Done-For-You Foundational SEO

Save time, AND have your SEO done right the first time.

How SEO Has Changed

And Why Foundational SEO Still Works

SEO hasn’t stopped working, but the way results show up has evolved.

In recent years, search engines have become more sophisticated about what they surface and how people interact with results. In 2025, especially, multiple shifts happened at once: stronger content quality enforcement, expanded local search features, AI-generated answers, and major core algorithm updates.

Together, these changes altered how SEO success often looks — not whether SEO works.

Many practice owners now experience SEO progress as:

Steady or improving rankings
Increased search impressions
Stronger visibility in local results
Greater familiarity with their practice name

Sometimes, without an immediate spike in clicks.

That doesn’t mean SEO is failing.
It means SEO is doing more of its work before the click.

What This Means for Your Practice

Today, search visibility often shapes trust and understanding before someone ever visits a website.

A potential client may:

See your service pages appear consistently in search
Recognize your name across related searches
Feel confident you’re a good fit before clicking

Foundational SEO supports this process by making sure your practice appears clear, credible, and consistent wherever people encounter it.

This kind of visibility builds familiarity, and familiarity builds trust.

Why Foundational SEO Is a Strong Investment

Despite all the changes in search, the core elements of effective SEO remain the same.

Strong foundational SEO still focuses on:

Clear, well-structured service pages
Helpful, experience-based content written for real people
Ethical optimization aligned with search engine guidelines
Local SEO signals that reinforce trust and relevance
A technically sound website that supports long-term growth

When these elements are in place, SEO continues to be one of the most reliable ways to support sustainable visibility and client growth over time.

Our Done-For-You SEO Foundation is designed to build exactly that: a strong, ethical base that helps your practice remain visible, understandable, and trustworthy as search continues to evolve.

SEO may look quieter than it once did, but it’s far more durable.

So, How Does AI Fit into the SEO Picture?

AI, AEO, and GEO Best Practices Are Built on SEO Foundations

Search is no longer limited to traditional search engines alone. Large language models and AI-powered search tools now influence how people find information and providers. This includes Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).

However, these newer search experiences cannot function without strong traditional SEO.

AI systems rely on the same foundational signals search engines do: clear site structure, helpful content, topical authority, technical integrity, and trust signals. Without those elements in place, AI tools have nothing reliable to reference, summarize, or surface.

Our Done-For-You SEO Foundation intentionally incorporates AI best practices by:

Structuring content so it is easy for both search engines and AI systems to understand
Creating clear, experience-based content that demonstrates expertise and trust
Optimizing site architecture and internal linking for comprehension, not shortcuts
Building layered authority that supports visibility across evolving search environments

We approach AEO and GEO as extensions of ethical SEO, not replacements for it. By building layer upon layer on a strong SEO foundation, we position your website to meet the requirements of both traditional search engines and emerging AI-driven search strategies.

This ensures your visibility is not tied to a single platform or trend, but supported by a durable, future-ready foundation.

It’s Time to Ask Yourself:

Am I ready to get more client interactions?
Am I ready to invest in my business long-term?
Do I have the time, patience of desire to optimize my own website?

What am I looking for in an SEO company I can trust?
Do I need someone that understands my business?
Do I want to build a foundation the right way to sustain long-term success and growth?

Schedule Your SEO Consultation

Our SEO Specialists know what it takes to help the right clients find you.

At Simplified SEO Consulting, every SEO Specialist on our team has a degree in mental health or direct experience working in the mental health field. That background gives us a deeper understanding of how therapists and helping professionals communicate, build trust, and connect with the people they are meant to serve.

We work with therapists across the United States and internationally, and we know that no two practices are the same. Your SEO strategy should reflect your values, your specialties, and the clients you most want to reach. That’s why our specialists take the time to truly understand your practice and tailor your SEO approach to support meaningful, ethical growth.

In addition to optimizing your website, we help you understand how your online presence shapes trust and visibility over time. Our goal is not just to increase traffic, but to help your ideal clients recognize you as a safe, informed, and credible choice when they are ready to reach out.

What to expect with our “Done for You” Foundational SEO Program

Clear Communication

The Simplified SEO Data Dashboard to keep track of the month’s assigned work and rankings/data, a dedicated SEO specialist “point person” for your website, monthly check-in or planning calls, access to the private Facebook group for global trends, and updates, and more.

Fully Optimized Pages

Our proven, proprietary process covers specific search engine ranking factors that work well for private practice websites. These factors are primarily considered “on-page” optimization so that both the “bots” and your ideal clients are compelled to see and contact you.

