DIY Online SEO Courses



You can do your own SEO, we can help guide you through.














At Simplified SEO Consulting, we believe that every private practice owner CAN learn SEO. After all, Jessica has never claimed to be very tech-savvy yet learning SEO has now helped her grow two successful businesses.

The issue is time and money.  There’s no way around the fact that optimizing your website WILL take a lot of time. However, you don’t want that time to be spent constantly searching for information.  You want it to be spent actually applying the concepts and working on your site.


You want to get your website ranking better on Google so you can stop worrying about where the next client is coming from.

You’re willing to do the work on your site yourself, you just want to make sure you have all the information you need.

There’s a formula to follow for SEO success. You know people who have done this, so why not you?

And, you don’t have a lot of money to invest in SEO at the moment.








Our online courses allow you to learn SEO on a budget and at your own pace. We present concepts in a simple, down-to-earth way that helping professionals such as therapists can easily understand. The typical way our courses are set up is that you have a video that introduces a concept and then a video that demonstrates how to apply it to a counseling website.  Some modules also include text explanations or worksheets.

Most of our clients use WordPress or Square Space websites, so these are the platforms we use for our demo videos. However, the same concepts apply to other platforms (Wix, Weebly, etc) but you may have to do a little additional work to figure out exactly how to do it on your platform. Don’t worry, you can always e-mail our SEO specialists for help if you run into an issue applying a concept on your platform!





From the beginning of your SEO journey, through maintaining and sustaining your rankings, we have online SEO courses to meet your needs!


“Top of Search Engines”

This is our most comprehensive course with over 10 hours of video! We go through all of the basic concepts we teach in our 12-week individual training course including keyword research, on-page SEO, blogging for SEO, and more. You’ll also be able to see us edit pages live on-screen too! This really is the cheapest way to learn to do your own SEO in an efficient manner! We typically recommend that you set aside several hours a week for a few weeks to work through the material included and begin applying it to your own site.

Price: $749

SEO “First Steps”

Wondering where to even start?  This course walks you through three of the things you should do at the beginning of your SEO journey:

  1. Keyword Research to determine which search term’s you want to rank well for.
  2. Adding Content to your website will set a good foundation for you to work on SEO.
  3. Summiting a sitemap so Google knows that each page on your website exists.

Price: $97

Blogging for SEO

For most private practice owners, blogging should be an important part of your SEO Strategy. This online course goes in-depth to provide all of our best tips for using blogging to improve your search rankings. In over 4 hours of video, we cover everything from choosing topics, how frequently you should post, how to optimize your posts to get extra “SEO juice” and common mistakes we see practice owners make when blogging for SEO.

Price: $225

“Building Backlinks” for SEO

Want to go even more in-depth learning about backlinks? This course has everything you need to know about creating an effective backlink building strategy that will help you maintain your credibility with Google for years to come!  Whether you’re brand new to SEO or have been applying our tips for years and ready for an “intermediate” course you’ll get an amazing value in this course! We cover how many backlinks you’ll need, the most accurate place to check how many you already have, an in-depth discussion about a variety of ways to earn new backlinks, how to tell if you have a “bad” backlink and what to do to respond.

Price: $99










Hear directly from Simplified SEO Founder and Private Practice Owner, Jessica Tappana about how taking the “DIY” approach to SEO can benefit you.







In addition to our core offerings, we provide a variety of services to help you strengthen your online presence and drive meaningful results. Our Done for You SEO service delivers comprehensive SEO management, handled entirely by our experienced team, so you can focus on other aspects of your business. If you’re looking for a more tailored approach, our Strategy Sessions provide personalized consultations to develop a custom SEO plan for your needs. We also offer Consultation Sessions for in-depth advice on optimizing your website and online presence. For clients looking to improve their website’s performance, our Technical SEO service enhances your site’s structure and functionality. Our Local SEO helps boost visibility in specific geographic areas, ensuring you connect with local customers. Lastly, our Stand-Alone Copywriting service offers high-quality, SEO-optimized content tailored to your website’s needs.