Foundational SEO with Brand Amplification



Build a solid SEO Foundation and Expand Your Brand’s Visibility and Reach



Foudational SEO + Brand Amplification

Visibility That Extends Beyond Search Rankings

This is our most comprehensive Done-For-You package for helping professionals who want more than traditional SEO alone.

In today’s search landscape, being found is only the first step.

Potential clients often see your name multiple times, across multiple platforms, before they ever click on your website. They build familiarity. They notice your presence. They decide whether you feel credible and safe long before they reach out.

That’s why Brand Amplification has become one of the most important drivers of growth today.

Our Foundational SEO + Brand Amplification package is designed to help your practice become:

  • Visible across platforms, not just in search results

  • Recognized and remembered before someone is ready to act

  • Trusted through repeated, consistent exposure

  • Chosen because your name feels familiar, not random

This package includes a complete foundation of ethical SEO, plus intentional Brand Amplification that expands your reach, strengthens your market presence, and builds trust before the click.

Why Brand Amplification Matters Now

SEO Didn’t Stop Working. Visibility Got Bigger.

SEO still works when it’s done well, ethically, and with clarity. But in 2025, search matured. AI Overviews, local results, map listings, and repeated exposure across platforms mean that success is no longer measured by clicks alone.

Many practice owners now experience growth through:

  • Increased impressions and visibility

  • Greater familiarity with their practice name

  • More direct and branded searches

  • Clients who already feel confident before contacting

Brand Amplification is what turns that visibility into recognition and trust.

The Foundation Still Matters

Brand Amplification Only Works Because SEO Comes First.

Brand Amplification is not a substitute for SEO. It builds on it.

Every practice needs:

  • Clear, well-structured service pages

  • Helpful, experience-based content

  • Strong local SEO signals and reviews

  • A technically sound website

  • Ongoing optimization and refinement

Without that foundation, amplification would feel scattered and ineffective.

That’s why this package includes everything in our Done-For-You SEO Foundation, plus the Brand Amplification layer that expands your presence beyond the website.





What This Package Is Designed to Do

This is for practices that want:

  • Their visibility reinforced through repetition

  • Their name and messaging seen in multiple trusted places

  • Brand recognition to build before someone is ready to click

  • Broader reach, stronger market share, and long-term resilience

It’s not just about being findable.

It’s about becoming familiar.

Two Ways to Approach Done-For-You SEO

One Foundation. Two Levels of Reach.

Done-For-You SEO Foundation
Focused on building long-term search visibility, trust, and legitimacy through your website and local presence.

Foundational SEO + Brand Amplification
Includes the full SEO Foundation plus brand reinforcement designed to increase recognition, recall, and familiarity across platforms.

You don’t combine these services. You choose the level of reinforcement that best fits your goals.

A Quieter Kind of Success

And a Broader One.

SEO hasn’t failed. It has matured. Foundational SEO makes your practice visible. Brand Amplification makes your practice recognizable. Both approaches work.

The difference is reach, reinforcement, and how quickly familiarity builds in a crowded market.

This package exists for practices who want their visibility expanded beyond rankings alone, supported by consistent brand recognition and trust before the click.

















Our SEO Specialists know what it takes to help the right clients not only find you, but recognize and trust you.

At Simplified SEO Consulting, every SEO Specialist on our team has a degree in mental health or direct experience working in the mental health field. That background gives us a unique understanding of how therapists and helping professionals build credibility, communicate safety, and connect with the people they are meant to serve.

We work with therapists across the United States and internationally, and we know that no two practices are the same. Your visibility strategy should reflect your values, your specialties, and the clients you most want to reach. That’s why our specialists take the time to truly understand your practice and tailor both your SEO foundation and brand amplification approach to support meaningful, ethical growth.

In addition to optimizing your website, we help expand your presence beyond search rankings alone. Our goal is not just to increase traffic, but to reinforce your name, messaging, and expertise across platforms so your ideal clients feel familiar with you before they ever click, and confident when they are ready to reach out.



Clear Communication + Brand Visibility Planning

The Simplified SEO Data Dashboard helps you track not only assigned SEO work and visibility metrics, but also the broader signals that support brand recognition over time. You’ll have a dedicated SEO specialist as your point person, monthly planning calls to align strategy, access to our private Facebook group for industry updates, and ongoing guidance as your presence expands beyond search alone.

Fully Optimized Pages That Support Recognition

Our proven, proprietary process covers the ranking factors that matter most for private practice websites, with a strong focus on on-page optimization. We build a foundation that both search engines and potential clients can clearly understand, so your website becomes not only discoverable but also credible. This clarity is what allows brand amplification to work effectively across platforms, reinforcing your message wherever people encounter you.