Data-Driven Suggestions

Review the data with you during monthly planning meetings, and give data-informed suggestions for additional things you can do to boost the SEO for your website moving forward.

Schedule Your SEO Consultation

What do we mean by “Comprehensive” SEO Services?

Two important things to keep in mind:

So, these two things might seem a bit contradictory, so hang with us for a minute here. The truth is, it takes time to build trust with SEO.

We’ve found that it is usually more effective for us to go really in-depth, optimizing a few strategic pages at a time instead of doing a little bit of work on a lot of pages at once. Therefore, our approach is to do very in-depth work on a few pages and/or ranking factors each month until you begin receiving regular contacts from potential new clients. The strategy is flexible and individualized, grounded in the values of the mental health community. This traditional, on-page comprehensive optimization strategy in our Done-For-You Program is a 3, 6, 9, or 12-month commitment, depending on location competitiveness and long term goals.

Frequently Asked Questions About Our Done-For-You Foundational SEO Services

What Can I Expect With Done-For-You SEO Services?

New clients can expect a customized and individualized approach to their SEO strategy, in partnership with their assigned SEO team of specialists and reviewers. During this intensive, 6-month portion of the SEO journey, clients can generally expect that their services pages will be fully optimized, blog posts encouraged and optimized, and a list management strategy to be implemented to properly prepare their website for sustainable, stable SEO success. The exact strategy will be based on your individual practice needs, as the assigned SEO team will adapt to the needs of each client on a monthly basis.

What is Included With On-Page Optimization?

For each page of your website that we optimize, we will generally:

Do keyword research to identify the specific keywords your ideal clients are using in the area you live (or offer counseling services)
Write a quality Meta Description for readers to see in search results
1. Optimize Headings & Subheadings for accessibility, SEO, and site structure
2. Optimize at least 3 optimized photos per page contracted each month
  - We will add alt text to all photos currently on the page and if needed will add additional photos. If you do not like the photos we choose to add, we will replace each photo once to make sure you have photos consistent with your brand that will also help you rank for the keywords we’re targeting. We typically use BigStock photos if we are adding them to your site.
  - We do not do photo editing such as adding filters to photos. Therefore, some of our site owners choose to add their own photos to ensure brand consistency across the site.
3. Add internal links to other pages on your website. Unless you have a preference otherwise, we typically place these in a “Call to Action” and an “Other Services” section near the bottom of each page. These sections include many internal links pointing to other pages from the optimized page. Internal links are added in the main body of the page as well when appropriate.
4. Do Basic Copy Editing – We will edit the body of your text to help use language that will improve your ranking and convert clients. This includes:
  - Naturally incorporating keywords into your text
  - Improving Readability by shortening sentences, reducing passive voice on the page, adding transition words, adding sentences or even short sections to include keywords, etc. We are most effective with this part on WordPress sites because we use the Yoast plugin.
  - If needed, we may add short sections with keyword-dense subheadings. For instance, we may add a section called “Symptoms of _____” that then lists the symptoms. Another example would be a section called “Counseling helps _____” which is meant to provide the client with hope
  - We try to use client-friendly, easy-to-understand language whenever possible and incorporate everything we’ve learned about compelling copywriting from reading blog posts & books, attending training, listening to podcasts, etc.
  - Please note: If your page needs to be completely rewritten we will ask that you do that or charge our copywriting fee.
5. Request Indexing of your pages by Google

What is the Time Commitment for SEO Services?

New clients commit to at least3, 6, 9, or 12 months of intensive, ongoing, comprehensive SEO services. This is because SEO doesn’t happen overnight. We’ve found that 6-9 months of ongoing, customized SEO services tend to deliver the best possible results for most of our clients. Clients with multiple specialties, multiple clinicians, and/or in highly competitive areas may need to plan on 9 – 12 months of active Done-For-You SEO work.

The main thing we want you to know is that you aren’t paying for this intensive level of services indefinitely, but it will take a while.

SEO is not an instant process.

After our clients finish using our comprehensive SEO services, many of our clients move to an Alumni/Maintenance package for at least 6-months to provide support to sustain these efforts. This is because you want to continue to monitor traffic to your website, be aware of any major changes in the SEO world, and do a few other things to keep your SEO up. But know that after you rank pretty well, your site just doesn’t need the same intense level of work. So, our Alumni packages are meant to help clients continue to have support to maintain their rankings with slight, gradual improvements.

How Do Staff and Clients Communicate About SEO Work?

