“The Clinician in Marketing” Webinar Series
Where clinical practice meets marketing!
Fall 2023 Webinar Dates and Topics
All courses presented by Jessica Tappana, LCSW or Danica Wolf, MSW
*All webinars are scheduled to begin at 12:00 pm Central Time, via Zoom. Duration varies between 1-hour and 1.5 hours. Please see individual courses for duration.
Register for each course individually below.
1-hour courses cost $35 each, and 1.5 hour courses will cost $50 each. Refunds may be requested via email (Contact@simplifiedseoconsulting.com) up to 72-hours prior to course start time, but may incur a processing fee.
(9/22) Choosing & Adding Photos for Your Website With an Eye for Diversity & Inclusivity
Instructor: Danica Wolf, MSW
Friday, September 22nd, 2023: 12:00 pm-1:30 pm (Central)
Duration: 1.5 hours
Course Description: As clinicians begin to feel more comfortable with adding content and photos to their websites, it is important to maintain an ethically and appropriately representative visual field to speak to their ideal client experience. Often, the most readily available photo options are simplistic, stereotypical, and/or limited in visual diversity. So, this training will help clinicians recognize the current strengths and limitations of their website pages using an intersectional and inclusive lens. Then, participants will learn proven strategies and resources to improve the visual elements of their website in order to promote diversity and inclusivity.
Learning Objectives:
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Participants will define or refine the clients their primary treatment techniques are most effective with, with particular attention to accurate visual representation requirements
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Participants will recognize and assess their current strengths and limitations regarding inclusive visuals
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Participants will use appropriate resources to choose their visual website elements
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Participants will learn how to use inclusive, accessible alt text, photo titles, and captions to promote inclusion and accessibility
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Participants will apply learned photo principles with real-time feedback from the Instructor
(10/13) Scope of Practice: The Ethical Dangers of Scarcity Mindset
Instructor: Jessica Tappana, LCSW
Friday, October 13th, 2023: 12:00 pm-1:30 pm (Central)
Duration: 1.5 hours
Course Description: Many clinicians in private practice worry about where the next client will come from. Unfortunately, the danger is that this fear can lead to working with clients who are outside a clinician’s area of competence. In this training, clinicians will discuss the importance of considering your areas of competence in everything you do including clinical work, marketing, and day-to-day decision-making as a professional.
Learning Objectives:
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Participants will be able to define scarcity mindset, identify ways it can show up in private practice, and describe the potential impact it can have on clients
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Participants will compare ways professional codes of ethics (NASW, APA, etc) address issues of competence
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Participants will give examples of their own areas of competence and incompetence
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Participants will apply their ethical standards related to competence to how they market their services
(10/20) The Evidence Based Practices People ARE and ARE NOT Searching for By Name
Instructor: Jessica Tappana, LCSW
Friday, October 20th, 2023: 12:00 pm-1:30 pm (Central)
Duration: 1.5 hours
Course Description: More and more clinicians are receiving training and even certification for clinical interventions that are supported by research. This training will provide a basic definition of evidence-based practice, a discussion of common evidence-based interventions, and a discussion about what clients who will benefit from those interventions are looking for when they need your services.
Learning Objectives:
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Participants will define evidence-based practice
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Participants will create a list of evidence-based practices they are familiar with as well as ones they hope to receive future trainings on
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Participants will be able to provide a general description of several different evidence-based treatments
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Participants will identify what potential clients who will benefit from their interventions may describe what they are looking for
(11/3) How to Ethically Represent Yourself on Your Website
Instructor: Danica Wolf, MSW
Friday, November 3rd, 2023: 12:00 pm-1:30 pm (Central)
Duration: 1.5 hours
Course Description: Balancing the demands of modern marketing methods and maintaining professional boundaries is a difficult area for many clinicians. Brand representation for solo and group practice clinicians is often key to ethical professional representation, especially on a website. This session will involve an honest and robust discussion about the professional self, and how to ethically represent this professional self in an authentic and appropriate way on a website. Topics and technical assistance will include; creating compelling and compassionate copy, professional & personal photo boundaries, choosing keywords and key phrases with search intent in mind, serving multiple locations, etc.
