Now, you may notice I’m not saying “not harder”. Because we’re already working harder! As practice owners, business owners, leaders, parents, caregivers, friends, loved ones…wherever you find yourself in life. If you’re like me, the “harder” probably doesn’t feel like an option right now. So, it’s important to have the right tools to maximize your marketing and SEO efforts. One of the best ways to do this is to make sure your local SEO is shored up. On point. Whatever you want to say.
You’ve heard us talking about Google Business Profiles recently. Of course, nurturing those pages is critical. Another way to take good care of your local SEO is to ensure that your Name, Address, and Phone information (NAP Info) is consistent across the web. Yes, we have a service to assist with this. The incredible and knowledgeable Sterling Humburg-Cage is in charge of our List Management program. He spends time over the course of the 6 months of List Management making sure that the information submitted is not just updated but actually sticks with Google. You know we don’t sell short-term solutions, so we want to make sure Google knows we are serious when these updates are made.
This is where the heatmap comes in. Let’s use Jessica’s private practice as an example. Aspire Counseling of Missouri is located centrally in Columbia, MO. The town she and I both happen to live in. So, if you are in central Columbia, Aspire will show up relatively highly on the “3 pack” or Maps results for Google Places. However, when you go elsewhere in Columbia, other practices that are closer to the search area might show up above Aspire. So, when Jessica searches “Aspire Counseling”, “Counseling Near Me”, or “Trauma Counseling in Mid-Missouri” from her home, her results are going to look different than the results I see when I search for the same keyword or keyphrase from my home.
Personally, I always think that knowledge is interesting. I’m a data nerd, and I love to see information. However, I know that this can also be a hindrance if we are not using the data for any real purpose. So, I find the Premium List Management Heatmap when the data is informing your blogging and other active on-page SEO efforts. For example, if I know that a certain keyphrase isn’t ranking highly in a certain zip code, I can pepper that zip code or nods to those local neighborhoods into my blog post writing or other optimization. Being able to peek in on the heatmap for my clients is also helpful in ensuring that they are not only ranking well in the SERP but also climbing up the rankings in the local map pack as well.
Using a heatmap is a powerful tool for informing practice owners about how their practice shapes up in their surrounding area. This is why our team is happy to offer support with a list management baseline report for your practice. We are also happy to offer a variety of services to support your private practice SEO. You can start your SEO journey with Simplified SEO Consulting by following these simple steps:
Our team knows there are many aspects of SEO that you may need help addressing to improve your private practice website. This is why we offer a variety of SEO services including our Done For You SEO Services and DIY Online SEO Courses. We also offer a 12-week Done With You Intensive SEO Program. Visit our blog to learn more valuable SEO info today!
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