Are you working on your SEO and started to notice changes in the data on your website? Have you noticed data fluctuation in your data between high and low and you’re not sure why? We’ve all been there. Your data had started to climb and you were excited that your page had begun to rank higher in Google’s search results. But a week later your back down where you started and not ranking as high for some key terms.
You’re probably wondering, why is this happening to my site. In this blog post, you’ll learn how and why your website’s rankings are changing and what you can do to fix them.
Data fluctuation happens to every website on Google. It is a normal process that helps Google understand your website and what your content represents. Since Google is a top search engine it continually comes out with new algorithms to update and improve itself. These algorithm updates cause your SEO to fluctuate as it builds trust with your website and understands what content you are representing. For more information, here is a blog post on Google Analytics to help you better understand them.
In this case, don’t sweat the small data fluctuations, it usually changes daily. Data fluctuations affect your SEO daily when they fall or continually rise. As Google builds trust with your website, you will start to see your data increase because Google understands what content you are trying to convey. Data fluctuations may be helpful to your page or can make them fall, it just depends on how much Google knows and trusts your site.
Pogo-sticking is very common with search users. When a user enters a site from the Search Engine Results Page (SERP) and then quickly leaves to go back to the SERP they are pogo-sticking. From an SEO perspective, pogo-sticking can seem a little worrisome but for SEO reasons, Google isn’t worried about it. Some ways you can keep someone from pogo-sticking from your site would be to have engaging content, make sure your page is clear and concise, ensure that it is visually appealing, use relevant internal links, and keep your content up to date.
Pinging refers to the submission of a page to alert search engines that your pages have changed on your site. This helps inform the search engine crawlers that you may have new content or changed one of your pages and what information actually appears on your website. Pinging is important or else search engines wouldn’t be aware of new changes in your site when you are trying to improve your SEO. Any new updates or changes should help benefit your site.
Data fluctuation is normal and shouldn’t always be worrisome. If your data starts to decrease, take what you’ve learned and apply it to your site to start seeing changes in your data. This should continually improve your data as well as gain trust over time with the search engine.
Our team at Simplified SEO Consulting wants to guide you in the right direction when it comes to improving your data and getting the right clients to view your page. Having guidance in your SEO journey is important for your website’s journey and we understand. To start your SEO journey follow these three simple steps:
Looking for a different way we might be able to support you? Simplified wants to support you no matter what your SEO journey is. We offer support in both our Done For You SEO Services and DIY Online SEO Courses. Simplified SEO Consulting also offers a 12-week Done With You Intensive Program. Check out our blog for more helpful tips and guides to SEO!
Brianna is a Mental health SEO Specialist at Simplified SEO Consulting. At Simplified, Brianna enjoys optimizing websites and interacting with
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