Learning Objectives:
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Participants will identify areas of their identity and professional self that are most salient to their work and client experiences
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Participants will begin to choose and categorize specific keywords that their ideal clients are searching for, with specificity, and taking into account search intent
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Participants will discover and discuss ways to incorporate photos, phrases, and locations that should be used for clarity of the message
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Participants will analyze all variables discussed in order to create an implementation plan for improving their self and brand representation on website
(11/17) Using Your Website to Reach Diverse and Representative Populations
Instructor: Danica Wolf, MSW
Friday, November 17th, 2023: 12:00 pm-1:30 pm (Central)
Duration: 1.5 hours
Course Description: SEO is a powerful strategy to use one of your most powerful practice tools: your website. Client psychoeducation and expectation management can happen from their first engagement with a clinician’s or practice’s website. This session will build upon prior workshop courses to focus on how to leverage your messaging, photos, videos, and technical aspects of your website in a way that will boost SEO for your ideal clients in your ideal location(s).
Learning Objectives:
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Participants will review and discuss access and accessibility issues as related to website presence and content.
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Participants will more fully understand and be able to acknowledge their role in influencing the clinical culture in which they exist and practice.
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Participants will more fully understand and be able to acknowledge their role in influencing the clinical culture in which they exist and practice.
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Participants will identify their local, state, and/or regional focus areas for ideal clients
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Participants will determine where and how to target appropriate language (keywords) and locations
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Participants will learn to integrate these keywords and location indicators into existing and new website elements
(12/8) Blogging Isn’t Just for SEO: Using Blog Posts to Enhance Your Clinical Work & Empower Clients
Instructor: Jessica Tappana, LCSW
Friday, December 8th, 2023: 12:00 pm-1:00 pm (Central)
Duration: 1 hour
Course Description: A common misconception is that the only reason to blog is to improve your SEO. In this training, clinicians will hear about the many benefits of blogging and ways blog posts can be used to further empower your clients. From helping attract the right clients to being a quick resource you can send clients who reach out between sessions or even readings you can give a client to read after a session, there are many benefits (beyond just SEO) to blogging as a clinician.
Learning Objectives:
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Participants will list multiple benefits of blogging
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Participants will compare various methods of creating effective, helpful blog posts
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Participants will brainstorm a list of potential blog posts they could write that would benefit potential and current clients
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Participants will decide on 3-5 blog posts to write and develop a content calendar for implementation
(12/15) Responding Ethically to Online Reviews
Instructor: Jessica Tappana, LCSW
Friday, December 15th, 2023: 12:00 pm-1:00 pm (Central)
Duration: 1 hour
Course Description: People frequently check for online reviews when choosing a service-based business. Furthermore, Google tends to reward businesses with a lot of positive reviews and that are responsive to reviews. So, what’s a mental health provider to do? This training will address the ethical issues associated with reviews for mental health clinicians and give ideas for how to respond when a client finds you online and does provide a review.
Learning Objectives:
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Participants will identify potential ethical pitfalls related to online reviews and review platforms
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Participants will compare applicable ethical standards of NASW and related fields as they apply to this topic
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Participants will write a plan for how to handle a situation where a client reviews them online
CE Details
Target Audience: Social Workers, Mental Health Clinicians, and Private Practice Owners
CE Info & Course Completion Requirements: To earn CE credit, social workers must log in at the scheduled time, attend the entire course with video on, and complete an online course evaluation provided and submitted via Google Form within 24 hours of course completion. Certificates of completion will be emailed to eligible participants within 30 days of course completion. Please see our CE Grievance Policy for complaints and other details, if needed.
For questions, concerns or to request special accommodations, please email Contact@simplifiedseoconsulting.com at least 24 hours prior to the workshop.
Registration must be completed up to 24 hours before the course start time. However, refunds must be requested at least 72 hours before the course starts and may incur a processing fee. Please see our CE Grievance Policy for full refund policy and other details. If cancellation and/or rescheduling is needed by Simplifed SEO Consulting, all registered participants will be notified of the new date/time as soon as possible and will receive a credit for the rescheduled or canceled course.