Data-Driven Growth + Amplification Strategy

During monthly planning meetings, we review performance data together and provide clear, data-informed recommendations. In this package, that includes both SEO improvements and brand visibility opportunities, helping you strengthen recognition, increase familiarity, and build trust before someone is ready to click or reach out.





What do we mean by “Comprehensive” SEO Services ?



Two important things to keep in mind:

SEO takes time.

Visibility today is built through repetition, not just rankings.

That means real growth often happens before you see a dramatic jump in clicks. People may see your name in search, local results, and social platforms multiple times before they are ready to reach out. This package is designed to build that trust and recognition while your SEO foundation strengthens behind the scenes.





Included: Everything in Done-For-You SEO Foundation

You receive our full SEO program, including:

  • Technical SEO and site health support

  • Comprehensive on-page optimization

  • Keyword research and tracking

  • Authority building and backlink resources

  • Schema implementation and AI best practices

  • Monthly planning and review calls

  • Access to the Simplified SEO Data Dashboard

Plus: Brand Amplification

This additional layer reinforces your SEO work through consistent off-site visibility and repetition:

  • Repurposing blog and website content into short-form brand content

  • Posting to 1 to 2 platforms (Instagram and/or Facebook)

  • Google Business Profile posting twice per month

  • Consistent messaging aligned with your services and specialties

  • Intentional cadence focused on recognition, recall, and trust

  • Engagement management to support connection and credibility

  • We will set up your Social Media accounts for a one-time fee of $250

Explicitly Excludes:

    • Community moderation
    • Trend-based or influencer-style content
    • High-volume or daily posting
    • Platform expansion beyond the agreed scope

This package helps your practice become not just findable, but familiar, so ideal clients recognize your name and feel confident reaching out when they are ready.







A Dedicated Specialist, Backed by a Full Team

It’s important to know that this package is supported by a collaborative team approach. You will have one dedicated specialist who runs point on both your SEO foundation and your Brand Amplification strategy. This is the person you’ll meet with during planning calls and who will oversee the monthly work and direction of your visibility growth.

Multiple Layers of Review and Support

However, your practice is never supported by just one set of eyes. Our team works closely together behind the scenes, and each month your website and brand presence are reviewed through multiple layers of quality control. Your SEO work is refined, your messaging is reinforced, and your visibility strategy is strengthened through internal collaboration and ongoing feedback.

Broader Expertise for Stronger Long-Term Results

Because each member of our team brings unique strengths, you benefit from a broader perspective, deeper expertise, and a more comprehensive approach. This ensures your practice is not only optimized for search, but consistently supported as your name, credibility, and recognition expand across platforms over time.



Our flexible, customizable Foundational SEO + Brand Amplification program is designed to support your practice with both a strong SEO foundation and the added reinforcement of consistent brand visibility over time. Each package includes a monthly planning meeting, access to our private Facebook group, and a shared Data Dashboard to help you monitor both your search progress and the broader visibility signals that build recognition and trust.

Visit our FAQs for more information!

Please note: All new clients to our SEO services incur a one-time onboarding fee of $350 assessed at the beginning of their work with us. Clients who take a break from our services without maintaining a basic tools package will incur another onboarding fee.

Our Foundational SEO + Brand Amplification Service is ideal for helping professionals who want to consistently improve their online visibility without having to do the heavy lifting themselves.


New Clients Will Be Charged a One-time Onboarding Fee of $350

Contract Length, Monthly Price, Total Value Added:



3 Months:

$1750/Month – Includes schema for the Home, About, and FAQ pages + AI best practices + Comprehensive On-Page SEO + backlink resources + About Page Audit + Home Page Audit + Brand Amplification

9 Months:  

$1,550/month –  Includes schema for the Home, About, and FAQ pages + AI best practices + Comprehensive On-Page SEO + backlink resources + About Page Audit + Home Page Audit + Brand Amplification

6 Months:  

$1,650/month –  Includes schema for the Home, About, and FAQ pages + AI best practices + Comprehensive On-Page SEO + backlink resources + About Page Audit + Home Page Audit + Brand Amplification

12 Months:

  $1,450/month –  Includes schema for the Home, About, and FAQ pages + AI best practices + Comprehensive On-Page SEO + backlink resources + About Page Audit + Home Page Audit + Brand Amplification


Disclaimer: Our 3-month Foundational SEO + Brand Amplification package offers flexibility for those unable to commit long-term and provides increased impressions and online visibility to boost brand recognition. However, SEO typically takes 6–12 months or more to generate significant calls or new clients, so this package is not considered our most effective option for long-term results.

Longer commitments offer more savings, while all plans receive the same high-quality optimizations and technical enhancements.


