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What it is:

From Keywords to Connections is a podcast hosted by Mary Walker (Owner & CEO) and Winnie (VP of SEO Services) at Simplified SEO Consulting. It’s where the world of SEO meets the heart of helping professionals. Each episode blends practical marketing insight with real conversations about business, burnout, values, growth—and everything in between.

Why we created it:

We believe marketing should be human-centered. This podcast was born from a desire to demystify SEO while also honoring the emotional and personal journeys of the people behind the practices. Whether we’re talking strategy or storytelling, our goal is always the same: to help helping professionals grow in a way that’s both effective and aligned with their values.

Who it’s for:

If you’re a therapist, counselor, dietitian, coach, or any type of service-based business owner looking to grow online without losing your why, this podcast is for you. We cover topics like SEO strategy, burnout recovery, ethical marketing, and sustainable business—so you can build visibility without burning out.

🗣️ New episodes drop bi-weekly—listen in and grow with us!

Listen wherever you get your podcasts: Apple Podcasts, Spotify, Amazon Music, or Buzzsprout.

FAQ

Is this podcast educational, personal, or both?

This podcast blends practical SEO education with real conversations about leadership, growth, burnout, balance, and building a business that actually fits your life. Some episodes are tactical, others are reflective, and many live right in the middle.

Do I need to understand SEO to enjoy this podcast?

Not at all. Episodes are designed to be approachable, even if SEO feels intimidating or overwhelming. Concepts are explained in plain language, without jargon, and always tied back to real-world business decisions.

Is this podcast only for therapists?

While many episodes are especially relevant to therapists and helping professionals, the themes extend beyond any single industry. If you are a service-based business owner who values ethical marketing, meaningful work, and sustainable growth, this podcast is for you.

Will this podcast teach me how to do SEO myself?

This podcast focuses on helping you understand SEO so you can make confident, informed decisions about your business. It is not a step-by-step DIY SEO course, but you will walk away with clarity, perspective, and a better sense of what actually matters.

What makes this podcast different from other SEO podcasts?

Most SEO podcasts focus on tactics, hacks, or algorithm updates. From Keywords to Connections focuses on people. We talk about how SEO fits into real lives, real businesses, and real seasons of growth, not just rankings and data points.

Is this podcast appropriate for beginners and experienced business owners?

Yes. Beginners will appreciate the foundational explanations and big-picture thinking, while experienced business owners often resonate with the deeper conversations around leadership, decision-making, scaling, and redefining success.

Are episodes focused more on marketing or mindset?

Both. Marketing strategies only work when they align with your values, capacity, and goals. This podcast explores the intersection of visibility, psychology, business strategy, and personal growth.

Can I listen to episodes out of order?

Absolutely. Each episode stands on its own, so you can jump in wherever a topic speaks to you. That said, listening in order offers a fuller picture of the journey behind the business and the lessons learned along the way.

Who hosts the podcast?

The podcast is hosted by Mary Walker, owner of Simplified SEO Consulting, alongside Winnie Youger-Rash, VP alondgside occasional conversations with team members and collaborators. Episodes draw from real experiences building and leading a values-driven SEO agency.

Take the Next Step Beyond the Podcast

If From Keywords to Connections has helped you see SEO more clearly or feel more confident about growing your practice, the next step is turning that clarity into action.

At Simplified SEO Consulting, we help helping professionals move from understanding SEO to actually benefiting from it. Whether you want full support or guided direction, our services are designed to meet you where you are and help your practice grow sustainably.

Ready to put what you are learning into practice?

Contact us today to schedule a consultation and take the first step toward improving your online visibility with SEO Services.

Services Offered at Simplified SEO Consulting

At Simplified SEO Consulting, we provide a range of services to help helping professionals achieve their goals and grow their practices:

Done-for-You SEO: Comprehensive SEO services managed entirely by our team.
Do-It-Yourself SEO: Learn to implement SEO strategies with expert guidance.
Done-With-You SEO: Work with an expert one-on-one to learn all things SEO.
Strategy Sessions: Personalized sessions to develop a tailored SEO plan.
Consultation Sessions: In-depth advice to optimize your online presence.
Technical SEO: Improve your website’s structure and performance.
Local SEO: Enhance visibility in specific geographic areas.
Stand-Alone Copywriting: High-quality, SEO-optimized content for your website
Website Design: Build an SEO friendly website from start to finish.

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