We keep your SEO foundation strong while integrating GEO strategies that ensure you’re seen in both traditional search results and AI-generated answers.

Because the most effective optimization strategy in 2025 isn’t about choosing humans or AI, it’s about connecting with both.

Ready to Show Up Everywhere Your Clients Are Searching?

At Simplified SEO Consulting, our Done-For-You SEO Services go beyond traditional optimization — we integrate both Generative Engine Optimization (GEO) and Search Engine Optimization (SEO) so your website is ready for today’s search and tomorrow’s innovations.

We handle every step for you — from in-depth keyword research and on-page optimization to structuring your content for AI-generated answers — so you can focus on what you do best: serving your clients.

With our expert team on your side, your practice won’t just rank higher in Google search results, it will also earn visibility in AI-powered answers, helping potential clients find you faster, trust you sooner, and choose you with confidence.

Don’t get left behind in the shift toward AI-driven search. Let us make sure your online presence works seamlessly for both humans and AI.

Schedule your free consultation today and discover how our DFY services can help you stand out everywhere it matters.

Services Offered at Simplified SEO Consulting

At Simplified SEO Consulting, we provide a range of services to help helping professionals achieve their goals and grow their practices:

About the AuthorMary Walker headshot in an office setting. As the owner of Simplified SEO Consulting its her mission to help you get to the top of the SEO rankings.

Mary Walker is the owner and lead strategist at Simplified SEO Consulting, a nationally recognized agency specializing in helping therapists, coaches, and other helping professionals increase their online visibility. With years of hands-on experience in both the technical and human sides of marketing, Mary has guided countless private practices to measurable growth through ethical, results-driven SEO.

Armed with Master’s degrees in Digital Marketing and Psychology, Mary brings a unique advantage to the field — the ability to combine data-driven optimization techniques with a deep understanding of how people search, decide, and connect. She is widely regarded for her ability to translate complex SEO concepts into clear, actionable strategies that empower clients to thrive in competitive online spaces.

As a business owner herself, Mary knows the demands of balancing leadership with real life. That’s why she has built Simplified SEO Consulting around principles of collaboration, psychological safety, and mutual support, ensuring both clients and her team feel seen, valued, and set up for success.

Beyond rankings and analytics, Mary’s mission is to help helping professionals grow with confidence, clarity, and purpose — creating sustainable visibility that leads to lasting impact. When she’s not advising clients or mentoring her team, you can find her cheering on her favorite football teams, spending time with her five kids, or unwinding with crochet projects that bring a moment of calm to her busy life.

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Is SEO Worth It for Doctors? What Every Modern Practice Needs to Know

As a medical professional, you’re focused on patient care — not algorithms and keyword rankings. But if you’ve ever found yourself wondering how to get more visibility online, it might be time to take a closer look at something that’s quietly shaping the future of private practice growth: search engine optimization, or SEO.

In today’s digital landscape, having a website simply isn’t enough. You need a strategy that helps your practice stand out, and that’s where doctor SEO consulting can make all the difference.

Whether you’re opening a new practice, expanding your reach, or just trying to fill gaps in your schedule, this blog will walk you through what SEO really is, why it matters for doctors, and how to know if it’s worth investing in for your medical practice.

Medical professional at a desk with a laptop, illustrating the modern intersection of healthcare and doctor SEO consulting.

Why SEO Matters for Medical Practices

Let’s face it. When someone needs a new doctor, they’re not flipping through the Yellow Pages. They’re searching online.

Whether it’s “pediatrician near me,” or “functional medicine doctor in New Hampshire,” your ideal clients are typing real questions into search engines every day. SEO is what helps make sure your practice shows up in those search results.

When done right, doctor SEO consulting can help:

  • Attract new patients who are actively searching for your services.
  • Build long-term visibility in your local community.
  • Strengthen your practice’s reputation online.
  • Reduce reliance on paid ads or third-party referral platforms.

It’s not about gaming the system. It’s about helping the right people find the care they’re already looking for.

What SEO Actually Looks Like for Doctors

SEO might sound technical, but at its core, it’s about organizing your website and content in a way that’s easy for search engines (and humans) to understand.

Here’s what a strong medical SEO strategy often includes:

1. Keyword Optimization

These are the phrases your patients are searching for. For example:

  • “primary care doctor in [your city]”
  • “integrative medicine for fatigue”
  • “pediatric allergy testing near me”

Working with a team that understands doctor SEO consulting means targeting the right keywords without making your content sound robotic or salesy.

