“The Clinician in Marketing” Webinar Series
Where clinical practice meets marketing!
Fall 2023 Webinar Dates and Topics
All courses presented by Jessica Tappana, LCSW or Danica Wolf, MSW
*Dates are still subject to change. All webinars are scheduled to occur from 12:00-12:55 pm Central Time, via Zoom. Registration will be open soon!
(9/22) Scope of Practice: The Ethical Dangers of Scarcity Mindset
Instructor: Jessica Tappana, LCSW
Course Description: Many clinicians in private practice worry about where the next client will come from. Unfortunately, the danger is that this fear can lead to working with clients who are outside a clinician’s area of competence. In this training, clinicians will discuss the importance of considering your areas of competence in everything you do including clinical work, marketing, and day-to-day decision-making as a professional.
Learning Objectives:
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Participants will be able to define scarcity mindset, identify ways it can show up in private practice, and describe the potential impact it can have on clients
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Participants will compare ways professional codes of ethics (NASW, APA, etc) address issues of competence
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Participants will give examples of their own areas of competence and incompetence
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Participants will apply their ethical standards related to competence to how they market their services
(10/6) Choosing & Adding Photos for Your Website With an Eye for Diversity & Inclusivity
Instructor: Danica Wolf, MSW
Course Description: As clinicians begin to feel more comfortable with adding content and photos to their websites, it is important to maintain an ethically and appropriately representative visual field to speak to their ideal client experience. Often, the most readily available photo options are simplistic, stereotypical, and/or limited in visual diversity. So, this training will help clinicians recognize the current strengths and limitations of their website pages using an intersectional and inclusive lens. Then, participants will learn proven strategies and resources to improve the visual elements of their website in order to promote diversity and inclusivity.
Learning Objectives:
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Participants will define or refine the clients with whom their primary treatment techniques are most effective, with particular attention to accurate visual representation requirements
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Participants will recognize and assess their current strengths and limitations regarding inclusive visuals
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Participants will use appropriate resources to choose their visual website elements
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Participants will learn how to use inclusive, accessible alt text, photo titles, and captions to promote inclusion and accessibility
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Participants will apply learned photo principles with real-time feedback from the Instructor
(10/20) The Evidence Based Practices People ARE and ARE NOT Searching for By Name
Instructor: Jessica Tappana, LCSW
Course Description: More and more clinicians are receiving training and even certification for clinical interventions that are supported by research. This training will provide a basic definition of evidence-based practice, a discussion of common evidence-based interventions, and a discussion about what clients who will benefit from those interventions are looking for when they need your services.
Learning Objectives:
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Participants will define evidence-based practice
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Participants will create a list of evidence-based practices they are familiar with as well as ones they hope to receive future trainings on
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Participants will be able to provide a general description of several different evidence-based treatments
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Participants will identify what potential clients who will benefit from their interventions may describe what they are looking for
(11/3) How to Ethically Represent Yourself on Your Website
Instructor: Danica Wolf, MSW
Course Description: Balancing the demands of modern marketing methods and maintaining professional boundaries is a difficult area for many clinicians. Brand representation for solo and group practice clinicians is often key to ethical professional representation, especially on a website. This session will involve an honest and robust discussion about the professional self, and how to ethically represent this professional self in an authentic and appropriate way on a website. Topics and technical assistance will include; creating compelling and compassionate copy, professional & personal photo boundaries, choosing keywords and key phrases with search intent in mind, serving multiple locations, etc.
Learning Objectives:
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Participants will identify areas of their identity and professional self that are most salient to their work and client experiences
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Participants will begin to choose and categorize specific keywords that their ideal clients are searching for, with specificity, and taking into account search intent
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Participants will discover and discuss ways to incorporate photos, phrases, and locations that should be used for clarity of the message
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Participants will analyze all variables discussed in order to create an implementation plan for improving their self and brand representation on website
(11/17) Using Your Website to Reach Diverse and Representative Populations
Instructor: Danica Wolf, MSW
Course Description: SEO is a powerful strategy to use one of your most powerful practice to tools: your website. Client psychoeducation and expectation management can happen from their first engagement with a clinician’s or practice’s website. This session will build upon prior workshop courses to focus on how to leverage your messaging, photos, videos, and technical aspects of your website in a way that will boost SEO for your ideal clients in your ideal location(s).
Learning Objectives:
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Participants will identify their local, state, and/or regional focus areas for ideal clients
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Participants will determine where and how to target appropriate language (keywords) and locations
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Participants will integrate these keywords and location indicators into existing and new website elements
(12/1) Blogging Isn’t Just for SEO: Using Blog Posts to Enhance Your Clinical Work & Empower Clients
Instructor: Jessica Tappana, LCSW
Course Description: A common misconception is that the only reason to blog is to improve your SEO. In this training, clinicians will hear about the many benefits of blogging and ways blog posts can be used to further empower your clients. From helping attract the right clients to being a quick resource you can send clients who reach out between sessions or even readings you can give a client to read after a session, there are many benefits (beyond just SEO) to blogging as a clinician.
Learning Objectives:
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Participants will list multiple benefits of blogging
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Participants will compare various methods of creating effective, helpful blog posts
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Participants will brainstorm a list of potential blog posts they could write that would benefit potential and current clients
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Participants will decide on 3-5 blog posts to write and develop a content calendar for implementation
(12/15) Responding Ethically to Online Reviews
Instructor: Jessica Tappana, LCSW
Course Description: People frequently check for online reviews when choosing a service-based business. Furthermore, Google tends to reward businesses with a lot of positive reviews and that are responsive to reviews. So, what’s a mental health provider to do? This training will address the ethical issues associated with reviews for mental health clinicians and give ideas for how to respond when a client finds you online and does provide a review.
Learning Objectives:
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Participants will identify potential ethical pitfalls related to online reviews and review platforms
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Participants will compare applicable ethical standards of NASW and related fields as they apply to this topic
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Participants will write a plan for how to handle a situation where a client reviews them online
Will You Be Providing CEs?
It is our hope to provide CEs during this training series! However, we are not currently able to announce the exact approved courses. However, you may preview a list of possible courses with the most up-to-date descriptions and learning objectives here.
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Why Simplified SEO Consulting?
You have a website you love, but nobody’s finding it. Your business isn’t growing as fast as you know it could and you’re tired of accepting clients who aren’t a great fit because you don’t know when the phone will ring again. Perhaps you’ve even lost team members because you just couldn’t give them enough work.
If you could get your website in front of more people you know it will convert clients. And, you want to do this in an ethically-focused, responsible way. That’s where we come in.
We’ve helped hundreds of mental health professionals get their websites to rank better on search engines like Google. And we can help you too. As practitioners, we understand the field of mental health and we know what Google and other search engines are looking for. Let’s help you meet your ideal clients, where they are already looking for you.