The Mid-Year SEO Review and Refresh

SEO is changing quickly, especially with the continued rise of AI-powered search results. This full-day virtual summit is designed to help therapists and helping professionals understand what has changed, what still matters, and how to move forward with clarity and confidence—without overwhelm.

This is not a course.
It’s a mid-year check-in, reset, and roadmap.

What You’ll Learn

• How SEO, AIO, and GEO work together in today’s search landscape
  
• What Google’s newer ranking systems prioritize and why
  
• How to track success in a world where clicks no longer tell the full story
  
• What technical SEO really matters and what you can ignore
  
• How to create meaningful content in an AI-driven world
  
• Practical, ethical ways to improve visibility without burning out
  

Full Summit Schedule

June 24th, 2026

9:00–9:15 AM – Presented by Mary Walker, MA, MS, Owner

Welcome and Orientation

Kick off the day with a brief welcome and overview of what to expect. We will share how to approach the summit without pressure or overwhelm, and how each session builds on the next.

9:15–10:15 AM – Presented by Mary Walker, Owner, and Winnie Youger-Rash, VP

Session 1: The State of SEO at Mid-Year — SEO, AIO, and GEO Explained

This opening session sets the foundation for the entire day. We will cover:

• What SEO, AIO (AI Optimization), and GEO (Generative Engine Optimization) actually are
  
• Why these distinctions matter more now than ever
  
• New and evolving Google ranking systems
  
• What changed throughout 2025 and what continues to shift heading into 2026
  
• How AI-powered search results are reshaping visibility
  
• What deserves your attention moving forward—and what you can safely stop worrying about

10:15–11:15 AM – Presented by Winnie Youger-Rash, VP

Session 2: Tracking SEO Success Without Obsessing Over Numbers

SEO tracking has changed significantly over the last year and a half. In this session, we will cover:

• How tracking metrics have shifted and why clicks alone no longer tell the full story
  
• Google Search Console essentials and what the data is actually showing you
  
• Google Analytics essentials for therapists and helping professionals
  
• Meaningful metrics versus vanity metrics
  
• How to tell if SEO is working for a private practice
  
• Common tracking pitfalls and misconceptions to avoid

11:15 AM–12:00 PM

Lunch Break

A dedicated break to step away from screens, reset, and return refreshed for the afternoon sessions.

12:00–1:00 PM – Presented by Sterling Humburg-Cage, Technical Supervisor

Session 3: Technical SEO for Beginners — What You Need to Know and What You Don’t

In this session, we will cover:

• Technical SEO basics explained in plain language
  
• Common technical issues holding websites back
  
• What therapists can realistically and safely handle themselves
  
• Free tools available to identify technical issues
  
• Clear signs that technical help is truly needed—and when it is not
  

1:00–2:00 PM – Presented by Mary Walker, MA, MS, Owner

Session 4: Content Is Still King, It Just Looks a Little Different 

This session explores:

• How Google evaluates content today
  
• Why quality, clarity, and usefulness still matter more than volume
  
• How to ethically and effectively use AI to support content creation
  
• Maintaining trust, expertise, authority, and a humanistic voice while using AI
  
• Practical ways to create content using AI without losing authenticity
  

2:00–3:00 PM – Presented by Brianna Grisham, SEO Team Lead

Session 5: On-Page SEO Essentials — Simple Improvements That Actually Move the Needle

In this session, we will cover:

• Title tags, meta descriptions, and headers
  
• Why clarity and specificity matter
  
• The importance of internal linking and building a body of work
  
• Common on-page mistakes and quick wins therapists can implement right away

3:00–4:00 PM – Presented by Liv Ferguson, Social Media Manager

Session 6: Social Media and SEO — How They Work Together

This session includes:

• How social media complements SEO rather than replaces it
  
• Consistency over volume and sustainable visibility strategies
  
• How social media impacts brand voice across platforms
  
• Content ideas that support visibility without burnout

4:00–4:45 PM

Optional Live Panel Q&A: Ask the SEO Experts

Join the full Simplified SEO Consulting team for an optional live panel discussion, including:

• Pre-submitted and live audience questions
  
• Cross-topic insights tying the day together
  
• Real-world clarification and reassurance