2. Service Page Optimization

Each service you offer — from preventive care to specific procedures — should have its own clear, detailed, and optimized page. This makes it easier for Google to connect your site with the clients who need what you provide.

3. Local SEO

For doctors, local visibility is everything. Optimizing your Google Business Profile, managing online reviews, and ensuring your location data is consistent across directories are all essential to ranking in local searches and Google Maps.

4. Blog Content That Educates and Connects

Blogging isn’t just for lifestyle coaches. It’s a powerful way for doctors to build trust, showcase expertise, and answer the kinds of health-related questions patients are Googling every day. Bonus: it gives you a chance to target additional keywords in a meaningful way.

5. Technical Optimization

This is the behind-the-scenes stuff: site speed, mobile-friendliness, crawlability, and security. It might sound intimidating, but it’s foundational to helping Google trust your site, and that trust translates into better rankings.

Is SEO Really Worth It for Doctors?

Close-up of a tablet displaying the Google homepage, highlighting the importance of online visibility through doctor SEO consulting.

In a word: yes. Particularly, when it’s done right, with a long-term strategy in mind.

Unlike social media or paid ads, SEO is a compounding investment. That means the blog you write today, or the service page you optimize this month, can continue bringing in new traffic for months, even years, to come.

Doctor SEO consulting can be especially valuable for practices that:

  • Rely on local visibility and referrals
  • Want to decrease dependence on insurance directories or third-party sites
  • Are expanding, moving, or rebranding
  • Have a website that isn’t performing well in search
  • Are tired of being invisible on Google

If you’ve been wondering why your competitor shows up first or how to reach more of the clients you know you can help, SEO may be the missing piece.

What to Expect From Doctor SEO Consulting

A good SEO consulting partnership doesn’t just offer generic advice. It tailors the strategy to your practice, specialties, and client population.

When you work with a team that specializes in SEO for helping professionals, you should expect:

  • Keyword research based on actual client search behavior.
  • Strategic blog topic ideas that reflect your expertise.
  • Technical audits and website performance improvements.
  • Guidance on creating patient-centered, SEO-friendly content.
  • Transparent reporting on how your rankings and traffic improve over time.

This isn’t about gaming search engines. It’s about helping patients find care that’s safe, reputable, and aligned with their needs.

The Bottom Line: SEO Is an Investment in Your Practice’s Future

If you’re still unsure whether SEO is worth the time or cost, consider this: SEO is one of the few marketing tools that continues to work even when you’re not actively paying for it. It builds momentum. And for private practice doctors, it offers the chance to become a trusted voice online, not just a listing in a directory.

Whether you’re ready to dive in or just starting to explore your options, doctor SEO consulting can provide the clarity and structure you need to start seeing real, sustainable growth.

Ready to Strengthen Your Medical Practice With Smarter SEO?

Confident physician in scrubs with a stethoscope, emphasizing the trust patients place in providers who invest in doctor SEO consulting.

Optimizing your online presence doesn’t have to be overwhelming. Even small, strategic updates, like refining your service pages, improving your site’s structure, or targeting the right keywords, can lead to major improvements in how easily clients find your practice online.

At Simplified SEO Consulting, we specialize in partnering with helping professionals to build strong, sustainable visibility. Whether you’re brand new to SEO or looking to improve an existing strategy, our team is here to guide you every step of the way.

Getting started is easy:

  1. Book a free consultation to discuss your practice’s goals and SEO needs.
  2. Receive customized insights on how to optimize your website and content.
  3. Gain more visibility so ideal clients can discover the care you offer.

You don’t have to navigate this alone. With the right SEO approach, your website becomes a powerful tool to grow your practice and connect with the patients who need you most. You can also follow us on Instagram and Facebook for helpful SEO tips and updates.

Explore Doctor SEO Consulting & Other Services That Support Your Practice’s Growth

Formatting your website and writing optimized blog posts are just the beginning. SEO for medical professionals is an ongoing strategy, one that blends compelling content, strong technical foundations, and long-term planning to help your practice grow in a sustainable, patient-centered way.