Enhance Your DFY Experience With These Addons

Full Copywriting

For those who want a completely hands-off DFY Service, we offer a pricing plan that includes copywriting for the duration of your contract with us. We will create all the necessary content for you throughout the entire contracted period.

The cost of Full Copywriting is an additional $400 per month.

Ala Carte Copywriting Addons

For those who may just need copywriting for one or two months, we also have à la carte copywriting services. These can be added at any time during your DFY Service by simply talking to your SEO Specialist.

Visibility + Professional Connection Add-On (NASW-Compliant)

For helping professionals who want to expand their reach through collaboration and connection, our NASW-compliant Visibility + Professional Connection Add-On offers a fully ethical outreach solution. Each quarter, you’ll receive verified professional contact lists, customizable email templates, and an Ethical Outreach Mini-Guide designed to help you connect with referral partners, media outlets, and organizations that align with your mission — no cold sales, just authentic professional growth.

Visit the Visibility + Professional Connection Add-On (NASW-Compliant) Page

Together, these services help your practice stand out, build authority, and grow with integrity — turning your online presence into a meaningful extension of your work.






New clients can expect a customized and individualized approach to their SEO strategy, in partnership with their assigned SEO team of specialists and reviewers. During this intensive, 6-month portion of the SEO journey, clients can generally expect that their services pages will be fully optimized, blog posts encouraged and optimized, and a list management strategy to be implemented to properly prepare their website for sustainable, stable SEO success. The exact strategy will be based on your individual practice needs, as the assigned SEO team will adapt to the needs of each client on a monthly basis.

For each page of your website that we optimize, we will generally:

  • Do keyword research to identify the specific keywords your ideal clients are using in the area you live (or offer counseling services)

  • Write a quality Meta Description for readers to see in search results

    1. Optimize Headings & Subheadings for accessibility, SEO, and site structure
    2. Optimize at least 3 optimized photos per page contracted each month
      • We will add alt text to all photos currently on the page and if needed will add additional photos.  If you do not like the photos we choose to add, we will replace each photo once to make sure you have photos consistent with your brand that will also help you rank for the keywords we’re targeting. We typically use BigStock photos if we are adding them to your site.
      • We do not do photo editing such as adding filters to photos.  Therefore, some of our site owners choose to add their own photos to ensure brand consistency across the site.
    3. Add internal links to other pages on your website. Unless you have a preference otherwise, we typically place these in a “Call to Action” and an “Other Services” section near the bottom of each page. These sections include many internal links pointing to other pages from the optimized page. Internal links are added in the main body of the page as well when appropriate.
    4. Do Basic Copy Editing – We will edit the body of your text to help use language that will improve your ranking and convert clients. This includes:
      • Naturally incorporating keywords into your text
      • Improving Readability by shortening sentences, reducing passive voice on the page, adding transition words, adding sentences or even short sections to include keywords, etc. We are most effective with this part on WordPress sites because we use the Yoast plugin.
      • If needed, we may add short sections with keyword-dense subheadings. For instance, we may add a section called “Symptoms of _____” that then lists the symptoms. Another example would be a section called “Counseling helps _____” which is meant to provide the client with hope
      • We try to use client-friendly, easy-to-understand language whenever possible and incorporate everything we’ve learned about compelling copywriting from reading blog posts & books, attending training, listening to podcasts, etc.
      • Please note: If your page needs to be completely rewritten we will ask that you do that or charge our copywriting fee.
    5. Request Indexing of your pages by Google



New clients commit to at least3, 6, 9, or 12 months of intensive, ongoing, comprehensive SEO services. This is because SEO doesn’t happen overnight. We’ve found that 6-9 months of ongoing, customized SEO services tend to deliver the best possible results for most of our clients. Clients with multiple specialties, multiple clinicians, and/or in highly competitive areas may need to plan on 9 – 12 months of active Done-For-You SEO work.

The main thing we want you to know is that you aren’t paying for this intensive level of services indefinitely, but it will take a while.

SEO is not an instant process.

After our clients finish using our comprehensive SEO services, many of our clients move to an Alumni/Maintenance package for at least 6-months to provide support to sustain these efforts. This is because you want to continue to monitor traffic to your website, be aware of any major changes in the SEO world, and do a few other things to keep your SEO up. But know that after you rank pretty well, your site just doesn’t need the same intense level of work. So, our Alumni packages are meant to help clients continue to have support to maintain their rankings with slight, gradual improvements.


You will meet with our staff via Zoom every month. These 60-minute calls are planned strategically in order to give you time to develop new content, as needed. In the first month, we’ll give you an overview of what to expect working with us, and make recommendations about what order to target pages to get you the best return on investment and your individual preferences. We will also discuss your SEO goals, your local market, etc. Most importantly, this is your chance to ask us questions.