Simplified SEO Consulting, #1874, is approved as an ACE provider to offer social work continuing education by the Association of Social Work Boards (ASWB) Approved Continuing Education (ACE) program. Regulatory boards are the final authority on courses accepted for continuing education credit. ACE provider approval period: 7/18/2023 – 7/18/2024. Social workers completing this webinar will receive continuing education credits as outlined above.
System Requirements
For any additional questions, concerns, or to request special accommodations, please email: Contact@simplifiedseoconsulting.com, addressed to Danica Wolf, CE Director.
Most up-to-date system requirements for attending a Zoom webinar can be found here. However, general technology requirements for a live, interactive Zoom webinar include:
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A working computer, desktop, or laptop running an updated operating system
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An internet connection – broadband wired or wireless (3G, 4G/LTE, or 5G)
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Speakers and a microphone – built-in, USB plug-in, or wireless Bluetooth
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A webcam or HD webcam – built-in or USB plug-in
CONNECTION
TRUST
IMPACT
Meet the Instructors
Jessica Tappana, MSW, LCSW
Owner, Simplified SEO Consulting
Entrepreneur | Therapist | Group Practice Owner | SEO Guru | Speaker
Jessica is a Licensed Clinical Social Worker, a therapist passionate about providing evidence-based practice, the owner of a medium-sized private pay group practice, the founder/owner/CEO of Simplified SEO Consulting, and an international speaker.
Jessica is trained in DBT, Cognitive Processing Therapy, EMDR, and Exposure & Response Prevention and specializes in evidence-based treatment of PTSD, anxiety & OCD. She finds sticky ethical situations fascinating and loves learning about the nuanced differences between various codes of ethics and is a member of the Missouri NASW Ethics Committee.
As a professional and leader, Jessica has discovered her own unique leadership style that involves building upon the strengths her employees already have. As her team has grown in size and skills/trust/systems, Jessica is expanding the training and speaking she does as she seeks to give back more to the mental health community.
Danica Wolf, MSW
Chief Operating Officer, Simplified SEO Consulting
Entrepreneur | Advocate | SEO Expert | Business Strategy Coach | Doula | Trainer | Speaker
Danica owns Harmony Birth Services of Missouri and is the Chief Operating Officer of Simplified SEO Consulting. She is an engaging and thoughtful trainer and educator with extensive experience presenting to groups of all sizes. From small, intimate gatherings for birth education and postpartum preparation, to classrooms of undergraduate and graduate students as Adjunct Faculty, to auditoriums and arenas of parents, professionals, and Administrators nationally and internationally. Danica’s unique style of blending informative, persuasive, and narrative speaking allows for even the most difficult topics to be presented in an accessible and encouraging way.
Danica has been an advocate and educator since 2005, with expertise in trauma, bystander intervention, mindfulness-based stress reduction, pregnancy, birth, postpartum, full-spectrum doula support, SEO, content marketing, and strengths-based leadership development. As a business owner, multi-passionate entrepreneur, and personnel administrator, Danica values strategic and effective leadership with an individualistic lens. Her passion for meeting each human being where they are and providing creative strategies for success has enhanced the lives of countless people throughout the years.
Why Simplified SEO Consulting?
You have a website you love, but nobody’s finding it. Your business isn’t growing as fast as you know it could and you’re tired of accepting clients who aren’t a great fit because you don’t know when the phone will ring again. Perhaps you’ve even lost team members because you just couldn’t give them enough work.
If you could get your website in front of more people you know it will convert clients. And, you want to do this in an ethically-focused, responsible way. That’s where we come in.
We’ve helped hundreds of mental health professionals get their websites to rank better on search engines like Google. And we can help you too. As practitioners, we understand the field of mental health and we know what Google and other search engines are looking for. Let’s help you meet your ideal clients, where they are already looking for you.
Simplified SEO Consulting, #1874, is approved as an ACE provider to offer social work continuing education by the Association of Social Work Boards (ASWB) Approved Continuing Education (ACE) program. Regulatory boards are the final authority on courses accepted for continuing education credit. ACE provider approval period: 7/18/2023 – 7/18/2024. Social workers completing this course will receive continuing education credits as outlined above.