Whether you’re looking for hands-on support or prefer to learn the ropes yourself, we offer a range of SEO services to meet your goals:

  • Done-For-You SEO Services: From keyword research to performance monitoring, we handle the SEO so you can focus on your clients. Your website stays optimized, current, and built to convert.
  • DIY SEO Courses: Want to write your own content but unsure how to make it SEO-friendly? Our courses walk you through keyword usage, formatting, and analyzing your site’s performance.
  • SEO Strategy Packages: We create tailored SEO plans that outline exactly what steps to take, based on your medical specialty, services, and audience.
  • SEO Consulting: Get expert guidance on everything from site structure and local visibility to troubleshooting traffic drops. Ideal for doctors who want to stay involved but benefit from strategic input.
  • Technical SEO & Local SEO Support: We’ll ensure your site runs efficiently, is easy to crawl, and shows up in local search results, which is essential for attracting nearby patients.
  • SEO Copywriting Services: Too busy to write? Our copywriters create fully optimized content for your blogs, service pages, and more, all written with your ideal client in mind.

Your practice deserves an SEO strategy and a support team that grows with you. Let us help you make lasting improvements that help more people find the care you provide.

Meet the Author: An SEO Specialist for Private Practices

A mental health SEO specialist at Simplified SEO Consulting smiles while the sun shines behind her.

Alex is an SEO specialist who works closely with private practice professionals, including doctors, therapists, and wellness providers, to help them show up where their clients are already searching. She’s dedicated to making SEO feel clear, manageable, and genuinely helpful by breaking complex strategies into practical steps.

Curious how doctor SEO consulting can help more of your ideal clients discover your practice? Schedule a free consultation with our team. We’d be honored to support your online growth.

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Top 5 SEO Strategies for Mental Health Professionals in 2025

If you’re a therapist, counselor, psychologist, or social worker, you probably didn’t pursue the mental health field to spend hours thinking about search engine optimization (SEO). But in today’s digital landscape, having a strong online presence is essential.

Potential clients often turn to Google to search for the help they need, typing in phrases like “therapist near me for anxiety” or “grief counseling in Dallas.” If your website isn’t showing up in search results, you could be missing out on opportunities to connect with people who need your services.

The good news? You don’t need to be a professional to make SEO work for you. With the right strategies, mental health SEO can help your practice stand out in a crowded digital space. Below are the top 5 strategies that experienced SEO specialists recommend you focus on in 2025.

1. Focus on User Experience (UX) and Website Performance

Google’s algorithm continues to prioritize websites that offer a smooth, user-friendly experience. That means your website’s speed, mobile-friendliness, and structure can directly affect where you show up in search results.

Here’s how to boost your UX:

  • Speed it up: Use tools like PageSpeed Insights to check how fast your site loads. If it’s taking more than a couple of seconds, that’s a red flag.
  • Make it mobile-friendly: More people are browsing on their phones than ever before. Your site should look and work just as well on mobile devices as it does on a desktop.
  • Clean navigation: Visitors should be able to find what they need—like your services, contact info, and blog—without requiring too many clicks within your site.

Why does this matter for SEO for mental health professionals? Because when your website is easy to use, people stay longer, click more, and are more likely to reach out—all of which tell Google that your site is helpful and relevant for corresponding searches.

2. Optimize for Local SEO and Your Google Business Profile

Imagine someone in your area is searching for “trauma therapist near me” or “child counseling in [your city].” To show up in those local searches, you need to nail your local SEO game.

Graphic showing the words ‘local strategy’ with a location symbol. Need help optimizing your website and Google Business Profile for Local SEO? Our team of mental health SEO specialists can walk you through every step. Start with your Google Business Profile:

  • Claim and verify it if you haven’t already.
  • Fill out every section: services, hours, phone number, and even photos of your office.
  • Ask happy clients to leave a review. It’s a good idea to respond to client reviews as well!

Then, naturally incorporate location-based keywords throughout your website, especially on your homepage and service pages. For example: “specializing in EMDR therapy in Kansas City” or “helping couples navigate communication in Austin, TX.”

This is one of the most powerful ways to boost SEO for mental health professionals who work with clients in specific geographic areas.

3. Target Long-Tail and Conversational Keywords

People aren’t just typing “therapist” into Google anymore. They’re asking full, conversational questions like:

  • “How do I know if I need therapy for anxiety?”
  • “What happens during a first therapy session?”
  • “How to find a couples therapist near me?”

