About Mary Walker

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Entries by Mary Walker

AI & SEO in 2025: How Smart Business Owners Use Machine Learning Without Losing the Human Touch

Introduction: AI Is Everywhere—But Should It Run Your SEO? Over the past two years, artificial intelligence has moved from a futuristic buzzword to a daily reality for many business owners. From ChatGPT and Jasper to SurferSEO and RankMath, AI-powered tools promise to streamline marketing tasks, generate endless content, and even optimize websites with minimal effort. […]

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Connections Over Ego: How Intentional Work Culture Transforms Remote Teams in Business

Small Business, Big Responsibility Running a small business isn’t for the faint of heart. As owners, we aren’t just managing operations—we’re shaping culture, supporting team members through life’s ups and downs, and creating environments where people can grow and thrive. Especially in the mental health or helping professions space, our teams are often made up […]

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How Leadership Looks Different When You Lead with Empathy

For as long as I can remember, every job I’ve had has followed the same leadership model: authority, structure, and results. It was all about hitting client quotas, meeting productivity goals, and doing exactly what you were told—without question. If you were struggling, the solution wasn’t support; it was punitive consequences like write-ups or warnings. […]

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Overcoming Imposter Syndrome: The Psychology Behind Self-Doubt

Self-doubt is a common experience—one that nearly everyone encounters at some point. “Am I making ” the right choice? Am I making the right decision? Is this the best option?” These questions, while normal, can sometimes spiral into something much deeper, leading us to question our abilities, decisions, and overall competence. When those feelings of […]

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The Future of Local SEO: How AI is Impacting Google Business Profiles & Local Search

Local SEO has always been a critical strategy for small businesses looking to attract nearby customers. But with the rise of artificial intelligence, local search is evolving at an unprecedented pace. Google Business Profiles (formerly Google My Business), AI-driven search enhancements, and automated local ranking factors are reshaping how businesses appear in search results. Understanding […]