Artificial intelligence (AI) is changing how people interact with online content. An algorithm in Google’s AI arsenal that is particularly noteworthy is its RankBrain. It was released several years ago and has become an integral part of Google’s search engine ranking system over the past few years. RankBrain is capable of understanding and interpreting the context behind a user’s search query. That results in more relevant search results! This means that users are more likely to find what they are looking for faster. Making it easier to navigate the web and find the information they need. Over 8.5 billion searches are conducted on Google every day, which amounts to a total of 99,000 searches every second.
That’s a lot of people asking Google the same question over and over again – “How do I get out of this infinite loop?!”
The popularity of voice search technology has soared in recent years thanks to technology like Google Assistant, Apple Siri, and Amazon Alexa. Voice search technology is changing the way people search for information and products. It is important to use long phrases that people use in their everyday conversations to have the best results in voice searches. In fact, 55% of homes are expected to have a smart speaker by 2022.
Make sure your keywords are relevant for voice search marketing. You can find long phrases that people use in everyday conversation by looking at how they speak. Longer, more natural phrases tend to produce better results in voice searches.
Fun Fact: In 1952, the first voice recognition device was created by Bell Laboratories and they named it Audrey.
In today’s search engine world, Google indexes websites based on their mobile versions. That means they look at the mobile versions primarily rather than the desktop versions. Mobile traffic is currently more than 50% of all web traffic. 73% of internet users will be able to access the internet only using a mobile device by the year 2025, so this change is quite logical.
You can assess your mobile site’s effectiveness using Google’s mobile-friendly test. You can also check out the “mobile usability” report in Google Search Console. Googlebot will also not load content that requires user interaction, like clicking or swiping.
Fun Fact: In December 2022, Google is projected to have handled around 84.08% of global searches. Bing and Yahoo handled 9% and 2.55%, respectively.
To begin working with Simplified, follow these three simple steps:
We can also help if you need other types of support! We offer a variety of training options to meet your needs, including a 12-week training program, small group intensives, and courses. If you are ready to start using SEO, or you are planning to move your site or redesign your site, then the strategy session may be an excellent option for you. We can also assist you with our Done for You Program if you want to work with a dedicated and skilled team of professionals.
Being an avid supporter of therapy, in addition to being an avid learner and a technology lover in general, Amber fits right into the Simplified SEO team. She has an HR Certificate, a Bachelor’s in Psych, and is enrolled in a Master’s program in Psychology. Among her many responsibilities is her active involvement in her local nonprofit organization, The STARS Foundation, where she serves on its board, volunteers, and takes her daughter to many fine arts classes and activities. Spending time with her family is one of her greatest pleasures. She has a spouse, a daughter, three spoiled dogs, one farm cat, and a few chickens. She lived in the city before moving to Missouri (where chickens were definitely not permitted!) and feels fortunate to be able to experience many different types of lifestyles at such a young(ish) age.
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