These are called long-tail keywords, and they’re gold for mental health SEO. These types of keywords are more specific, less competitive, and more likely to bring in clients who are actually ready to take the next step.

You can find long-tail keywords by:

  • Browsing Google’s “People Also Ask” section
  • Using tools like AnswerThePublic or SEMrush
  • Thinking about questions your clients frequently ask

Consider writing blog posts or FAQs answering these questions. Not only does it help boost SEO for mental health professionals, but it also builds trust with potential clients.

4. Create Helpful, Trustworthy Content Using EEAT Principles

Google wants to serve up content that’s written by people who know what they’re talking about. That’s where EEAT comes in: Experience, Expertise, Authoritativeness, and Trustworthiness. For mental health professionals, this provides a great opportunity to portray your competency.

Graphic showing the words ‘SEO’ and ‘content’ overlapping. When it comes to SEO for mental health professionals, content is still king. Let our team of mental health SEO specialists inspire your writing with proven strategies. Here’s how to build that trust online:

  • Write blog posts about common mental health topics, such as anxiety, depression, burnout, trauma, grief, etc.
  • Share your credentials and experience on your About page, and briefly in an About the Author section at the end of each blog.
  • Include testimonials (if appropriate), professional directory links, and resources you recommend.
  • Always write with empathy and clarity, speaking as you would to an actual client.

Mental health SEO isn’t just about keywords. It’s about showing Google—and potential clients—that you’re a real, experienced professional who genuinely wants to help.

5. Use AI Tools to Work Smarter, Not Harder

In 2025, you don’t need to spend hours writing content from scratch. Tools like ChatGPT, Jasper, and Surfer SEO can help you brainstorm blog topics, outline pages, and even optimize your copy.

A few ways AI can help with SEO for mental health:

  • Drafting outlines for your services (like trauma therapy, couples counseling, etc.)
  • Generating blog post ideas based on trending searches
  • Suggesting keywords and formatting tips to improve readability

Of course, always review and edit AI-generated content. Your unique voice, clinical expertise, and ethical responsibility matter more than ever in mental health marketing.

Strategies That Work: Final Thoughts from a Mental Health SEO Specialist

SEO might feel like a foreign language, but it’s actually about connection—connecting your services with the people who are actively looking for support. By focusing on these strategies, you’ll be well on your way to building a stronger online presence.

Graphic of an SEO strategy on a desk. Mental health SEO is about reaching your ideal clients. Our team is experienced in boosting seo for mental health professionals looking to attract more clients to their practice. SEO for mental health professionals isn’t just a trend—it’s a necessity in today’s digital-first world. Start with one strategy, build from there, and keep in mind that every small step you take is another opportunity to help someone find hope and healing.

Need help implementing your mental health SEO plan? We would love to work with you! At Simplified SEO Consulting, we specialize in helping therapists grow their practices through smart, ethical, and effective SEO.

Boost Your SEO With Help From Simplified SEO Consulting

As a mental health professional, you’re passionate about helping others. But if your website isn’t showing up online, your ideal clients might never find you. That’s where smart, modern SEO comes in. At Simplified SEO Consulting, we partner with therapists and private practice owners to boost visibility through up-to-date, results-driven approaches tailored for 2025. If you’re ready to implement top SEO strategies and bring more of the right people to your practice, here’s how to get started with us:

  1. Reach your ideal clients by implementing the right SEO strategies. Schedule a free consultation with Simplified to learn how.
  2. Get ongoing support for your website by working with one of our experienced SEO specialists.
  3. Maintain an online presence that achieves the unique goals of your private practice.

Other Services Simplified SEO Consulting Provides

If you’re ready to elevate your practice’s online visibility, partnering with a mental health SEO specialist can help you attract more of the right clients and build lasting credibility online. At Simplified SEO Consulting, we offer a range of services designed specifically for mental health professionals looking to grow their practice through powerful, strategic SEO.

Want a hands-off solution? Our Done-For-You SEO Package takes care of everything—from keyword research and on-page optimization to content improvements—so you can focus on client care while we handle the tech. Prefer to learn and do it yourself? Our DIY SEO Online Courses are ideal for practice owners who want step-by-step guidance on ranking higher in search results.

Need something in between? Our SEO Strategy Package offers a custom roadmap built around your practice’s specific goals, while our SEO Consulting Package gives you expert insights and recommendations to overcome tough SEO challenges.