After the first month, you’ll use the calls to give us feedback so we can fine-tune our approach and ensure we exceed your expectations! During this call, one of our staff will review your data with you so you understand the impact of what we’ve done so far and we can discuss how to tweak our strategy if we’re not getting the results we hoped for. Furthermore, we’ll begin planning what pages or SEO tasks our staff will work on in the upcoming month.

These Zoom calls are required for the first two months but are optional in future months.

Our job is to make sure that your website is well-suited for optimal rankings on the most popular search engines. So, there is an onboarding fee assessed for all new clients. During (or before) the first month of service:

  • Clients will have a 45-60 minute onboarding session with at least one member of their SEO team, during which they will receive login credentials for the Simplified SEO Data Dashboard tool, used for the duration of our active SEO and Alumni relationship.

  • A baseline technical site audit will be conducted with technical suggestions sent,

  • A structural review of the website will be conducted with suggestions sent

    • e.g. identifying H1s, additional services pages needed, footer information, NAP information, basic structure, etc.

  • The Home page meta description will be updated to reflect the current needs/goals of the client with relevant SEO practices

  • Baseline keyword research, with location indicators, will be completed and added to the tracking portion of the client’s Data Dashboard

  • Baseline SEO competitor research will be completed

  • Google Analytics, Google Search Console, and Google Business Profile accounts will be connected by either the SEO Specialist and/or client to establish baseline analytics

  • Additional SEO suggestions will be made, in response to client goals, needs, and market



Copywriting can be added to any plan at any time. All you need to do is speak to your SEO Specialist about your specific copywriting needs, and options for AI-assisted or Traditional copywriting will be added on at a discounted cost for current clients.


No. We plan our staffing and software subscriptions around the plans as they are contracted. That is why we try to make the consultation and client care process very thorough so you are able to make an educated decision about your Done-For-You package. In very limited cases (ex: You have a major medical issue or family emergency and can’t get content up in time to meet the deadlines) our SEO specialist will make recommendations to use your points in line with your SEO goals. However, with supervisor approval, it may be possible to carry over points from a single month once during the duration of your 6-month intensive SEO journey.


Our contract for service is for a consecutive 3, 6, 9, or 12-month commitment. It is important to understand that SEO is an investment that is meant to be intensive for a time-limited season and then maintained appropriately to sustain rankings and growth. We’ve found that it is difficult to see results without at least 3 to 6-months of consistent work using a proven strategy. Further, we plan our staffing and software subscriptions based on your commitment to services. Therefore, we do respectfully enforce our contract terms.

In extreme circumstances (ex: You decide to close your practice), you can talk to our supervisors about potentially ending a contract early, but you will incur a fee of at least $100 per month left on the contract to help cover the cost of what we have invested in our own tools and staffing with the anticipation of working on your site.


If you want to continue with Done-For-You Services past your contracted period, you can! After completion of your contract, you can continue services on a month-to-month basis, or even explore one of our many Alumni Options.


Measurable results will depend on many factors including how long you’ve owned your domain, if you’ve done previous SEO work, the amount of relevant copy already on your website, how competitive of an area in which you live, etc. That said, most of our clients in our traditional SEO program have started to notice at least some direct benefits of the SEO work we do by the end of month 4.

If you’re on the plan we recommend and still not seeing at least a small increase in calls by the end of month 4, we may start to talk about a way to change up your strategy. Luckily, this Done-For-You SEO Program allows your SEO specialist to make this change to your strategy midway through your work as needed. We believe in being data-driven and listening to you as the client, so we will individualize our approach based on that.







Shared with permission, unsolicited testimonial from former Done For You SEO Program client, Jamie Kelly in London, UK.




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At Simplified SEO Consulting, we recognize that modern visibility requires more than traditional SEO alone. While strong foundational optimization remains essential, today’s clients often build trust through repeated exposure across multiple platforms before they ever click on a website. That’s why we created our Done-For-You SEO + Brand Amplification package, a comprehensive strategy designed to help therapists and helping professionals expand their reach, strengthen recognition, and build credibility over time. This service includes everything in our proven SEO Foundation, plus intentional brand reinforcement through consistent messaging and content presence beyond your website, so your practice becomes not only findable, but familiar.

It all starts with a free consultation with a member of our team.

You can typically schedule within just a few days, and we’ll ask a few simple questions so we can review your website and come prepared for our call. Then we’ll chat about your practice, your goals, and what kind of visibility support makes the most sense for where you are right now. These calls are always low-pressure and honest. We care about investing our time and resources into practices we truly believe we can help. If you’re not sure whether this level of visibility is the right fit yet, feel free to explore our educational resources, blogs, or free email series to learn more. Whenever you’re ready, we’re here to help you grow with clarity, integrity, and a strategy built for how search works today.