Schema markup, often referred to as structured data, is a form of code added to your website to help search engines interpret the content more accurately. By providing context to your website’s information, site schema can enhance how your pages appear in search results, often through rich snippets that attract more clicks. For local SEO, site schema is particularly valuable as it improves your business’s visibility to local customers, enhances user engagement, and can even influence your rankings in local search.
LocalBusiness schema is fundamental for any business looking to improve its local SEO. This schema helps search engines display your business information accurately, including your name, address, phone number (NAP), and opening hours.
Key properties to include:
While LocalBusiness schema is ideal for individual businesses, Organization schema is useful for larger entities or when representing the broader organization. It includes essential details like the company name, logo, contact information, and location, all of which contribute to local SEO success.
Important fields:
This schema enhances brand visibility and ensures consistency across different search platforms, supporting a robust local SEO strategy.
Although Service schema is no longer supported for rich results, it remains a valuable tool for helping web crawlers understand the services your business offers. Properly marking up your services can lead to better indexing and relevance in search results, indirectly boosting your local SEO performance.
Key attributes:
Customer reviews play a significant role in local SEO rankings. Implementing Review schema allows your ratings to appear directly in search results, making your business stand out in local searches.
FAQ schema helps address common customer questions directly in search results, which is especially beneficial for local businesses. It also enhances voice search results, making it easier for potential customers to find the information they need, further supporting your local SEO efforts.
Benefits for local SEO:
Adding site schema markup to your website doesn’t have to be complicated. Here’s a step-by-step guide to enhancing your local SEO with structured data:
To gauge the effectiveness of your schema markup on local SEO, monitor the following:
Ready to boost your local SEO? Contact our team for professional SEO services and support to improve your local and organic SEO. Dive deeper into the world of site schema markup and refine your local SEO strategy with Simplified SEO Consulting by following these steps:
At Simplified SEO Consulting, we provide a range of services to help helping professionals achieve their goals and grow their practices:
Sterling Humburg-Cage graduated from the University of Missouri with a BA in Psychology in 2020. He has integrated what he learned in school into his work as an SEO Specialist with Simplified SEO Consulting. Sterling prides himself on helping current clients & alumni problems solve difficult issues. He’s great at giving clients multiple options about how to approach a situation, finding solutions to some of the more technical aspects of SEO, and responding in a timely manner to client concerns. Since he started, Sterling has met frequently with our alumni and provided them with extra problem-solving support. He now provides additional support with a variety of local SEO services. He often goes the extra mile to do outside research. By doing so, he sure private practice owners have everything they need to rank well on search engines long term for the keywords their ideal clients are using!
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