We also provide Technical SEO to fine-tune your site’s speed and structure, Local SEO to increase visibility in your area, and Stand-Alone Copywriting services to create compelling content that speaks to both search engines and potential clients.

You can also learn more about Simplified through our various social media channels, including Facebook, Instagram, YouTube, and LinkedIn. And don’t miss our regularly updated SEO blog—it’s packed with practical tips and current strategies to help private practice websites thrive in today’s competitive online space.

About the Author

Headshot of Carey Faircloth, a mental health seo specialist at simplified seo consulting. As part of the team at simplified seo consulting, Carey can help your private practice website rank better on google with seo done for you.Carey is a Mental Health SEO Specialist at Simplified SEO Consulting. With an MBA and a BA in psychology, she aims to help therapists and private practice owners get the best ROI from their SEO efforts. She has extensive experience writing, editing, and optimizing content, but the best part of her role is getting to know each client individually. When she isn’t working, she enjoys spending time with her family or doing anything creative.

Looking for extra support? Schedule a consultation with our team to see who can help you and how.

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On‑Page SEO Checklist for Therapists: 10 Must‑Have Elements for Every Service Page

If you’re a therapist or psychotherapist building a private practice, your website is one of the most powerful tools you have, not just for sharing what you do, but for helping the right people find and connect with you. But having a website is just the beginning. For it to work for you, it needs to be discoverable. That’s where SEO (search engine optimization) comes in.

SEO helps your site show up higher in Google search results, making it easier for potential clients to find your services. And one of the best places to start is with on-page SEO, the elements on each individual page that tell search engines (and people) what your content is about.

In this guide, we’ll walk through 10 must-have on-page SEO elements every therapist should include on their service pages to increase visibility, reach more of the right people, and grow your practice.

Mature woman sitting on a couch writing in a journal while in front of a laptop. Start finding your ideal clients and improve your on-page SEO with the support of Simplified SEO consulting.

1. Use the Right Keywords

Each service page should be built around one specific keyword or phrase that reflects what you do and where you do it. For example:

  • “Anxiety therapy in Little Rock, AR”
  • “Online couples counseling for St. Paul, MN”

You’ll want to naturally weave this keyword into:

  • The page title
  • The first paragraph
  • At least one subheading
  • A few spots throughout the page

Sprinkling in related terms (like “therapy for anxiety” or “SEO for therapists”) can also help reinforce your topic for search engines.

2. Craft a Clear, Optimized Page Title

Your page title, also called a title tag, is what appears in Google’s search results, so it should be clear, concise, and focused on your service.

Example:
 Anxiety Therapy in Seattle | Licensed Therapist for Adults

A few tips:

  • Keep it under 60 characters so it doesn’t get cut off
  • Include both your service and your location
  • Think about what your ideal client would click on

3. Write a Compelling Meta Description

Meta descriptions don’t directly affect your rankings, but they can absolutely influence whether someone clicks on your site.

Example:
 Looking for anxiety therapy in Seattle? I help adults manage stress and anxiety through compassionate, evidence-based care.

Keep it under 160 characters, include your main keyword, and let people know what makes your approach helpful or unique.

4. Use Headings to Organize Your Page

Break your content into sections using header tags (H1, H2, H3, etc.). It makes your page easier to read and helps search engines understand your content better.

  • Use one H1 (your main title)
  • Use H2s for main sections
  • Use H3s for supporting points

Example:

  • H2: What to Expect from Anxiety Therapy in Little Rock, AR
  • H3: Therapeutic Techniques I Use

Think of headers as road signs guiding your reader through your page.

5. Optimize Your Images

Photos and visuals help your website feel more welcoming and personal, but they should also be SEO-friendly.

Tips for image optimization:

  • Use compressed file formats like JPEG or WebP so your site loads quickly
  • Rename files descriptively (e.g., anxiety-therapy-seattle.jpg)
  • Add alt text that describes the image and includes a relevant keyword if it fits

Bonus: This also makes your site more accessible for people using screen readers.

6. Link to Other Pages on Your Site

Internal links (links between pages on your own website) help visitors explore and help Google crawl your site more effectively.

Examples:

  • Link from a service page to your Contact or About page
  • Link from a blog post to a related service you offer

This also gently nudges visitors toward taking action.