You will meet with our staff via Zoom every month. These 60-minute calls are planned strategically in order to give you time to develop new content, as needed. In the first month, we’ll give you an overview of what to expect working with us, and make recommendations about what order to target pages to get you the best return on investment and your individual preferences. We will also discuss your SEO goals, your local market, etc. Most importantly, this is your chance to ask us questions.

After the first month, you’ll use the calls to give us feedback so we can fine-tune our approach and ensure we exceed your expectations! During this call, one of our staff will review your data with you so you understand the impact of what we’ve done so far and we can discuss how to tweak our strategy if we’re not getting the results we hoped for. Furthermore, we’ll begin planning what pages or SEO tasks our staff will work on in the upcoming month.

These Zoom calls are required for the first two months but are optional in future months.

How Will We Start? What Will We Do First?

Our job is to make sure that your website is well-suited for optimal rankings on the most popular search engines. So, there is an onboarding fee assessed for all new clients. During (or before) the first month of service:

Clients will have a 45-60 minute onboarding session with at least one member of their SEO team, during which they will receive login credentials for the Simplified SEO Data Dashboard tool, used for the duration of our active SEO and Alumni relationship.
A baseline technical site audit will be conducted with technical suggestions sent,
A structural review of the website will be conducted with suggestions sent
- e.g. identifying H1s, additional services pages needed, footer information, NAP information, basic structure, etc.
The Home page meta description will be updated to reflect the current needs/goals of the client with relevant SEO practices
Baseline keyword research, with location indicators, will be completed and added to the tracking portion of the client’s Data Dashboard
Baseline SEO competitor research will be completed
Google Analytics, Google Search Console, and Google Business Profile accounts will be connected by either the SEO Specialist and/or client to establish baseline analytics
Additional SEO suggestions will be made, in response to client goals, needs, and market

Can I Add Copywriting or Upgrade My Plan?

Copywriting can be added to any plan at any time. All you need to do is speak to your SEO Specialist about your specific copywriting needs, and options for AI-assisted or Traditional copywriting will be added on at a discounted cost for current clients.

Can I Downgrade My Plan After Starting?

No. We plan our staffing and software subscriptions around the plans as they are contracted. That is why we try to make the consultation and client care process very thorough so you are able to make an educated decision about your Done-For-You package. In very limited cases (ex: You have a major medical issue or family emergency and can’t get content up in time to meet the deadlines) our SEO specialist will make recommendations to use your points in line with your SEO goals. However, with supervisor approval, it may be possible to carry over points from a single month once during the duration of your 6-month intensive SEO journey.

What if I Want to Stop SEO Services Prior to the End of My Contracted Commitment?

Our contract for service is for a consecutive 3, 6, 9, or 12-month commitment. It is important to understand that SEO is an investment that is meant to be intensive for a time-limited season and then maintained appropriately to sustain rankings and growth. We’ve found that it is difficult to see results without at least 3 to 6-months of consistent work using a proven strategy. Further, we plan our staffing and software subscriptions based on your commitment to services. Therefore, we do respectfully enforce our contract terms.

In extreme circumstances (ex: You decide to close your practice), you can talk to our supervisors about potentially ending a contract early, but you will incur a fee of at least $100 per month left on the contract to help cover the cost of what we have invested in our own tools and staffing with the anticipation of working on your site.

What if I Want to Continue With Done-For-You SEO Services Beyond Contract Period?

If you want to continue with Done-For-You Services past your contracted period, you can! After completion of your contract, you can continue services on a month-to-month basis, or even explore one of our many Alumni Options.

When Can I Expect to See Results from SEO Work?

Measurable results will depend on many factors including how long you’ve owned your domain, if you’ve done previous SEO work, the amount of relevant copy already on your website, how competitive of an area in which you live, etc. That said, most of our clients in our traditional SEO program have started to notice at least some direct benefits of the SEO work we do by the end of month 4.

If you’re on the plan we recommend and still not seeing at least a small increase in calls by the end of month 4, we may start to talk about a way to change up your strategy. Luckily, this Done-For-You SEO Program allows your SEO specialist to make this change to your strategy midway through your work as needed. We believe in being data-driven and listening to you as the client, so we will individualize our approach based on that.

We Take a Team Approach to Search Engine Optimization

Additionally, it’s important to know that we take a team approach to optimize your website. You’ll have one SEO Specialist who runs point on your site. This is the person you’ll generally meet with for planning meetings and give feedback, as they’ll do the first level of in-depth work on your website. However, we work together as a tight-knit group. Every month, each website will also undergo a second round of optimization when it’s reviewed by one of our team members. As we discuss your website and its progress as a group, you may even have a third person looking at your site to make sure you get the best possible results. While our entire team are SEO experts, we each have our own unique strengths. By taking this team approach, you get the benefit of multiple eyes looking at your site from a different angle.

