The world of Search Engine Optimization (SEO) is confusing and certainly overwhelming when you first start out. And just like any other field, we use a ton of acronyms and short-hand terms. One of the common acronyms we use in discussing SEO is EAT. This stands for expertise, authority, and trust.
The first aspect of EAT is expertise. Your website should show that you are an expert in your respective field. So, our clients’ sites should show that they are experts in the mental health field, as well as an expert in whatever services they provide. This is where having a niche can help.
If you’ve been on a call with any of our SEO specialists, you know that we want to know exactly what kind of client you’re looking for. This is so that we can help you tailor your website content and strategy to show expertise for that specific demographic. If you can show your ideal clients that you are, in fact, an expert on the struggles they’re facing and services they need, they will be more likely to spend time on your site. And hopefully, they’ll turn into clients for your practice.
Now, website users will not be able to easily see your site’s backlinks. This is more important for Google. If you have spammy backlinks, like from a porn site or other sort of scam site, it’s likely Google will question your site’s authority. On the other hand, if you don’t have any links on your site going to other sites, Google and readers will question your authority. A website owner who has authority on a subject will not mind referring out to other authoritative sites.
The last aspect of EAT is trust or trustworthiness. Essentially, Google wants to have a sound “conscious” when it shows searchers your website. So, your website should have accurate information about your services and the locations in which you provide those. Having an up-to-date Google My Business account and routinely responding to reviews left there can increase Google’s trust in your site. Having new and accurate content on your site can be another impactful tool to increase Google’s trust.
We’ve got you! Simplified was started by a private practice owner just like yourself. So know that we’ll take care of your site and your rankings. With the help of our skilled SEO specialists, your website can bring in the clients you’d truly love to work with. While SEO is so impactful, it does take time and energy. Learn more about our packages
When you work with Simplified, you have a few different options for boosting your Google rankings. These include our Done For You packages, Done With You training program, and even DIY online courses. Speak with one of our team members to discuss the best fit for your practice needs.
Olivia Bahr is a proud team member of Simplified. She has been helping private practice therapists across the nation (and even beyond) work on their websites to start working with the clients they love. Olivia helps the Simplified team with content writing, strategy sessions, page optimization, and more! Additionally, Olivia is currently a Master of Social Work student at the University of Denver working toward a concentration in Health and Wellness and a certificate in Human-Animal Environmental Interactions.
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