Happy professional man sitting at a desk looking at a laptop. With SEO help for therapists, you can begin reaching your ideal client and give them the support they need to thrive. Find help with Simplified SEO Consulting today!

7. Add Clear, Inviting Calls to Action (CTAs)

Every page should guide your reader toward what to do next, whether that’s booking a session, reaching out, or scheduling a consultation.

Examples:

  • “Schedule Your Free Consultation”
  • “Book a Session Today in Kansas City, MO”
  • “Contact Me to Get Started”

It’s a good idea to place CTAs near the top, middle, and bottom of the page so they’re easy to find.

8. Don’t Forget Local SEO

Most therapy searches happen locally, so it’s important to signal where you’re based and focus on local SEO.

Make sure to:

  • Mention your city and state throughout the page
  • Include your address and phone number
  • Add a Google Map to your contact page

These details help Google (and potential clients) know exactly where you’re located and who you serve.

9. Make Sure Your Site Works on Mobile

With more than half of all web traffic coming from phones, your service pages must look and function well on mobile.

Here’s how to check:

  • Run your site through Google’s Mobile-Friendly Test
  • Make sure the text is easy to read and the buttons are easy to tap
  • Use layouts and images that load quickly

Most modern website platforms (like Squarespace, Wix, or WordPress) do this automatically, but it’s always worth double-checking.

10. Write Content That Feels Like You

This one’s big: your content should sound like you, not like a textbook or a robot.

Speak directly to your clients’ experiences. Show empathy. Let them know you understand what they’re going through and how you can help.

Example:
 Feeling overwhelmed by anxiety or stress? As a licensed anxiety therapist in Denver, I offer a safe, supportive space to help you feel more grounded and in control.

Good content is:

  • Clear and conversational
  • Focused on the client’s needs and feelings
  • Around 2,000 words per service page

If you’re using tools like ChatGPT to help with content creation, that’s totally fine. They can be great for brainstorming or getting a draft going. But always go back and make sure it reflects your voice, your values, and the way you work. That human touch makes all the difference.

Let Your Practice Be Seen

Whether you’re just starting out or growing an established practice, strong on-page SEO helps more people find the support they’re looking for from you.

By implementing these 10 elements on each service page, you’re not just improving search rankings, you’re creating a clearer, more welcoming experience for the clients who need your care.

Need support with the tech side or content writing? Working with an SEO professional at Simplified SEO Consulting who understands therapists can help you feel confident that your website is doing its job, attracting the right clients, and reflecting the heart of your practice.

Get Found by the Clients Who Need You With Simplified SEO Consulting

At Simplified SEO Consulting, we specialize in helping therapists and private practice owners make the most of their websites. With strategic on-page SEO, you can rise in search rankings, increase visibility, and create a site that truly reflects your work. Follow these three simple steps to get started:

  1. Book a free consultation with our SEO team
  2. Get customized guidance from a skilled SEO specialist who understands your field
  3. Attract the right clients and help more people

Additional SEO Services

At Simplified SEO Consulting, we provide a range of services designed to elevate your online presence and help your website perform at its best. Whether you’re seeking full-service SEO help or prefer a more hands-on learning experience, there’s an option that fits your needs.

Our Done-For-You SEO Services handle everything from targeted keyword research to on-page content optimization—so you can stay focused on supporting your clients while we take care of the behind-the-scenes SEO work. If you’re more of a DIYer, our DIY SEO Online Courses are packed with practical strategies and training to help you confidently manage your own SEO journey. Looking for something uniquely tailored to your goals? Our SEO Strategy Package offers a custom plan built just for you. If you just need expert input here and there, our SEO Consulting Package is perfect for getting personalized advice on specific challenges.

We also offer Technical SEO to improve how your site functions, Local SEO to increase visibility in your geographic area, and Stand-Alone Copywriting for high-quality, keyword-optimized content that engages and converts visitors. Want to learn more about SEO? Our blog is full of helpful insights and tips created specifically for therapists looking to strengthen their digital presence and connect with more of their ideal clients.

About The AuthorMental Health SEO Specialist Brianna. Find your ideal client and improve your private practice SEO with the help of Simplified SEO Consulting.

