You may be more familiar with the other names these platforms use, such as WordPress, Squarespace, and Wix. Each has its own benefits and limitations, & knowing how to interact with your site with helpful tools is a vital part of ensuring you are making the most of what your site has to offer. While most will offer the functionality to integrate tools like Google Analytics, others may not have what you need to easily connect to Google Analytics
One of the most important interactions your site will have is with Google Analytics, which is how important data is tracked. However, to start using Google Analytics, you must first connect it with your site. There are a few ways to do this, but the process itself will differ depending on the specific CMS you are using. So, today we are going to address how to connect Google Analytics to three major CMS: WordPress, Squarespace, and Wix.
For each of these examples, you will first need to be signed in to your Google Analytics account and have your measurement ID copied from your account. You can find this by clicking the gear icon in the bottom left corner, selecting the Admin tab, and selecting your site’s property from the dropdown menu.
Once the correct site has been selected, you can use the Setup Assistant to check if your site is indeed collecting data from Google, or click on “data streams” to find the specific data stream for your website. Once you click on your site’s data stream, you can copy the measurement ID, which you will need for each of these examples.
Once in the Traffic tab, simply scroll down to the Google Analytics section and paste your measurement ID into the “Google Analytics Measurement ID” box. Once pasted, click “save settings” to confirm your changes. With this completed, Google Analytics should now be able to collect data from your website!
If you can’t use your measurement ID or need to manually add the Google Analytics integration, you will need to get a bit more information to successfully connect your site. However, you can still easily find this information on your Google Analytics account. Much like finding your Measurement ID, you will need to access the data stream connected to your site. Luckily, you can use the previously mentioned steps to navigate to your site’s specific data stream. Once here, you will need to scroll down the “Web Stream Details” window and click on the “View Tag Instructions” section. This will have a set of instructions for you to manually add the necessary code to your site, or identify your CMS with Google.
Thankfully, the process for adding to the header is also fairly straightforward. First, you will need to navigate to the Home screen on the back end of your site. Once on your home screen, click Settings, Advanced, and finally Code Injection. This option will allow you to paste the necessary code on each page of your site without having to go through each page one by one. As previously mentioned, please practice caution when adding code manually to your site, since issues can arise when it isn’t implemented correctly.
Last but not least, we have Wix! In order to add your measurement ID to a private practice website using Wix, you will need to first log into your site and navigate to the backend dashboard. Once here, you will need to choose the Marketing Integrations tab under the “Marketing and SEO” section on the navigation bar. After navigating to this screen, you should see the integration for Google Analytics and also have the option to add your measurement ID to your site. After you save your changes your site should successfully begin tracking data through Google Analytics!
In order to manually add the necessary code from Google you will need to log in to your site and scroll down on the navigation bar to Settings. Once you click on this, scroll all the way down to the bottom of the page where you will see the option to add custom code to your private practice website. Click “Add Custom Code” to paste the necessary code. This is similar to Squarespace in that you can set the code to run on every page of your site, thus helping you save time on implementing this integration.
Addressing the more technical aspects of SEO can sometimes feel stressful and complex. But, understanding each step in the process can help you feel more comfortable with making these vital additions to your private practice website. Connecting Google Analytics is only one part of your SEO journey, but you don’t have to do it alone!
Becoming familiar with Google Analytics and other technical SEO aspects is much easier said than done. This is why our team of SEO specialists would be happy to offer support in helping your site reach the first page of Google. You can start your SEO journey with Simplified SEO Consulting by following these simple steps:
Our team understands that there are many aspects of SEO that likely need to be addressed to improve your private practice website. This is why we offer a variety of SEO services including our Done For You SEO Services and DIY Online SEO Courses. We also offer a 12-week Done With You Intensive SEO Program. Visit our blog to learn more valuable SEO info today!
Sterling Humburg-Cage graduated from the University of Missouri with a BA in Psychology in 2020. He integrates what he learned in school into his work as an SEO Specialist with Simplified SEO Consulting. Sterling prides himself on helping current clients & alumni problems solve difficult SEO issues. He’s great at giving clients multiple options about how to approach a situation. And, responding in a timely manner to client concerns. Since he started, Sterling has met frequently with our alumni and provided them with extra problem-solving support. He now provides additional support with a variety of local SEO services. He often goes the extra mile to do outside research. By doing so, he sure private practice owners have everything they need to rank well on search engines long term for the keywords their ideal clients are using!
Artificial intelligence (AI) has transformed the way businesses—and the people behind them—show up online.GEO Is…
As a holistic health provider, your mission is to help clients find balance, healing, and…
In today’s digital-first world, your online presence often makes the first impression. For functional medicine…
As a holistic health or functional medicine practitioner, you’re not just running a business. You’re…
As a therapist, coach, or wellness provider, your time is better spent supporting clients, not…
Your patients are searching online for care—but if your practice isn’t optimized for local SEO…