Welcome back to part two of my comprehensive guide to copywriting for SEO series. I wrote this series because I know how challenging copywriting can be for busy therapists. I have had a lot of clients who tell me that copywriting is both intimidating and time-consuming. But, it doesn’t have to be so hard. My goal today is to simplify it a bit.
In part one I shared three tips to make copywriting easier: write like you’d speak to a client, speak to their pain points, and create a page for every service you offer. These tips are extremely important and it’s worth reading the blog to learn more about them. But today, I want to share three more practical tips to improve your writing experience and better your SEO.
It’s critical to include references to your location or the places where you would like to draw clients from in your website copy. This helps tell Google where you’re located, thus helping you show up better in search results for clients who are looking for services in that area.
If you have an online therapy practice, this tip is extra important. Because you cannot technically have a Google My Business listing, it often takes Google longer to realize what areas you serve. Therefore it may take longer to get you ranking in those areas. So, you must mention areas throughout your state in your website copy.
If you have multiple locations, it’s still important to make references to the places where you see clients. Although you may not be able to mention them all, look for spots to weave it in where it looks natural.
Two powerful places to really highlight where you’re located are in your footer and in a location(s) page. Let’s talk about those in-depth a bit:
Once you have written your page or post, then look for places to add in or modify the wording to add keywords and links. This can be done throughout a page or a post however, there are a few places that I find offer great opportunities to add in these SEO elements. These places are:
I personally love using the Hemmingway Editor and the Grammarly plugin when I write. Both tools catch common spelling and grammatical errors and they tell me if my writing is confusing or hard to read. I encourage you to use both as you work on writing copy for your private practice website.
Google likes to rank pages it considers “trustworthy.” So, if there are lots of spelling and grammatical errors it may hurt your rankings a bit. Now, I’m not saying it has to be perfect, but reading it over once or twice can really help.
If you’re ready to optimize your website and improve your private practice website’s SEO, Then our SEO specialists can help! We would be honored to support you in your efforts to get in front of your ideal client on Google. To get started, follow these steps:
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