Brianna is a skilled Mental Health SEO specialist known for her ability to optimize therapist websites and work closely with private practice owners to reach their SEO goals. She’s driven by a passion for simplifying SEO—translating complex strategies into manageable, step-by-step actions that truly move the needle. With strong attention to detail and a client-centered approach, Brianna strives to deliver a smooth, supportive SEO journey that equips practice owners with the knowledge and confidence to grow their online presence.

Ready to boost your visibility? Schedule a consultation with our team and start moving your practice forward today!

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Private Practice SEO: How to Attract Local Clients Online

You’ve built your private practice, launched your website, and are offering services you’re truly passionate about. Now comes the big question: how do potential clients in your area find you online?

If your answer is “I’m not sure,” you’re not alone. Many private practice owners rely heavily on word of mouth, directory sites, or luck, without realizing they’re missing out on a powerful (and often free!) opportunity: local SEO for therapists.

In this blog, we’ll walk through how to attract more local clients using proven SEO for private practices—strategies that are simple, effective, and designed specifically for mental health professionals, including therapists, counselors, and even psychiatrists. Whether you’re just getting started or want to improve your current online presence, these tips will help you stand out in your community and get found by the clients who need you most.

What Is Local SEO (and Why It Matters for Private Practices)?

Local SEO for therapists card held by private practice owner researching SEO for psychiatrists in private practice and SEO for therapists. What is Local SEO?

Local SEO for therapists is the process of optimizing your online presence so your practice appears in location-based search results, like:

  • “Therapist near me”
  • “EMDR therapy in Grand Rapids”
  • “Counseling for teens in Asheville NC”

Unlike traditional SEO, which helps businesses compete nationwide, private practice SEO focuses on visibility in your city, neighborhood, or region, making it easier for local clients to find and choose you.

Why It’s Crucial for Private Practices

When someone is looking for a therapist, counselor, or psychiatrist, they’re usually looking for someone nearby. That means your website and online presence should send strong, clear signals about:

  • Where you’re located
  • What services you offer
  • Who you serve

By focusing on SEO for therapists, you can compete with national directory sites (like Psychology Today) and improve your chances of appearing in those crucial “near me” search results. It’s one of the most effective ways to bring in new clients organically.

Core Local SEO Strategies for Private Practices

Let’s break down the key strategies behind successful SEO for private practice owners who want to attract more local clients:

1. Optimize Your Google Business Profile (GBP)

Your Google Business Profile is one of the most powerful local ranking tools available—and it’s completely free.

To optimize it:

  • Claim and verify your profile
  • Ensure your business name, address, and phone number (NAP) are accurate
  • Choose the correct category (e.g., “Mental Health Service” or “Psychotherapist”)
  • Add photos of your office or team
  • Post updates or blogs regularly

For therapists, counselors, and psychiatrists, a well-optimized GBP can drastically improve your chances of appearing in Google’s Local Pack—those top 3 listings under the map.

2. Ensure NAP Consistency Across the Web

NAP stands for Name, Address, Phone Number, and consistency across platforms is essential for local SEO for therapists and other professionals.

Whether your details appear on your website, your Google profile, Yelp, or Healthgrades, they need to match exactly. Tools like BrightLocal or Moz Local can help you identify and fix discrepancies, especially important if you’ve moved or rebranded your practice.

3. Use Local Keywords on Your Website

A foundational part of SEO for therapists is keyword optimization. Specifically, you want to use keywords that include your service and your location, such as:

  • “Anxiety therapy in Denver, CO”
  • “Couples counseling near Chapel Hill”
  • “Child psychiatrist in Portland”

These local keywords should appear naturally in your homepage copy, service pages, headers, meta descriptions, and image alt text. If you’re targeting SEO for psychiatrists in private practice, don’t be afraid to use specialty terms that reflect your credentials or niche (e.g., “medication management in [City]”).

4. Create Location-Specific Content

Creating community-relevant content is a game-changer for private practice SEO. It tells Google—and your visitors—that you’re invested in your local area.

Ideas include:

  • Mental health blog posts with your city or region in the title
  • Seasonal content tied to your community’s challenges
  • Updates on local events, support groups, or partnerships

This approach builds trust, increases relevance, and sets you apart from generic listings.

5. Encourage Reviews from Local Clients

Reviews play a key role in local SEO for therapists. They build credibility and help your listing stand out in Google search results.

Ask happy clients to leave a review on your Google profile. Just a few lines about their experience—especially if they mention your specialty or location—can support your SEO efforts and influence potential clients.

