Foundational SEO with Brand Amplification

For each page of your website that we optimize, we will generally:

• Do keyword research to identify the specific keywords your ideal clients are using in the area you live (or offer counseling services)

• Write a quality Meta Description for readers to see in search results

  1. Optimize Headings & Subheadings for accessibility, SEO, and site structure
  2. Optimize at least 3 optimized photos per page contracted each month
     • We will add alt text to all photos currently on the page and if needed will add additional photos.  If you do not like the photos we choose to add, we will replace each photo once to make sure you have photos consistent with your brand that will also help you rank for the keywords we’re targeting. We typically use BigStock photos if we are adding them to your site.
     • We do not do photo editing such as adding filters to photos.  Therefore, some of our site owners choose to add their own photos to ensure brand consistency across the site.
  3. Add internal links to other pages on your website. Unless you have a preference otherwise, we typically place these in a “Call to Action” and an “Other Services” section near the bottom of each page. These sections include many internal links pointing to other pages from the optimized page. Internal links are added in the main body of the page as well when appropriate.
  4. Do Basic Copy Editing – We will edit the body of your text to help use language that will improve your ranking and convert clients. This includes:
     • Naturally incorporating keywords into your text
     • Improving Readability by shortening sentences, reducing passive voice on the page, adding transition words, adding sentences or even short sections to include keywords, etc. We are most effective with this part on WordPress sites because we use the Yoast plugin.
     • If needed, we may add short sections with keyword-dense subheadings. For instance, we may add a section called “Symptoms of _____” that then lists the symptoms. Another example would be a section called “Counseling helps _____” which is meant to provide the client with hope
     • We try to use client-friendly, easy-to-understand language whenever possible and incorporate everything we’ve learned about compelling copywriting from reading blog posts & books, attending training, listening to podcasts, etc.
     • Please note: If your page needs to be completely rewritten we will ask that you do that or charge our copywriting fee.
  5. Request Indexing of your pages by Google