Image of a person typing on laptop computer with a brain animation showing above them. Discover how you can get custom SEO services for therapists and private practice websites.

Done For You Foundational SEO Program

Our flexible, customizable, foundational on-page SEO program is designed to meet your practice needs and goals long-term. Each package includes a monthly planning meeting, access to our private Facebook group & a shared Data Dashboard to monitor your SEO progress during your active SEO work with our company.

Visit our FAQs above for more information!

Please note: All new clients to our SEO services incur a one-time onboarding fee of $350 assessed at the beginning of their work with us. Clients who take a “break” from our services without maintaining a basic “tools” package will incur another onboarding fee.

Monthly Comprehensive Optimization for Helping Professionals

Our Done-For-You (DFY) SEO service is ideal for helping professionals who want to consistently improve their online visibility without having to do the heavy lifting themselves.

Pricing & Contract Options For Traditional DFY:

New Clients Will Be Charged a One-time Onboarding Fee of $350

Contract Length, Monthly Price, Total Value Added:

3 Months:

$1350/Month – Includes schema for the Home, About, and FAQ pages + AI best practices + Comprehensive On-Page SEO + backlink resources + About Page Audit + Home Page Audit

9 Months:

$1,150/month – Includes schema for the Home, About, and FAQ pages + AI best practices + Comprehensive On-Page SEO + backlink resources + About Page Audit + Home Page Audit

6 Months:

$1,250/month – Includes schema for the Home, About, and FAQ pages + AI best practices + Comprehensive On-Page SEO + backlink resources + About Page Audit + Home Page Audit

12 Months:

$1,050/month – Includes schema for the Home, About, and FAQ pages + AI best practices + Comprehensive On-Page SEO + backlink resources + About Page Audit + Home Page Audit

Disclaimer: Our 3-month SEO package offers flexibility for those unable to commit long-term and provides increased impressions and online visibility to boost brand recognition. However, SEO typically takes 6–12 months or more to generate significant calls or new clients, so this package is not considered our most effective option for long-term results.

Longer commitments offer more savings, while all plans receive the same high-quality optimizations and technical enhancements.

Enhance Your DFY Experience With These Addons

Full Copywriting

For those who want a completely hands-off DFY Service, we offer a pricing plan that includes copywriting for the duration of your contract with us. We will create all the necessary content for you throughout the entire contracted period.

The cost of Full Copywriting is an additional $400 per month.

Ala Carte Copywriting Addons

For those who may just need copywriting for one or two months, we also have à la carte copywriting services. These can be added at any time during your DFY Service by simply talking to your SEO Specialist.

Visibility + Professional Connection Add-On (NASW-Compliant)

For helping professionals who want to expand their reach through collaboration and connection, our NASW-compliant Visibility + Professional Connection Add-On offers a fully ethical outreach solution. Each quarter, you’ll receive verified professional contact lists, customizable email templates, and an Ethical Outreach Mini-Guide designed to help you connect with referral partners, media outlets, and organizations that align with your mission — no cold sales, just authentic professional growth.

Visit the Visibility + Professional Connection Add-On (NASW-Compliant) Page

Together, these services help your practice stand out, build authority, and grow with integrity — turning your online presence into a meaningful extension of your work.

Schedule Your SEO Consultation

Image of a woman standing on one foot holding a stick on the top of a cliff overlooking the sunset. With comprehensive SEO services for therapists and counselors, you can focus on what you do best as a private practice owner. Get SEO help for therapists with Simplified SEO Consulting.

At Simplified SEO Consulting, we believe you deserve to grow your practice by getting in front of more of your ideal clients. We’ll optimize your website so you can focus on serving your clients.

Does Simplified SEO Consulting Really Work for Therapy Websites?

Shared with permission, unsolicited testimonial from former Done For You SEO Program client, Jamie Kelly in London, UK.

Get Started With Our Done-For-You Foundational SEO Program

– 1 –

Schedule a Zoom call to speak with one of our SEO Specialists

– 2 –

Develop a personalized plan to optimize your website

– 3 –

Hear from more of the clients you love to work with

Schedule Your SEO Consultation

Begin SEO Services & Let Simplified SEO Consulting Help Build Online Visibility for Your Private Practice

Woman wearing a striped shirt and hat, holding her hands together excited to start SEO services for her private practice therapy business with SEO experts from Simplified SEO Consulting in the United States, UK, Canada, Mexico, Germany, Spain and beyond.