Pro tip: Always respond to reviews professionally to show engagement and signal trustworthiness to search engines.

Bonus Strategies to Boost Your Visibility

Want to take your SEO for private practices a step further? These strategies help strengthen your online foundation:

Add Local Schema Markup

Schema is a behind-the-scenes piece of code that helps search engines better understand your site. Using “LocalBusiness” schema tells Google important details like your hours, address, and services.

This is especially useful for SEO for psychiatrists in private practice, where precise service data can help distinguish your profile.

Use Internal Linking Strategically

Good internal linking is a subtle but powerful way to boost private practice SEO. For example:

  • Link from your About page to your Services page
  • Link blog posts to your Contact or FAQ page

These links guide visitors deeper into your site and help pass SEO value between pages.

Earn Local Backlinks

Backlink strategy for SEO for private practices including local SEO for therapists and SEO services for private practice owners.Getting other websites in your community to link back to your site helps build domain authority and trust.

Try:

  • Collaborating with local nonprofits
  • Writing guest blogs for city publications
  • Sponsoring events and asking for a link in return

These links validate your presence as a trusted local provider and enhance SEO services for private practice owners.

Common Mistakes to Avoid

Even with the best intentions, a few common mistakes can hold your local SEO efforts back:

Keyword Stuffing

Using phrases like “therapy in Phoenix” too many times in one paragraph won’t help—it’ll hurt. Keep it natural, and make sure your content is written for people first, search engines second.

Ignoring Mobile Optimization

Most local clients are searching on their phones. If your site loads slowly or isn’t mobile-friendly, they’ll bounce—and so will your rankings.

Skipping Analytics

Without data, it’s hard to know what’s working. Use Google Analytics 4 (GA4) and Google Search Console to monitor keyword rankings, user behavior, and site performance.

Forgetting to Update Info

If your office hours or location have changed, update every listing. Outdated info can confuse potential clients and lower your credibility with Google.

Getting Started with Local SEO: Simple Action Steps

Want to start improving your SEO for therapists today? Begin with these small but impactful steps:

  1. Claim and verify your Google Business Profile
  2. Check your NAP details on major directories
  3. Add 2–3 location-specific keywords to key pages
  4. Write one blog post that addresses a local mental health issue
  5. Ask a current or past client for a Google review

Web traffic growth driven by private practice SEO, SEO for psychiatrists in private practice, and SEO services for private practice owners.These small actions stack up over time and support sustainable growth for your practice.

Final Thoughts: You Deserve to Be Found

Your practice is already making a difference in people’s lives. But if your community can’t find you online, you may be missing out on clients who are actively searching for your help.

Investing in SEO for private practices isn’t just about rankings—it’s about being visible to the people who need your expertise.

Start Improving Private Practice SEO with Simplified SEO Consulting

Whether you’re a solo provider or a growing group, SEO services for private practice owners can help you connect with the right clients at the right time, locally and authentically. You can start improving your site’s SEO with the support of our team of SEO specialists. Start receiving SEO support and take the next step:

  1. Schedule a free SEO consultation.
  2. Meet with an SEO specialist at Simplified SEO Consulting
  3. Start making your site more visible!

Other Services Offered with Simplified SEO Consulting

Simplified SEO knows there are many aspects of SEO that you may need help addressing to improve your private practice website. This is why we offer a variety of SEO services in addition to local SEO and technical SEO services. We also provide support including our Done For You SEO Services, DIY Online SEO Courses, and Consulting services. We also offer stand-alone copywriting services and SEO strategy sessions. Visit our blog to learn more valuable SEO info today!

About the Author

Sterling Humburg-Cage graduated from the University of Missouri with a BA in Psychology in 2020. He has integrated what he learned in school into his work as an SEO Specialist with Simplified SEO Consulting. Sterling prides himself on helping current clients & alumni problems solve difficult issues.  He’s great at giving clients multiple options about how to approach a situation, finding solutions to some of the more technical aspects of SEO, and responding in a timely manner to client concerns.  Since he started, Sterling has met frequently with our alumni and provided them with extra problem-solving support. He now provides additional support with a variety of local SEO services. He often goes the extra mile to do outside research. By doing so, he sure private practice owners have everything they need to rank well on search engines long term for the keywords their ideal clients are using!

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