At Simplified SEO Consulting, we recognize that every practice has distinct needs when it comes to boosting its online presence. That’s why, beyond our primary services, we provide additional SEO solutions tailored to different levels of support. Furthermore, we’re honored to play a role in the growth of your practice!

In addition to our Done for You SEO service, we offer a variety of other SEO solutions to ensure you get the level of support that best fits your needs. If you prefer a more hands-on approach, our Do It Yourself SEO options provide expert guidance and resources to help you implement effective strategies on your own. We also offer Strategy Sessions and Consultation Sessions for those looking for personalized support in refining their SEO approach. For more technical improvements, our Technical SEO services enhance your website’s structure and functionality, while Local SEO helps increase visibility in your target area. If your website needs high-quality, search-optimized content, our Stand-Alone Copywriting services provide an engaging and effective copy. No matter where you are in your SEO journey, we’re here to offer the expertise and support needed to help your practice thrive. Let’s work together to simplify SEO and grow your online presence.

It all starts with a free SEO consultation with a member of our team.

So, schedule a free SEO consultation with one of our team members today. You can generally schedule within a couple of days. We’ll ask you to answer a few simple questions so we can take a look at your website and come prepared for our call. Then, we’ll chat about you, your business, your website, and your goals. At the end of the call, we’ll let you know if we think one of our services might be a good fit for your practice. We care about investing our time, energy, and resources into practices we know we can help and those we truly believe in. So, these calls are low-pressure. We’re just chatting to see if it’s a good fit on both sides.

If you aren’t sure whether SEO is for you, feel free to check out some of our other resources or blogs. We also offer a 7-day email series where you can start to learn SEO for free!

Done-For-You Foundational SEO

How SEO Has Changed

And Why Foundational SEO Still Works

What This Means for Your Practice

Why Foundational SEO Is a Strong Investment

So, How Does AI Fit into the SEO Picture?

AI, AEO, and GEO Best Practices Are Built on SEO Foundations

It’s Time to Ask Yourself:

Our SEO Specialists know what it takes to help the right clients find you.

What to expect with our “Done for You” Foundational SEO Program

Clear Communication

Fully Optimized Pages

Data-Driven Suggestions

What do we mean by “Comprehensive” SEO Services?

Frequently Asked Questions About Our Done-For-You Foundational SEO Services

For each page of your website that we optimize, we will generally:

Do keyword research to identify the specific keywords your ideal clients are using in the area you live (or offer counseling services)

Write a quality Meta Description for readers to see in search results

The main thing we want you to know is that you aren’t paying for this intensive level of services indefinitely, but it will take a while.

SEO is not an instant process.

We Take a Team Approach to Search Engine Optimization

Done For You Foundational SEO Program

Monthly Comprehensive Optimization for Helping Professionals

Pricing & Contract Options For Traditional DFY:

3 Months:

$1350/Month – Includes schema for the Home, About, and FAQ pages + AI best practices + Comprehensive On-Page SEO + backlink resources + About Page Audit + Home Page Audit

9 Months:

$1,150/month – Includes schema for the Home, About, and FAQ pages + AI best practices + Comprehensive On-Page SEO + backlink resources + About Page Audit + Home Page Audit

6 Months:

$1,250/month – Includes schema for the Home, About, and FAQ pages + AI best practices + Comprehensive On-Page SEO + backlink resources + About Page Audit + Home Page Audit

12 Months:

$1,050/month – Includes schema for the Home, About, and FAQ pages + AI best practices + Comprehensive On-Page SEO + backlink resources + About Page Audit + Home Page Audit

Longer commitments offer more savings, while all plans receive the same high-quality optimizations and technical enhancements.

Enhance Your DFY Experience With These Addons

Full Copywriting

Ala Carte Copywriting Addons

Visibility + Professional Connection Add-On (NASW-Compliant)

At Simplified SEO Consulting, we believe you deserve to grow your practice by getting in front of more of your ideal clients. We’ll optimize your website so you can focus on serving your clients.

Does Simplified SEO Consulting Really Work for Therapy Websites?

Get Started With Our Done-For-You Foundational SEO Program

– 1 –

Schedule a Zoom call to speak with one of our SEO Specialists

– 2 –

Develop a personalized plan to optimize your website

– 3 –

Hear from more of the clients you love to work with

Begin SEO Services & Let Simplified SEO Consulting Help Build Online Visibility for Your Private Practice

It all starts with a free SEO consultation with a member of our team.

Do You Have Any Questions For Us?

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